Hospital Unimed Grande Florianópolis - Dr. Rodrigo dos Santos Silva

What Hospital Unimed Grande Florianópolis - Dr. Rodrigo dos Santos Silva does

MedGuias operates a digital medical directory platform that connects patients across Brazil with physicians, dentists, clinics, hospitals, and diagnostic laboratories, searchable by city and specialty. The platform supports both in-person consultation discovery and telemedicine appointments, with WhatsApp-integrated booking. It is headquartered at Rua Cerro Corá, 14 – Itanhangá Park, Campo Grande – MS, Brazil (CNPJ 29.581.569/0001-70) and lists more than 10,000 registered physicians across all 26 Brazilian states plus the Federal District.

The product suite centers on the Guia Médico Digital core directory and is augmented by four add-on modules: Receituário Digital (digital prescriptions), Telemedicina (video consultations), Prontuário Digital (online medical records with appointment history), and Gestão de Agenda (appointment scheduling). Distribution is digital-first via the medguias.com.br website, supplemented by an SEO-driven health-education content hub covering ophthalmology and other specialty topics, plus direct enrollment of healthcare professionals through a dedicated provider onboarding page. Google Meu Negócio profile management and WhatsApp scheduling are layered as integration features.

The business model is a two-sided subscription directory: patients access the directory free of charge, while healthcare professionals and facilities pay recurring listing fees to be discoverable and to access the practice-management modules. Pricing is not publicly disclosed; prospective subscribers are directed to contact MedGuias directly. The customer base spans two primary segments — individual patients seeking providers and SMB healthcare professionals seeking digital visibility and tooling — with a horizontal segmentation approach across specialties and geographies.

Name

Hospital Unimed Grande Florianópolis - Dr. Rodrigo dos Santos Silva

Legal name

Hospital Unimed Grande Florianópolis - Dr. Rodrigo dos Santos Silva

Website

https://guiamedicosc.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MedGuias is a Brazilian digital medical directory platform connecting patients with over 10,000 registered physicians across all Brazilian states, searchable by city and specialty, supplemented by telemedicine, digital prescription, and practice-management modules sold via subscription listings.

Ownership category

akta.pro rank

Product category

Healthcare Provider Directory

NAICS

Offices of Physicians (62111), Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industry

Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)

Keywords

• Medical directory platform
• Healthcare provider search
• Telemedicine consultations
• Physician practice management
• Digital prescription tools

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Professional Directory Listing: Healthcare professionals and facilities (physicians, clinics, hospitals, dental professionals) pay to be listed and discoverable in the directory. Listings are organized by city, specialty, and consultation type (in-person or telemedicine).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MedGuias is a Brazil-wide digital medical directory that enables patients to search and discover physicians, dentists, clinics, hospitals, and diagnostic laboratories by city, state, and medical specialty, with options for both in-person and telemedicine consultations. The platform is augmented by integrated practice management tools for healthcare professionals, including digital prescriptions, electronic medical records, appointment scheduling, WhatsApp booking integration, and Google Meu Negócio profile management.

Product overview

MedGuias is a unified digital healthcare directory platform offering a comprehensive medical professional search engine complemented by integrated practice management tools. The core offering is the medical guide (Guia Médico) which enables patient discovery of specialists across cities in Brazil. This platform is augmented by additional modules including digital prescriptions (Receituário Digital), telemedicine video consultations (Telemedicina), digital medical records (Prontuário Digital), and appointment scheduling management (Gestão de Agenda). The platform serves both patients seeking healthcare providers and healthcare professionals managing their practices.

Differentiator

Problem solved

Functional benefit

Products and services

• MedGuias - Guia Médico Digital A digital (and printed) medical directory platform enabling patients across Brazil to search and discover physicians, dentists, clinics, hospitals, and diagnostic laboratories by city, state, and medical specialty, with options to filter by in-person or telemedicine consultation. Targets both individual patients seeking care and healthcare professionals seeking patient acquisition and digital visibility.

Quantifiable outcome

• Over 10,000 registered physicians on the platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Expansion highlights5 records

Direct peers

• iClinic: Brazilian practice management and EMR software for physicians and clinics. Competes with MedGuias' Prontuário Digital and Gestão de Agenda modules on the professional-facing side of the platform.
• Doctoralia (Docplanner): Operates the leading doctor-finding and booking platform in Brazil and Latin America, with a comparable two-sided marketplace model connecting patients to specialists. Directly competes for physician enrollment and patient traffic in the same geography.
• Memed: Brazilian digital prescription platform serving more than 250,000 physicians. Competes with MedGuias' Receituário Digital module and represents an integrated workflow alternative for physicians.
• BoaConsulta: Brazilian healthcare marketplace offering appointment booking with physicians and clinics, including telemedicine options. Overlaps directly with MedGuias on patient discovery, specialty filtering, and online scheduling.
• Feegow: Brazilian clinic and physician management software with scheduling, EMR, and telemedicine features. Targets the same SMB healthcare professional segment as MedGuias' practice management modules.

Others

• Unimed: Brazil's largest cooperative health insurance operator, affiliated with the namesake hospital in the company record. Potential enterprise customer and distribution partner for MedGuias' directory and telemedicine services across the Unimed provider network.

Broad incumbents

• Zocdoc: U.S. healthcare marketplace pioneer offering physician search and online booking. Closely comparable business model and product surface, providing a benchmark for MedGuias' eventual scale potential in Brazil.
• Practo: India-headquartered digital health platform combining doctor search, booking, telemedicine, and EMR. Comparable integrated marketplace + practice software strategy targeting a fragmented healthcare market.
• Doctoralia México / Doctoralia global: Parent group's global doctor-finding platforms across 20+ countries with identical core product surface to MedGuias. Sets the competitive benchmark for cross-market directory scale.

Regional players

• Tuotempo: Healthcare engagement and appointment booking platform operating in Europe and Latin America with comparable patient-provider booking and clinical workflow tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hospital-unimed-grande-florian%C3%B3polis---dr.-rodrigo-dos-santos-silva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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