Healthier You

What Healthier You does

Healthier You is a direct-to-consumer nutritional supplement brand based in Florissant, Missouri, that markets a portfolio of doctor-formulated supplements for men's and women's wellness. The product line spans ten health categories, including Men's Health, Brain Health, Hair Renewal, Heart Health, Joint Support, Pain Relief, Prostate Support, Sexual Health, Vision Health, and Youth and Energy, with named SKUs such as Nitrinol and Curcumin Total Vitality. Formulations are endorsed by Dr. David Blyweiss, M.D., who serves as medical advisor and is featured prominently across the storefront, and the company claims independent lab testing of its products.

The business operates a pure one-time-purchase e-commerce model with no disclosed subscription mechanics. Products are sold at unit pricing starting from $29.99, with free US shipping on orders over $100. Customers order directly through the company website (now routed through the unisciencegroup.com storefront following the UniScience Group acquisition), with phone-ordering support via toll-free and international lines. Marketing is concentrated in email newsletters (the "Advanced Natural Wellness Newsletter"), a content blog, and on-site customer testimonials used as social proof; the company accepts Visa, Mastercard, American Express, and Discover.

Healthier You has been acquired by and is now part of UniScience Group, the legal operating entity that owns the brand. UniScience Group has been in operation since 1997 (per copyright notice). The customer base skews toward individual health-conscious consumers in the United States, with documented buyers also in Australia. End markets are explicitly non-medical: the website disclaims that products are not intended to diagnose, treat, cure, or prevent disease. No proprietary technology, patents, AI capabilities, or subscription revenue streams are disclosed in available source materials.

Name

Healthier You

Legal name

Uniscience Group

Website

https://healthier-you.com

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

11–50 employees

Short description

Healthier You, now part of UniScience Group, is a US-based direct-to-consumer brand selling doctor-formulated nutritional supplements across ten health categories (brain, heart, joint, prostate, sexual, vision, hair, energy). It serves individual health-conscious consumers via its own e-commerce storefront, with no subscription model and a small 28-employee footprint.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL)

akta.pro secondary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Nutritional supplements
• Doctor-formulated supplements
• Dietary supplements
• Health products ecommerce
• Direct-to-consumer wellness

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Nutritional Supplement Sales: Direct product sales of doctor-formulated nutritional supplements to individual consumers via e-commerce website. One-time purchase model with per-unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Healthier You sells doctor-formulated nutritional supplements directly to consumers via an online store. The catalog spans multiple aging and lifestyle health categories including Men's Health, Brain Health, Heart Health, Joint Support, and Prostate Support. Named product lines such as Nitrinol and Curcumin Total Vitality are positioned with medical endorsement from affiliated physicians, with average entry pricing around $29.99 and free shipping for orders over $100.

Product overview

Healthier You, now part of UniScience Group, offers a portfolio of doctor-formulated nutritional supplements across 10 health categories including Men's Health, Brain Health, Hair Renewal, Heart Health, Joint Support, Pain Relief, Prostate Support, Sexual Health, Vision Health, and Youth and Energy. The product line includes named supplements such as Nitrinol and Curcumin Total Vitality, both priced from $29.99. The supplements are endorsed by Dr. David Blyweiss, M.D., who recommends them based on research and independent lab testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Nitrinol Doctor-formulated nutritional supplement positioned for cardiovascular and circulation support, sold to individual consumers via the Healthier You e-commerce store.
• Curcumin Total Vitality Curcumin-based doctor-formulated nutritional supplement sold to individual consumers seeking anti-inflammatory and vitality support, distributed through the Healthier You online storefront.

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UniScience GroupcoreOthersHealthier You has been acquired by and is now part of UniScience Group. All Healthier You products are now sold through the UniScience Group website. The acquisition represents a consolidation of nutritional supplement brands under unified ownership.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Thorne: Premium practitioner-trusted supplement brand with a strong direct-to-consumer e-commerce presence, multi-category wellness focus, and NSF-style quality testing — directly competitive with Healthier You's positioning.
• Pure Encapsulations: Hypoallergenic, practitioner-grade supplement brand sold DTC and through healthcare professionals — comparable to Healthier You's quality-tested, doctor-endorsed value proposition.
• Life Extension: Long-standing direct-to-consumer supplement brand built on physician-formulated, science-led products sold to health-conscious adults — the closest analogue to Healthier You's doctor-endorsed positioning.
• Gaia Herbs: DTC herbal and wellness supplement brand selling to health-conscious adults across multiple health categories including men's health, brain health, and joint support.
• Doctor's Best: Supplement brand that prominently features physician-formulated messaging and independent third-party testing on its products — directly overlaps Healthier You's differentiators.
• Designs for Health: Practitioner-channel and DTC supplement brand built around physician-formulated products — overlap with Healthier You's doctor-formulated, alternative-health positioning.
• Jarrow Formulas: Science-branded DTC supplement company offering capsules, powders, and tablets across health categories with quality-testing messaging — comparable target customer and product breadth.

Broad incumbents

• NOW Foods: Large, established supplement manufacturer with an extensive DTC website and breadth across virtually every category Healthier You serves — a broad incumbent competitor rather than a niche specialist.
• New Chapter: Established whole-food supplement brand sold across multiple health categories via DTC and natural retail — a broader incumbent in the natural-supplements category.

Emerging players

• Healthy Directions: Doctor-led supplement brand operator selling online across men's, women's, and condition-specific wellness categories — closely mirroring Healthier You's doctor-brand DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/healthier-you

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthier You