Guestology
Guestology.eu is a Croatian hospitality consultancy that provides research and analysis services to hotels, villas, and B&Bs, helping lodging operators understand guest behavior, interpret feedback, and craft more personalized guest experiences through data-driven insights.
- Company typePrivate
- Founded-
- HeadquartersZagreb, Croatia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Guestology does
Guestology.eu is a boutique hospitality consultancy founded in 2019 and headquartered in Zagreb, Croatia. The company sells research and analysis services to lodging operators — including hotels, villas, resorts, apartments, and B&Bs — under the branded concept of "Guestology," which it defines as the art and science of understanding guests' desires, emotions, preferences, and behaviors. Its core product is an insights and analysis service aimed at helping properties personalize experiences, interpret feedback, optimize loyalty programs, and reduce negative booking-platform reviews. Supporting the core service are a free weekly Property Checklist template (used as a lead magnet) and a content journal/blog providing hospitality industry thought leadership. The underlying capability is described as a research and analysis methodology combining data-driven insights with hospitality industry expertise; no proprietary software platform, API, AI/ML components, or technical architecture is disclosed.
Guestology firmographics
Firmographics- Name
- Guestology
- Legal name
- Guestology.eu
- Website
- https://guestology.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guestology.eu is a Croatian hospitality consultancy that provides research and analysis services to hotels, villas, and B&Bs, helping lodging operators understand guest behavior, interpret feedback, and craft more personalized guest experiences through data-driven insights.
- Ownership category
- akta.pro rank
Guestology industry classification
Industry- Product category
- Hospitality Consulting
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Reputation Management & Guest Feedback (THALACAK)
Keywords
Where Guestology is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Guestology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consulting and Insights Services: Guestology provides research and analysis services to help lodging properties understand and improve guest experiences through data-driven insights.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Guestology product offering
Product offeringCore offering
Guestology provides research and analysis services that help lodging properties (hotels, villas, and B&Bs) understand the desires, emotions, preferences, and behaviors of their guests in order to craft personalized, memorable hospitality experiences. The company blends data-driven analysis with hospitality industry expertise, offering a free weekly Property Checklist template as a lead-generation resource alongside its paid insights and consulting work.
Product overview
Guestology is a hospitality technology company offering a unified platform centered on Guestology — the art and science of understanding guests. The core offering consists of Guestology Insights & Analysis Service, which provides research-based analysis for lodgings including hotels, villas, and B&Bs. Supporting this core product, the company offers a FREE Property Checklist (a downloadable template for weekly quality checks) and maintains an active blog journal providing industry insights and thought leadership. The portfolio is designed to help hospitality businesses understand guest desires, emotions, and behaviors to create memorable experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Guestology Insights & Analysis Service Research and analysis service providing data-driven insights to help lodgings (hotels, villas, B&Bs) understand the desires, emotions, preferences, and behaviors of their guests and craft personalized, memorable experiences.
- FREE Property Checklist A complimentary template outlining basic weekly checks that property teams can perform to avoid issues that would cause guests to give poor ratings on booking platforms; distributed via email in exchange for contact details.
Companies that use Guestology
Customer profileSegments1 record
Ideal customer profiles1 record
Guestology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guestology partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Guestology competitors and assessment
Company assessmentDirect peers
- HotelSentiment: HotelSentiment is a guest feedback and online review analytics service for hotels. It directly competes with Guestology's guest review interpretation and reputation improvement use cases for lodging operators.
- TrustYou: TrustYou is a guest feedback and reputation management platform purpose-built for hotels and lodging operators. It directly competes with Guestology's core promise of helping hotels understand and act on guest reviews to improve booking-platform ratings.
- Revinate: Revinate provides guest experience and feedback management software for hotels, including surveys, reputation management, and guest data. It competes with Guestology's guest feedback interpretation and personalization use cases among hotels and B&Bs.
- CustomerAlliance: CustomerAlliance offers hotel reputation management and guest feedback analytics across booking platforms. It serves the same lodging customer segment (hotels, B&Bs) that Guestology targets with guest review insights.
Broad incumbents
- Medallia: Medallia is an enterprise customer and employee experience platform that includes hospitality-focused guest feedback solutions. It competes with Guestology's guest insights offering but primarily serves larger enterprise customers.
- Qualtrics: Qualtrics is a large experience management platform used across industries, including hospitality. It competes with Guestology's guest experience analytics capability but as part of a far broader portfolio rather than a hospitality specialist.
- Shiji Group: Shiji Group is a broader hospitality technology provider offering PMS, POS, and guest experience platforms. It overlaps with Guestology's hospitality-tech positioning but operates at a much larger scale across multiple hotel software categories.
- Lighthouse (formerly OTA Insight): Lighthouse provides commercial intelligence and data analytics for hotels, including rate, demand, and guest insights. It overlaps with Guestology's data-driven hospitality insights but emphasizes revenue management over guest experience.
Emerging players
- Akia: Akia is a guest messaging and experience platform for hotels and short-term rentals. It overlaps with Guestology's guest experience focus but emphasizes operational messaging and automation rather than advisory insights.
- Crave Interactive: Crave Interactive provides guest experience technology for hotels including in-room tablets and digital service platforms. It is comparable to Guestology in addressing hotel guest experience, but focuses on operational technology rather than insight-driven consulting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Guestology social profiles
Digital presenceGuestology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guestology leadership team
Management profileNumber of profiles
Guestology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guestology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guestology
What does Guestology do?
Guestology provides research and analysis services that help lodging properties (hotels, villas, and B&Bs) understand the desires, emotions, preferences, and behaviors of their guests in order to craft personalized, memorable hospitality experiences. The company blends data-driven analysis with hospitality industry expertise, offering a free weekly Property Checklist template as a lead-generation resource alongside its paid insights and consulting work.
Is Guestology a public or private company?
Guestology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guestology founded?
Guestology was founded in -1. It employs 1 to 10 people.
Where is Guestology based?
Guestology is headquartered in Zagreb, Croatia, in the Europe region.
How does Guestology make money?
One revenue line is on record: consulting and Insights Services.
Who are Guestology's main competitors?
Direct peers on record are HotelSentiment, TrustYou, Revinate and CustomerAlliance. Broad incumbents are Medallia, Qualtrics, Shiji Group and Lighthouse (formerly OTA Insight). Emerging players are Akia and Crave Interactive.
Does Guestology have an API?
No public API is recorded for Guestology.
What industry is Guestology in?
Guestology's product category is Hospitality Consulting. Its primary akta.pro industry code is THALACAK, Reputation Management & Guest Feedback. Its NAICS code is 72111 and its SIC code is 7011.