OSAB
OSAB is a privately held Brazilian funeral and family assistance plan provider, founded in 1999 and headquartered in Alagoinhas, Bahia. It sells tiered subscription plans (R$57.90-R$128.90/month) through 45+ branches, serving families, individuals, and pet owners in 102+ regions nationwide.
- Company typePrivate
- Founded1999
- HeadquartersAlagoinhas, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What OSAB does
OSAB - Organização Social de Assistência da Bahia Ltda is a Brazilian private company founded in June 1999 and headquartered in Alagoinhas, Bahia. The company operates as a funeral and family assistance plan provider, offering a tiered portfolio of five subscription plans (Crystal, Bronze, Prata, Ouro, and Diamante) priced from R$57.90 to R$128.90 per month. Plans bundle funeral services such as body removal and transfer, thanatopraxy, document processing, complete funeral with pre-selected coffin, and cemetery or cremation assistance, with progressively added benefits including 24-hour telemedicine, life insurance (R$1,000-R$2,000), pharmacy and dental discounts, food cards (up to R$160/month), and weekly cash raffles. OSAB also sells dedicated pet cremation services and individual coverage plans.
The company owns and operates end-to-end funeral infrastructure including its own human and pet crematorium in Salvador (Rio Vermelho), the Memorial Parque cemetery in Alagoinhas, and 45+ physical branch locations across Bahia state covering municipalities such as Salvador, Lauro de Freitas, Camaçari, Simões Filho, and others. OSAB claims service reach in 102+ regions throughout Brazil and maintains a network of sales consultants alongside inside-sales channels (phone, WhatsApp) and digital self-service through its website and mobile application. The underlying technology platform is standard third-party (MS Sistemas for online sales and client portal, Google Maps for location services) with no disclosed proprietary AI or advanced systems.
The business model is subscription-based recurring revenue from monthly plan fees, augmented by one-time payments for add-on services and upgrades. Distribution is sales-led and multi-channel, combining in-person sales at branches, outbound field consultants, inbound phone and WhatsApp, and digital self-service via web and mobile app. The company is privately held with no disclosed external investors, parent company, or public stock listing, and serves consumer customers primarily in Bahia and Sergipe states.
OSAB firmographics
Firmographics- Name
- OSAB
- Legal name
- OSAB - Organização Social de Assistência da Bahia Ltda
- Website
- https://grupoosab.com.br
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OSAB is a privately held Brazilian funeral and family assistance plan provider, founded in 1999 and headquartered in Alagoinhas, Bahia. It sells tiered subscription plans (R$57.90-R$128.90/month) through 45+ branches, serving families, individuals, and pet owners in 102+ regions nationwide.
- Ownership category
- akta.pro rank
OSAB industry classification
Industry- Product category
- Funeral Assistance Services
- NAICS
- Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (81222)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Final Expense / Burial Life Insurance (FSAIABAF)
Keywords
Where OSAB is headquartered
LocationHeadquarters
- HQ city
- Alagoinhas
- HQ country
- Brazil
- HQ region
- Latin America
Offices15 records
Markets served
OSAB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Funeral and Family Assistance Plans: OSAB generates revenue primarily through subscription-based monthly funeral and family assistance plans. Customers pay recurring monthly fees for coverage that includes funeral services, cremation, cemetery assistance, health telemedicina, pet cremation, and various insurance benefits such as life insurance and capital raffles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Crystal - Basic coverage with up to 150km radius, includes funeral assistance, comfort kit, monthly raffles, equipment loan, and partner discounts |
| Subscription | Monthly | Bronze - Includes Crystal benefits plus telemedicine, exams/consultations with discounts, pharmacy discounts, weekly R$5,000 raffles, R$1,000 life insurance, 50% discount on installments for 12 months, 90-day waiting period |
