Gresley Rovers Football Club

What Gresley Rovers Football Club does

Gresley Rovers Football Club Limited is a community-owned non-league English football club based at the Moat Ground in Church Gresley, Swadlincote, South Derbyshire. The club, with roots dating to 1882, currently competes in the United Counties League Premier Division North at Step 4 of the English non-league pyramid. It is registered as a private limited company by shares (Company No. 06740225) with a four-way equal ownership structure split between Chairman Gary Norton, Vice Chairman Stuart Bonser, Finance Director Gary Brockway, and the Gresley Rovers Supporters Club. The club operates five competitive teams — first team, reserve, U18s, ladies, and girls — supported by a 12-person staff that includes a board of directors, coaching personnel, and a sports therapist, alongside extensive volunteer involvement.

The core product is live matchday football, complemented by the award-winning 'Taken as Red' matchday programme, replica merchandise sold online (via Square) and on matchdays, and a community arm branded 'Gresley FC in the Community' that delivers Sunday coaching for ages 4-11, a Development Centre for U12-U18s, walking football for older adults, and in-school curriculum and club delivery. The technology stack is minimal: a standard CMS website with RSS and iCalendar feeds, a Square e-commerce shop, presence on Facebook/X, and an iTunes-distributed podcast. There is no proprietary platform, no public API, and no AI/ML capability.

Revenue is generated from tiered matchday admissions (£1-£8), programme sales (£2.50), merchandise, local business sponsorships (NFU Mutual, Group Automotive, TAG Sportswear, and others), supporter donations via PayPal, and community coaching fees (£3-£4.50 per session). Average home attendance is approximately 300, with a peak of 869 for the Ashby Ivanhoe fixture drawing groundhoppers. Financial figures are not publicly disclosed. The club has no parent company, no private equity or venture capital backing, and no subsidiaries.

Name

Gresley Rovers Football Club

Legal name

Gresley Rovers Football Club Limited

Website

https://gresleyrovers.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

11–50 employees

Short description

Gresley Rovers Football Club is a community-owned non-league English football club founded in 1882, based in Church Gresley, South Derbyshire, competing in the United Counties League Premier Division North and operating youth coaching, walking football, and school community programmes.

Ownership category

akta.pro rank

Product category

Non-League Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Non-league football
• Community football coaching
• Youth football development
• Matchday admissions
• Football club merchandise

Headquarters

HQ city

Church Gresley, Swadlincote

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue from matchday admission ticket sales, with tiered pricing for adults, seniors, and children, plus matchday programme sales.
2. Merchandise Sales: Sale of replica shirts, club scarves, hats, enamel badges, key rings, fridge magnets, car stickers, polo shirts, sweatshirts and fleeces through the club shop (both physical and online via square.site).
3. Sponsorship & Advertising: Commercial sponsorships and advertising opportunities sold to local businesses, including website sponsorship, shirt sponsorship, and ground advertising. The club offers various sponsorship tiers and advertising packages.
4. Donations: One-off donations from supporters to support club funds, processed via PayPal.
5. Community Programmes: Revenue from community coaching sessions including Sunday Coaching Club (£4.50 per week), walking football (£3 per week), and school curriculum coaching programmes.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Gresley Rovers Football Club operates competitive non-league football teams (First Team, Reserve, U18s, Ladies, and Girls) at The Moat Ground in Church Gresley, Swadlincote. Beyond matchday football, the club sells replica merchandise through an online shop and at the ground, publishes the award-winning matchday programme 'Taken as Red', and runs the 'Gresley FC in the Community' arm delivering paid football coaching — Sunday Coaching Club (ages 4–11), Walking Football (older adults) and curriculum school coaching.

