GROUNDS KEEPER

Name

GROUNDS KEEPER

Legal name

GROUNDS KEEPER Inc.

Website

https://groundskeeperinc1973.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Landscape Design & Installation Services

NAICS

Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance) (IMAIAAAF)

akta.pro secondary industry

Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Landscape design services
• Pond construction
• Outdoor living spaces
• Naturalistic landscaping
• Commercial snow removal

Headquarters

HQ city

Matawan, NJ

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Landscape Design and Installation: Full-service landscape design and build services including naturalistic landscapes, ponds, water features, outdoor living spaces, patios, walkways, outdoor kitchens, pools, and lighting. Projects range from under $25,000 to $200,000+.
2. Pond Design and Maintenance: Aquascape-certified pond design, installation, and ongoing maintenance services including spring cleanouts, fall closings, and winter care.
3. Landscape Maintenance: Ongoing landscape maintenance services for existing clients.
4. Commercial Snow Removal: Premium snow and ice removal services for Condominium and Townhouse Association Communities in Monmouth & Ocean Counties, operating since 1973.
5. Showroom and Retail Products: Design showroom offering décor, pond supplies, plants, koi and fish, furniture, grills, and more. Professional fish hospital services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

GROUNDS KEEPER is a design-to-build landscape firm offering naturalistic landscape design, Aquascape-certified pond construction, water features, low-voltage LED landscape lighting, outdoor living spaces, hardscapes, outdoor kitchens, custom pools, fire features, and outdoor audio systems for residential homeowners in Monmouth and Ocean Counties, New Jersey. The firm also operates a design showroom with retail products and provides commercial snow and ice removal services for condominium and townhouse associations.

Product overview

GROUNDS KEEPER is a landscape design and build company offering naturalistic outdoor living solutions in New Jersey. The core offering is a design-to-build service that integrates landscape architecture with natural elements. The main product portfolio includes Landscape Design Build, Pond Design & Maintenance, Landscape Lighting, Water Features, and Outdoor Living Spaces as primary services, complemented by Fire Features, Walkways/Patios/Hardscapes, Outdoor Kitchens, Custom Pools, and Outdoor Audio as add-on modules. The company also operates a Design Showroom and Supplies retail component and offers Commercial Snow Removal as a seasonal service. Services are offered to residential and commercial clients in Monmouth and Ocean Counties, with project financing available through Synchrony Bank partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Build Naturalistic landscape design and installation service creating four-season outdoor spaces that incorporate colors, textures, sound, scent, and motion, working with nature rather than dominating it. Targeted at residential homeowners.
• Pond Design & Maintenance Aquascape certified pond design, installation, and ongoing maintenance services relying on natural balance of circulation, filtration, plants, fish, rocks, and gravel. Includes spring cleanouts, fall closings, and winter care. Targeted at residential homeowners.
• Landscape Lighting Landscape and pond lighting design and installation using low-voltage LED technology, including ground lighting, underwater lighting, and down-lighting from trees. Targeted at residential homeowners.
• Water Features Water feature design and installation including decorative water features, pondless waterfalls, streams, and bubbling water features. Targeted at residential homeowners.
• Outdoor Living Spaces Design and build service for outdoor rooms including patios, gazebos, pergolas, seating areas, and four-season garden designs. Targeted at residential homeowners.
• Fire Features Custom fire feature design and installation including fire pits, outdoor fireplaces, and wood-fired ovens. Targeted at residential homeowners.
• Walkways, Patios & Hardscapes Hardscape design and installation including garden paths, patios, decks, poolscapes, walkways, driveways, steps, retaining walls, and natural rock gardens using materials such as brick and Bluestone. Targeted at residential homeowners.
• Outdoor Kitchens Custom outdoor kitchen design and installation including grills, pizza ovens, refrigerators, sinks, islands, and storage. Targeted at residential homeowners.
• Custom Pools Custom pool design and installation including vinyl-lined, fiberglass, and gunite pools, as well as natural ecosystem pools that double as swimming pools with self-cleaning features. Targeted at residential homeowners.
• Outdoor Audio Outdoor speaker and audio system installation including Sonance Patio Series and Garden Series systems with streaming music integration. Targeted at residential homeowners.
• Commercial Snow Removal Commercial snow and ice removal services for condominium and townhouse associations in Monmouth and Ocean Counties, including plowing, lot sanding, and de-icing with 24/7 storm monitoring and on-site supervision. Targeted at property managers and HOA boards.
• Design Showroom & Supplies Design showroom open March through November featuring ponds, waterfalls, fountains, statuary, outdoor furniture, plants, koi fish, and professional fish hospital for supplies and consultations. Targeted at residential clients and walk-in visitors.

