What Banco Carrefour does

Banco Carrefour is the financial services arm of Grupo Carrefour Brasil, the largest retailer in Brazil (per ABRAS ranking, #1 for 10 consecutive years). Founded in 1990, Banco Carrefour operates as Brazil's 6th largest credit card issuer with 35 years of operating history, approximately 3,700 employees, and over 20 million mobile app users. The unit issues co-branded and private-label credit cards (Cartão Carrefour, Cartão Atacadão, Cartão Sam's Club), distributes personal loans, and acts as an agent for insurance products (life, personal accident, extended warranties).

The business is built on an embedded finance model: financial products are offered at the point of sale across 1,000+ Grupo Carrefour Brasil stores in all 27 Brazilian states and the Federal District, capturing a slice of ~60 million monthly store visitors. The technology infrastructure supports digital account management, omnichannel integration with the Group's retail ecosystem, and real-time credit issuance via the Banco Carrefour app and carrefoursolucoes.com.br website. Credit decisions are supported by a proprietary risk assessment integrated with the Group's customer purchase data across hypermarkets (Carrefour), cash-and-carry wholesale (Atacadão), and membership warehouse clubs (Sam's Club).

Revenue is generated primarily through credit card operations (interchange fees, annual fees, revolving credit interest), personal loans and credit facilities (interest income), and insurance distribution (commission income). The customer base spans Brazilian consumers and families (primary segment), small and medium merchants using wholesale formats, and members of the Sam's Club premium tier. Distribution combines embedded POS at retail counters, dedicated bank branches inside select hypermarkets, digital self-service through the app and website, and 24/7 call centers. Banco Carrefour's strategic role within Grupo Carrefour Brasil is to drive financial inclusion, support retail customer lifetime value, and serve as a vector for digital transformation across the broader retail ecosystem.

Name

Banco Carrefour

Legal name

Banco Carrefour

Website

https://grupocarrefourbrasil.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Banco Carrefour is the retail banking unit of Grupo Carrefour Brasil and Brazil's 6th largest credit card issuer, offering credit cards, loans, and insurance embedded at point of sale across 1,000+ Group stores to ~60 million monthly Brazilian consumers and families.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (522110), Consumer Lending (522291), Sales Financing (52222), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), State Commercial Banks (6022), Personal Credit Institutions (6141)

akta.pro primary industry

Credit Cards & Revolving Credit (FSABAAAC)

akta.pro secondary industries

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Retail-focused Neobanks (Mass Market) (FSABAFAA)

Keywords

• Retail banking services
• Credit card issuance
• Consumer lending
• Insurance products
• Embedded finance

Headquarters

HQ city

São Paulo, SP

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Credit Card Operations: Banco Carrefour is one of Brazil's largest credit card issuers, generating revenue from interchange fees on card transactions, annual fees, and revolving credit interest charged to cardholders. The bank serves thousands of customers across all Grupo Carrefour Brasil banners (Carrefour, Atacadão, Sam's Club) and issues co-branded and private-label cards.
2. Personal Loans and Credit: Banco Carrefour offers personal loans and credit facilities to consumers, generating interest income as the primary revenue stream. Loans are accessible both in-store and through digital channels, with credit decisions supported by the bank's proprietary risk assessment integrated with the Group's customer data.
3. Insurance Products: Banco Carrefour distributes insurance products (life, personal accident, extended warranties, and others) as an agent, earning commissions on premiums. These products are cross-sold to the bank's existing cardholder base and retail customers across all formats.
4. Retail Sales (Grupo Carrefour Brasil): Grupo Carrefour Brasil generates the vast majority of revenue from retail sales across its multiple formats: Atacadão (cash-and-carry/wholesale), Carrefour hypermarkets and supermarkets, Sam's Club (membership warehouse), and convenience formats. Revenue is derived from the sale of food and non-food consumer goods across all formats, both in physical stores and e-commerce. The Group also generates rental income from Carrefour Property's portfolio of commercial galleries and shopping centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Banco Carrefour is the financial services unit of Grupo Carrefour Brasil, providing retail banking products including credit cards (6th largest issuer in Brazil), personal loans, and insurance products to Brazilian consumers. The bank distributes its offerings through embedded point-of-sale channels across the parent group's 1,000+ retail stores and via a digital banking app with over 20 million users.

