Growing Young
Growing Young is a Chennai-based direct-to-consumer online fitness platform delivering group exercise sessions and wellness forums designed for adults aged 55+, serving subscribers across India, the USA, the UK, and New Zealand via a subscription model and senior-community distribution partnerships.
- Company typePrivate
- Founded2016
- HeadquartersChennai, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Growing Young does
Growing Young is a Chennai, India-based direct-to-consumer online fitness company serving adults aged 55 and over. Founded in 2016, the company delivers live and recorded group fitness sessions designed for senior physiology and mobility, supplemented by senior wellness forums. The offering is operated by a small, founder-led team of approximately ten people, including co-founders Viji Balaji, Sunandha Sampathkumar, Shreyaa Mukund, and Dr. Sakthisankari, supported by physiotherapists Yasodha and Mohanasundhari who lend clinical credibility to the program.
The product is delivered online to individual subscribers rather than through employer or institutional channels. Customers access group sessions on a subscription basis, with a free trial used as the acquisition funnel. The company reports having delivered over 10,000 hours of group fitness content, positively impacted 2,000+ seniors, and conducted 200+ senior wellness forums. Customer reach extends across four countries — India, the USA, the UK, and New Zealand — enabled by online delivery rather than physical studios.
Commercially, Growing Young monetizes through low-ticket monthly subscriptions and relies on partnership-driven distribution for acquisition. Channel partners include Vayah Vikas, Silver Talkies, Inspring, and EldersIndia, all of which aggregate senior audiences in India and overseas. The business is bootstrapped and privately held, with no disclosed external funding rounds to date.
Growing Young firmographics
Firmographics- Name
- Growing Young
- Legal name
- Growing Young
- Website
- https://growingyoung.co.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Growing Young is a Chennai-based direct-to-consumer online fitness platform delivering group exercise sessions and wellness forums designed for adults aged 55+, serving subscribers across India, the USA, the UK, and New Zealand via a subscription model and senior-community distribution partnerships.
- Ownership category
- akta.pro rank
Growing Young industry classification
Industry- Product category
- Senior Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Senior & Active Aging Personal Training (HSADAAAI)
- akta.pro secondary industries
- Senior/Low-Impact Group Fitness (HSADABAI), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)
Keywords
Where Growing Young is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Growing Young business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Online Fitness Program Subscription: Monthly subscription-based online fitness program for seniors. Includes live interactive sessions, personalized fitness plans, home exercise videos, and monthly fitness challenges. Cancellation policy indicates 24-hour notice required for cancellations with credit towards future classes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online Fitness Program for Seniors (55+ years) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Growing Young product offering
Product offeringCore offering
Growing Young delivers a live, online, physiotherapist-led fitness program designed exclusively for adults aged 55 and above. The subscription-based offering combines individual video evaluations, live interactive group sessions, personalized fitness reports mapped to the International Senior Fitness Scale, customized home exercise videos, monthly challenges, and appreciation certificates to support senior mobility, joint health, balance, and independent living.
Product overview
Growing Young is a preventive healthcare company offering a single unified product: the Growing Young Online Fitness Program. This comprehensive senior wellness program combines live interactive online sessions with personalized assessments, home exercise schedules, and progress tracking. The program is built around physiotherapist-led sessions that include warm-ups, stretches, aerobics, modified asanas, breathing techniques, and relaxation modules. The core offering includes evaluation services (One-on-One Video Evaluation), the main fitness program with monthly challenges, personalized fitness reports using the International Senior Fitness Scale, and home exercise video support—all designed to help seniors maintain independence, improve physical function, and enhance quality of life.
Differentiator
Problem solved
Functional benefit
Products and services
- Growing Young Online Fitness Program A subscription-based online fitness program designed exclusively for adults aged 55+, featuring live interactive sessions led by physiotherapists, warm-ups, stretches, aerobics, modified asanas, breathing techniques, relaxation modules, and monthly fitness challenges.
- One-on-One Video Evaluation A individual video-based fitness assessment conducted before program enrollment to profile the participant's current functional and physical fitness level and provide specific recommendations.
- Personalised Fitness Report An individually generated fitness assessment report using the International Senior Fitness Scale to track each participant's progress and outcomes over time.
- Home Exercise Schedule and Video Program Customised home exercise routines supported by instructional videos for participants to perform between live online sessions, supporting consistency and adherence.
