Grupo Soller

What Grupo Soller does

Grupo Soller is a privately held Brazilian digital communication and influencer marketing group headquartered in São Paulo, founded in 2016 by CEO Isabela Soller as Soller Assessoria and rebranded to its current name in 2018. The company operates four interconnected service pillars: Marketing de Influência (a casting and agency with roughly 50 managed personalities and a network of over 7,000 influencers), Espaço Casa Soller (a physical content house and event venue inaugurated in 2022, billed as the first of its kind in Latin America), Núcleo Educacional (proprietary training programs including Mentoria Soller and Destravando sua Influência), and Marcas (custom brand-influencer campaign services). Its underlying technology is a human-driven influencer matching methodology rather than a software platform; there is no API, no application, and no disclosed AI components. The platform's principal asset is its accumulated supply-side network (7,000+ influencers) and demand-side relationships (3,000 cumulative brands served, 10,000 social publications generated), which together create a two-sided marketplace for influencer marketing campaigns in Brazil.

Name

Grupo Soller

Legal name

Soller Ltda

Website

https://gruposoller.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Soller is a São Paulo-based influencer marketing group operating four pillars — agency/casting, a content-house venue (Casa Soller), an educational nucleus, and brand campaign services — connecting 3,000+ brands with a 7,000+ influencer network across Brazil.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Influencer marketing services
• Influencer casting agency
• Content house venue rental
• Brand campaign management
• Influencer education programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing de Influência - Casting e Agenciamento: Career management and digital influencer agency services, connecting brands with influencers for campaigns, seeding, and brand partnerships.
2. Espaço Casa Soller - Locação de Espaços: Rental of exclusive instagramable spaces including main hall, gourmet kitchen, dressing room, beauty salon, photo studios, and meeting rooms for corporate events, shootings, recordings, campaigns, brand experiences, and day-use strategic meetings.
3. Núcleo Educacional - Mentorias e Imersões: Educational programs including the 'Destravando sua Influência' immersion and 'Mentoria Soller' based on proprietary methodology, aimed at transforming influence into a business asset. Includes individual diagnosis, applied strategy, personal brand development, qualified audience building, and structured opportunity generation with brands.
4. Marcas e Projetos Personalizados: Customized brand projects integrating strategic planning, qualified influencer mapping, campaigns, seeding actions, events, and experiences that amplify reach, strengthen positioning, and generate relevant audience connection.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Grupo Soller is a digital communication and influencer marketing group that connects brands with influencers through four service pillars: (1) Marketing de Influência — influencer career management and a casting/agency service managing approximately 50 personalities and a 7,000+ influencer network; (2) Espaço Casa Soller — rental of Latin America's first content house for events, productions, and brand experiences; (3) Núcleo Educacional — mentorship and immersion programs (Mentoria Soller, Destravando sua Influência) for influencers, entrepreneurs, and liberal professionals; and (4) Marcas — strategic brand campaign services including planning, influencer mapping, seeding, events, and experiences.

Product overview

Grupo Soller is a multi-pillar digital communication and influence group operating as a unified service portfolio. The company provides four interconnected offerings: Marketing de Influência (influencer career management and casting with 50+ personalities and 7,000+ influencer network), Espaço Casa Soller (Latin America's first content house and influencer management venue with full production facilities), Núcleo Educacional (strategic education programs including the Destravando sua Influência immersion and proprietary Mentoria Soller), and Marcas services (strategic brand partnerships integrating planning, influencer campaigns, seeding, events, and experiences). The group positions itself as a 360-degree communication partner bridging brands with creators and delivering measurable impact.

