Hammer Eisbären
Hammer Eisbären is a German ice hockey club in Hamm, NRW, competing in the Oberliga Nord (3rd tier), operated by Hammer Eishockey Marketing GmbH. It generates revenue from ticket sales, e-commerce merchandise, regional sponsorships, and streaming, serving local fans and regional business partners.
- Company typePrivate
- Founded-
- HeadquartersHamm, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hammer Eisbären does
Hammer Eisbären is a professional German ice hockey club based in Hamm, North Rhine-Westphalia, operating through its legal entity Hammer Eishockey Marketing GmbH (HEM GmbH). The club competes in the Oberliga Nord, the third tier of German ice hockey, and plays its home matches at the Beta-Finanz-Eissportarena. The team operates a 12-team league schedule (44 main-round games per 2026/27 season) and runs a youth development program (Nachwuchs) in cooperation with Hockey Lippe Hamm.
The business is built on four revenue streams: (1) ticketing through the Reservix platform, including single-game and Dauerkarten (season ticket) sales; (2) merchandise via a direct e-commerce fanshop offering apparel (hoodies EUR 60-75, t-shirts EUR 20-35, training suits EUR 79), accessories (caps, beanies, scarves), and lifestyle items (mugs, powerbanks, flip-flops, mousepads); (3) sponsoring from a roster of regional main sponsors (Handelshof, HGB, Nibotec, Potthoff, Radio Lippewelle, Schalker Grobblech, Stadtwerke Hamm) and minor partners (Isenbeck, Blueliner, Westfälischer Anzeiger, Battram); and (4) streaming via Sprade TV for remote game broadcasts. The go-to-market is event-driven, with sales concentrated around home-game attendance and seasonal merchandise cycles.
The organization maintains multi-year player development cooperations with DEL club Krefeld Pinguine (entering second season in 2026) and DEL2 club Kassel Huskies (entering fifth season in 2026), providing a talent pipeline uncommon for clubs at this league tier. Day-to-day operations are managed by a small team of approximately 6 staff under Managing Director Martin Köchling (Geschäftsführer), with functional leads covering sport, sponsoring, and sales. The technology stack is standard web/e-commerce infrastructure (WordPress with WP Statistics analytics, Mollie and PayPal payment processing, rapidmail email marketing) with no disclosed proprietary technology or AI capabilities.
Hammer Eisbären firmographics
Firmographics- Name
- Hammer Eisbären
- Legal name
- Hammer Eishockey Marketing GmbH (HEM GmbH)
- Website
- https://hammer-eisbaeren.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hammer Eisbären is a German ice hockey club in Hamm, NRW, competing in the Oberliga Nord (3rd tier), operated by Hammer Eishockey Marketing GmbH. It generates revenue from ticket sales, e-commerce merchandise, regional sponsorships, and streaming, serving local fans and regional business partners.
- Ownership category
- akta.pro rank
Hammer Eisbären industry classification
Industry- Product category
- Professional Ice Hockey
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)
Keywords
Where Hammer Eisbären is headquartered
LocationHeadquarters
- HQ city
- Hamm
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Hammer Eisbären business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue from single-game tickets and season tickets (Dauerkarten) for home games at the Beta-Finanz-Eissportarena. Season tickets available through dedicated portal.
- Merchandise Sales: Fanshop sales including apparel (hoodies, t-shirts, polo shirts, chinos, training suits), accessories (caps, scarves, beanies), and merchandise items (stickers, keychains, mugs, mousepads, powerbanks). Sold through own e-commerce platform and potentially at stadium.
- Sponsoring: Partnership revenue from main sponsors (Handelshof, HGB, Nibotec, Potthoff, Radio Lippewelle, Schalker Grobblech, Stadtwerke Hamm, Isenbeck, Blueliner Sportsbar) and media partners (Battram, Westfälischer Anzeiger). Presented sponsorship deals with individual players.
- Streaming: Revenue from Sprade TV streaming platform for live game broadcasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission tickets |
| Subscription | Annual | Season tickets (Dauerkarten) |
| Unit Pricing | Pay-as-you-go | Apparel - Hoodies |
| Unit Pricing | Pay-as-you-go | Apparel - T-shirts |
| Unit Pricing | Pay-as-you-go | Apparel - Poloshirts |
| Unit Pricing | Pay-as-you-go | Apparel - Training suits |
| Unit Pricing | Pay-as-you-go | Apparel - Shorts |
| Unit Pricing | Pay-as-you-go | Apparel - Chino pants |
| Unit Pricing | Pay-as-you-go | Accessories - Beanies |
| Unit Pricing | Pay-as-you-go | Accessories - Caps |
| Unit Pricing | Pay-as-you-go | Accessories - Scarves |
| Unit Pricing | Pay-as-you-go | Merchandise - Pucks |
| Unit Pricing | Pay-as-you-go | Merchandise - Mugs |
| Unit Pricing | Pay-as-you-go | Merchandise - Keychains |
| Unit Pricing | Pay-as-you-go | Merchandise - Bags |
| Unit Pricing | Pay-as-you-go | Merchandise - Mousepads |
| Unit Pricing | Pay-as-you-go | Merchandise - Powerbanks |
| Unit Pricing | Pay-as-you-go | Merchandise - Flip flops |
| Unit Pricing | Pay-as-you-go | Merchandise - Stickers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Hammer Eisbären product offering
Product offeringCore offering
Hammer Eisbären is a professional ice hockey club based in Hamm, Germany, competing in the Oberliga Nord (third tier of German ice hockey). The club provides live sports entertainment at the Beta-Finanz-Eissportarena, sells team-branded merchandise through an online fanshop, distributes single-game and season tickets, streams games via Sprade TV, and offers corporate sponsorship packages to regional businesses.
Product overview
Hammer Eisbären is a German ice hockey club based in Hamm, competing in the Oberliga Nord league. The organization operates a multi-product sports entertainment portfolio centered on its professional ice hockey team. The core offering includes live game attendance at the Beta-Finanz-Eissportarena and an e-commerce fanshop selling team-branded merchandise across clothing (hoodies, t-shirts, polo shirts, tracksuits, chinos), headwear (caps, beanies, pom-pom hats), accessories (scarves, keychains, patches, pins, stickers, bottle openers, bags), home goods (mugs, cushions, floor mats), and sports items (pucks, powerbanks, flip-flops). Additional revenue streams include ticket sales via Reservix, Sprade TV streaming for remote viewing, newsletter marketing via rapidmail, and corporate sponsorship packages. The organization also maintains a youth development program (Nachwuchs) through Hockey Lippe Hamm partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Hammer Eisbären Ice Hockey Team (Matchday Operations) Professional ice hockey team competing in the Oberliga Nord, the third tier of German ice hockey, providing live sports entertainment and matchday experiences for fans at the Beta-Finanz-Eissportarena in Hamm.
- Fanshop (E-Commerce Merchandise Store) Online merchandise store selling team-branded clothing (hoodies, t-shirts, polo shirts, chinos, tracksuits), headwear (caps, beanies, pom-pom hats), accessories (scarves, keychains, bags, stickers), home goods (mugs, cushions, floor mats), and sports items (pucks, powerbanks, flip-flops) to fans and consumers.
- Ticket Sales (Single-Game and Season Tickets) Single-game and season ticket (Dauerkarten) sales for home matches at the Beta-Finanz-Eissportarena, sold via the Reservix online platform and at the stadium box office for fans and supporters.
- Sprade TV Streaming Video streaming service for live game broadcasts and replays, providing remote access to Hammer Eisbären matches for fans not attending in person.
- Sponsorship Packages Corporate sponsorship opportunities for businesses to partner with Hammer Eisbären, including advertising presence at games, logo placement on team materials, and promotional visibility to the local fan base.
- Youth Development Program (Nachwuchs) Youth hockey development program in cooperation with Hockey Lippe Hamm, cultivating young talent for future participation in the sport and potential advancement to the senior team.
Companies that use Hammer Eisbären
Customer profileSegments2 records
Ideal customer profiles2 records
Hammer Eisbären technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Hammer Eisbären partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Krefeld PinguinecoreCooperation partnership in the DEL (Deutsche Eishockey Liga). Entering second season of cooperation with Hammer Eisbären. Provides player development pathway and talent exchange between clubs.
- Kassel HuskiescoreCooperation partnership in the DEL2. Entering fifth season of cooperation with Hammer Eisbären. Long-standing partnership providing player development and talent exchange between clubs.
- HandelshofmajorMain sponsor (Hauptsponsor) of Hammer Eisbären. Regional retail/trade business providing financial support and marketing visibility.
- HGBmajorMain sponsor (Hauptsponsor) of Hammer Eisbären.
- Nibotec FertigungstechnikmajorMain sponsor (Hauptsponsor) of Hammer Eisbären. Manufacturing/engineering company.
