Healthcare HQ

What Healthcare HQ does

Healthcare HQ Media is a privately held, Pennsylvania-based clinical education and marketing support platform that operates four vertical-specific media brands — Beyond Clean (Sterile Processing), First Case (Perioperative), Power Supply (Healthcare Supply Chain), and Transmission Control (Infection Prevention) — under a single unified hub. The company's core technology is a multi-brand digital media and content creation platform that produces podcasts, video, e-newsletters, websites, and social media channels targeted at healthcare clinicians and decision-makers, with an in-house audio/visual production team and a virtual studio. The platform supports both organic content distribution and CE-accredited continuing education, and recently extended into an AI-enabled add-on (Custom AI Co-Pilot) trained on client brand content for vendor sales team objection handling.

Healthcare HQ Media generates revenue through a hybrid mix of advertising and professional services. Advertising streams include podcast ads, e-newsletter banner ads, website banner ads, social media takeovers, Vendor Spotlight interview podcasts, the Problem Solver Series, Expert Series features, and virtual conference sponsorships. Professional services include CE content creation, national sales meeting content development, custom microcredentials, on-site customer training bootcamps, live tradeshow support, and the filmed "Beyond the Tour" series. A productized self-serve stream — the Sterile Processing Vendor Masterclass course at $299 (non-CE) or $349 (with CE credit), with quote-based bulk team licensing — sits alongside the higher-touch offerings.

The customer base is healthcare vendors and manufacturers (including Medline, Cardinal Health, BD, Johnson & Johnson, Steris, Getinge, Ecolab, KARL STORZ, Pentax Medical, Healthtrust Performance Group, and Agiliti) seeking access to pre-engaged clinical audiences. Distribution is global via digital channels despite a single US headquarters in Red Lion, Pennsylvania. The company is founder-controlled, co-led by CEO Justin Poulin and President Hank Balch, with Lindsay Brown as Chief Commercial Officer, and shows no disclosed institutional investment, funding rounds, or revenue figures.

Name

Healthcare HQ

Legal name

Healthcare HQ Media

Website

https://healthcarehqmedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthcare HQ Media is a privately held clinical education and marketing platform that connects healthcare vendors with engaged clinician audiences across Sterile Processing, Perioperative, Supply Chain, and Infection Prevention via four sub-brands, podcasts, video, CE-accredited content, and advertising services.

Ownership category

akta.pro rank

Product category

Healthcare Marketing and Media Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro industry

PRIMARYBPAFADAJ

Healthcare & Life Sciences PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

Keywords

• Healthcare media services
• Clinical education content
• Podcast advertising
• CE accredited education
• Healthcare vendor marketing

Headquarters

HQ city

Red Lion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Podcast Advertising: Promote brands in podcasts to wide clinical audiences - clients write their message and Healthcare HQ records and deploys it
2. E-newsletter Advertising: Banner ads in digital newsletters delivered to highly engaged healthcare audiences
3. Website Advertising: Banner ads across Healthcare HQ branded websites with advanced analytics and targeting
4. Vendor Focus Social Media Takeover: Social media takeover featuring three posts across HHQ platforms
5. Problem Solver Series: 60-second high-impact video clips recorded in virtual studio, edited and distributed
6. Vendor Spotlight Podcast: Interview-based podcast telling company stories - evergreen content serving as 24/7 sales tool
7. CE Content Creation: CE-approved educational content including decks, podcasts, and social media content approved for continuing education credit
8. National Sales Meeting Content: Content development and presentation for national sales meetings including panels, expert speakers, podcast recordings
9. Custom Microcredential: Custom healthcare courses designed to validate expertise in specific practice areas
10. Video/Photography Production: In-house team handling concept to final product for clinical settings, studio, or tradeshow productions
11. Live Tradeshow Support: Expert-led presentations, live demo support, and creative experiences at tradeshows
12. Beyond the Tour: Filmed series telling vendor stories at their facilities
13. Expert Series Feature: 12-month exposure through social media and brand features positioning subject matter experts as industry voices
14. Virtual Conference Sponsorship: Alignment with virtual conferences including logo placement, on-air mentions, ad spots, registration reports
15. Vendor Masterclass Course Sales: On-demand course for sales professionals in Sterile Processing - available with or without CE credit

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Healthcare HQ Media operates a multi-brand clinical education and marketing hub that connects healthcare vendors and manufacturers with pre-engaged clinical audiences in Sterile Processing, Perioperative Services, Healthcare Supply Chain, and Infection Prevention. The company monetizes these audiences through podcast, newsletter, website, and social advertising; sponsored content; CE-accredited educational content; video and photography production; and on-site or virtual event support, supplemented by direct course sales such as the Sterile Processing Vendor Masterclass.

