HD Showings Real Estate Photography and Media

What HD Showings Real Estate Photography and Media does

HD Showings Real Estate Photography and Media is a Tampa, Florida-based service company founded in 2008 by former practicing real estate agents Amy Kellison and a co-founder with backgrounds in graphic arts and marketing. The company provides real estate media services — interior/exterior photography, aerial drone photography, cinematic video tours, twilight photography, Matterport 3D virtual tours, Zillow 3D Home tours, photorealistic virtual staging, digital photo editing, and per-property marketing websites — primarily to real estate agents, brokers, home builders, vacation rental owners, and individual homeowners across Hillsborough, Pasco, and Pinellas counties in the Greater Tampa Bay area. Operations run on a tightly integrated tool stack: the Aryeo platform powers client portal, booking, scheduling, and delivery; Matterport Pro 2 cameras and 7K 360-degree cameras drive 3D capture; and the company holds Matterport Service Partner and Zillow Certified Photographer designations.

The business is structured as HD Showings LLC, a privately held, founder-owned and bootstrapped entity with no external institutional investment and a small in-house creative team of approximately five people. Revenue is generated entirely through transactional, pay-as-you-go unit pricing per shoot — entry-level 8-photo packages start at $75, mid-tier 25-photo packages at $140, premium 50-photo-plus-aerial packages at $340, with add-ons for twilight ($125–$175), Matterport 3D (from $350), Zillow 3D ($150), virtual staging ($75 per photo), and rush delivery ($30). HD Showings retains copyright and licenses media to clients for the MLS listing period, enabling modest repeat licensing revenue when listings transfer between agents. Distribution is direct-to-consumer via the company's Aryeo-powered website booking flow and a phone/text sales channel, supplemented by content marketing, an active Facebook and Instagram presence, a referral network of preferred home-services vendors (HVAC, foundation repair, garage doors), and local earned media coverage including Green Bench Monthly in St. Petersburg. Customer composition is highly distributed across hundreds of individual real estate agents, with no disclosed enterprise concentration.

Name

HD Showings Real Estate Photography and Media

Legal name

HD Showings LLC

Website

https://hdshowings.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

HD Showings is a Tampa Bay-based real estate media company founded in 2008 that provides photography, drone, video, Matterport 3D tours, Zillow 3D tours, and virtual staging to real estate agents, brokers, builders, and homeowners across Hillsborough, Pasco, and Pinellas counties in Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Greater Tampa Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Photography Services: One-time photography sessions for real estate listings with various package tiers based on photo count. Additional revenue from add-on services like aerial photography, twilight photography, and virtual staging.
2. 3D Virtual Tours: Matterport 3D and Zillow 3D tours providing immersive property viewing experiences. Matterport tours include optional 2D floorplan add-on.
3. Virtual Staging: Photo editing service adding photorealistic furniture to vacant rooms. Charged per photo with options for basic or premium staging.
4. Photo Licensing: HD Showings retains copyright ownership while licensing usage to clients for the listing period (denoted by MLS ID) or one year from delivery, whichever is longer. Re-licensing to subsequent agents available at standard rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

HD Showings provides professional real estate media services for listing marketing, including interior/exterior photography, aerial drone photography, cinematic video walkthroughs, twilight photography, Matterport and Zillow 3D virtual tours, and photorealistic virtual staging. The company delivers a complete visual marketing package for properties, with 48-hour standard turnaround and rush options, primarily serving real estate agents, brokers, builders, and homeowners in the Greater Tampa Bay area of Florida.

Product overview

HD Showings is a real estate media company offering a comprehensive suite of visual marketing services for property listings. The core offerings center on professional photography (interior/exterior, aerial/drone, twilight) and video content (cinematic video tours, Matterport 3D virtual tours, Zillow 3D tours). Additional products include virtual staging for empty properties, digital photo editing, and video creation from still photographs. The company also provides Property Websites—custom web pages for listings—and a Marketing Center for creating collateral materials. All services are primarily offered in the Greater Tampa Bay area (Hillsborough, Pasco, and Pinellas counties, Florida) with pricing based on property size and package selections.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior/Exterior Photography Professional real estate photography using professional equipment and wide angle lenses, along with editing software, to deliver clean, sharp, and well-composed listing photographs for residential properties. Sold in tiered packages by photo count (e.g., 25 Photo Basic, 50 Photo Standard) based on property size.
• Aerial Photography & Videography Drone-based aerial photography and videography to showcase exceptional grounds, waterfront properties, conservation areas, golf courses, new developments, large parcels of land, and estate homes. Available as a standalone package or as an add-on to photography or video sessions.
• Real Estate Video Tours Cinematic property videos designed to engage potential buyers and impress at listing presentations, bringing the house to the buyer without requiring an in-person tour.
• Twilight Photography Dreamy twilight photography producing beautiful jewel-toned skies with the home radiating a warm glow, adding dramatic appeal to listing exteriors. Available as a $125 add-on to any photo session or $175 standalone.
• Matterport 3D Virtual Tour Cutting-edge 3D virtual reality tours using Matterport Pro 2 cameras with dimensional accuracy within 1%. Allows viewers to interactively navigate through properties, featuring Dollhouse view, floorplan view, outdoor 360-degree views, and guided tours. Starting at $350 with optional 2D floorplan add-on for $35.
• Zillow 3D Home Tour 360-degree virtual tours using 7K cameras that can appear embedded at the top of Zillow listing pages for maximum exposure. Provides vibrant and engaging shopping experience for buyers with unbranded tour links and embed codes available. Standard scan for listings under 3,500 sq ft priced at $150.
• Photorealistic Virtual Staging Digital furniture placement service using a large library of furniture packages to virtually furnish empty rooms. Offers Basic Template and Premium Staging options for different levels of customization at $75 per photo.
• Property Websites Custom mini websites specifically for each property set to music. Automatically detects viewing device (computer, smartphone, tablet) and includes Branded and Unbranded link versions for MLS compliance. Facebook Pixel integration available for tracking.
• Photo Licensing HD Showings retains copyright ownership while licensing photo usage rights to clients for the listing period (denoted by MLS ID) or one year from delivery, whichever is longer. Re-licensing to subsequent agents is available at standard rates.
• Marketing Portraits Professional headshot photography services including 3 edited photos (Interior, Lighted with Backdrop), up to one hour on location, for real estate agent personal branding.

