growing
Growing is a sole-proprietorship psychotherapy and coaching practice in Gothenburg, Sweden, run by Benedicte Lande Forsén. It delivers individual talk therapy, couple therapy, coaching, MI-samtal, and mindfulness grounded in the psychosynthesis framework for individual and couple clients.
- Company typePrivate
- Founded-
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What growing does
Growing is a solo psychotherapy and coaching practice operating from Vasaplatsen 3 in Gothenburg, Sweden, under sole proprietor Benedicte Lande Forsén. The practice is structurally a sole proprietorship with a single active clinician, despite legacy firmographic records referencing multiple practitioners.
The service offering is built on the psychosynthesis framework developed by Roberto Assagioli and is delivered through individual talk therapy, couple therapy, coaching, MI-samtal (motivational interviewing conversations), and mindfulness-based sessions. The practice differentiates itself within the Gothenburg market by specializing in psychosynthesis — a niche relative to the CBT-dominated mainstream — and signals credibility through formal membership in Psykosyntesförbundet (the Swedish Psychosynthesis Association).
The business model is straightforward fee-for-service: clients (primarily individuals and couples in the Gothenburg region) book sessions directly, with appointment scheduling enabled via Bokadirekt, Sweden's leading therapist booking platform. The acquisition channel combines self-serve online booking with referral pipelines through partnerships with iParterapiterapeuterna, HumaNova, and colleagues in Borås and Varberg. There is no indication of B2B contracts, packaged programs, insurance-billing infrastructure, subscription offerings, or digital products; revenue is generated entirely from in-person or remote sessions delivered by the founder.
growing firmographics
Firmographics- Name
- growing
- Legal name
- Growing (Benedicte Lande Forsén)
- Website
- https://growing.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Growing is a sole-proprietorship psychotherapy and coaching practice in Gothenburg, Sweden, run by Benedicte Lande Forsén. It delivers individual talk therapy, couple therapy, coaching, MI-samtal, and mindfulness grounded in the psychosynthesis framework for individual and couple clients.
- Ownership category
- akta.pro rank
Where growing is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
growing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Talk Therapy Sessions: 50-minute talk therapy sessions providing support for personal development towards greater self-awareness and a sense of wholeness. Sessions typically begin weekly under a mutually agreed period.
- Couple Therapy Sessions: 120-minute or longer couple therapy sessions. Includes communication improvement, emotional healing, and relationship development support. Sessions typically weekly or based on client needs.
- Coaching Sessions: 50-minute coaching sessions using psychosynthesis as foundation. Focus on present and future, identifying patterns and inner factors, developing potential. Typically 5-7 weeks of weekly sessions.
- Motivational Interviewing (MI) Sessions: 50-minute evidence-based motivational interviewing sessions focused on behavior change. Typically conducted weekly over 5-7 weeks for lifestyle-related factors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Individual therapy pricing - not publicly disclosed |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
growing product offering
Product offeringCore offering
Growing is a solo therapy and coaching practice that delivers individual talk therapy, couples therapy, psychosynthesis-based coaching, Motivational Interviewing, and mindfulness sessions to individuals and couples in Gothenburg, Sweden. Services are delivered in person at Vasaplatsen 3 and built upon the psychosynthesis therapeutic framework developed by Roberto Assagioli, integrated with evidence-based modalities such as CBT, MI, MBSR, and MBCT.
Product overview
Growing is a solo therapy practice offering a unified suite of therapeutic services centered on psychosynthesis. The core offerings include Parterapi (couples therapy), Samtalsterapi (talk therapy), Coaching (psychynthesis-based coaching), and specialized MI-samtal (Motivational Interviewing). Mindfulness practices are integrated throughout all services. These offerings share the common foundation of psychosynthesis as described by Roberto Assagioli, and are delivered through individual, couple, and group sessions at the Vasaplatsen 3 location in Göteborg.
Differentiator
Problem solved
Functional benefit
Products and services
- Parterapi (Couples Therapy) Couples therapy designed to support relationship transformation, teaching communication methods with empathy to create safety and trust between partners. Sessions focus on healing past wounds, restoring dialogue, and supporting mutual personal development. Delivered as 120-minute or longer sessions, typically weekly or based on client needs, for couples in the Gothenburg area.
- Samtalsterapi (Talk Therapy) Individual talk therapy supporting personal development toward greater self-awareness and a sense of wholeness and meaning. Delivered with respect, openness, knowledge, and empathy, utilizing various methods to help clients move forward. Sessions are 50 minutes, typically beginning weekly under a mutually agreed period, for individuals in the Gothenburg area.
- Coaching Coaching based on psychosynthesis that helps clients discover their current position, identify goals, and navigate through obstacles. Focuses on developing inner potential to gain more strength and joy in life. Delivered as 50-minute sessions, typically 5–7 weeks of weekly sessions, for individuals seeking direction on life, career, or relationships.
