Grupo Koch
Grupo Koch is a family-owned Brazilian supermarket chain operating 94 stores across Santa Catarina under both retail (Supermercado Koch) and cash-and-carry (Koch Atacarejo) formats, serving consumer households and small businesses, ranked 8th largest supermarket chain in Brazil per Abras.
- Company typePrivate
- Founded1994
- HeadquartersTijucas
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Grupo Koch does
Grupo Koch is a family-owned Brazilian supermarket chain headquartered in Itapema, Santa Catarina. Founded in November 1994 by the Koch brothers — Sebasti\u00e3o, Geraldo, Jos\u00e9 Evaldo, Ant\u00f4nio, and Albano Koch — the business traces its origins to hortifr\u00fati production and feiras livres (farmers markets) in the Greater Florian\u00f3polis area during the 1980s. The company operates exclusively in Santa Catarina state and is ranked the 8th largest supermarket chain in Brazil according to the Abras ranking.\n\nThe company runs a dual-format retail strategy: Supermercado Koch serves everyday household grocery shoppers in the traditional retail (varejo) format, while Koch Atacarejo operates a cash-and-carry (atacarejo) banner combining wholesale pricing with retail convenience for both individual consumers and small businesses. By the end of 2025 the group operated 94 stores across Santa Catarina, supported by approximately 3,211 employees.\n\nThe business model is direct-to-consumer physical retail, monetized through per-transaction grocery sales under a 'pre\u00e7o justo' (fair price) value proposition. Revenue mechanics are typical of supermarket operators — high-volume, low-margin turnover across food and household categories — with no disclosed pricing tiers, subscription model, or technology-enabled revenue stream. The stated corporate pillars emphasize providing Brazilian families with a pleasant shopping experience at fair prices, with stated values of ethics, respect, excellence, cooperation, ownership mindset, and sustainability. No external investors, funding rounds, or M&A activity are disclosed, and ownership remains within the founding family.
Grupo Koch firmographics
Firmographics- Name
- Grupo Koch
- Legal name
- Grupo Koch
- Website
- https://grupokoch.jobs.recrut.ai
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Grupo Koch is a family-owned Brazilian supermarket chain operating 94 stores across Santa Catarina under both retail (Supermercado Koch) and cash-and-carry (Koch Atacarejo) formats, serving consumer households and small businesses, ranked 8th largest supermarket chain in Brazil per Abras.
- Ownership category
- akta.pro rank
Grupo Koch industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Warehouse Clubs and Supercenters (455211)
- SIC
- Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where Grupo Koch is headquartered
LocationHeadquarters
- HQ city
- Tijucas
Offices1 record
Markets served
Grupo Koch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Grocery Sales: Grupo Koch generates revenue through retail sales of food and grocery products to end-consumer households. The company operates in two formats: traditional retail (varejo) and cash-and-carry (atacarejo), serving consumers in Santa Catarina, Brazil. The business model is based on high-volume sales with fair pricing ('preço justo') as a core value proposition.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Grupo Koch product offering
Product offeringCore offering
Grupo Koch operates a chain of physical retail supermarkets and cash-and-carry stores in Santa Catarina, Brazil, selling food and consumer goods directly to households under two formats: traditional retail (Supermercado Koch / varejo) and cash-and-carry (Koch Atacarejo). With 94 stores by the end of 2025, the company provides Brazilian families with daily groceries and bulk-purchasing options at fair prices (\"pre\u00e7o justo\").
Product overview
Grupo Koch operates a dual-format retail strategy consisting of Supermercado Koch (retail) and Koch Atacarejo (wholesale retail/atacarejo), with 94 stores distributed across Santa Catarina state. The company is positioned as the 8th largest supermarket chain in Brazil according to the Abras ranking. Founded by the Koch family in 1994, the company offers food and consumer goods through both traditional retail and wholesale formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Supermercado Koch Retail supermarket operations offering food and consumer goods to individual shoppers in Santa Catarina, Brazil. The company's primary business format serving everyday grocery shopping needs of Brazilian families under the fair pricing ('pre\u00e7o justo') mission.
- Koch Atacarejo Wholesale retail format (atacarejo) combining wholesale pricing with retail convenience, serving both individual consumers and small business customers seeking bulk purchasing of food and consumer goods in Santa Catarina, Brazil.