Product overview

Banco Carrefour is the financial services division of Grupo Carrefour Brasil, operating as a retail banking unit. The company offers a comprehensive portfolio of financial products including credit cards (Cartão Carrefour, Cartão Atacadão, Cartão Sam's Club), personal loans, and insurance. Banco Carrefour is one of the largest credit card issuers in Brazil, ranking as the 6th largest in the country, and serves as a strategic ally to the Group's retail operations by providing integrated financial solutions across Carrefour, Atacadão, and Sam's Club banners. The bank has 35 years of experience, over 3,700 employees, and more than 20 million app users, functioning as the only bank affiliated with a retailer in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Cartão Carrefour: Credit card product offered by Banco Carrefour for customers of Carrefour retail operations
• Cartão Atacadão
• Cartão Sam's Club

Products and services

• Banco Carrefour The financial services unit of Grupo Carrefour Brasil, offering credit cards, loans, insurance, and financial services. It is one of the largest credit card issuers in Brazil, serving thousands of customers and supporting Carrefour Retail, Atacadão, and Sam's Club operations.
• Cartão Carrefour Credit card issued by Banco Carrefour for customers of Carrefour retail stores, providing consumer financing solutions integrated with the hypermarket shopping experience.
• Cartão Atacadão
• Cartão Sam's Club
• Empréstimos (Personal Loans)
• Seguros (Insurance Products)