| Subscription | Monthly | Prata - Includes Bronze benefits plus R$120/month food card (12x R$1,440), up to 500km coverage, weekly R$10,000 raffles, R$1,500 life insurance |
| Subscription | Monthly | Ouro - Includes Prata benefits plus R$160/month food card (12x R$1,920), up to 900km coverage, weekly R$15,000 raffles, R$2,000 life insurance |
| Subscription | Monthly | Diamante - Premium plan with sepultamento in first order at São Francisco or cremation at Memorial Parque, includes Ouro benefits plus R$160/month food card (6x R$300), weekly R$7,000 raffles, 01 Collective Pet Cremation, R$2,000 life insurance, 90-day waiting period, 180-day waiting period for burial and cremations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
OSAB product offering
Product offeringCore offering
OSAB sells subscription-based monthly funeral and family assistance plans to Brazilian consumers, covering body removal and transfer, thanatopraxia, document processing, complete funeral services with coffin and floral arrangements, and cemetery or cremation assistance with national 24-hour support. Plans are offered in five tiers (Crystal, Bronze, Prata, Ouro, Diamante) with increasing coverage radius from 150km to 900km and bundled benefits including telemedicine, life insurance, food cards, weekly cash raffles, and pet cremation. The company also operates its own Memorial Parque cemetery in Alagoinhas and a human/pet crematorium in Salvador to deliver end-to-end service control.
Product overview
OSAB offers a tiered portfolio of funeral assistance plans (Crystal, Bronze, Prata, Ouro, Diamante) with monthly prices ranging from R$57.90 to R$128.90. The plans provide family and individual funeral assistance, pet cremation, and human cremation services. Core offerings include body removal, thanatopraxy, document processing, complete funeral services, and cemetery/cremation assistance. Premium plans add telemedicina, life insurance, food cards, and weekly cash raffles. The company operates its own crematorium and Memorial Parque cemetery, and provides a mobile app for plan management.
Differentiator
Problem solved
Functional benefit
Products and services
- Plano Crystal Entry-level monthly funeral assistance subscription covering the titular and spouse plus up to 2 dependent children, with up to 150km coverage radius. Includes funeral assistance, comfort kit for wake, monthly raffles, equipment lending, and partner discounts. Priced at R$57.90 per month.
- Plano Bronze Monthly funeral assistance subscription for titulaires aged 18-60 with a 90-day waiting period. Includes all Crystal benefits plus 24-hour telemedicine, discounted exams and pharmacy, weekly R$5,000 cash raffles, R$1,000 life insurance, and a 50% installment discount for 12 months in the event of the titular's death. Priced at R$85.90 per month.
- Plano Prata Monthly funeral assistance subscription including all Bronze benefits, expanded coverage up to 500km, a R$120/month food card benefit (12x R$1,440), weekly R$10,000 cash raffles, and R$1,500 life insurance. Priced at R$95.90 per month.
- Plano Ouro Monthly funeral assistance subscription including all Prata benefits plus extended coverage up to 900km, a R$160/month food card benefit (12x R$1,920), weekly R$15,000 cash raffles, and R$2,000 life insurance. Priced at R$115.90 per month.
- Plano Diamante Top-tier monthly funeral assistance subscription granting burial at First Order of São Francisco or cremation at Memorial Parque. Includes all Ouro benefits plus a R$160/month food card (6x R$300), weekly R$7,000 cash raffles, 01 Collective Pet Cremation, and R$2,000 life insurance. 90-day waiting period for general services and 180-day waiting period for burial and cremations. Priced at R$128.90 per month.
- Assistência Funeral Familiar Complete family funeral assistance service covering body removal and transfer, thanatopraxia, document release support, complete funeral with pre-selected coffin, flower wreaths, and necessary ornaments. Offers 24-hour support and national coverage, designed for families seeking end-to-end funeral protection under a single provider.
- Cremação Pet Pet cremation service for pet owners in Bahia, offered in collective or personalized formats. Collective pet cremation is included as a benefit of the Diamante funeral plan; personalized pet cremation is available as an optional add-on service purchased separately.
