Gürmet

What Gürmet does

Gürmet Wein & Meze am Markt is a Munich-based wine and food retail business founded in 2021 by Mete Gür and Sarah Lange. The company operates a single physical stall (Laden Nr. 9, Abt. VI) at the historic Viktualienmarkt in central Munich, open Tuesday through Saturday from 10:00, with the kitchen running until the last meze is served. Its core offering pairs a curated selection of Turkish and German wines with contemporary vegan and vegetarian Turkish meze served as breakfast and all-day dishes. The Turkish wine programme features autochthonous grape varieties such as Narince, Öküzgözü, Kalecik Karası, and Karasakız (including amphora-fermented bottlings from Yaban Kolektif and Pendore), while the German programme focuses on VDP.Grosse Lage producers such as Familie Allendorf and Karl Haidle. The food menu is built on BIO Pide baked exclusively for Gürmet by Julius Brantner, Turkish mokka from Kaffeerösterei Suuapinga, and named regional organic farms including Billesberger Hof, Gärtnerei Kufner, Kinara Gemüse, Biohof Kollmansberger, and Fritzhof, with fermented inputs from Mimi Ferments.

The business sells exclusively over the counter — there is no e-commerce checkout, no wine by the glass (no Weinausschank), and no reservations for walk-in visits. Revenue is generated through four streams: in-person wine bottle sales, breakfast and all-day meze service, private tastings, events and catering engagements (including off-premise pop-ups such as the Summer Edition at Dorothy Daybar), and in-store gift packages and gift vouchers. Pricing is unit-based across all streams, with wine bottles ranging from €16.90 to €52.00, breakfast dishes at €16.50, meze items at €7.50–€16.50, tasting menus at €22.50–€54.00, and event sharing menus at €45.00 per person.

Gürmet targets food and wine enthusiasts in Munich — both local residents and visitors to the Viktualienmarkt — with a horizontal segmentation approach centred on a single persona interested in authentic Turkish cuisine, natural and sustainable wines, and curated pairings. Marketing is community-driven, relying on word-of-mouth, organic Facebook and Instagram presence, and a 'Flaschenpost' email newsletter, supplemented by a recurring calendar of tasting events, chef collaborations (notably with Clara Hunger), and seasonal festivals. The business is privately held and founder-controlled, with no disclosed external investment, and operates with approximately 7 employees from its Munich location.

Name

Gürmet

Legal name

Gürmet

Website

https://guermet.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Gürmet is a Munich-based wine and meze retailer founded in 2021 by Mete Gür and Sarah Lange, operating a single stall at the historic Viktualienmarkt. It serves food and wine enthusiasts with curated Turkish and German wines and contemporary vegetarian Turkish meze.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wine retail sales: In-person wine sales at the Viktualienmarkt stand, offering Turkish and German wines including bottles from VDP.Grosse Lage producers and Turkish autochthonous varieties. No wine dispensing (Ausschank) on-site.
2. Food retail — Meze and breakfast: Sale of vegetarian and vegan Turkish meze dishes, breakfast items, and desserts at the market stand during opening hours (Tuesday–Saturday, 10:00–19:00).
3. Events, tastings, and catering: Revenue from private tasting events, dinners, catering engagements, and external event collaborations (e.g., Summer Edition at Dorothy Daybar, Weinfest). Tickets and catering fees charged per person or per event.
4. Gift packages and vouchers: Sale of curated gift packages and gift vouchers, either pre-selected or customer-composed, available for purchase at the stand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gürmet operates a single wine and meze retail shop at Viktualienmarkt in Munich, selling Turkish and German wines by the bottle and serving contemporary vegan and vegetarian Turkish meze, breakfast, and all-day small plates prepared from regional organic ingredients. The business additionally generates revenue from private tasting events, dinners, catering, and gift packages, all sold in-person or booked via email with no e-commerce checkout.

Product overview

Gürmet operates as a single retail shop concept offering a unified wine and meze dining experience at Viktualienmarkt in Munich. The core offering combines Turkish and German wines with contemporary vegan and vegetarian Turkish meze, breakfast service, and all-day meze menu. Additional services include tasting events, catering for private functions, and gift packages. The company partners with local farmers (Billesberger Hof, Gärtnerei Kufner, Kinara Gemüse, Biohof Kollmansberger), artisan baker Julius Brantner for BIO Pide, and sources wines from Turkish producers like Maison Kavaklidere and Pendore alongside German VDP estates.

