What HBA Rebates does

HBA Rebates, legally operating as Supply and Install LLC, is a privately held New Jersey-based company founded in 2002 by brothers Richard and Rich Robinson. It administers a member rebate program that connects residential home builders and remodelers who are members of Home Builders Associations (HBAs) with cash rebates from over 60 participating manufacturers spanning categories such as paint, garage doors, lighting, HVAC, plumbing, siding, smart home security, and roofing. The program addresses a structural gap in the residential construction supply chain: small-to-mid-size builders historically lacked the purchasing volume to negotiate manufacturer rebates equivalent to those enjoyed by large national builders, while manufacturers found it too resource-intensive to run individual loyalty programs for the highly fragmented SMB builder segment. HBA Rebates aggregates these builders across 44 State HBAs and 500+ Local HBAs to negotiate rebates on their behalf.

The core platform is a service-based rebate processing operation, not a technology product. Quarterly claims are submitted by builders through three channels — a web form, a customized Excel spreadsheet, and a PDF paper form — with the option to use a streamlined address-only submission for returning users. A ShareFile-backed HBA Rebates Portal provides role-based access for builders, manufacturers, and HBA staff to remittance statements, marketing files, membership reports, and economic data. Verification relies on the addresses of completed homes rather than receipts, with manufacturer sales representatives confirming product use through distribution channels. Supporting modules include Sherwin Williams-specific rebate tracking with painter sub-account support, an SMS deadline reminder service, educational webinars and FAQs, and a quarterly INSIGHTS Magazine. The program is a free member benefit for active HBA Builder and Remodeler members, with no cost to participate.

HBA Rebates generates revenue through transaction-based fees paid by participating manufacturers in exchange for access to the aggregated HBA builder community and administration of the rebate flow. The company is founder-controlled, with no disclosed external investors, funding rounds, or parent company. The Robinson family maintains deep institutional ties to the NAHB and state/local HBA associations, and the program's growth has been driven primarily by manufacturer additions (most recently Amazon Ring, Schlage, BRK/First Alert, and Kichler Lighting in 2025-2026) and steady upward drift in average rebate value per builder.

Name

HBA Rebates

Legal name

Supply and Install LLC

Website

https://hbarebates.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

HBA Rebates, operating as Supply and Install LLC, administers a free member rebate program that connects residential builders and remodelers in 44 State and 500+ Local HBAs with cash rebates from over 60 participating manufacturers across categories including paint, HVAC, lighting, and smart home security.

Ownership category

akta.pro rank

Headquarters

HQ city

Manasquan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Manufacturer Rebate Administration: HBA Rebates connects residential builders and remodelers with cash rebates from manufacturers. The company acts as an intermediary, facilitating rebate payments from manufacturers to HBA member builders. Revenue appears to come from manufacturer partnerships where manufacturers pay to participate in the program and gain access to the HBA builder community.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

HBA Rebates connects residential builders and remodelers who are members of Home Builders Associations with cash rebates from over 60 participating manufacturers. The company processes quarterly rebate claims through web, Excel, and paper forms using an address-based verification system that relies on manufacturer salespersons instead of receipts. The program is offered exclusively as a free member benefit distributed through 44 State HBAs and over 500 Local HBAs.

Product overview

HBA Rebates operates a single unified Member Rebate Program that connects Residential Home Builders and Remodelers with cash rebates from over 60 participating manufacturers. The core platform consists of multiple claim submission channels: a Web Claim Form, Excel Spreadsheet Template, and Paper Claim Form for quarterly rebate submissions. The system also includes a Quarterly Address Submission tool for returning users with pre-populated forms, and a centralized Portal for Builders, Manufacturers, and HBA Staff. Supporting modules include the Sherwin Williams-specific tracking system with Painter Tracking Form, Text Reminder Service for quarterly deadlines, educational resources including webinars and FAQs, and the INSIGHTS Magazine publication. The program is exclusively available to active HBA Builder and Remodeler members and processes rebates without requiring receipts, using address verification through manufacturer distribution networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Rebate Program Core rebate program that connects residential builders and remodelers with cash rebates from over 60 participating manufacturers. Uses a streamlined quarterly filing process requiring only the addresses of completed homes, with no receipts required. Exclusively available to active HBA Builder and Remodeler members.
• HBA Rebates Portal Centralized secure ShareFile-based platform for Builders, Manufacturers, and HBA Staff to access key documents and tools. Features single-login, role-based access for claims submitted, remittance statements, marketing files, membership reports, economic data, and quarterly files.
• Rebate Claim Form (Web) Online rebate claim form allowing builders to submit claims digitally with ability to save forms and finish later, select manufacturers used, and receive a backup copy upon submission.
• Rebate Claim Form (Excel) Customized Excel spreadsheet option for claiming rebates. Allows data export from builder software, customization based on past filings, and can be saved to desktop for ongoing use.
• Rebate Claim Form (Paper) PDF-based rebate claim form ideal for first-time claims, showing all participating manufacturers and their requirements. Can be submitted via email, upload, or fax.
• Quarterly Address Submission Streamlined submission system for returning users who claim previously and use the same manufacturers and products. Pre-populates forms with previous claims to simplify the quarterly filing process.
• Text Reminder Service SMS text message reminder service for quarterly deadlines. Users receive 1 reminder message per week until the quarterly claim is received, up to 4 messages per month.
• Sherwin Williams Rebate Tracking Specialized rebate tracking for Sherwin Williams paint products. Painters can be tracked via subaccount numbers. Sherwin Williams tracks quarterly sales under provided account numbers and issues quarterly rebate checks through HBA Rebates, with no invoices or receipts required.
• Painter Tracking Form Form for tracking paint purchases made through builder or painter accounts. Handles purchases through builder accounts and purchases through painters' subaccounts in the builder's name, enabling rebate capture across the subcontractor supply chain.
• INSIGHTS Magazine Quarterly publication featuring content on what manufacturers can do for builds and what HBA Rebates can do for members' bottom line. Distributed as part of the HBA Rebates member benefit program.

Quantifiable outcome

• Average rebate of $1,696.46 per builder/remodeler company in 2025
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BRK and First AlertcoreGTM or Marketing Partner · 1 January 2026Industry leaders in residential fire safety joined as participating manufacturers effective Q1 2026.
• Kichler LightingcoreGTM or Marketing Partner · 1 January 2026Lighting manufacturer joined as a new participating manufacturer effective Q1 2026, expanding the lighting portfolio.
• SchlagecoreGTM or Marketing Partner · 1 October 2025Smart lock and home security brand joined as a participating manufacturer in Q4 2025.
• Amazon RingcoreGTM or Marketing Partner · 1 July 2025Leading provider of smart home security solutions joined as a participating manufacturer in Q3 2025, expanding HBA Rebates into smart home security category.
• Wayne DaltoncoreGTM or Marketing Partner · 1 January 2025Leading garage door brand joining as a participating manufacturer in Q2 2025, expanding the product categories covered by the rebate program.
• Overhead DoorcoreGTM or Marketing Partner · 1 January 2025Leading garage door brand joining as a participating manufacturer in Q2 2025, expanding the product categories covered by the rebate program.
• K.Hovnanian CompaniesminorStrategic or Co-development Partner · 3 October 2022Doug Hazard joined HBA Rebates from K.Hovnanian Companies where he served as National Purchasing Manager. His experience with manufacturer relationships helps strengthen HBA Rebates' manufacturer partnerships.
• Pennsylvania Home Builders AssociationcoreStrategic or Co-development Partner · 1 January 2006In 2006, with 12 participating manufacturers, HBA Rebates partnered with the Pennsylvania and Michigan Home Builders Associations becoming their 'Member Rebate Program'. This was the beginning of scaling the program nationally.
• Michigan Home Builders AssociationcoreStrategic or Co-development Partner · 1 January 2006In 2006, with 12 participating manufacturers, HBA Rebates partnered with the Pennsylvania and Michigan Home Builders Associations becoming their 'Member Rebate Program'. This was the beginning of scaling the program nationally.
• Sherwin WilliamscoreGTM or Marketing PartnerMajor paint manufacturer with quarterly rebate based on total sales. Tracks quarterly sales under provided account number. Sherwin Williams issues rebate check through HBA Rebates. No invoices/receipts needed.
• 60+ Additional ManufacturerscoreGTM or Marketing PartnerOver 60 manufacturers participate across various product categories including: Delta Faucet, AZEK, Therma-Tru, Panasonic, Honeywell, Carrier, Bryant, Generac, Leviton, InSinkErator, Daltile, Dal-Tile, GAF, Uponor, PGT, TruTeam, PGT Windows, Mansfield Plumbing, Majestic Fireplaces, Heatilator, TimberTech, CraneBoard, Boise Cascade, Genie, Bradford White, and many more.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Houzz: Online marketplace and design platform for home remodeling and design, connecting homeowners, remodelers, and building product manufacturers. Comparable because Houzz operates a manufacturer-to-builder/remodeler channel in residential construction, similar to the rebate channel HBA Rebates intermediates.
• Buildertrend: A leading SaaS platform serving residential builders and remodelers with project management, customer management, and financial tools. Comparable because Buildertrend operates in the same HBA-affiliated residential construction ecosystem where HBA Rebates distributes its program, and competes for the same SMB builder wallet.
• Procore Technologies: Public construction management platform serving residential and commercial builders. Comparable because Procore is embedded in the residential construction workflow where manufacturers push rebate/loyalty programs; it represents the broader incumbent ecosystem HBA Rebates integrates alongside for builder purchasing decisions.
• Build.com (now part of Amazon): Major online retailer of building products serving professional builders, remodelers, and homeowners, now part of Amazon. Comparable because Build.com provides an alternative purchasing channel for the same manufacturers and builder/remodeler customers, and could theoretically disintermediate HBA Rebates if it bundles manufacturer rebates directly.

Emerging players

• CoConstruct: Construction management and client communication software for custom home builders and remodelers. Comparable because it serves the same small-to-mid-size residential builder and remodeler segment that HBA Rebates targets, and competes for share-of-wallet among HBA-affiliated builders.
• GuildQuality: Customer satisfaction surveying and benchmarking platform serving residential builders, remodelers, and manufacturers. Comparable because GuildQuality is deeply embedded in the HBA ecosystem and connects building product manufacturers to builder satisfaction data, serving similar SMB builder customers.

Others

• NAHB Member Benefits Programs: National Association of Home Builders' own member benefit portfolio (Endorsed Insurance, GE appliances discounts, Office Depot, Lenovo, GM). Comparable because they operate at the same HBA-affiliated member benefit layer that HBA Rebates competes within, offering parallel manufacturer-funded perks to the same builder audience.
• Pricer: Adjacent rebate and promotional-program operator in retail. While in a different vertical (retire/electronics), Pricer illustrates the broader category of rebate-aggregation intermediaries that HBA Rebates resembles in its economic structure.
• LoyaltyOne / The LMC Group: Coalition loyalty program operator that aggregates fragmented end-users for manufacturer-funded rewards. Comparable because the business model — pooling many small participants to negotiate manufacturer benefits — is structurally analogous to HBA Rebates' aggregation of small/mid-size builders.

Regional players

• Federated Insurance: Insurance carrier that bundles coverage with HBA membership benefits and affinity programs for builders. Comparable because Federated uses the HBA association channel as a primary distribution vehicle for builder-focused products, mirroring HBA Rebates' community-led GTM approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HBARebates
• LinkedInlinkedin.com/company/hbarebates
• Instagraminstagram.com/hbarebates

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBA Rebates