HARIO ASIA PTE LTD

What HARIO ASIA PTE LTD does

HARIO ASIA PTE. LTD. is the Singapore-incorporated regional operating subsidiary of Japanese heatproof glass manufacturer HARIO Co., Ltd., established in June 2014 and headquartered at 152 Beach Road, Singapore, with approximately 9 employees. The entity distributes HARIO's proprietary heatproof glass coffee brewing equipment, tea ware, and kitchenware across 11 Asian markets — Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, Hong Kong, Cambodia, India, Laos, and the Maldives — through a network of regional distributors and its own direct-to-consumer online flagship store (hario-asia-official.com) launched in July 2020. It serves two primary customer segments: home coffee enthusiasts seeking pour-over and cold-brew equipment, and professional baristas and specialty cafés requiring commercial-grade brewing tools.

The product portfolio is anchored in HARIO's proprietary glass materials — HARIO Glass (1949) and HARIO-32 Glass (1968) — manufactured at the parent company's Koga Factory in Ibaraki, Japan, which is the only dedicated heatproof glass factory in Japan and holds ISO9001 and ISO14001 certifications. Manufacturing relies on an all-electric melting furnace technology developed in 1972 operating at approximately 1600°C, yielding ~20 tons of glass per day, plus a 16-head automatic blow-molding machine producing ~25 products per minute. Flagship SKUs include the V60 Coffee Dripper (glass, plastic, ceramic, and metal variants), the V60 Drip Kettle AIR (entry-level transparent kettle launched July 2020), the MIZUDASHI cold-brew coffee and tea systems, the VINEGAR'S CAFÉ heatproof kitchenware series, and limited editions such as the V60 × ARITA ceramic collaboration.

HARIO Asia monetizes primarily through one-time hardware sales across two channels: regional distributors (e.g., Heaps Seng in Singapore, Toffin Indonesia, Hario Asia Philippines, Ly Gia Vien in Vietnam, Javy's and Lin & Partners in Hong Kong) and its directly operated online flagship store. Pricing is not publicly disclosed, though promotional copy positions products as "reasonable price" and beginner-accessible. Marketing is conducted through the official website (hario-asia.com), Instagram, email newsletter, and content marketing via barista interviews and product guides. The company has no public listing, no disclosed funding rounds, and is wholly owned by the Japanese parent HARIO Co., Ltd.

Name

HARIO ASIA PTE LTD

Legal name

HARIO ASIA PTE. LTD.

Website

https://hario-asia.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

HARIO ASIA PTE. LTD. is the Singapore-based regional subsidiary of Japanese heatproof glass maker HARIO Co., Ltd., distributing V60 pour-over coffee equipment, cold-brew systems, and heatproof glass kitchenware across 11 Asian markets via regional distributors and its own online flagship store.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (Direct): Direct-to-consumer sales through the online flagship store hario-asia-official.com, offering the full range of Hario products including V60 drippers, kettles, and heatproof glassware.
2. Distributor/Wholesale Sales: Products sold through a network of regional distributors across Asia. HARIO products are used in over 70 countries and regions through distributor relationships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HARIO Asia Pte Ltd is the Singapore-based regional subsidiary of Japanese heatproof glass manufacturer HARIO Co., Ltd. It distributes and markets HARIO's proprietary heatproof glass coffee and tea brewing equipment (notably the V60 pour-over system, V60 Drip Kettle AIR, MIZUDASHI cold brew systems, and Coffee Syphon) along with the VINEGAR'S CAFÉ heatproof kitchenware series across Asian markets via a regional distributor network and a direct-to-consumer online flagship store.

Product overview

HARIO is a Japanese heatproof glass manufacturer founded in 1921, producing coffee and tea brewing equipment along with kitchenware. The product portfolio centers on the V60 pour-over coffee dripper line (available in glass, plastic, ceramic, and metal variants) and the V60 Drip Kettle AIR. The company also offers the VINEGAR'S CAFÉ Series of heatproof glass kitchen containers, MIZUDASHI cold brew systems for coffee and tea, specialty products like the Double Mesh Metal Dripper and Filter-in Bottle Portable, and limited editions such as V60 × ARITA. Products are distributed across four main categories: Coffee, Tea, Drink, and Cook, serving both retail consumers and commercial baristas across Asia.