Differentiator

Problem solved

Functional benefit

Products and services

• Turkish and German Wine Retail Curated in-person retail of Turkish and German wines by the bottle at the Viktualienmarkt stall, including autochthonous Turkish varieties (Narince, Öküzgözü, Kalecik Karası, Karasakız, including amphora-fermented bottlings) and German VDP.Grosse Lage producers such as Familie Allendorf and Karl Haidle. No wine by the glass (Weinausschank) is offered.
• Breakfast and Meze Service In-person breakfast service (Tuesday–Saturday, 10:00–14:00) featuring Çilbir (Turkish Eggs), Menemen, and Turkish Sweet Toast, plus all-day vegetarian and vegan Turkish meze including Rote Bete Hummus, Piyaz, Gözleme, Türkisches Saksuka, BIO Olivenöl & Pide, and Turkish Choux dessert, served at the Viktualienmarkt stall with BIO Pide from Julius Brantner.
• Tasting Events and Catering Private tasting events, themed dinners, and catering services for off-site occasions, booked via email ([email protected]). Includes recurring collaborations such as Gürmet Dinner with Clara Hunger, Burgund Tasting with Groinen Wine, Summer Edition at Dorothy Daybar, Herbstfest with Weingut am Stein, and Weinfest.
• Gift Packages and Vouchers (Geschenkpakete & Gutscheine) Curated gift packages (e.g., Geschenkpaket I and II) and gift vouchers available for purchase in-store, either pre-selected by Gürmet or composed by the customer, featuring selections of German and Turkish wines.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship, minor and supporting.

• Julius BrantnercoreOthersJulius Brantner supplies exclusively handmade BIO Pide (Turkish flatbread) for all meze dishes and breakfast offerings at Gürmet. This is a core supply partnership underpinning the food menu.
• Kaffeerösterei SuuapingacoreOthersKaffeerösterei Suuapinga supplies Turkish Mokka coffee, served alongside the food offering and complementing the Turkish culinary identity.
• Clara HungerflagshipStrategic or Co-development PartnerChef Clara Hunger collaborates with Gürmet for special tasting dinners and events, including the 5th anniversary celebratory dinners on 17–18 July 2026. These are flagship event collaborations.
• Dorothy DaybarcoreStrategic or Co-development PartnerDorothy Daybar hosts the 'Summer Edition' event with Gürmet on 2 August 2026, featuring a 3-course sharing menu and Turkish wines. A co-branded pop-up event at a partner venue.
• Groinen WineminorStrategic or Co-development PartnerGroinen Wine partners with Gürmet for the Burgundy Tasting event on 25 July 2026, bringing French Burgundy wines into the Gürmet tasting programme.
• Weingut am SteinminorStrategic or Co-development PartnerWeingut am Stein collaborates with Gürmet for the Herbstfest (autumn festival) event on 12 September 2026.
• Billesberger HofcoreOthersBillesberger Hof is a named regional organic farm supplying BIO eggs used across Gürmet's breakfast and meze dishes.
• Gärtnerei KufnersupportingOthersGärtnerei Kufner is listed as a local supplier of produce, forming part of Gürmet's network of regional and sustainable ingredient sources.
• Kinara GemüsesupportingOthersKinara Gemüse is a named supplier of vegetables contributing to Gürmet's seasonal and regional sourcing approach.
• FritzhofsupportingOthersFritzhof is listed as a partner farm supplying produce for Gürmet's menu, part of the regional sustainable sourcing network.
• Biohof KollmansbergersupportingOthersBiohof Kollmansberger is listed as a partner organic farm supplying ingredients to Gürmet's seasonal menu.
• Mimi FermentssupportingOthersMimi Ferments supplies fermented products incorporated into Gürmet's meze and menu offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vicampo: German curated wine DTC platform specializing in direct-to-consumer wines from independent European producers. Comparable as a curated multi-origin wine retailer and a leading DTC channel that a small Turkish-and-German specialist like Gürmet would directly compete with if it launched an online store.
• Jacques' Wein-Depot: Germany's largest wine retail franchise chain with ~280 depots. Comparable as a wine retail concept pairing curated bottles with in-store tasting and advisory staff — directly mirroring Gürmet's bottle-retail-plus-experience model, though at franchise scale and without the food component.
• Wir Winzer: German wine DTC marketplace connecting consumers directly with hundreds of wineries. Comparable as a curated multi-origin wine retail concept; represents both a competitor and a potential distribution channel for the German VDP producers Gürmet currently stocks.

Broad incumbents

• Hawesko: Hamburg-based German wine retailer and e-commerce group (parent of Jacques' Wein-Depot, Wein & Co., and Vinos). Comparable as a multi-channel German wine retailer spanning DTC, retail chains, and B2B — sharing Gürmet's wine retail core but at vastly larger scale and with a national footprint.
• Dallmayr: Munich-based gourmet food and delicatessen retailer with a flagship at Dienerstrasse. Comparable as a high-end Munich food and drink retailer with curated wine and gourmet offerings; an established local competitor for the same premium Munich discretionary spend.
• Käfer Feinkost: Munich-based gourmet food, wine, and catering group with a stall at Viktualienmarkt. Highly comparable as a co-located competitor at Viktualienmarkt offering curated wine, prepared food, and event catering — directly competing for the same tourist and local foot traffic.

Regional players

• Wein & Co: Austrian wine retail chain owned by Hawesko, operating shop-in-shop wine bars with curated bottles and on-premise tasting. Comparable as a curated wine retail + tasting concept; relevant as a regional expansion archetype for Gürmet's German footprint.

Others

• Maison Kavaklidere: Largest Turkish wine producer, of which Gürmet currently stocks multiple SKUs (La Folie, Chateau Claud-Bellevue, Chateau La Croix Lartigue). Comparable as a Turkish wine supplier; relevant as a supplier counterpart and as a benchmark for Turkish wine distribution economics in export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/g%C3%BCrmet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gürmet