Quantifiable outcome

• Over 80% of work comes from referrals and repeat clients
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• HouzzminorGTM or Marketing PartnerGROUNDS KEEPER and Jay Eriv maintain a professional profile on Houzz, a home improvement platform. This presence allows potential customers to view reviews, project photos, and connect with the company for services.
• HomeAdvisorminorChannel Partner/ Reseller/ DistributorListed as HomeAdvisor Elite Pro, a platform connecting homeowners with verified home service professionals. This provides lead generation and credibility through HomeAdvisor's screening process.
• Synchrony BankcoreOthersSynchrony Bank issues credit cards for GROUNDS KEEPER customers to finance landscape projects. Qualified applicants can receive 0% deferred interest for 18 months on up to 50% of project cost. This partnership enables higher-value project sales by making financing available.
• AquascapecoreTechnology or IntegrationGROUNDS KEEPER is a Certified Aquascape Contractor, specializing in Aquascape-certified pond design and installation. Aquascape provides the ecosystem approach to water features that GROUNDS KEEPER implements in their pond constructions using natural balance of circulation, filtration, plants, fish, rocks and gravel.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Asplundh Tree Expert LLC: Established national provider of vegetation management, tree care, and related outdoor services. Comparable only at the broad category level — does not specialize in high-end residential design-build the way GROUNDS KEEPER does.
• Davey Tree Expert Co. Large national provider of tree care, landscape, and environmental services to residential and commercial clients. Overlaps with GROUNDS KEEPER on grounds services but operates at much broader scale across many geographies.
• Bartlett Tree Experts: National tree care and landscape services firm with residential and commercial clients. Provides overlapping grounds services but does not focus on the high-end landscape design-build and water-feature niche GROUNDS KEEPER serves.
• TruGreen: National lawn care and landscape services incumbent offering recurring maintenance, treatment, and design services at scale. Competes with GROUNDS KEEPER in the broader residential outdoor-services category but lacks the bespoke design-build and water-feature specialization.

Emerging players

• Yardzen: Tech-enabled online landscape design platform connecting homeowners with vetted design pros. Represents an emerging digital-acquisition channel that could either threaten or partner with traditional design-build firms like GROUNDS KEEPER.

Others

• Aquascape: Leading manufacturer of pond, water feature, and ecosystem products whose Certified Contractor program underpins GROUNDS KEEPER's water feature capability. A key technology and supply partner rather than a competitor.
• SiteOne Landscape Supply: Largest national distributor of landscape supplies, irrigation, lighting, and nursery products. Acts as an upstream supplier and ecosystem participant to GROUNDS KEEPER and its peers rather than a direct competitor.

Direct peers

• Borst Landscape & Design: New Jersey-based residential landscape design-build firm offering similar full-service landscape, hardscape, and outdoor living construction to an overlapping Monmouth/Bergen County homeowner base. Directly comparable in size, service mix, and premium project orientation.
• Russell Tree & Landscape Co. Multi-generation residential landscape design, installation, and maintenance firm serving central Ohio with a similar premium, design-led approach and long-tenured team — comparable in customer orientation and recurring service model.
• John Mini Distinctive Landscapes: Premium residential landscape design-build firm serving the NY/NJ metro with naturalistic gardens, water features, and outdoor living spaces — a close peer to GROUNDS KEEPER in customer profile, design philosophy, and project tier mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM3QrVadgyr3HpZXhdHhKKw/feed
• Facebookfacebook.com/GroundsKeeperInc1973
• LinkedInlinkedin.com/company/grounds-keeper
• Instagraminstagram.com/groundskeeperlandscapeandponds

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROUNDS KEEPER