Product overview

Healthcare HQ is an innovative clinical education and marketing support platform that brings together four subsidiary brands—Beyond Clean, First Case, Power Supply, and Transmission Control—into one unified hub. The platform specializes in developing and distributing high-quality clinical education content through digital marketing, podcasting, video production, virtual and live events, connecting healthcare professionals with content across Sterile Processing, Perioperative Services, Supply Chain, and Infection Prevention sectors. Additional offerings include advertising services (podcast ads, e-newsletters, social media takeovers), custom content creation (CE materials, training modules, AI co-pilots), and event media support.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Clean: Connecting healthcare vendors with Sterile Processing professionals to drive industry innovation.
• First Case
• Power Supply
• Transmission Control

Products and services

• Beyond Clean Media

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

32 partnerships are on record, tiered minor.

• ACE Medical Co.minorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page, indicating advertising or content collaboration relationship
• ACERTARAminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• AgilitiminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• American Surgical CompanyminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• AmbuminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Advanced Sterilization Products (ASP)minorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• BDminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Beekley MedicalminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Belimed Infection ControlminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Belintra Safe & SmartminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• CCS (Cchange Surgical)minorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Cardinal HealthminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• CaresfieldminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Case MedicalminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Cleveland ClinicminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Clinical ChoiceminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Crothall HealthcareminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• EcolabminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• EVOQUA Water TechnologiesminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• GetingeminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Healthtrust Performance GroupminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Johnson & JohnsonminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• KARL STORZminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• MedlineminorGTM or Marketing PartnerHealthcare industry partner with established relationship - provides testimonial about valuable business partnership for insight, perspective, and education support
• MicroCareminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• MolnlyckeminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• MovemedicalminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• NanosonicsminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Pentax MedicalminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Richard WolfminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• SterisminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page
• Xodus MedicalminorGTM or Marketing PartnerHealthcare industry partner listed on Healthcare HQ Media partner page

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MultiMedia Healthcare: MultiMedia Healthcare publishes specialty healthcare trade media including Infection Control Today and surgical/perioperative titles, with the same B2B advertising and clinical education model. Direct vertical overlap with Healthcare HQ's perioperative and infection prevention brands.
• MDedge: MDedge (formerly Frontline Medical Communications) is a specialty medical media company publishing clinical content and hosting events for healthcare professionals across multiple specialties. Comparable to Healthcare HQ in audience-development model and vendor sponsorship revenue mix.
• ContagionLive: ContagionLive is an infection prevention-focused media brand (part of MJH Life Sciences) covering the same clinical vertical as Healthcare HQ's Transmission Control brand. It sells advertising and educational content to infection prevention professionals and the vendors serving them, making it a direct vertical peer.
• AbelsonTaylor: AbelsonTaylor is one of the largest independent healthcare advertising agencies, offering creative, media, and digital marketing services to pharmaceutical and healthcare clients. Closely comparable to Healthcare HQ's custom content, advertising, and brand storytelling services for healthcare vendors.
• MJH Life Sciences: MJH Life Sciences is one of the largest independent healthcare B2B media companies, operating multiple healthcare professional brands, podcasts, and live/virtual events. It sells advertising, custom content, and CE programming to healthcare vendors — directly mirroring Healthcare HQ Media's business model across brands like HCPLive and ContagionLive.
• Relias Media: Relias Media operates healthcare clinical and compliance publications with CE-accredited content, CME programming, and continuing education for clinicians. Highly comparable in CE content monetization and B2B healthcare audience engagement to Healthcare HQ's CE offering.
• HCPLive: HCPLive (part of MJH Life Sciences) provides clinical news, video, and podcast content to healthcare professionals with vendor sponsorship. Closely comparable to Healthcare HQ's podcast-led, vertical-specific clinician engagement approach.

Emerging players

• PatientPoint: PatientPoint is a digital health company delivering patient education and engagement content at the point of care, with vendor-sponsored content as a core revenue stream. Thematically adjacent — both monetize clinical content for healthcare brands — though PatientPoint focuses on patient-side rather than clinician-side audiences.

Broad incumbents

• Real Chemistry (formerly W2O Group): Real Chemistry is a large healthcare marketing, communications, and data analytics firm serving pharmaceutical and life sciences clients with media, PR, and analytics services. Operates broadly in the same healthcare marketing services category as Healthcare HQ but at much larger scale and with a broader portfolio.
• Doximity: Doximity is the largest professional network for U.S. physicians, with a sizable pharmaceutical and healthcare advertising business serving the same vendor audience. A broader incumbent in healthcare professional media rather than a vertical specialist, but competes for the same vendor marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/healthcarehqmedia
• LinkedInlinkedin.com/company/healthcarehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare HQ