Growth Counseling

What Growth Counseling does

Growth Counseling, LLC is a private, faith-integrated telehealth counseling practice delivering evidence-based therapy to individuals, couples, and adolescents across Pennsylvania. Founded and owned by Adam Hoover, MA, LPC—who also holds a Pennsylvania Behavioral Specialist license—the practice combines a biblical worldview with established clinical modalities including EMDR, Flash Technique, CBT, DBT, ACT, and the Neurosequential Model. The firm has developed two proprietary therapeutic frameworks, the D.I.C.E. Method of CBT and the 6 S's of Self-Awareness, that integrate Christian spiritual practices with cognitive behavioral techniques. All services are delivered remotely via secure video across the Commonwealth of Pennsylvania, anchored in Montgomery County.

The business operates on a fee-for-service model at $155 per session, structured as out-of-network with sliding scale options and HSA/FSA acceptance. Clients pay upfront and receive superbills for potential out-of-network insurance reimbursement, generating revenue through direct session payments. Go-to-market relies on a self-serve client portal for intake and scheduling, a free 15-minute consultation to qualify fit, an extensive SEO-oriented content library (Core Convictions series, articles on anxiety, depression, relationships, trauma, and faith), pastor and church referral partnerships, and thought leadership through media appearances such as Lighthouse TV. The practice serves three primary segments: Individual adults (anxiety, depression, trauma, faith questions), Couples (communication, conflict, trust rebuilding, premarital preparation), and Teens and Families (school stress, identity, self-esteem, family conflict), with a specialized niche in pornography addiction recovery.

The practice employs approximately 6 staff, with two licensed clinicians—Adam Hoover as Owner & Lead Therapist and Daniel Moyer, MA, LAPC as Staff Therapist—conducting the clinical work. Growth Counseling is founder-owned, has no external investors or funding, and operates as a Pennsylvania LLC. Geographic reach is constrained by state licensure to Pennsylvania, although the telehealth model enables coverage across the entire state.

Name

Growth Counseling

Legal name

Growth Counseling, LLC

Website

https://growthcounseling.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Growth Counseling is a faith-integrated telehealth counseling practice in Pennsylvania that delivers evidence-based individual, couples, teen, and premarital therapy through two licensed clinicians.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Health Services (8000)

akta.pro primary industry

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)

akta.pro secondary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Christian counseling services
• Online therapy Pennsylvania
• Faith-based mental health
• Marriage and couples counseling
• EMDR trauma therapy

Headquarters

HQ city

Online / Remote

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Outpatient Therapy Sessions: Fee-for-service model at $155 per session with sliding scale options available. Out-of-network provider structure where clients pay upfront and receive superbills to submit to insurance for potential reimbursement. HSAs and FSAs accepted.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Growth Counseling is a faith-integrated, evidence-based mental health counseling practice delivering telehealth therapy sessions to individuals, couples, teens, and families across Pennsylvania. Licensed clinicians combine evidence-based modalities (EMDR, CBT, DBT, ACT, Neurosequential Model) with a biblical worldview and Christian spiritual practices to address anxiety, depression, trauma, relationship issues, and pornography addiction.

Product overview

Growth Counseling is a faith-integrated, evidence-based mental health counseling practice offering individual, couples, teen, and premarital counseling services primarily delivered online across Pennsylvania. The practice operates as a unified service model with multiple specialized therapy types (EMDR, CBT, DBT, ACT, Neurosequential Model) woven into their core counseling offerings. Services include: Individual Counseling (for anxiety, depression, trauma, anger, grief, faith struggles, and life transitions), Marriage & Couples Counseling (for communication, conflict resolution, trust rebuilding), Teen Counseling, Premarital Counseling, and specialized tracks for Anxiety, Depression, and Pornography Addiction. All services are delivered by licensed clinicians (Adam Hoover, LPC and Dan Moyer, LAPC) combining evidence-based clinical practices with Christ-centered integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lyra Health: Enterprise-focused mental health benefit platform serving employers. Comparable as a scaled telehealth counseling operator, though its B2B2C motion and secular positioning differ from Growth Counseling's faith-led D2C model.
• BetterHelp: Largest consumer telehealth therapy platform with 30,000+ licensed therapists and broad marketing reach. Competes for the same Pennsylvania telehealth consumers but is secular; BetterHelp also owns Faithful Counseling, the closest direct competitor.
• Talkspace: Public telehealth therapy and psychiatry platform accepting insurance. Competes for online therapy clients in Pennsylvania with stronger insurance billing and brand awareness, though no faith-integration specialization.

Emerging players

• Brightside Health: Telehealth platform focused on anxiety and depression with measured outcomes. Comparable as a digitally native mental health service, though it does not offer faith integration or couples/family therapy depth.
• Cerebral: Subscription-based online mental health platform offering therapy and medication management. Comparable as a direct-to-consumer telehealth mental health provider competing for similar online booking and recurring-session economics.

Direct peers

• Faithful Counseling: Faith-based online counseling platform (a vertical of BetterHelp) offering Christian teletherapy with licensed clinicians. Most directly comparable to Growth Counseling on faith integration, telehealth delivery, and target audience.

Others

• American Association of Christian Counselors (AACC): Professional membership and credentialing body for Christian counselors. Comparable as the dominant industry network that shapes the faith-based counseling labor pool and referral ecosystem Growth Counseling depends on.
• ReFrame Ministries: Faith-based media and content ministry producing devotional and mental-health-adjacent resources. Comparable as an adjacent faith-content channel that competes for the same audience's attention and overlapping with pastor referral pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/growth-counseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth Counseling