Heart-led Support

What Heart-led Support does

Heart-Led Support is a privately-held Australian NDIS disability service provider headquartered in North Lakes, Queensland, delivering male-to-male support services to NDIS-funded men aged 18-55 across South East Queensland. The company operates a seven-service portfolio spanning Personal Care, Community Access, High Behaviours Support (with Positive Behaviour Support Plans), Employment Support, and three accommodation tiers — Short Term Accommodation (STA, up to 28 days), Medium Term Accommodation (MTA, up to 90 days), and Independent Living Options (ILO). Its core differentiation is a mentorship-led care model that emphasizes physical wellbeing, structure, leadership, and 'brotherhood' over passive disability support, targeted at men with psychosocial disabilities, mental health challenges, and trauma.

The business is founder-led by a three-person C-suite — Jeb Ryan (CEO), Keagan Bizzell (CHRO, an Army veteran), and Darren Kidd (COO) — and operates without disclosed institutional backing, subsidiaries, or external funding. Technology footprint is minimal: there is no mobile application, no public API, no disclosed platform architecture beyond a WordPress-based website with self-service enquiry, referral, employment, and feedback forms. Service delivery is performed directly by employed support workers in participants' homes and communities, with no intermediary channels. Revenue is generated through NDIS-funded service hours billed against participant Core Supports and accommodation budgets — effectively a recurring, government-paid services revenue model priced per the NDIS price guide rather than via publicly disclosed pricing.

Customer acquisition relies on a referral-led, consultative sales motion: enquiry submission, phone consultation, in-person meet-and-greet, and manual matching of support workers to participants by personality and goals. Marketing is conducted organically through Facebook, Instagram, LinkedIn, YouTube, Google reviews, and word-of-mouth within the NDIS support-coordinator network. The company reports a perfect 5.0 Google review score and serves exclusively the SEQ region, with no disclosed plans for geographic expansion, partnerships, or M&A activity.

Name

Heart-led Support

Legal name

Heart Led Support

Website

https://heartledsupport.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart-Led Support is a privately-held NDIS disability provider in North Lakes, Queensland, delivering male-to-male mentorship-led support services across seven categories (personal care, community access, high behaviours, employment, STA, MTA, ILO) to NDIS-funded men aged 18-55 in South East Queensland.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHLADAGAB

Companion Care & Social Support (non-clinical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYEDAKANAK

Housing Transition & Supported Living Navigation

Education/Special Education & Learning Support Services/Transition Services (Post-Secondary, Employment & Independent Living)

Keywords

• Disability support services
• NDIS support services
• Personal care assistance
• Supported independent living
• Community access support

Headquarters

HQ city

North Lakes

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. NDIS Core Supports - Daily Living: Government-funded disability support services under the NDIS (National Disability Insurance Scheme). Services include personal care, community access, and daily living support funded through participant Core Supports budgets. Revenue is generated through service provision to NDIS-funded participants.
2. NDIS Core Supports - Social and Community Participation: Funding for community access activities, social outings, and skill-building under Assistance with Social and Community Participation. Revenue is recurring based on service hours delivered to NDIS participants.
3. Short Term Accommodation (STA): Temporary accommodation support funded under NDIS, typically up to 28 days per year. Includes accommodation, meals, and 24/7 support with focus on respite and building independence.
4. Medium Term Accommodation (MTA): Temporary housing support for participants waiting for long-term arrangements, funded up to 90 days under NDIS. Provides stable environment during housing transitions.
5. Supported Independent Living (ILO): Independent Living Options support helping participants explore and design personalised living arrangements with ongoing support for daily routines and housing stability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heart-Led Support is a male-to-male NDIS disability support provider serving men aged 18-55 in South East Queensland. The company delivers an integrated portfolio of seven NDIS-funded services: Personal Care, Community Access, High Behaviours Support with Positive Behaviour Support Plans, Finding and Keeping A Job, Short Term Accommodation, Medium Term Accommodation, and Independent Living Options. The differentiator is a purpose-driven mentorship model combining grounded mentors, physical wellbeing, structure, boundaries, and brotherhood to build confidence, independence, and purpose rather than passive care.

Product overview

Heart-Led Support is a male-to-male NDIS disability support provider offering a unified service portfolio of seven integrated support services. The core offerings include Personal Care (day-to-day living assistance), Community Access (social and community participation), High Behaviours Support with PBSP (Positive Behaviour Support Plans), Employment Support (Finding and Keeping A Job), and three accommodation services: Short Term Accommodation (STA up to 28 days), Medium Term Accommodation (MTA up to 90 days), and Independent Living Options (ILO). All services are designed for men aged 18-55 in South East Queensland, focusing on building confidence, independence, and purpose through male mentorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care

Quantifiable outcome

• Google Review Rating: 1.0 (Perfect 5-star score)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Life Without Barriers: One of Australia's largest NDIS and community-services providers delivering disability support, out-of-home care, and mental health services across all states. Comparable as a national disability-support provider operating in the same NDIS-funded ecosystem, though at vastly greater scale and breadth than Heart-Led.
• Yooralla: One of Victoria's oldest disability service providers offering supported independent living, therapy, and community participation under NDIS. Comparable in core disability-support services, though geographically focused on Victoria versus Heart-Led's Queensland footprint.
• Achieve Australia: Large NSW/QLD-based NDIS provider offering supported independent living, accommodation, community access, and behaviour support. Comparable service mix (especially ILO and behaviour support) and overlapping QLD presence, though broader scope and larger participant base.
• Sunnyfield Disability Services: Established NDIS-registered disability provider offering accommodation, community participation, and employment support. Comparable as a multi-service NDIS provider, with overlapping service lines (STA, MTA, ILO, employment) but national rather than region-specific focus.
• Scope Australia: Major not-for-profit NDIS provider offering supported independent living, therapy, and behaviour support across multiple states. Comparable across the full Heart-Led service line-up, with a broader operational footprint and longer-tenured brand.
• Multicap: Queensland and national NDIS provider supporting people with disability through accommodation, day programs, and community access. Directly comparable in QLD geography and across supported living, community access, and behaviour support services.
• Everyday Independence: NDIS-registered allied health and disability support provider offering therapy, behaviour support, and employment services. Comparable in the behaviour-support and employment readiness service lines, with a broader therapy-led operating model.
• Northcott: Major NSW-headquartered NDIS provider delivering personal care, accommodation, behaviour support, and therapy services. Comparable across the full Heart-Led portfolio (especially PBSP, STA, ILO) with overlapping disability cohort and NDIS funding model.

Direct peers

• Focus on Ability: Specialist NDIS provider delivering behaviour support, community participation, and in-home support with comparable participant-cohort focus. Comparable as a similarly-sized specialist NDIS provider competing for the same behaviour-support participants.
• My Disability Care: Smaller NDIS-registered support coordination and direct service provider offering personal care, community access, and supported independent living. Comparable as a similarly-sized NDIS provider with overlapping service lines and consultative sales motion to participants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HeartledSupport
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/heartled-support
• Instagraminstagram.com/heartledsupport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart-led Support