- Crematório Humano e Pet Human and pet cremation facility located at the OSAB Salvador (Rio Vermelho) branch. Provides cremation services for both humans and pets with complete documentation and bureaucratic handling included.
- Memorial Parque Memorial park cemetery and ceremony space in Alagoinhas (Bahia) located via BR 110, KM 344. Provides funeral, burial, and cremation ceremonies in a green, secure environment, and is open daily from 8am to 6pm. Available to Diamante plan holders and as a standalone service location.
Companies that use OSAB
Customer profileSegments3 records
Ideal customer profiles2 records
OSAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
OSAB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kangoo DigitalminorKangoo Digital is credited with the creation and traffic management of the OSAB website (grupoosab.com.br). This is a website development and digital marketing agency relationship rather than a strategic business partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OSAB competitors and assessment
Company assessmentDirect peers
- Sainte (Assistência Funeral): Brazilian funeral assistance company offering subscription-based funeral plans with multi-tier pricing and bundled services, mirroring OSAB's recurring-revenue, plan-based model.
- Grupo Zelo: One of the largest funeral assistance plan providers in Brazil, offering tiered subscription plans with bundled benefits (telemedicine, insurance, pet services) and a national branch network — directly comparable to OSAB's go-to-market and product structure.
- Capemisa Seguradora: Brazilian life insurance company that also markets burial/final expense insurance products, competing for the same end-of-life financial planning customer that OSAB targets with its subscription plans.
- Prever Planos de Assistência: Funeral assistance plan provider operating in Brazil with subscription plans and family coverage, overlapping directly with OSAB's core funeral assistance offering.
Regional players
- PAX Bahia: Funeral home and assistance network operating in Bahia, directly competing with OSAB in its home geography with comparable family funeral plans and physical branch presence.
- Funerária São Paulo: Established funeral services operator in São Paulo offering family funeral plans and burial services — comparable offering to OSAB but focused on the Southeast market.
- Jardim da Paz: Cemetery and crematorium operator in Northeast Brazil offering funeral assistance plans; comparable to OSAB for its vertically integrated infrastructure and subscription plan model.
- Memorial Pernambuco: Funeral services and cemetery operator in the Northeast region of Brazil, comparable in vertical integration (owned cemetery + crematorium) but operating in a different geography than OSAB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OSAB social profiles
Digital presenceOSAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
OSAB leadership team
Management profileNumber of profiles
OSAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OSAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OSAB
What does OSAB do?
OSAB sells subscription-based monthly funeral and family assistance plans to Brazilian consumers, covering body removal and transfer, thanatopraxia, document processing, complete funeral services with coffin and floral arrangements, and cemetery or cremation assistance with national 24-hour support. Plans are offered in five tiers (Crystal, Bronze, Prata, Ouro, Diamante) with increasing coverage radius from 150km to 900km and bundled benefits including telemedicine, life insurance, food cards, weekly cash raffles, and pet cremation. The company also operates its own Memorial Parque cemetery in Alagoinhas and a human/pet crematorium in Salvador to deliver end-to-end service control.
Is OSAB a public or private company?
OSAB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OSAB founded?
OSAB was founded in 1999. It employs 101 to 250 people.
Where is OSAB based?
OSAB is headquartered in Alagoinhas, Brazil, in the Latin America region.
How does OSAB make money?
One revenue line is on record: funeral and Family Assistance Plans.
Who are OSAB's main competitors?
Direct peers on record are Sainte (Assistência Funeral), Grupo Zelo, Capemisa Seguradora and Prever Planos de Assistência. Regional players are PAX Bahia, Funerária São Paulo, Jardim da Paz and Memorial Pernambuco.
Does OSAB have an API?
No public API is recorded for OSAB.
What industry is OSAB in?
OSAB's product category is Funeral Assistance Services. Its primary akta.pro industry code is FSAIABAF, Final Expense / Burial Life Insurance. Its NAICS code is 812210 and its SIC code is 6311.