- MI-samtal (Motivational Interviewing) Motivational Interviewing technique used to motivate behavior change, particularly for lifestyle-related factors such as alcohol, tobacco, drugs, diet, physical activity, and gambling. An evidence-based conversational method developed by William R. Miller and Stephen Rollnick. Delivered as 50-minute sessions, typically weekly over 5–7 weeks.
Quantifiable outcome
- Couple therapy research shows we don't hear each other more than 20% when emotionally upset or stressed - therapy aims to improve this communication
- +1 more outcomes
Companies that use growing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
growing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
growing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- iParterapiterapeuternacoreNetwork of couple therapy colleagues in Gothenburg, Borås, and Varberg. Collaborates on referrals and professional development for couple therapy services.
- HumaNovacoreEducational institution in Gothenburg where practitioner Benedicte Lande Forsén received her training in psychosynthesis. Provides ongoing professional development and continuing education.
- Psykosyntesförbundet (Psychosynthesis Association)coreProfessional association for psychosynthesis practitioners in Sweden. Practitioner is a certified and authorized member following ethical rules set for professional therapists in Sweden.
- Colleagues in Borås and VarbergminorProfessional network of therapists including letstalkterapi.se in Borås and ettmedlivet.se in Varberg for referrals and collaboration.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
growing competitors and assessment
Company assessmentEmerging players
- Noom: Behavior-change platform combining coaching with psychology-based programs for lifestyle modification (diet, exercise, sleep). Comparable to Growing's MI-samtal (Motivational Interviewing) service for behavior change around lifestyle factors, but at scale via app-delivered coaching and CBT-inspired curriculum.
- Calm: Meditation, sleep, and mental-wellness app with therapist content and corporate wellness programs. Comparable to Growing's mindfulness integration across services, but as a self-guided digital product rather than 1:1 therapeutic delivery.
Broad incumbents
- Talkspace: Online therapy platform providing licensed-therapist messaging, audio, and video sessions for individuals and couples. Comparable to Growing on therapy services for personal development, but with a broad therapist panel and digital-first model.
- BetterHelp: Large online therapy platform offering individual, couples, and teen counseling via subscription. Comparable to Growing in core service (talk therapy) and target customer (individuals seeking personal development and mental-health support), but operates at massive scale with a fully digital delivery model.
- Headspace: Global mindfulness and mental-wellness app offering guided meditation, sleep, and therapy referrals. Comparable to Growing on the mindfulness component of its offering (MBSR/MBCT), but operates as a digital subscription platform at consumer scale.
Direct peers
- Imago Relationships International: International organization behind Imago Relationship Therapy, the exact modality referenced in Growing's parterapi offering. Comparable as both a methodology provider and a community of certified Imago couples therapists who compete for the same relationship-counseling client segment.
- Regain: Online couples-therapy platform dedicated to relationship counseling, directly competing with Growing's parterapi offering. Operates digitally with subscription pricing versus Growing's in-person Gothenburg model.
- The Gottman Institute: Leading couples-therapy methodology organization founded by Drs. John and Julie Gottman, offering therapist certification, workshops, and the Gottman Method. Comparable to Growing's parterapi offering through shared focus on evidence-based relationship therapy, though at much larger scale with a global brand.
Regional players
- Mindler: Swedish digital mental-health provider offering CBT-based online therapy and psychologist consultations across Sweden. Comparable to Growing on individual talk therapy for personal development, but operates nationwide via app with public pricing.
- Kry (Livi): Sweden's largest digital healthcare platform providing video GP and psychologist appointments. Comparable to Growing in delivering individual therapy/mental-health services in Sweden, but with app-based booking, public pricing, and broader medical scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
growing social profiles
Digital presencegrowing compliance and trust
Trust signalCompliance1 record
growing financial estimates
Financial estimateRevenue estimate
Valuation estimate
growing leadership team
Management profileNumber of profiles
Profiles1 record
growing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
growing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about growing
What does growing do?
Growing is a solo therapy and coaching practice that delivers individual talk therapy, couples therapy, psychosynthesis-based coaching, Motivational Interviewing, and mindfulness sessions to individuals and couples in Gothenburg, Sweden. Services are delivered in person at Vasaplatsen 3 and built upon the psychosynthesis therapeutic framework developed by Roberto Assagioli, integrated with evidence-based modalities such as CBT, MI, MBSR, and MBCT.
Is growing a public or private company?
growing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was growing founded?
growing was founded in -1. It employs 1 to 10 people.
Where is growing based?
growing is headquartered in Göteborg, Sweden, in the Europe region.
How does growing make money?
Four revenue lines are on record. Individual Talk Therapy Sessions are the primary driver. The others are couple Therapy Sessions, coaching Sessions and motivational Interviewing (MI) Sessions.
Who are growing's main competitors?
Emerging players on record are Noom and Calm. Broad incumbents are Talkspace, BetterHelp and Headspace. Direct peers are Imago Relationships International, Regain and The Gottman Institute. Regional players are Mindler and Kry (Livi).
Does growing have an API?
No public API is recorded for growing.