What Growwer does

Growwer, operated by Barcelona-based Virality Media S.L. and founded in October 2020 by three SEO professionals — Marc Ortolà, Álvaro Peña, and Arnau Vendrell — operates a self-service SaaS marketplace that automates link building and online reputation management. The platform combines a proprietary recommendation algorithm with a manually verified catalog of 42,928+ media outlets across 141 countries and 3,180 categories, exposing live SEO metrics (Domain Rating, organic traffic, spam score) directly within publisher listings. Users register for free, filter publishers by audience targeting parameters, and order publications on a pay-per-link basis (from approximately €25 per link), while the company operates a parallel managed-service offering where its team handles strategy, copywriting, and execution for enterprise clients. A specialized iGaming vertical — covering 41,000+ verified publishers across 80+ niches and 10+ languages — serves a regulated segment that most agencies decline.

The business model is a marketplace transaction take-rate plus managed-service fees. Growwer charges a commission on each publication contracted through the platform, with advertisers setting their own prices and Growwer adding its margin on top; optional native copywriting services add incremental professional-services revenue. Distribution combines a self-service PLG funnel (free registration, no subscription), a Chrome extension that surfaces Growwer publishers inside Google SERPs, a free Backlink Checker tool in the Toolkit subdomain for organic top-of-funnel acquisition, and an affiliate/referral program that recently absorbed migrating users from the shuttered competitor Unancor. Since founding the company has processed over 16,492 projects and €2.5M in cumulative transaction value through a 16-person team with no disclosed external funding.

In 2025 Growwer layered two AI-era products on top of its core marketplace: an AI Visibility module that recommends publishers referenced by large language models (ChatGPT, Perplexity, Gemini) and a Brand Mentions for AI Ranking feature targeting Google AI Mode. These additions position the platform against the structural shift in search behavior from link-based ranking to generative-engine citation, while the underlying publisher-catalog and manual-verification workflow remain the primary differentiators versus generic link-building tools.

Name

Growwer

Legal name

Virality Media, S.L.

Website

https://growwer.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Growwer is a Barcelona-based self-service SaaS marketplace that automates link building and online reputation management via a manually verified catalog of 42,928+ media outlets, serving SMBs, SEO agencies, enterprises, and iGaming operators globally with pay-per-link and managed-service pricing.

Ownership category

akta.pro rank

Product category

SEO Link Building Platform

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)

Keywords

• Link building platform
• Media marketplace
• SEO publishing
• Online reputation management
• IGaming SEO services

Headquarters

HQ city

Cornellà de Llobregat

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Marketplace Transaction Fees: Growwer acts as a technological intermediary marketplace. The company charges a commission on each media publication contracted through the platform. Advertisers set their own prices; Growwer adds its commission on top of the advertiser's price. Users pay per link published with transparent fixed pricing.
2. Managed Services: Full-service campaign management where the Growwer team handles strategy, media selection, copywriting, and publication execution for clients. Custom pricing based on volume and markets.
3. Copywriting Services: Optional native copywriting by Growwer's team of writers specialized in various niches (including iGaming). Added cost on top of publication fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Growwer runs a self-service SaaS platform and marketplace that connects advertisers and SEO professionals with a global network of verified media publishers for paid link placement and digital PR campaigns. Beyond marketplace transactions, the company sells a vertical-specific iGaming link-building platform, a managed agency service, and ancillary tools such as a Chrome extension, an AI Visibility module for tracking brand mentions across AI/LLM search engines, and a backlink checker. The offering targets brands, agencies, and operators seeking scalable, transparent, and policy-compliant link acquisition.

Product overview

Growwer is an online reputation automation and link building platform positioned as the #1 tool in the market. It operates as a marketplace connecting advertisers (media publishers) with clients who want to maximize business visibility. The core offering is a SaaS platform that provides access to 42,928+ verified media publishers with real-time SEO metrics, recommendation algorithms, and self-service publishing. The platform is complemented by a Managed Service for full execution, a Chrome Extension for technical users, an AI Visibility module for appearing in AI model citations, and a free Backlink Checker tool in the Toolkit. Growwer also operates specialized sub-brands for the iGaming sector with dedicated platforms and agency services for casinos, poker, sports betting, and gambling affiliates. The platform supports both self-service (pay-per-link from €25) and managed service models with no subscriptions or monthly fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Growwer Self-Service SaaS Platform

Quantifiable outcome

• 16,492+ companies have worked with Growwer since 2020
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• UnancorminorOthersUnancor has closed operations. Growwer has created a special migration offer for ex-Unancor users, including +12% bonus credit on first recharge and free project setup. This is a competitive acquisition rather than a partnership.
• iGaming Operators and AffiliatescoreChannel Partner/ Reseller/ DistributorGrowwer serves as a specialized link building platform for iGaming operators, affiliates, poker sites, casino platforms, and gambling comparison sites across regulated and gray markets. 4.9/5 average rating from this segment.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WhitePress: Content-marketing and link-building marketplace operating across multiple European markets with a large catalog of vetted publishers and editorial sites. Competes directly for the same brand and agency budgets as Growwer.
• Linkhouse: Marketplace for buying and selling sponsored articles, links, and thematic placements, with verified publishers and SEO metrics integrated. Closely comparable business model and customer base to Growwer's self-service platform.
• Editorial.Link: Link-building marketplace offering curated publisher placements with quality controls and transparent pricing. Directly overlaps Growwer on use cases, customers, and self-service workflow.
• Publisuites: Spain-origin marketplace where advertisers buy sponsored content and links from a catalog of vetted publishers. Targets the same SMB-to-enterprise SEO and content-marketing buyers as Growwer with an overlapping publisher base.
• Unancor: Was a media-buying and link-building platform that has ceased operations; Growwer explicitly runs a migration offer for ex-Unancor users. Highly comparable model and customer base prior to shutdown.
• FATJOE: SEO services provider offering blogger outreach, niche edits, and link-building packages to agencies and in-house teams. Comparable offering for buyers who need outsourced link building, competing with Growwer's managed service.
• PRNEWS.io: Global marketplace that connects advertisers with publishers for sponsored articles and media placements, with transparent per-article pricing. Closely mirrors Growwer's core marketplace model for SEO link building and PR.

Broad incumbents

• Cision: Global PR and earned-media platform (including PR Newswire) offering media distribution, journalist databases, and communications workflows. Overlaps Growwer on enterprise PR and media-outreach use cases at a much larger scale.
• Ahrefs: Major SEO toolset with backlink database, content explorer, and outreach features widely used alongside link-building services. Represents a broad incumbent that can substitute for parts of Growwer's value chain.
• Semrush: Large incumbent SEO platform offering backlink analysis, content marketing tools, and link-building outreach features. Competes with Growwer at the workflow and analytics layer rather than as a publisher marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/growwer_es
• LinkedInlinkedin.com/company/growwer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growwer