Healthy Kids at Play

What Healthy Kids at Play does

Healthy Kids at Play is a paediatric allied health clinic headquartered in Werribee, Victoria, delivering multidisciplinary therapy to children aged 0 to 16 years. Founded in 2021 by Lorraine Makumbe, a clinician with qualifications in Physiotherapy, Exercise Physiology, and Speech Pathology, the practice operates nine core service lines: Speech Pathology, Occupational Therapy, Physiotherapy, Positive Behaviour Therapy and Support, Exercise Physiology, Child Counselling and Play-based Learning, Psychology, Allied Health Assistant support, and Dietetics. Service delivery spans in-clinic sessions at the Werribee headquarters, school and early learning centre visits, home visits, telehealth, and term-based group programs, allowing the clinic to function as a single-vendor multidisciplinary provider for families across Melbourne's western suburbs.

The business model is direct-to-consumer allied health services funded through four pathways: NDIS for self-managed and plan-managed participants, Medicare-funded sessions under Chronic Disease Management and Mental Health Care Plans, private health insurance rebates, and self-funded sessions with transparent standard fees. Customer acquisition is a hybrid of organic channels (educational blog, Facebook, Instagram) and referral pipelines from GPs, paediatricians, educators, and other allied health professionals, with intake handled through a Google Forms-based online referral form. The company is privately held, founder-led, and reports no external institutional investors, parent company, or material corporate transactions.

The underlying technology stack is relatively thin: a telehealth platform for remote sessions, a website built on a CMS that publishes blog and service content, and standard social media presence. There is no proprietary software product, no mobile app, no disclosed API, no integrations, and no AI/ML capabilities. Operational differentiation rests on clinical expertise, cultural responsiveness (multicultural team and explicit focus on CALD and Aboriginal families), and a neuro-affirming, family-centred care model rather than on technology. Headcount sits at approximately 11 on the firmographic record with around 20 named staff on the team page and seven open positions, suggesting a small, actively scaling clinic in the early stages of post-founding growth.

Name

Healthy Kids at Play

Legal name

Healthy Kids at Play

Website

https://healthykidsatplay.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthy Kids at Play is a Werribee, Victoria-based paediatric allied health clinic founded in 2021 that delivers nine multidisciplinary therapy services for children aged 0-16 via clinic, school, home, and telehealth channels, funded through NDIS, Medicare, private health, and self-payment.

Ownership category

akta.pro rank

Product category

Paediatric Allied Health Services

NAICS

Home Health Care Services (62161), Child and Youth Services (624110), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Pediatric Skilled Home Health (Home Nursing & Therapy) (HLADAFAC)

Keywords

• Paediatric allied health
• Speech pathology services
• Occupational therapy children
• Child development therapy
• NDIS therapy provider

Headquarters

HQ city

Werribee

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Therapy Services (NDIS-funded): Therapy sessions funded through NDIS plans for self-managed or plan-managed participants, including speech pathology, occupational therapy, physiotherapy, psychology, positive behaviour support, exercise physiology, child counselling, and allied health assistant services.
2. Therapy Services (Medicare-funded): Medicare-funded therapy sessions under Chronic Disease Management plans or Mental Health Care Plans.
3. Private Health Insurance: Gap fees may apply depending on funding method including private health insurance.
4. Self-Funded Therapy: Self-funded therapy sessions with transparent standard fees, gap fees may apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Healthy Kids at Play is a paediatric allied health clinic that delivers multidisciplinary therapy services for children aged 0-16 years, including speech pathology, occupational therapy, physiotherapy, positive behaviour therapy and support, exercise physiology, child counselling, psychology, allied health assistant support, and dietetics. Services are funded through NDIS, Medicare, private health insurance, and self-pay, and are delivered in clinic, at schools, at home, and via telehealth. The practice operates a neuroaffirming, multicultural, family-centred model in which clinicians from different specialties collaborate on individualised care plans.

Product overview

Healthy Kids at Play is a paediatric allied health services provider offering a multidisciplinary, neuroaffirming approach to child development and therapy. The platform operates as a unified service portfolio consisting of nine core services: Speech Pathology, Occupational Therapy, Physiotherapy, Positive Behaviour Therapy and Support, Exercise Physiology, Child Counselling and Play-based Learning, Psychology, Allied Health Assistant support, and Dietetics. These services are designed to work collaboratively in an integrated, family-centred model, with practitioners able to coordinate care across disciplines to ensure holistic outcomes for children aged 0-16 years. The services are offered across multiple settings including the clinic, schools, homes, and via telehealth, with group programs also available during school terms and holidays.