Companies that use Grupo Koch
Customer profileSegments1 record
Ideal customer profiles1 record
Grupo Koch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Koch partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Grupo Koch competitors and assessment
Company assessmentDirect peers
- Angeloni: Angeloni is one of the largest regional supermarket chains headquartered in Santa Catarina, with a multi-format store network across SC. It directly competes with Grupo Koch in the same geography for both retail and cash-and-carry customers.
- Mateus Supermercados: Mateus is one of Brazil's largest supermarket chains with regional concentration in the Northeast and broader national expansion. Comparable to Grupo Koch in operating model and Abras top-10 positioning, and a credible model for multi-region growth.
- Atacadão (Carrefour Group): Atacadão is Carrefour's atacarejo banner in Brazil and competes directly with Koch Atacarejo. It is among the largest food cash-and-carry chains in the country, threatening Koch's atacarejo economics as it expands.
- Sonda Supermercados: Sonda is a Brazilian regional supermarket chain of similar scale to Grupo Koch with multi-format operations across Southeast/South Brazil. Comparable in size, model, and Brazilian regional-supermarket competitive set per Abras rankings.
- Condor Supermercados: Condor is a regional Brazilian supermarket chain with a significant presence in Santa Catarina and Paraná. It competes with Grupo Koch across neighboring geographies and across multiple store formats.
- Assaí Atacadista: Assaí is Brazil's leading atacarejo (cash-and-carry/wholesale-retail) operator, owned by GPA. It directly competes with Grupo Koch's atacarejo format on assortment and bulk pricing across Brazilian states, including any expansion into SC by Assaí.
- Tenda Atacado: Tenda is one of Brazil's fastest-growing atacarejo chains, ranked among the top supermarket/bulk chains by Abras. It mirrors Koch Atacarejo's format and competes on price, assortment, and small-business customer acquisition.
Broad incumbents
- Carrefour Brasil: Carrefour Brasil is the largest grocery retailer in the country (per Abras), operating multi-format banners across supermarket, atacarejo, and proximity. It does not specialize in the regional/SC niche but overlaps with Koch on multiple fronts and sets national competitive pressure.
- GPA (Pão de Açúcar / Extra): GPA operates Pão de Açúcar, Extra, and other supermarket banners and owns Assaí. As a national incumbent, it competes with Koch in premium/supermarket formats where their footprints intersect, and indirectly pressures Koch via Assaí.
Regional players
- Supermercados Peruzzo: Peruzzo is an Itajaí/SC-based regional supermarket chain. It directly competes with Grupo Koch in the same Santa Catarina geography and represents a comparable regional-scale peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Grupo Koch social profiles
Digital presenceGrupo Koch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Koch leadership team
Management profileNumber of profiles
Profiles5 records
Grupo Koch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Koch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Koch
What does Grupo Koch do?
Grupo Koch operates a chain of physical retail supermarkets and cash-and-carry stores in Santa Catarina, Brazil, selling food and consumer goods directly to households under two formats: traditional retail (Supermercado Koch / varejo) and cash-and-carry (Koch Atacarejo). With 94 stores by the end of 2025, the company provides Brazilian families with daily groceries and bulk-purchasing options at fair prices (\"pre\u00e7o justo\").
Is Grupo Koch a public or private company?
Grupo Koch is a private company. It is classified as family owned and is currently operating.
When was Grupo Koch founded?
Grupo Koch was founded in 1994. It employs 1,001 to 5,000 people.
Where is Grupo Koch based?
Grupo Koch is headquartered in Tijucas.
How does Grupo Koch make money?
One revenue line is on record: retail Grocery Sales.
Who are Grupo Koch's main competitors?
Direct peers on record are Angeloni, Mateus Supermercados, Atacadão (Carrefour Group), Sonda Supermercados, Condor Supermercados, Assaí Atacadista and Tenda Atacado. Broad incumbents are Carrefour Brasil and GPA (Pão de Açúcar / Extra). Supermercados Peruzzo is listed as a regional player.
Does Grupo Koch have an API?
No public API is recorded for Grupo Koch.
What industry is Grupo Koch in?
Grupo Koch's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains). Its NAICS code is 445110 and its SIC code is 5411.