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• My Trusted Source Brasil (MyTS)coreStrategic or Co-development Partner · 1 April 2026Developed in partnership with MyTS, the Jornada da Autonomia (Journey of Autonomy) program was launched in April 2026 to strengthen supply chain risk management across Grupo Carrefour Brasil. The initiative connects over 3,000 direct and indirect suppliers, producers, and distributors on a continuous monitoring platform covering social, environmental, and quality dimensions. MyTS provides the technology platform and methodology, while Grupo Carrefour Brasil contributes its supply chain scale and supplier network.
• RappiminorChannel Partner/ Reseller/ DistributorRappi is a last-mile delivery partner enabling rapid delivery (up to 15 minutes in select formats) for Carrefour Express and other formats. The partnership extends the Group's digital reach and supports omnichannel strategy by integrating Rappi's delivery network with Carrefour's e-commerce and click-and-collect operations.
• CornershopminorChannel Partner/ Reseller/ DistributorCornershop provides on-demand delivery services for Grupo Carrefour Brasil's retail formats, enabling customers to shop Carrefour, Atacadão, and Sam's Club products via the Cornershop platform with scheduled or immediate delivery.
• iFoodminorChannel Partner/ Reseller/ DistributoriFood serves as a delivery marketplace partner for Grupo Carrefour Brasil across its retail banners, enabling food and consumer goods delivery to customers through iFood's consumer app, extending the Group's digital sales reach.
• Pacto Contra a FomecoreStrategic or Co-development PartnerGrupo Carrefour Brasil joined the Pacto Contra a Fome movement led by Geyze Diniz, which aims to eradicate hunger and promote food security in Brazil by 2030, with a well-fed population target by 2040. The partnership focuses on Zero Hunger and Zero Waste store concepts, educational initiatives, and food donation programs.
• Ação da CidadaniacoreStrategic or Co-development PartnerAção da Cidadania is Brazil's largest non-profit organization dedicated to fighting hunger and food insecurity through a national mobilization network. The Group partners with Ação da Cidadania to collect and distribute food in emergency humanitarian situations and to support community kitchens, leveraging the Group's retail footprint for food collection and donation campaigns.
• Amigos do BemcoreStrategic or Co-development PartnerSince 2013, Grupo Carrefour Brasil has partnered with Amigos do Bem, an organization that benefits 150,000 people in the semiarid region of Alagoas, Pernambuco, and Ceará. Over the partnership, more than 3,000 tonnes of food have been raised through direct donations and customer campaigns. The Group also supports income generation projects such as artisanal chestnut production, with products sold in Carrefour stores.
• Universidade Zumbi dos PalmarescoreStrategic or Co-development PartnerUniversidade Zumbi dos Palmares is a higher education institution dedicated to Black populations. Grupo Carrefour Brasil participates in the Racial Equality Business Initiative (Iniciativa Empresarial pela Igualdade Racial) led by the university, which aims to unite companies committed to promoting racial equity and overcoming structural racism. The Group also has a racial equity committee with advisors including José Vicente, rector of the university.
• MOVER (Movimento pela Equidade Racial)coreStrategic or Co-development PartnerMOVER is a non-profit association promoting racial equity through awareness and career/business development for Black professionals. Grupo Carrefour Brasil supports training of self-declared Black employees through scholarship programs in English, leadership, and mentoring, as part of its commitment to racial equity and inclusion.
• Instituto Identidades do Brasil (ID_BR)coreStrategic or Co-development PartnerThe partnership with ID_BR focuses on anti-racism training, policy development, demographic census, and workshops to create a safe and respectful environment. The initiative is fully committed to accelerating the promotion of racial equality in Brazil through systematic training and organizational change programs.
• ICS (Initiative for Compliance and Sustainability)coreStrategic or Co-development PartnerICS is a global sectoral compliance and sustainability initiative founded in 1998, of which Grupo Carrefour Brasil is a founding member. ICS conducts social audits of suppliers to improve working conditions in supply chains, aligning with ILO standards, UN Global Compact principles, and Sustainable Development Goals.
• ABVTEX (Associação Brasileira do Varejo Têxtil)minorStrategic or Co-development PartnerABVTEX provides certification for textile suppliers, requiring certification from all national suppliers. Grupo Carrefour Brasil has been a member since 2012, supporting compliance and sustainability standards in its textile supply chain.
• InPACTO (Instituto Nacional pelo Pacto do Trabalho)minorStrategic or Co-development PartnerInPACTO is a national institute dedicated to combating child labor and slave labor. Grupo Carrefour Brasil has been a member since 2017 and currently serves as an alternate board member, contributing to the institute's mission of eradicating exploitative labor practices in Brazilian supply chains.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Banco PAN: Brazilian digital/retail bank specializing in consumer credit, credit cards, and personal loans. Direct competitor to Banco Carrefour in retail consumer credit, with a similar focus on mass-market Brazilian consumers.
• Nubank: Brazil's largest neobank and a major credit card issuer operating across Brazil. Direct competitor to Banco Carrefour in consumer credit cards, personal loans, and digital banking, competing for the same retail customer base with a digital-first model.
• Magazine Luiza (MagaluPay / Magalu Bank): Brazilian retail giant that has built an embedded financial services offering (MagaluPay, Magalu Bank, credit cards, loans) — a direct analog to Banco Carrefour's model of retail-embedded financial services for Brazilian consumers.
• Banco Inter: Brazilian digital bank offering credit cards, personal loans, and digital accounts. Comparable to Banco Carrefour as a multi-product retail bank targeting Brazilian consumers, with a similar focus on digital self-service via app.

Broad incumbents

• Bradesco: One of Brazil's largest banks with a strong retail credit card and consumer lending franchise. Competes with Banco Carrefour in credit cards and personal loans across Brazilian consumer segments.
• Itaú Unibanco: Brazil's largest private bank, dominant in credit cards, retail lending, and consumer banking. Competes with Banco Carrefour across the Brazilian credit card and personal loan market, with broader product portfolio and larger scale.
• Banco Santander Brasil: Major Brazilian retail and commercial bank with significant credit card and consumer lending operations. Broad incumbent competing with Banco Carrefour for credit card and loan customers.
• Banco do Brasil: Brazil's largest government-controlled bank with a massive retail credit card and consumer lending franchise. Broad incumbent that competes with Banco Carrefour across Brazilian retail credit and digital banking.

Emerging players

• PicPay: Brazilian digital wallet and financial services platform offering credit cards, loans, and payments. Comparable to Banco Carrefour as a digital-first consumer financial services provider targeting Brazilian retail customers.
• C6 Bank: Brazilian digital bank backed by JBS with a strong credit card and digital account offering. Comparable to Banco Carrefour as a consumer-facing digital bank targeting retail customers, particularly younger and middle-class segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/banco-carrefour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Banco Carrefour