Differentiator

Problem solved

Functional benefit

Products and services

• Speech Pathology Speech pathology (speech therapy) supports children with communication difficulties, including speech clarity, language development, social communication, voice therapy, and feeding/swallowing challenges. Qualified speech-language pathologists assess, diagnose, and create personalised therapy plans using play-based, evidence-based strategies.
• Occupational Therapy Occupational therapy helps children develop the physical, emotional, sensory, and cognitive skills needed for everyday tasks such as playing, dressing, eating, and learning. Services include fine motor skills, gross motor skills, sensory processing, self-care skills, emotional regulation, and attention/organisation support.
• Physiotherapy Paediatric physiotherapy helps children develop strength, balance, coordination, and movement skills, working with babies, toddlers, and children who have difficulties with mobility, posture, or physical development. Focus areas include gross motor skills, balance and coordination, posture and alignment, muscle strength and tone, and mobility support.
• Positive Behaviour Therapy and Support Positive Behaviour Therapy (PBT) and Positive Behaviour Support (PBS) are evidence-based approaches that help children learn appropriate ways to communicate, manage emotions, and interact with the world. The approach focuses on understanding the cause of behaviour and teaching functional alternatives using positive, child-centred strategies.
• Exercise Physiology Accredited Exercise Physiology uses evidence-based exercise programs to help children with physical, developmental, or behavioural challenges build strength, coordination, fitness, and confidence through fun, goal-oriented movement programs tailored to each child's age, ability, and interests.
• Child Counselling and Play-based Learning Child counselling supports children working through emotional, behavioural, or social challenges using developmentally appropriate tools like storytelling, drawing, movement, and play. Play-based learning is an evidence-based approach that uses play as a primary tool for development and healing to build social, emotional, and cognitive skills.
• Psychology Clinical Psychology and Provisional Psychology services provide evidence-based mental health support for children, teens, and families. Clinical Psychologists (fully registered with AHPRA) assess, diagnose, and treat emotional, behavioural, and developmental challenges using approaches such as talk therapy, creative expression, play-based approaches, and cognitive behavioural techniques (CBT).
• Allied Health Assistant Allied Health Assistants (AHAs) are trained professionals who work under the supervision of qualified therapists to deliver therapy activities and support children's ongoing goals. AHAs provide cost-effective, flexible support between formal therapy sessions in clinic, school, home, or community settings.
• Dietetics Dietetics services provide nutritional assessment and support for children aged 0-16 years as part of the multidisciplinary allied health offerings, available as part of the comprehensive early intervention and developmental therapy services.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Northcott: Northcott is a large Australian disability services not-for-profit providing therapy (OT, speech, physio) and behaviour support to children and adults, primarily under NDIS. Comparable paediatric therapy services with NDIS funding model.
• Everyday Independence: Everyday Independence is a large Australian allied health provider delivering occupational therapy, speech pathology, physiotherapy, and behaviour support primarily to NDIS participants, including children. Directly comparable paediatric NDIS therapy model with multi-discipline integration.
• Kairros: Kairros is an Australian allied health organisation providing occupational therapy, physiotherapy, speech pathology, and psychology across NDIS, aged care, and workplace sectors, with strong paediatric offerings. Comparable multi-modality paediatric therapy provider with similar NDIS/Medicare funding exposure.
• Leap in!: Leap in! is an Australian NDIS plan management and support provider that connects participants, including children, with allied health providers and therapy services. Comparable NDIS-ecosystem participant with overlapping paediatric therapy customer base.
• Better Rehab: Better Rehab is a multi-state Australian allied health provider offering paediatric and adult occupational therapy, speech pathology, physiotherapy, and positive behaviour support under NDIS. Comparable multi-disciplinary, NDIS-focused paediatric therapy model with similar discipline breadth and funding mix.
• Therapy Pro: Therapy Pro is an Australian paediatric and adult allied health provider offering occupational therapy, speech pathology, physiotherapy, and psychology, with NDIS specialisation. Comparable multidisciplinary paediatric clinic model with NDIS revenue mix.

Regional players

• Therapy Focus: Therapy Focus is a Western Australia-based paediatric allied health provider delivering OT, speech pathology, physiotherapy, and psychology under NDIS. Comparable multi-disciplinary paediatric therapy model but operates primarily in WA rather than Victoria.

Broad incumbents

• HenderCare: HenderCare is an established Australian health and community services provider offering allied health, nursing, and home care services including paediatric therapy. Comparable broad service portfolio with NDIS exposure though operates at significantly larger scale and breadth.
• Plena Healthcare: Plena Healthcare is a large Australian allied health provider offering physiotherapy, occupational therapy, speech pathology, dietetics, and podiatry across aged care, NDIS, and community settings. Comparable broad allied health platform overlapping with several of Healthy Kids at Play's service lines.
• Yooralla: Yooralla is a long-standing Victorian disability services organisation providing paediatric allied health, therapy, and behaviour support under NDIS. Comparable Victorian paediatric therapy services with NDIS funding model, though operates at significantly larger scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HealthyKidsatPlay
• Instagraminstagram.com/healthykidsatplay
• LinkedInlinkedin.com/company/healthy-kids-at-play

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Kids at Play