HC AZ Havířov

What HC AZ Havířov does

HC AZ Havířov is a Czech professional ice hockey club headquartered in Havířov (Těšínská 2, 736 01 Havířov - Podlesí) in the Moravian-Silesian Region, operating in the MAXA liga, the Czech first division, following promotion from the 2nd league ahead of the 2026/2027 season. The club is structured under two legal entities — HC AZ Havířov, z.s. (registered association handling youth operations) and HC Havířov, s.r.o. (limited liability company running the men's professional team) — and is owned and led by Petr Malíř as president. Core operations center on a professional A-tým (men's team) of 22 rostered players plus trialists, competing in the 14-team MAXA liga.

Beyond the senior team, the club runs a comprehensive youth and development program: přípravka (beginners), 2nd–9th grade teams, dorost (older youth), junioři (juniors), and a dedicated Hockey Academy (Hokejová akademie AZ Havířov) under head of youth coaching Bc. Marek Haas. Adjacent products include public ice skating (Veřejné bruslení), individual match tickets sold via the Enigoo online platform and venue box office, and merchandise via partner e-commerce store yosport.cz/az-havirov.

The revenue model is event-driven and three-pronged: (1) ticketing — single match tickets at 80 CZK adult / 50 CZK reduced, and tiered season tickets (permanenky) at 999–2,999 CZK; (2) corporate sponsorships from ~14 regional and national partners including the City of Havířov (Město Havířov), Škoda/Leapmotor via Autodom Vrána and Auto Tichý, Kaufland, Radegast, CrossCafe, Globus, Gascontrol, Střída sport, and others; (3) merchandise sales. Distribution is concentrated in the Czech Republic, with ticket and merchandise channels online plus a single physical venue. Technology stack is a standard PHP CMS, Enigoo ticketing, Yosport e-commerce, and ssrz.cz ice booking; no proprietary AI or ML capability is disclosed. During 2026 the home arena is under reconstruction, so the men's team temporarily plays in Nový Jičín and Poruba.

Name

HC AZ Havířov

Legal name

HC AZ Havířov, z.s. / HC Havířov, s.r.o.

Website

https://hc-havirov.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HC AZ Havířov is a Czech professional ice hockey club in Havířov competing in the MAXA liga (first division), serving local fans and the Moravian-Silesian region through professional matches, season tickets, a youth academy, and community programs.

Ownership category

akta.pro rank

Product category

Professional Sports (Ice Hockey)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

Keywords

• Ice hockey club
• Professional hockey team
• Youth hockey development
• Sports entertainment
• Season ticket sales

Headquarters

HQ city

Havířov, Moravian-Silesian Region

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season tickets (permanentky). Season tickets include benefits such as free entry to one friendly match, lottery entries, and partner discounts.
2. Sponsorships and Partnerships: Corporate sponsorships from local and regional businesses, including exclusive partners for vehicles (Škoda, Leapmotor), and other commercial partners visible in partner logos section.
3. Merchandise Sales: Fanshop selling club merchandise including jerseys and equipment through yosport.cz/az-havirov.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HC AZ Havířov operates a professional men's ice hockey team competing in the Czech MAXA liga (first division), supported by a multi-tier youth hockey development program covering all age categories from přípravka (beginners) through junioři (juniors), plus a specialized Hokejová akademie (Hockey Academy). The club sells single-match tickets and seasonal permanenky (season tickets), offers public ice skating sessions to the local community, and distributes branded merchandise through the Yosport.cz fanshop. Revenue is generated through ticket sales, corporate sponsorships, and merchandise, with municipal support from the City of Havířov.

Product overview

HC AZ Havířov is a Czech ice hockey club offering a comprehensive portfolio centered around the professional A-team competing in MAXA Liga and an extensive youth hockey development program. The club operates the main professional team, youth teams across all age categories (přípravka through junioři), and the Hockey Academy. Revenue streams include match tickets and season passes, public ice skating, and merchandise. The organization serves the Havířov community with both competitive hockey and recreational skating opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• A-Tým (Professional Men's Ice Hockey Team) The professional men's ice hockey team of HC AZ Havířov, competing in the MAXA liga (Czech First Ice Hockey League). Features both Czech and international players across goalkeepers, defensemen, and forwards, and participates in regular-season league matches and playoffs. Currently sits 1st place in the 14-team league with 107 points.
• Mládež (Youth Hockey Program) Comprehensive youth hockey development program covering multiple age categories: přípravka (beginners), 2nd through 9th grade teams, dorost (older youth), and junioři (juniors). Includes training, matches, player development initiatives, recruitment (nábor), and a kontomládež (youth account) supporter program.
• Hokejová akademie AZ Havířov (Hockey Academy) Specialized Hockey Academy program for developing young talent with specialized coaching, training facilities, and a structured player development curriculum. Operates as a sub-brand with dedicated contacts, news, and video content.
• Permanentky (Season Tickets) Season ticket packages (permanenky) for all AZ Havířov home matches in the MAXA liga. Available tiers include adult (2,999 CZK new / 2,799 CZK renewal), student (1,999 CZK with valid ISIC card), and child under 16 (999 CZK). Includes benefits such as free entry to one friendly match, lottery entries, and discounts from partner businesses (Škoda/Autodom Vrána, Auto Tichý, Kaufland, CrossCafe, etc.).
• Vstupenky (Match Tickets) Individual match tickets for AZ Havířov home games in the MAXA liga. Priced at 80 CZK for adults, 50 CZK for disabled (ZTP) and children under 15, free for children under 140cm height and season ticket holders. Available online via the Enigoo platform and physically at the venue box office.
• Veřejné bruslení (Public Ice Skating) Public ice skating sessions open to community members at the club's ice facility. Scheduled ice time available for recreational skating, providing community access to the arena outside of competitive match usage. Skate sharpening (broušení bruslí) is also offered as an additional facility service.
• Fanshop (Official Merchandise Store) Official online merchandise store selling AZ Havířov branded apparel, accessories, jerseys, and memorabilia, operated through partner platform Yosport.cz.

Quantifiable outcome

• Won 2nd league championship and achieved promotion to MAXA liga

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Město Havířov (City of Havířov)coreOthersThe city of Havířov is the primary municipal partner and supporter of the club. Multiple logo placements indicate this is a key relationship for local government support.
• Autodom Vrána (Škoda)coreGTM or Marketing PartnerExclusive partner for Škoda vehicles. Offers discounts on vehicle purchases and service for season ticket holders.
• Auto TichýminorGTM or Marketing PartnerVehicle partner offering discounts to permanent ticket holders. Provides 10% discount on services.
• KauflandminorGTM or Marketing PartnerRetail partner. Season ticket holders receive 200 CZK voucher for one-time purchase at Kaufland (first 400 holders).
• RadegastminorGTM or Marketing PartnerBeer sponsor visible in partner logos. Local brewery partnership.
• CrossCafeminorGTM or Marketing PartnerCafe partner offering 10% discount to season ticket holders.
• PodaminorGTM or Marketing PartnerMedia/communication partner visible in logos.
• Strída sportminorGTM or Marketing PartnerSports equipment retailer and partner, also appears as CCM partner.
• GascontrolminorGTM or Marketing PartnerIndustrial/technical partner visible in partner logos.
• MagnificusminorGTM or Marketing PartnerPartner visible in partner logos section.
• Astina pharmminorGTM or Marketing PartnerPharmaceutical partner visible in partner logos.
• MedipointminorGTM or Marketing PartnerMedical/health partner visible in partner logos.
• GlobusminorGTM or Marketing PartnerRetail hypermarket partner visible in partner section.
• Leapmotor (via Auto Tichý)minorGTM or Marketing PartnerExclusive partner for Leapmotor electric vehicles, offered through Auto Tichý. Provides vehicle purchase discounts for season ticket holders.
• Český hokej (Czech Hockey Association)coreStrategic or Co-development PartnerNational hockey governing body. Club participates in league structures and player development programs under ČSLH umbrella.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HC Baník Sokolov: Small-city Czech professional ice hockey club with a similar operating model — community-owned, youth-development-driven, and competing at a comparable league tier.
• HC Frýdek-Místek: Regional peer ice hockey club in the same Moravian-Silesian catchment area, competing at a comparable tier of Czech hockey with similar community-driven sponsorship and ticket economics.
• LHK Jestřábi Prostějov: Fellow Czech lower-tier professional ice hockey club that competes alongside AZ Havířov in domestic competition; comparable in scale, market size, and revenue mix.
• VHK ROBE Vsetín: Czech ice hockey club from Vsetín that HC AZ Havířov has already faced in 2026/2027 preparation matches. A fellow traditional Moravian hockey organization with comparable size and league tier, making it the closest direct peer.
• HC Stadion Litoměřice: Czech ice hockey club of comparable size and tier, sharing a similar mix of matchday revenue, local sponsorships, and youth academy development.
• HC Nový Jičín: Czech ice hockey club based in Nový Jičín, where HC AZ Havířov is temporarily playing home games during the 2026 arena reconstruction. Operates at a similar tier and regional scale.

Regional players

• HC Vítkovice Ridera: Established Czech Extraliga club in Ostrava, geographically adjacent to Havířov. Operates in the same regional catchment and competes for the same sponsorship and fan pool, but at a larger scale.

Emerging players

• HC Olomouc: Czech ice hockey club with comparable small-city characteristics and an academy-focused development model, recently active in promotion/relegation dynamics similar to AZ Havířov's.

Others

• AZ Heimstaden Havířov (other sports): Multi-sport club in Havířov that shares the AZ brand identity and municipal backing with HC AZ Havířov; relevant as a local ecosystem peer sharing facilities and local partnership relationships.

Broad incumbents

• HC Oceláři Třinec: Dominant Czech Extraliga club located in the same Moravian-Silesian region. Represents the incumbent that AZ Havířov must compete against for talent, sponsors, and fans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/az_havirov
• YouTubeyoutube.com/channel/UCKzBUlKdsndT-QtqaxzjesQ
• Facebookfacebook.com/AZHavirov
• Instagraminstagram.com/azhavirov/?hl=cs
• LinkedInlinkedin.com/company/hc-az-hav%C3%AD%C5%99ov

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HC AZ Havířov