- Monthly Fitness Challenges Regular monthly challenges built into the subscription program to keep senior participants engaged and motivated throughout their fitness journey.
Quantifiable outcome
- Studies show balance exercises can reduce fall rate by 36% in elderly population
- +3 more outcomes
Companies that use Growing Young
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Growing Young technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Growing Young partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Vayah VikasminorMOU (Memorandum of Understanding) partner. Appears in footer as part of Growing Young's partner ecosystem for senior wellness initiatives.
- Silver TalkiesminorContent and media partner featured in Growing Young's partner ecosystem, potentially for community outreach and awareness building.
- InspringminorPartner organization featured in Growing Young's partner ecosystem for senior wellness initiatives.
- EldersIndiaminorPartner platform for elder care community, featured in Growing Young's partner ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Growing Young competitors and assessment
Company assessmentDirect peers
- SilverSneakers (Tivity Health): The most well-known senior fitness membership program in the US, offering live and on-demand classes to 55+ adults through Medicare Advantage partnerships. Directly comparable to Growing Young in target customer (55+), live online delivery format, and preventive-health positioning.
- Nifty After Fifty: US chain of medically supervised fitness centers designed exclusively for adults 50+, with physiotherapist-led programming. Closely matches Growing Young's clinical-senior-fitness orientation, although delivered in physical centers rather than virtually.
- Functional Aging Institute: Specializes in training fitness professionals in senior-specific functional movement and geriatric exercise. Comparable because it operates in the same clinical/niche-senior-fitness category Growing Young occupies, although monetizes via professional certification rather than direct-to-seniors subscription.
- ElderGym: An online platform offering guided exercise videos tailored for older adults, covering strength, balance, and mobility. A direct digital-format competitor in the 55+ online fitness space and useful as a benchmark for content-led approaches.
Broad incumbents
- Cure.fit / Cult.fit: India's largest consumer fitness and wellness brand offering live online and offline group fitness. A relevant domestic incumbent that Growing Young competes against for online fitness time, although Cult caters broadly rather than to seniors exclusively.
- BetterMe (online wellness platform): A scaled online fitness/wellness app that has expanded into senior-friendly exercise categories. A broader incumbent that could encroach into Growing Young's niche by leveraging consumer brand and app distribution.
- AARP (Fitness & Wellness Programs): The US's largest 50+ membership organization runs senior fitness, wellness, and healthy-aging programming at massive scale. A broad incumbent in the same senior-wellness category Growing Young targets, but distributed primarily through partners rather than as a subscription product.
Emerging players
- StrongerU Senior Fitness: A niche senior-specific fitness education brand and online training program targeting older adults and the professionals who train them. Comparable in its exclusive 50+ specialization and growing scale as an emerging digital-first brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Growing Young social profiles
Digital presenceGrowing Young financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growing Young leadership team
Management profileNumber of profiles
Profiles6 records
Growing Young funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growing Young M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growing Young
What does Growing Young do?
Growing Young delivers a live, online, physiotherapist-led fitness program designed exclusively for adults aged 55 and above. The subscription-based offering combines individual video evaluations, live interactive group sessions, personalized fitness reports mapped to the International Senior Fitness Scale, customized home exercise videos, monthly challenges, and appreciation certificates to support senior mobility, joint health, balance, and independent living.
Is Growing Young a public or private company?
Growing Young is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growing Young founded?
Growing Young was founded in 2016. It employs 1 to 10 people.
Where is Growing Young based?
Growing Young is headquartered in Chennai, India, in the Asia region.
How does Growing Young make money?
One revenue line is on record: online Fitness Program Subscription.
Who are Growing Young's main competitors?
Direct peers on record are SilverSneakers (Tivity Health), Nifty After Fifty, Functional Aging Institute and ElderGym. Broad incumbents are Cure.fit / Cult.fit, BetterMe (online wellness platform) and AARP (Fitness & Wellness Programs). StrongerU Senior Fitness is listed as an emerging player.
Does Growing Young have an API?
No public API is recorded for Growing Young.
What industry is Growing Young in?
Growing Young's product category is Senior Fitness Services. Its primary akta.pro industry code is HSADAAAI, Senior & Active Aging Personal Training, with a secondary code of HSADABAI, Senior/Low-Impact Group Fitness. Its NAICS code is 71394 and its SIC code is 7997.