Differentiator

Problem solved

Functional benefit

Brands

• Mentoria Soller: Proprietary mentorship program that transforms influence into a business asset, integrating individual diagnostics, personal brand strategy, audience building, and brand partnership opportunities.
• Destravando sua Influência
• Casa Soller

Products and services

• Marketing de Influência (Influencer Marketing & Casting Agency) Pioneer influencer career management and digital influencer agency service with a casting of approximately 50 personalities and a mailing network of over 7,000 influencers across various sizes and segments. Provides market expertise for optimal influencer-brand connections, generating engagement and loyalty. Targets brands seeking influencer partnerships and influencers seeking professional representation.
• Espaço Casa Soller (Content House Venue Rental) Rental of the first content house and Influencer Management venue in Latin America. Exclusive instagramable space for corporate events, photo shoots, recordings, campaigns, brand experiences, and strategic day-use meetings, featuring a main hall, gourmet kitchen, dressing room, beauty salon, photo studios, meeting rooms, and a pool. Designed to combine aesthetics and functionality as an extension of Grupo Soller's creative ecosystem.
• Núcleo Educacional (Educational Programs: Mentoria Soller and Destravando sua Influência) Strategic education nucleus for transforming influence into career, brand, and business. Includes the intensive immersion program 'Destravando sua Influência' and the proprietary-method 'Mentoria Soller', which integrates individual diagnosis, applied strategy, personal brand development, qualified audience building, and structured brand opportunity generation. Aimed at emerging influencers, content creators, entrepreneurs, and liberal professionals.
• Marcas (Brand Campaign Services) Strategic brand partnership service helping companies position consistently through influencer marketing. Provides structured solutions including strategic planning, qualified influencer mapping, campaigns, seeding actions, events, and experiences designed to expand reach, strengthen positioning, and generate relevant audience connection.

Quantifiable outcome

• 3,000 brands worked with through influencer marketing campaigns
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Youpix: Brazilian influencer marketing agency connecting brands with creators for campaigns. Directly comparable as a Brazil-based full-service influencer agency operating in the same core category and customer base as Grupo Soller.
• Squid: Brazilian influencer marketing platform offering brand-creator campaign management and marketplace tools. Comparable to Grupo Soller in target market (Brazilian brands and influencers) and core offering (influencer campaign execution), though more platform-led than agency-led.
• Looqbox (Brandboosters): Brazilian influencer marketing and social commerce company serving enterprise brands with creator campaigns. Comparable to Grupo Soller's Marcas division in offering brands structured influencer marketing programs at scale in Brazil.
• FanHero: Brazilian creator monetization and influencer platform offering tools for creators and brand partnerships. Comparable to Grupo Soller in supporting Brazilian creators with brand deals and monetization, representing a platform-style alternative to Grupo Soller's agency model.
• Influency.me: Brazil-based influencer marketing platform providing discovery, campaign management, and analytics for brands. Comparable to Grupo Soller's Marketing de Influência pillar in serving brand clients seeking qualified influencer matching and campaign execution.

Broad incumbents

• TAKUMI: Global influencer marketing agency with a large creator network and brand campaign services. Comparable to Grupo Soller's agency offering in core function (brand-creator campaign management), though operating at much broader scale and geography.
• Open Influence: Global influencer marketing platform and agency serving enterprise brands with end-to-end campaigns. Comparable to Grupo Soller in delivering structured influencer campaigns for brand clients, though with a more platform-led delivery model.
• Viral Nation: Global influencer marketing and talent management agency with brand and creator services. Comparable to Grupo Soller in combining talent management with brand campaign execution, though at significantly larger scale and international reach.
• Whalar: Global creator agency and influencer marketing company providing brand campaigns and talent representation. Comparable to Grupo Soller's dual focus on talent management and brand marketing services.

Regional players

• KondZilla: Major Brazilian digital content producer and creator network with strong influence in the Brazilian market. Comparable to Grupo Soller as a Brazil-rooted creator-driven media company, though focused primarily on original content production rather than agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gruposoller
• LinkedInlinkedin.com/company/gruposoller
• Instagraminstagram.com/gruposoller
• TikToktiktok.com/@gruposoller

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Soller