HC Slavia Praha

What HC Slavia Praha does

HC Slavia Praha is a professional ice hockey club founded in 1900, headquartered at Eden Arena in Prague and operating under the legal form HC Slavia Praha a.s. The club fields a senior team in the Maxa Liga, the second tier of Czech men's ice hockey, and runs a multi-age youth academy that was ranked 6th in the Czech Republic for the 2025/26 season and has produced NHL-caliber players including Tomáš Hertl. Operationally, the club manages matchday ticket sales, merchandising (with retail operated through third-party STŘÍDA SPORT s.r.o.), sponsorship partnerships, and a coaching staff that in 2026 was expanded to include Olympic gold medalist David Moravec as head coach of the juniors. The club has approximately 34 employees and a historical record of two Czech Championships (2003 and 2008). The business model is anchored on matchday revenue, sponsorship income, merchandise sales, and the long-tail value generated by academy player development. In March 2026, Jozef Kucharzyk took over as majority owner, since which the club has added a U16 academy category, appointed additional coaching staff (Jaroslav Černý as youth fitness coach, Martin Kotyra as U16 head coach), and introduced gift vouchers as a new commercial product, signaling a reinvestment cycle following the ownership transition.

Name

HC Slavia Praha

Legal name

HC Slavia Praha a.s.

Website

https://hc-slavia.cz

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

HC Slavia Praha is a Czech professional ice hockey club founded in 1900, competing in the Maxa Liga and operating a youth academy, serving individual supporters, sponsors, and academy families from Eden Arena in Prague.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional ice hockey
• Youth hockey academy
• Sports entertainment
• Ice hockey merchandise
• Season ticket sales

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket and Season Ticket Sales: Revenue from individual match tickets and season ticket packages (permice) offering savings of more than 25% compared to regular admission
2. Merchandise and Fanshop Sales: Sales of official club merchandise including jerseys, clothing, scarves, accessories through physical store and e-commerce platform
3. Sponsorship and Partnership Revenue: Partnership agreements with various sponsors across multiple categories including equipment, energy, automotive, media, and sports organizations
4. Gift Vouchers: Sale of gift vouchers for tickets and season tickets in six different denominations, redeemable across multiple purchases

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

HC Slavia Praha is a professional Czech ice hockey club that operates a men's team competing in the Maxa Liga and a youth academy with multiple age categories. The club sells individual match tickets, season tickets (permanentky), gift vouchers, and official club merchandise including jerseys, apparel, scarves, and accessories through both an online fanshop and a physical retail store at Eden Arena in Prague. It also develops young hockey talent through its structured academy programs and engages in corporate sponsorship partnerships.

Product overview

HC Slavia Praha operates two primary consumer-facing digital products: (1) its official website at hc-slavia.cz, serving as the club's informational hub covering match schedules, team rosters, youth academy news, ticket sales, and ice scheduling; and (2) an official e-commerce fanshop at fanshop.hc-slavia.cz, operated by STŘÍDA SPORT s.r.o., offering 100% official club merchandise including jerseys, apparel, accessories, and souvenirs, with a configure-to-order jersey service. The club also sells gift vouchers redeemable against tickets and season passes.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets (Permanentky)

Quantifiable outcome

• 6th best academy ranking in Czech Republic (ČSLH 2025/26)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor.

• DT expertminorOthersSponsor listed on the official partners page of HC Slavia Praha
• EasyflyersminorOthersSponsor listed on the official partners page of HC Slavia Praha
• PRE (Pražská energetika)minorOthersEnergy company partner listed on the official partners page of HC Slavia Praha
• Maxa LigaminorOthersHockey league partner and sponsor listed on the official partners page
• Střída SportminorOthersSports retail partner operating the official fanshop for HC Slavia Praha merchandise
• CCMminorOthersHockey equipment manufacturer partner providing equipment sponsorship
• CH Vodní stavbyminorOthersConstruction company sponsor listed on the official partners page
• Elektro UldrichminorOthersElectrical services sponsor listed on the official partners page
• Pražská plynárenskáminorOthersGas utility company partner listed on the official partners page
• SchrackminorOthersElectrical equipment sponsor listed on the official partners page
• RadegastminorOthersBeer brand sponsor listed on the official partners page
• Český hokejminorOthersCzech Ice Hockey Association partner listed on the official partners page
• NespressominorOthersCoffee brand sponsor listed on the official partners page
• Hlavní město Praha (Prague City)minorOthersCity government supporting youth hockey development
• Praha 10minorOthersMunicipal district supporting youth hockey
• NSA (Národní sportovní agentura)minorOthersNational Sports Agency supporting youth hockey development
• ZŠ Eden (Partnerská škola)minorOthersPartner school collaborating with the youth academy
• Sešívaní (Fanklub)minorGTM or Marketing PartnerOfficial fan club providing community support and fan engagement

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HC Kometa Brno: One of the strongest Extraliga brands in Czech hockey. Comparable for upper-bound sponsorship, matchday, and merch benchmarks relevant to HC Slavia Praha's potential upside under new ownership.
• HC Sparta Praha: Top-tier Czech hockey club (Extraliga) sharing the same Prague market. Larger-scale incumbent comparable for sponsorship pricing, Extraliga economics, and fan monetization benchmarks relevant to HC Slavia Praha's promotion ambitions.

Direct peers

• HC Frýdek-Místek: Maxa Liga peer operating a similar community-rooted hockey club with comparable sponsorship scale and youth development emphasis.
• HC Slovan Ústí nad Labem: Czech second-tier hockey club with overlapping league structure, sponsorship categories, and grassroots fanbase model. Peer comparable for second-tier unit economics.
• HC AZ Havířov: Czech second-tier hockey club with a similar regional-fanbase model and youth academy focus. Direct comparability on Maxa Liga economics and revenue mix.
• VHK ROBE Vsetín: Czech Maxa Liga competitor and direct on-ice opponent of HC Slavia Praha. Operates a similar second-tier hockey club model with comparable matchday, sponsorship, and academy revenue dynamics.
• HC Baník Sokolov: Listed match-day opponent of HC Slavia Praha in the Maxa Liga. Closely comparable in league tier, market size, and Czech second-tier hockey club economics.
• SC Kolín: Czech Maxa Liga club and direct opponent of HC Slavia Praha. Operates in the same league tier with similar revenue mix and youth academy footprint.
• HC Stadion Litoměřice: Long-standing Maxa Liga club with comparable second-tier economics, sponsorship portfolio, and youth development structure.

Regional players

• BK Mladá Boleslav: Czech hockey club with a strong youth academy (the new Slavia fitness coach Jaroslav Černý transferred from here). Comparable for academy operations, coaching pipeline, and youth development economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HCSlavia
• YouTubeyoutube.com/channel/UCw8LzRtz_qfyfHSQ91Nua4Q
• Facebookfacebook.com/HCSlavia
• Instagraminstagram.com/hcslavia/?hl=cs
• LinkedInlinkedin.com/company/hcslavia

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HC Slavia Praha