Hanna

What Hanna does

Hanna (legally Hanna & Associates, Inc.) is a privately held, full-service marketing and advertising agency headquartered in Coeur d'Alene, Idaho, with a secondary office in Vancouver, Washington. Founded approximately in 1984 and operating continuously for around 40 years, the agency serves a horizontal mix of local, national, and international business clients, positioning itself around a customized, non-formulaic approach to brand expression rather than a single repeatable marketing template.

The agency's service portfolio spans traditional creative and strategic advertising alongside an integrated digital practice that includes digital media planning, data analytics, web development, software coding, and IT services. Delivery is handled by a 40-person in-house team that explicitly combines creative strategists, digital media planners, data analysts, web developers, software coders, and IT personnel within the same brainstorming room, positioning the agency as a multidisciplinary unit rather than a pure creative shop.

Hanna generates revenue through professional service fees on customized client engagements under a quote-based pricing model that is not publicly disclosed. Its go-to-market is direct client engagement, primarily at the regional level, with no disclosed channel partnerships, referral networks, or productized SaaS offerings. The company is privately held with no disclosed investors, parent entity, subsidiaries, or management team bios, and it has voluntarily withdrawn from industry awards programs for approximately the last 15 years in favor of redirecting those resources internally.

Name

Hanna

Legal name

Hanna & Associates, Inc.

Website

https://hanna.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hanna (Hanna & Associates, Inc.) is a privately held, full-service marketing and advertising agency headquartered in Coeur d'Alene, Idaho, with a secondary office in Vancouver, Washington. The 40-person firm delivers customized brand, digital media, data analytics, web, and software services to local, national, and international business clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Coeur d'Alene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Marketing and Advertising Services: Full-service marketing and advertising agency providing customized marketing solutions to local, national, and international clients. Revenue is generated through service fees for creative, strategic, and digital marketing services.

Distribution channels1 record

Marketing channels4 records

Core offering

Hanna is a full-service marketing and advertising agency that delivers customized marketing solutions to local, national, and international clients. Its work centers on the consistent and compelling expression of each client's unique brand, supported by integrated capabilities in digital media planning, data analytics, web development, and software coding.

Product overview

Hanna is a full-service marketing and advertising agency offering a unified portfolio of services centered around brand strategy and expression. The agency provides marketing and advertising services as its core offering, supported by integrated service components including digital media planning, data analytics, web development, and software development. Rather than a modular software platform, Hanna delivers customized marketing thinking tailored to each client's unique problems, opportunities, and budget. The agency's approach emphasizes consistent brand expression as the foundation of all client work, combining traditional advertising disciplines with modern digital capabilities including data analysis and web/software development.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and Advertising Services Full-service, customized marketing and advertising services built around the consistent and compelling expression of each client's unique brand, delivered to local, national, and international clients.
• Digital Media Planning Strategic planning and execution of digital media campaigns across online channels for clients of the agency.
• Data Analytics Data analysis services used to inform marketing strategies and support campaign optimization for agency clients.
• Web Development Website development and digital presence creation services for clients of the agency.
• Software Development Custom software coding and IT services supporting client marketing and operational needs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Mekanism: Independent creative and media agency combining brand storytelling with performance marketing. Comparable to Hanna as an independently owned full-service shop integrating creative, content, and analytics under one P&L.
• Duncan Channon: Independently owned, mid-sized creative and media agency with integrated brand, content, and performance capabilities. Comparable to Hanna as a privately held, full-service shop serving national clients with a multidisciplinary team.
• Mother: Independent, full-service creative network known for highly customized, non-formulaic client work. Comparable to Hanna in its explicit rejection of templated approaches and emphasis on bespoke brand and campaign thinking.
• Wieden+Kennedy: Iconic independent, full-service creative agency headquartered in Portland, Oregon. Directly comparable as an independently owned agency combining brand strategy, creative, and digital capabilities for national and international clients, with a Pacific Northwest footprint like Hanna.
• 72andSunny: Independent, full-service advertising agency offering creative, brand, and digital media capabilities. Comparable as an independent agency delivering integrated marketing solutions across paid, owned, and earned channels to a mix of national and global clients.
• Barkley: Independently owned, full-service advertising and marketing agency with creative, media, digital, and analytics capabilities. Comparable to Hanna as a privately held, multi-disciplinary shop serving a mix of regional and national clients.
• Preacher: Independently owned creative and brand strategy agency of similar boutique scale. Comparable as a privately held full-service shop that emphasizes custom strategy and brand expression over templated deliverables, much like Hanna's stated philosophy.
• RPA: Independent, full-service advertising agency based in Santa Monica, California offering creative, media, and digital capabilities. Comparable to Hanna as an independent West Coast agency providing integrated marketing services to national clients.
• Anomaly: Independently owned agency that pairs brand strategy with content, digital, and product development capabilities. Directly comparable to Hanna as a non-holding-company shop that integrates creative, data, and technology disciplines under one roof.
• The Martin Agency: Independently owned, full-service advertising agency with creative, digital, and media capabilities. Comparable to Hanna as a privately held shop that delivers integrated brand and campaign work for national brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCVC5lU6kyxNQy8MXBOj5bWg?
• Facebookfacebook.com/hannadotagency
• LinkedInlinkedin.com/company/hannamarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanna