What Harmeling® does

Harmeling Interieurconcepten BV (trading as Harmeling®) is a privately held Dutch custom interior design, engineering, manufacturing, and installation company headquartered in Rijssen, Overijssel, founded in 1962. The business serves three customer segments — Retail Interiors (flagship stores, shop-in-shop concepts, and mass/serial retail rollouts across multiple geographies), Offices & Corporate (headquarters, boardrooms, hybrid workspaces), and Specials (high-end bespoke projects such as private villas, museums, hotels, and schools). It operates as one of three pan-European suppliers for GrandVision/Pearle, delivering 100+ retail projects per year, and maintains long-standing relationships with enterprise clients including Rituals, Rabobank, L'Oréal, ASML, VolkerWessels, JLL, Urenco, and Moooi.

The company is vertically integrated under one roof: in-house design is delivered through Studio Harmeling, manufacturing occurs in its own factory equipped with a fully automated spray booth, CNC machining, and engineering capabilities, and installation is performed by Harmeling's own assembly teams (or vetted local partners). A construction methodology based on modular, relocatable, and remontable components (assembled without glue) supports circular-economy use cases and reduces client switching costs. The company holds FSC, PEFC, and EcoVadis Silver (86th percentile globally) certifications, and is implementing Material Passports and Environmental Product Declarations to prepare for the EU Digital Product Passport requirement from 2030.

Harmeling generates revenue primarily through project-based, quote-priced contracts for custom interior delivery, with dedicated client teams (e.g., Client Team Rituals, Client Team Retail) and a dedicated 3,000 m² warehousing facility supporting large retail clients. Its go-to-market is sales-led and relationship-driven, relying on free advisory consultations, brochure downloads, and repeat/referral business from enterprise clients rather than paid advertising. In 2025, the company reported €40 million in revenue, executing approximately 1,650 projects per year with 200+ employees. The business is owned by Arjen Jansen (sole owner since 2020) and co-shareholder Michiel Hemmelder (since 2023), with a 2023 startup venture called Furnio extending the company into adjacent market segments.

Name

Harmeling®

Legal name

Harmeling Interieurconcepten BV

Website

https://harmeling.nl

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Harmeling® is a Dutch custom interior design, manufacturing, and installation firm (founded 1962) serving retail, corporate, and high-end bespoke clients across Europe with vertically integrated production from in-house design through factory build and on-site installation.

Ownership category

akta.pro rank

Product category

Commercial Interior Fit-Out Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Custom interior manufacturing
• Retail store fit-out
• Commercial office interiors
• Bespoke interior design
• Shop-in-shop construction

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Interior Projects: One-time project-based revenue from designing, engineering, producing, and installing custom interiors for retail stores, offices, and special projects. Pricing is quote-based, project-specific, and not publicly disclosed. Revenue is recognized per completed project.
2. Studio Harmeling Design Services: In-house interior design services provided through Studio Harmeling as part of the integrated offering. Design is often bundled with execution but can be provided as a standalone service.
3. Inventory/Warehousing Services for Retail Clients: For major retail clients (e.g., GrandVision), Harmeling holds and manages inventory of interior components at a dedicated 3,000 m² facility, enabling rapid rollout of new stores under a long-term partnership model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Harmeling® is a Dutch custom interior design-to-delivery specialist that designs, engineers, manufactures, and installs bespoke interiors for retail stores, corporate offices, and high-end special projects (villas, museums, hotels). The integrated offering combines in-house design (Studio Harmeling), an owned factory with automated finishing and CNC machining, and dedicated on-site installation teams. The company also provides managed inventory and warehousing services for major retail clients, notably housing a 3,000 m² dedicated facility for GrandVision.

Product overview

Harmeling® is a full-service interior design and construction company offering a comprehensive portfolio of custom interior solutions across three main segments: Retail Interiors (including shops, shop-in-shops, and mass retail rollout), Office Interiors (ranging from matwerk offices to turn-key projects), and Specials (high-end projects for villas, museums, schools, and hospitality). The company operates its own in-house design studio (Studio Harmeling) and maintains manufacturing capabilities in Rijssen, enabling them to manage the complete trajectory from concept design through production and installation under one roof. Founded in 1962, the company employs over 200 people and executes approximately 1,650 projects annually with a 2025 turnover of €40 million. Studio Harmeling serves as the dedicated design arm, while the manufacturing and installation teams handle execution. A 2023 startup, Furnio, represents their expansion into new market segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Interiors Custom interior design, manufacturing, and installation for retail stores — including flagship stores, shop-in-shop concepts, and mass serial rollouts (50+ locations worldwide). Designed for national and international retail chains and premium brands seeking brand-consistent interior experiences with high-quality finishes at scale.
• Office Interiors Custom office interior design and construction solutions — from open-plan offices and hybrid workspaces to executive boardrooms, cantinas, meeting rooms, and multi-floor headquarters fit-outs. Designed for organizations seeking distinctive work environments that reinforce company culture.
• Specials (High-end Custom Interiors) High-end custom interior design, manufacturing, and installation for unique projects including luxury private villas, museums, hotels, schools, and hospitality venues. Designed for clients requiring bespoke craftsmanship, high-quality materials, and close coordination with external architects or design studios.
• Studio Harmeling (Interior Design Services) In-house interior design services from concept through execution, translating client identity and ambitions into functional spaces. Design is typically bundled with Harmeling's manufacturing and installation offering but can be provided as a standalone professional service.
• Retail Store Interiors (Winkel) Luxury retail store interior solutions featuring high-end materials, artisanal craftsmanship, and finishes that create memorable customer experiences. For premium retail brands seeking sophisticated individual store interiors.
• Shop-in-Shop Concepts Scalable retail concepts enabling brands to establish presence through dedicated in-store spaces, suitable for international rollout with brand-class compliant materials. For brands seeking presence within department stores or larger retail venues.
• Serial Retail (Mass Retail Rollout) Series production of retail interiors enabling consistent brand experiences across 50+ locations worldwide, combining high-quality finishes with efficient modular solutions. Designed for retail brands executing large-scale serial rollout programs (e.g., 100+ stores per year).
• Furnio A startup venture launched by Harmeling in 2023 as part of its expansion into new market segments. Operates from the Spinnerstraat 3, Rijssen location.

Quantifiable outcome

• Delivered 1,650 projects per year with a team of 200+ employees
• +6 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Rikkert AfbouwgroofcoreStrategic or Co-development Partner · 1 April 2026Co-organizer of the annual Bikes & Bites charity cycling event with Harmeling. Both companies cover event costs themselves, ensuring 100% of funds raised go to the charitable cause. The partnership exemplifies shared community values and has grown from an initiative between friends into a established annual tradition.
• WensAmbulance Oost-NederlandminorOthers · 1 April 2026Charitable beneficiary of the Bikes & Bites 2026 event. Receives donations from the cycling event organized by Harmeling and Rikkert Afbouwgroep.
• Dura VermeercoreStrategic or Co-development PartnerConstruction partner for Rabobank Local Houses project. Dura Vermeer handled the building/construction work while Harmeling delivered the custom interior fit-out for 22 Rabobank Local Houses.
• DraaijercoreStrategic or Co-development PartnerConstruction partner for Rabobank Kringhouses project, collaborating with Harmeling on interior fit-outs for 13 Rabobank Kringhouses.
• HeijmanscoreStrategic or Co-development PartnerConstruction partner for Rabobank Kringhouses project alongside Draaijer, Coare, and De Klerk Interieurbeplanting.
• De Klerk InterieurbeplantingminorStrategic or Co-development PartnerInterior landscaping partner for Rabobank Kringhouses project, providing plant installations in collaboration with Harmeling's interior fit-out.
• Architecten LabcoreStrategic or Co-development PartnerArchitecture firm collaborating with Harmeling on the Webstores Hardenberg office interior (5,500 m², Scandinavian 'Hjemme' concept).
• SKOcoreStrategic or Co-development PartnerCollaborated with Harmeling on Webstores Hardenberg project. Also referenced in the SKO showroom project where Harmeling delivered the AV and product display section of the showroom in Oldenzaal.
• Mahkota Interieur OntwerpstudiocoreStrategic or Co-development PartnerInterior design studio that collaborated with Harmeling on the Museum MORE shop project in Gorssel, delivering a Corian solid surface interior.
• Brandmeester BVcoreImplementation/ SI/ Consulting PartnerProject management bureau based in Heerenveen that managed the Badhotel Domburg renovation project, coordinating with Harmeling for the complete interior delivery of 116 rooms, lobby, restaurant, and halls.
• Tétris Design & BuildcoreStrategic or Co-development PartnerDesign and build firm that designed the JLL headquarters office interior in Rotterdam's Millennium Tower. Harmeling produced and installed the custom interior elements for this 450 m² project on the 29th floor.
• LEF ArchitectencoreStrategic or Co-development PartnerArchitecture firm from Oldenzaal that designed the Urenco office building in Almelo (4 floors, 5,390 m²). Harmeling delivered the full custom interior.
• Plegt-Vos Oost B.V.minorImplementation/ SI/ Consulting PartnerMain contractor for the Urenco Almelo new-build project. Harmeling was engaged as interior fit-out subcontractor.
• Studio FeniksminorStrategic or Co-development PartnerDesign studio that created the interior concept for Beter Wonen's office in Almelo, which Harmeling then translated into custom furniture.
• Studio BinkcoreStrategic or Co-development PartnerDesign studio that designed the Badhotel Domburg renovation. Harmeling executed the full interior fit-out.
• WolterinckcoreStrategic or Co-development PartnerInterior design firm that created the design for the exclusive private villa in Rijssen. Harmeling was engaged to translate the design into manufacturable, high-quality custom interiors.
• Reitsema & Partners ArchitectencoreStrategic or Co-development PartnerArchitecture firm that designed the Reggeveste (Reggeborgh headquarters) and Reggeburgh (VolkerWessels) office interiors. Harmeling provided color and material advice, custom interiors, and further fit-out in close collaboration with the architect and client.
• VepaminorOthersFurniture manufacturer providing circular furniture for PGS-Hoekman's office interior, complementing Harmeling's custom millwork.
• InterfaceminorOthersFlooring manufacturer providing carpet tiles made from recycled and biobased raw materials with reduced CO₂ emissions for PGS-Hoekman office.
• ForbominorOthersFlooring manufacturer providing Marmoleum Cocoa flooring made with cocoa shells for PGS-Hoekman office, turning waste streams into sustainable flooring.
• AsseluxminorOthersPrefab bathroom manufacturer that pre-assembled the 116 hotel bathrooms at Harmeling's Rijssen facility, enabling 4 bathroom installations per day on site at Badhotel Domburg.

Scale indicators5 records

Recent moves16 records

Expansion highlights8 records

Regional players

• Area: Italian interior contractor delivering high-end retail and corporate fit-outs across southern Europe. Highly comparable service offering and craftsmanship profile, but primarily Italian/Mediterranean geography, making it a regional rather than direct competitor to Harmeling's Northwest-European base.

Broad incumbents

• Vitra: Swiss design-driven furniture and interiors company serving corporate, retail, and residential clients. Comparable in design-led positioning and quality orientation, but operates a wider portfolio (own-brand products, Vitra Campus) versus Harmeling's bespoke-only model.
• Steelcase: Global office furniture and interiors company with European presence. Competes with Harmeling on large corporate office fit-outs and brings a broader product platform; relevant as a benchmark for international expansion potential.
• Haworth: Global office furniture and workspace interiors manufacturer with European operations. Overlaps with Harmeling's Office segment on enterprise fit-outs, but at significantly larger scale and with a standardized product portfolio rather than custom manufacturing.
• MillerKnoll: Global office furniture and interiors conglomerate (Knoll, Herman Miller, Hay, Muuto). Competes with Harmeling at the high end of the corporate office segment in Europe, but as a much larger, publicly listed incumbent with a broad design-led product portfolio rather than a custom fit-out model.
• Bene: Austrian office furniture and interior solutions provider with pan-European reach. Comparable in office fit-out capability and in combining design with manufacturing, but with a broader standardized product range and larger organizational footprint than Harmeling.
• Ahrend: Large Dutch office furniture manufacturer and interior solutions provider. Overlaps with Harmeling on corporate office fit-outs in the Netherlands and broader Europe, but operates a much wider portfolio (furniture catalog, circular services) and is not bespoke-focused.

Direct peers

• Unispace: Global workplace strategy and design-build firm with European operations, serving corporate clients on office interiors comparable to Harmeling's Office segment. Their client logo appears alongside Harmeling's site, indicating they occupy the same competitive set for enterprise office mandates.
• Tétris Design & Build: JLL-owned European interior fit-out contractor delivering design-build workplace and retail projects across multiple geographies. Directly comparable to Harmeling's Office and Retail segments in scope, model, and client type; in fact, Tétris was the design partner on Harmeling's JLL Millennium Tower project.
• Brunner Group: German contract furniture manufacturer with custom interior capabilities serving European corporate and hospitality clients. Comparable in scale and in the integration of design with manufacturing for B2B interior projects, with similar serial-deployment capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/harmeling-interieurs-b-v-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmeling®