Hablar - Social Media Agency

What Hablar - Social Media Agency does

HABLAR is a Belgium-based social media agency operating under the legal entity Studio Jpo BV (BE0740.766.927), headquartered in Roeselare, West-Vlaanderen. Founded in 2019, the firm employs 9 people and serves a portfolio of 60+ clients, primarily small and medium-sized enterprises in Belgium, with select enterprise accounts such as Grand Casino Knokke, Pasfrost, and Delhaize. Its core offering is an integrated social media service stack spanning strategy and storytelling, content creation (including on-site "social first" smartphone photography and professional photo/video production), daily social media management across Meta, LinkedIn, TikTok, and Pinterest, community management, paid advertising campaign management (including Google Ads), influencer marketing, and analytics. The agency also performs occasional brand design and web design work for clients.

The business model is a hybrid of recurring monthly subscription and project-based professional services. The flagship product, the Social Media Management Abonnement, starts at €535/month excl. VAT and covers two channels, one hour of content creation, two reels, and 4–6 posts per month; subscription fees are subject to annual indexation tied to the Belgian wage index. The go-to-market is direct sales-led, with a 90-day structured onboarding process (intake, strategic setup, content creation, and optimization) and a stated differentiator of personal, year-round collaboration versus larger agencies using standardized models. The company is founder-led, operates from a single Belgian location, and has no disclosed external funding, public listing, or institutional investors. Technology stack is built on premium social media platform tooling (Meta Business Suite, TikTok, Pinterest, LinkedIn) supplemented by professional photography and videography equipment; there is no proprietary software, API, or AI/ML capability disclosed.

Name

Hablar - Social Media Agency

Legal name

Studio Jpo BV

Website

https://hablar.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HABLAR is a Roeselare, Belgium-based social media agency serving 60+ SMB and select enterprise clients with bundled social media management, content creation, paid advertising, and influencer marketing services, delivered via a monthly subscription model starting at €535/month.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Media Buying Agencies (54183), Media Representatives (54184)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Social media management
• Content creation services
• Digital marketing agency
• Influencer marketing
• Brand storytelling

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Social Media Management Subscription: Monthly subscription model for ongoing social media management, content planning, posting, and optimization. The base package includes management of 2 channels, content creation hours, reels, and 4-6 quality posts per month.
2. Content Creation Services: Professional photography and video production services, including social 1st (smartphone) and professional content creation within the client's business environment.
3. Advertising Campaign Management: Management of paid advertising campaigns across social media platforms, with separate advertising budget (mediabudget) paid by client to platforms.
4. Influencer Marketing: Selection, briefing, and management of influencer/ambassador collaborations for brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HABLAR is a social media management agency that helps small and medium-sized businesses build and maintain their online presence through strategy, content creation, and daily social media management. Core offerings include social media management subscription (starting at €535/month excluding VAT), professional photography and video production, advertising campaign management, influencer marketing, community management, and analytics. Services are delivered across Meta, LinkedIn, TikTok, Pinterest, and Google Ads platforms, supported by a structured 90-day onboarding process and all-year-round personal client collaboration.

Product overview

HABLAR is a social media agency offering a comprehensive suite of digital marketing services for small and medium-sized enterprises. The core offering consists of integrated services: Strategy & Storytelling (foundational brand positioning and content planning), Content Creation (professional photography and video production), Social Media Management (daily channel management), Community Management (audience engagement), Advertising Campaigns (paid social media), Influencer Marketing (creator partnerships), and Analytics (performance optimization). Services are delivered through a monthly subscription model (Social Media Management Abonnement starting at 535 EUR/month) with a structured 90-day onboarding process. The agency also provides supplementary services including web design and brand design for select clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Full-service management of client social media channels including content planning, posting, community engagement, and performance monitoring across Meta (Facebook, Instagram), LinkedIn, TikTok, and Pinterest platforms.
• Content Creation Professional photography and video production (both smartphone "social 1st" and professional) created within client business environments, emphasizing spontaneous yet visually strong and polished content for brands.
• Strategy & Storytelling Strategic planning services including brand positioning, message development, tone of voice creation, and digital content strategy formulation to build consistent long-term brand presence.
• Advertising Campaigns Targeted social media advertising campaigns to reach new audiences, reinforce brand campaigns, or support specific actions such as product launches, events, or promotions, with the client's media budget paid separately to platforms.
• Influencer Marketing Collaboration with ambassadors, influencers, and user-generated content creators who authentically match client brand values, including selection, briefing, and campaign follow-up.
• Social Media Management Abonnement Monthly subscription covering management of 2 basic channels of choice, 1 hour of content creation per month, 2 reels per month, and 4-6 quality posts per month. Quotations valid for 30 days; prices exclude 21% VAT.
• Web Design and Brand Design (Supplementary Services) Web design and brand design services offered for select clients alongside the core social media subscription, as referenced in HABLAR's product overview and client work samples (e.g., M Bistro case).

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• Waild.beminorOthersLinked via Judith Pollie's 'business talks' LinkedIn profile. Waild.be appears to be a related creative/business entity with connection to the HABLAR/Studio Jpo ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hootsuite: Global social media management platform that also offers agency and training services. Adjacent incumbent whose tools and services overlap with the social media management and analytics work HABLAR performs for clients.
• Buffer: Established social media management SaaS platform with agency-focused plans and content services. Competes with HABLAR at the tooling layer and increasingly bundles services that overlap with agency offerings.
• FamousGrey: Larger Belgian/Grey-network creative agency offering advertising, content, and digital services. A broader incumbent operating in the same Belgian market with overlapping creative and digital capabilities.
• We Are Social: Global creative agency specialized in social media, content, and influencer marketing. Operates at much larger scale across multiple markets but covers the same core service categories and competes for similar enterprise clients.

Regional players

• Treasure: Belgium-based marketing and communications agency offering brand strategy, content, and digital campaigns. Comparable in regional scope, target segment, and full-service marketing offering.
• LikeHoney: Benelux creative agency focused on social-first content and brand storytelling for consumer brands. Similar service philosophy (authentic, social-first content) and overlapping target verticals (F&B, lifestyle).

Direct peers

• Diva Agency: Belgian digital marketing and social media agency serving local brands with content and campaign management. Similar size, geography, and full-service social offering as HABLAR.
• Contentoo: Belgian content marketing agency offering content creation and social media services to businesses. Comparable in geography, target segment (SMB/enterprise), and integrated content-plus-distribution model.
• Socialize: Belgian social media agency offering social media management, content creation, and advertising services to brands. Direct overlap in service mix and Belgian SMB/mid-market client base.
• WINK: Belgian full-service creative and social media agency based in Belgium serving similar SMB and mid-market clients with content, social, and brand services. Closest direct competitor in terms of size, geography, and service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/judithpollie
• LinkedInlinkedin.com/company/hablardotbe

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hablar - Social Media Agency