Product overview

Gresley Rovers Football Club operates a comprehensive digital and community-focused product portfolio. The core product is the official website (gresleyrovers.com), which serves as a unified platform providing news, fixtures, results, squad information, league tables, multimedia content, and e-commerce. Supporting the website are digital services including an online shop (Square-based), calendar subscription for fixtures, a searchable player database of 2,099 entries, and a podcast programme. The club's community arm, 'Gresley FC in the Community', delivers youth football coaching (Sunday sessions for ages 4-11), school programmes (curriculum, breakfast, lunch, after-school clubs), walking football sessions, and a Development Centre for Under-12s to Under-18s. Additional offerings include the award-winning match day programme 'Taken as Red' and the match day mascot programme for children aged 5-11.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Day Admissions Tiered gate admission to first-team home fixtures at The Moat Ground: Adults £8, Over 60s £6, Under 16s £2 (£1 when accompanied by a full-paying adult). Reserve and U18s fixtures at Adults £5, Concessions £3, Under 16s £2.
• Official Replica Shirts and Club Merchandise Replica shirts, club scarves, hats, enamel badges, key rings, fridge magnets, car stickers, polo shirts, sweatshirts and fleeces sold via the online Square shop and the matchday club shop. Kit produced by TAG Sportswear.
• Matchday Programme — 'Taken as Red' Printed matchday programme containing player profiles, opposition information and club news, sold at The Moat Ground for £2.50. Winner of the Jeremy Biggs Programme of the Year Award in two consecutive years.
• Gresley FC in the Community — Sunday Coaching Club Weekly football coaching for boys and girls aged 4–11 (Reception to Year 6), held on Sunday mornings 9:00am–10:30am at Eureka Primary School, Midway. Sessions priced at £4.50 per child per week.
• Gresley FC in the Community — Schools Programme Curriculum coaching, breakfast clubs, lunch clubs and after-school clubs delivered in partnership with local primary schools across South Derbyshire.
• Gresley FC in the Community — Walking Football Weekly walking football session for older adults who can no longer play conventional football, held Mondays 7:30pm–8:30pm at Pingle School Sports Hall, Swadlincote, in partnership with South Derbyshire District Council's Village Games scheme. Cost: £3 per week.
• Gresley FC Development Centre (Academy) Academy programme for talented young footballers aged Under-12s to Under-18s, providing professional-level training alongside continued participation at their local weekend clubs.
• Match Day Mascot Programme Matchday experience for children aged 5–11 to act as first-team mascot: meeting players, leading the team out and photos with mascot Elvis Gresley.
• Sponsorship & Advertising Packages Commercial sponsorship and advertising opportunities for local and regional businesses, including website, shirt, programme and perimeter/ground advertising. Packages are detailed in the 2024–2025 Sponsorship & Advertising Opportunities brochure.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• NFU Mutual (Ashby)coreGTM or Marketing PartnerWebsite sponsor of gresleyrovers.com. NFU Mutual provides sponsorship and advertising opportunities, contributing to club revenue.
• Group Automotive LimitedcoreGTM or Marketing PartnerDisplayed as a club partner with logo placement on the website partners section.
• TAG SportswearcoreGTM or Marketing PartnerOfficial kit supplier producing replica shirts and merchandise for the club. Shirts available for pre-order and in the club shop.
• Guardian Insulation SolutionsminorGTM or Marketing PartnerPartner logo displayed on the website, providing sponsorship visibility.
• WillsheesminorGTM or Marketing PartnerPartner logo displayed on the website.
• Cotton TransportminorGTM or Marketing PartnerPartner logo displayed on the website.
• Premium HeatingminorGTM or Marketing PartnerPartner logo displayed on the website.
• RWB Chartered AccountantsminorGTM or Marketing PartnerPartner logo displayed on the reserve team section.
• Vickers Young LimitedminorGTM or Marketing PartnerPartner logo displayed on the reserve team fixtures page.
• Fresh PrintsminorGTM or Marketing PartnerPrinting partner for the matchday programme 'Taken as Red', recognised for their contribution to the award-winning programme.
• South Derbyshire District Council (Village Games scheme)coreStrategic or Co-development PartnerGresley FC in the Community partnered with South Derbyshire District Council's Village Games scheme to support walking football sessions. Village Games coordinator Lee English approached the club to collaborate on the walking football programme.
• Eureka Primary SchoolcoreStrategic or Co-development PartnerThe school has kindly offered its facilities for Gresley FC in the Community's Sunday Coaching Club sessions for children aged 4-11.
• Pingle School Sports HallcoreStrategic or Co-development PartnerVenue partner for weekly walking football sessions held on Monday evenings (7:30pm - 8:30pm).
• Burton RadiocoreStrategic or Co-development PartnerLocal radio partnership for match coverage, interviews and the 'Rovers Return' programme featuring club content.
• Jon Paul MenswearminorGTM or Marketing PartnerSponsor of Elvis Gresley, the club's mascot unveiled in 2004.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Sheffield FC: Recognised as the world's oldest football club, playing at a similar step in the non-league pyramid in South Yorkshire. Gresley Rovers' next scheduled first-team opponent (31st July 2026 fixture).
• Mickleover FC: Non-league football club based in Mickleover, Derbyshire, playing at a higher tier in the non-league pyramid. Operates the Don Amott Arena referenced in Gresley's fixtures (Belper United now plays there).

Direct peers

• Hucknall Town: Non-league football club based in Hucknall, Nottinghamshire, playing at a similar step in the non-league pyramid. Competes for regional players, sponsors, and supporters in the East Midlands catchment.
• Belper United: Local non-league football club in Belper, Derbyshire, competing in the same United Counties League Premier Division North. Direct competitor for players, sponsors, and supporters in the immediate Derbyshire catchment.
• Heanor Town: Nearby non-league football club in Heanor, Derbyshire, operating at a similar tier in the East Midlands non-league pyramid. Recent season-opener fixture opponent (28 July 2026 match referenced in fixtures).
• Eastwood CFC: Non-league football club based in Eastwood, Nottinghamshire, competing in the same United Counties League Premier Division North tier as Gresley Rovers. Direct league peer and competitor.
• Sherwood Colliery: Non-league football club based in the Sherwood Forest area of Nottinghamshire, playing in the same United Counties League Premier Division North. Direct league peer and competitor.
• Newark Town: Non-league football club in Newark, Nottinghamshire, competing in the same United Counties League Premier Division North. Direct league peer competing for regional visibility and sponsorship.
• Ashby Ivanhoe: Local non-league football club based in Ashby-de-la-Zouch, Leicestershire, playing in the same UCL Premier Division North tier. Recent fixture opponent that drew a peak 869 attendance including visiting groundhoppers.
• Hinckley AFC: Non-league football club based in Hinckley, Leicestershire, competing in the same United Counties League Premier Division North. Direct league peer competing for regional players, sponsors, and supporters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gresleyrovers
• Facebookfacebook.com/GresleyRoversOfficial
• LinkedInlinkedin.com/company/gresley-rovers-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gresley Rovers Football Club