Quantifiable outcome

• Homes with Zillow 3D tours receive 2x more views on average than homes without 3D tours
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MatterportcoreTechnology or IntegrationOfficial Matterport Service Partner. Uses Matterport Pro 2 camera for 3D virtual tours. Provides immersive, interactive property viewing experiences with dimensional accuracy within 1%.
• ZillowcoreTechnology or IntegrationZillow Certified Photographer. Provides Zillow 3D Home tours that can appear embedded at the top of Zillow listing pages for maximum exposure. Uses 7K 360-degree camera technology.
• AryeocoreTechnology or IntegrationUses Aryeo platform for client portal, order management, scheduling, appointment notifications (email and SMS), and media delivery. Customers register and manage orders through Aryeo.
• Quick to Run A/CminorGTM or Marketing PartnerPreferred vendor partnership. Air conditioning company serving Tampa Bay area. Lists HD Showings as a preferred vendor on their materials, creating mutual referrals.
• LRE Foundation RepairminorGTM or Marketing PartnerPreferred vendor relationship. Foundation repair company serving Tampa area. Mutual referral arrangement.
• Discount Garage DoorsminorGTM or Marketing PartnerPreferred vendor relationship. Garage door repair and replacement company serving Tampa, Ocala, Orlando, and Sarasota areas. Mutual referral arrangement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PlanOmatic: Real estate photography, floor plans, 3D tours and virtual staging provider for agents, brokers and iBuyers. Closest direct comparable on service bundle and target customer; much larger geographic footprint than HD Showings.
• PhotoUp: Real estate photo editing, virtual staging, virtual twilight and floor plan service provider for photographers and agents. Closest direct comparable on the post-production / virtual staging slice of HD Showings' bundle.
• Spotless Real Estate Photography: Real estate photography and media provider focused on high-end and luxury listings, with similar service menu (interior, aerial, twilight, video). Closely comparable boutique positioning serving agents in select metros.
• HomeJab: National on-demand real estate photography, video, 3D tour and floor plan network serving agents and brokers. Directly comparable offering and customer base to HD Showings, but operating at national scale rather than single-region.
• Virtuance: Real estate photography brand built around a proprietary HDR image processing pipeline, serving individual agents and large brokerages nationwide. Comparable offering on professional listing photography with brand-led differentiation similar to HD Showings.

Others

• Matterport: 3D capture platform and Service Partner program of which HD Showings is a member. Not a direct competitor — HD Showings is a customer and reseller of Matterport's 3D tour technology — but the dominant platform defining the 3D tour category.
• Aryeo: SaaS delivery and client portal platform used by HD Showings for ordering, scheduling and media delivery. Not a competitor but a key infrastructure enabler whose product roadmap directly affects HD Showings' customer experience.

Broad incumbents

• Luxury Presence: Digital marketing platform and media provider for luxury real estate agents and brokerages, including photography, video and websites. Comparable end-customer (high-end listing agents) and overlapping into property websites — same as HD Showings' Marketing Center offering.
• VHT Studios: Long-established national real estate media studio (now part of Rently) offering photography, video, Matterport, virtual staging and floor plans. Largest incumbent in the category; comparable service suite but operates at enterprise scale across all major US metros.

Regional players

• Real Tour Vision: Real estate photography, video, aerial, 3D tour and virtual staging provider serving the Southeast US. Comparable full-stack media offering with a multi-state regional footprint, vs. HD Showings' three-county Tampa Bay focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hd.showings
• Instagraminstagram.com/hdshowings
• LinkedInlinkedin.com/company/hds-real-estate-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD Showings Real Estate Photography and Media