- PotthoffmajorMain sponsor (Hauptsponsor) of Hammer Eisbären.
- Radio Lippewelle HammmajorMain sponsor and media partner of Hammer Eisbären. Local radio station providing marketing exposure.
- Schalker Grobblech HandelmajorMain sponsor (Hauptsponsor) of Hammer Eisbären.
- Stadtwerke HammmajorMain sponsor (Hauptsponsor) of Hammer Eisbären. Municipal utility company.
- Isenbeck Premium PilsminorSponsor of Hammer Eisbären. Beer brand.
- Blueliner Sportsbar und DinerminorSponsor of Hammer Eisbären. Sports bar venue.
- Westfälischer AnzeigerminorMedia partner. Local newspaper providing press coverage.
- BattramminorMedia partner.
- Sprade TVminorStreaming partner for live game broadcasts.
- West Haus Immobilien GmbHminorPresented sponsorship for player announcements (e.g., Viktor Buchner signing).
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Hammer Eisbären competitors and assessment
Company assessmentDirect peers
- Icefighters Leipzig: Oberliga Nord competitor with analogous third-tier German ice hockey operations, local sponsor ecosystem, and matchday-driven business profile.
- ESC Wohnbau Moskitos Essen: Ice hockey club based in the Ruhr area competing in the Oberliga Nord, sharing third-tier league economics, regional sponsorship dependency, and small operational scale.
- Hannover Indians: German ice hockey club competing in the Oberliga Nord alongside Hammer Eisbären, with comparable regional fan base, sponsorship model, and third-tier league positioning.
- Black Dragons Erfurt: Ice hockey team playing in the Oberliga Nord; directly comparable in league format, team scale, regional sponsorship structure, and matchday-driven revenue model.
- Saale Bulls Halle: Competing in the Oberliga Nord with a similar third-tier German ice hockey profile, regional sponsorship base, and ticket/merchandise-driven business model.
- Füchse Duisburg: German ice hockey team in the Oberliga Nord with directly comparable league position, regional NRW market, and small-team operational footprint.
- Rostock Piranhas: Ice hockey club in the Oberliga Nord, comparable in league tier, regional market focus, and reliance on local sponsor and ticket revenue.
Regional players
- Kassel Huskies: DEL2 ice hockey club and long-standing cooperation partner of Hammer Eisbären (5th season); directly connected via player development but plays in a higher commercial tier.
- Tilburg Trappers: Dutch ice hockey club playing in the Oberliga Nord; similar sporting format and operational scale but based in the Netherlands rather than Germany.
- Krefeld Pinguine: Top-tier DEL ice hockey club that is a cooperation partner of Hammer Eisbären; comparable in sport (German ice hockey) but operates at a higher commercial tier and does not compete in the same league.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hammer Eisbären social profiles
Digital presenceHammer Eisbären compliance and trust
Trust signalCompliance1 record
Hammer Eisbären financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hammer Eisbären leadership team
Management profileNumber of profiles
Profiles6 records
Hammer Eisbären funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hammer Eisbären M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hammer Eisbären
What does Hammer Eisbären do?
Hammer Eisbären is a professional ice hockey club based in Hamm, Germany, competing in the Oberliga Nord (third tier of German ice hockey). The club provides live sports entertainment at the Beta-Finanz-Eissportarena, sells team-branded merchandise through an online fanshop, distributes single-game and season tickets, streams games via Sprade TV, and offers corporate sponsorship packages to regional businesses.
Is Hammer Eisbären a public or private company?
Hammer Eisbären is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hammer Eisbären founded?
Hammer Eisbären was founded in -1. It employs 1 to 10 people.
Where is Hammer Eisbären based?
Hammer Eisbären is headquartered in Hamm, Germany, in the Europe region.
How does Hammer Eisbären make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsoring and streaming.
Who are Hammer Eisbären's main competitors?
Direct peers on record are Icefighters Leipzig, ESC Wohnbau Moskitos Essen, Hannover Indians, Black Dragons Erfurt, Saale Bulls Halle, Füchse Duisburg and Rostock Piranhas. Regional players are Kassel Huskies, Tilburg Trappers and Krefeld Pinguine.
Does Hammer Eisbären have an API?
No public API is recorded for Hammer Eisbären.
What industry is Hammer Eisbären in?
Hammer Eisbären's product category is Professional Ice Hockey. Its primary akta.pro industry code is MPAKABAI, Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.). Its NAICS code is 711211 and its SIC code is 7997.