Differentiator

Problem solved

Functional benefit

Brands

• HARIO V60: Pour-over coffee dripper and related coffee brewing equipment product line.
• VINEGAR'S CAFÉ Series
• MIZUDASHI

Products and services

• V60 Coffee Dripper Manual pour-over coffee dripper available in glass, plastic, ceramic, and metal materials. Features a spiral ridge design for optimal coffee extraction. Used by home brewers and specialty cafés including Chye Seng Huat Hardware.
• V60 Drip Kettle AIR Lightweight, transparent kettle with see-through material allowing users to monitor water level and pouring speed. Features accurate printed measurements for precise coffee brewing without a scale. Targeted at beginner home brewers.
• MIZUDASHI Cold Brewed Coffee Cold brew coffee system for home brewing using the immersion method.
• MIZUDASHI Cold Brewed Tea Cold brew tea system for brewing tea using the immersion method at home.
• Coffee Syphon

Quantifiable outcome

• Factory produces approximately 20 tons of glass per day
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Heaps Seng Pte LtdcoreChannel Partner/ Reseller/ DistributorOfficial Hario distributor in Singapore. Provides retail distribution of Hario products including V60 drippers, kettles, and heatproof glassware to consumers and businesses in Singapore.
• Toffin IndonesiacoreChannel Partner/ Reseller/ DistributorOfficial Hario distributor in Indonesia, providing distribution of Hario coffee and tea brewing equipment to the Indonesian market.
• Hario Asia Philippines (hario-asia.com.ph)coreChannel Partner/ Reseller/ DistributorOfficial Hario distributor and website for the Philippines market, providing products to Filipino consumers and businesses.
• Ly Gia ViencoreChannel Partner/ Reseller/ DistributorOfficial Hario distributor in Vietnam, offering Hario coffee equipment and glassware products.
• Cubes Asia VietnamsecondaryChannel Partner/ Reseller/ DistributorVietnam-based distributor of Hario products including coffee brewing equipment.
• Hachi Hachi VietnamsecondaryChannel Partner/ Reseller/ DistributorVietnam-based distributor offering Hario products to local consumers.
• Javy's Hong KongcoreChannel Partner/ Reseller/ DistributorOfficial Hario distributor in Hong Kong, part of the regional distribution network.
• Lin & Partners Hong KongcoreChannel Partner/ Reseller/ DistributorOfficial Hario brand partner in Hong Kong, distributing Hario products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kalita (Kalita Co., Ltd.): Japanese pour-over coffee equipment maker (Wave dripper, filters) — directly comparable as a Japanese-origin brand serving the same specialty-coffee home-brew segment with similar manual brewing equipment and Asian distribution.
• AeroPress, Inc. Single-cup manual coffee brewer brand — competing manual brewing alternative to V60 pour-over with strong enthusiast following and overlapping retail channels.
• Chemex Corporation: Iconic pour-over coffee brewer brand (CHEMEX) — competes head-to-head with Hario V60 in the manual pour-over category and is the closest Western analogue in specialty coffee equipment.
• Bodum: Swiss-designed coffee and tea equipment maker (pour-over, French press, kettles) — directly comparable multi-category brewing equipment brand with overlapping channels and consumer base.
• Fellow Products: Premium modern coffee brewing equipment brand (Stagg kettle, pour-over kits) — competes with V60 Drip Kettle AIR and Hario V60 in the design-conscious home-brew segment.
• Melitta Group: German coffee filters and equipment group — comparable brewing equipment and paper-filter offering overlapping with Hario's V60 and paper filter lines.

Emerging players

• Origami (Azeken Co.): Japanese-made ceramic pour-over dripper brand — competes with Hario V60 in the premium ceramic-dripper niche within the same specialty-coffee segment.
• Brewista: Specialty pour-over kettles and barista tools — directly comparable gooseneck-kettle offering that competes with the V60 Drip Kettle AIR in the home-barista segment.
• Kinto Co., Ltd. Japanese tableware and coffee equipment brand (drippers, carafes, kettles) — partial product overlap with Hario's specialty-coffee line, targeting similar design-oriented Asian consumers.

Broad incumbents

• La Marzocco International: Premium espresso machine manufacturer serving specialty cafés globally — overlaps with Hario in the specialty-coffee equipment category and shares the same professional-barista customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hario_asia_official
• LinkedInlinkedin.com/company/hario-asia-pte-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HARIO ASIA PTE LTD