Heart to Heart Senior Care Services

What Heart to Heart Senior Care Services does

Heart to Heart Senior Care Services is a privately held, Maryland-licensed Residential Service Agency founded in 1997 that delivers in-home personal care services to seniors across four Maryland counties — Montgomery, Prince George's, Anne Arundel, and Howard County. The company operates as a labor-based services business with no disclosed technology platform, software product, or proprietary digital tooling; its operational backbone is a directly employed (W-2) caregiver workforce that is bonded, insured, and vetted through background checks, drug screening, and reference verification.

The service portfolio is structured as six integrated offerings rather than discrete product modules: Daily Living Support (dressing, mobility, meal preparation), Memory Care (Alzheimer's and dementia support with 24/7 supervision), Live-In Care (around-the-clock residential caregiving), Wellness Companions (one-on-one companionship and emotional check-ins), Lifestyle Enrichment (hobbies, activities, and engagement), and Respite Care (short-term relief for family caregivers). All services are delivered in the client's home by agency-employed caregivers under a customized care plan developed after a free initial consultation.

The business model is direct-to-consumer professional services: prospective family clients engage via the company website, phone (+1 301-937-7504), or email, schedule a free consultation, and are quoted customized rates based on care level and hours. Pricing is not publicly disclosed, consistent with the personalized nature of the offering. There are no third-party distribution channels, no institutional or enterprise accounts, and no fundraising activity — the company appears to be independently financed and operated. Marketing is primarily content-driven through a blog targeting families of seniors, with no documented paid advertising, social media presence, or event-based demand generation.

Name

Heart to Heart Senior Care Services

Legal name

Heart to Heart Senior Care Services

Website

https://hearttoheartseniors.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart to Heart Senior Care Services is a Maryland-licensed Residential Service Agency, founded in 1997, that delivers in-home personal care — daily living support, memory care, live-in care, companionship, and respite — to seniors across Montgomery, Prince George's, Anne Arundel, and Howard Counties via directly employed caregivers.

Ownership category

akta.pro rank

Product category

In-Home Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• In-home senior care
• Memory care services
• Live-in caregiving
• Residential service agency
• Personal care assistance

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Home Senior Care Services: Recurring service fees for in-home senior care. Services include daily living support, memory care, live-in care, wellness companions, and lifestyle enrichment. Revenue generated through ongoing care arrangements with families, likely billed on hourly, daily, or per-visit cadence. Contact-based pricing suggests customized rate structures based on care level and hours required.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Heart to Heart Senior Care Services provides personalized in-home care to seniors across four Maryland counties through agency-employed caregivers, with services spanning daily living support, memory care, live-in care, wellness companions, lifestyle enrichment, and respite care. Care is delivered on flexible schedules ranging from short visits to overnight and 24/7 live-in arrangements, with rates customized per client after a free consultation. The company is licensed by the Maryland Department of Health's Office of Health Care Quality as a Residential Service Agency.

Product overview

Heart to Heart Senior Care Services is a Licensed Residential Service Agency providing personalized in-home care for seniors. The company operates as a single unified service offering rather than a platform-with-modules architecture. The core portfolio consists of six interconnected care services: Daily Living Support (assistance with everyday activities and personal care), Memory Care (specialized support for Alzheimer's and dementia), Live-In Care (round-the-clock residential caregiving), Wellness Companions (companionship and emotional support), Lifestyle Enrichment (activities and social engagement), and Respite Care (temporary caregiver relief). These services work together to provide comprehensive senior care, with flexible scheduling options ranging from short visits to overnight and live-in arrangements, all delivered by insured, bonded, and background-checked caregivers employed directly by the agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Living Support Gentle, compassionate in-home assistance with everyday activities for seniors, including dressing, mobility assistance, meal preparation, dining support, and friendly daily check-ins, designed to preserve dignity, comfort, and independence.
• Memory Care Compassionate in-home support for seniors living with Alzheimer's, dementia, and other memory-related conditions, providing 24/7 supervision, structured routines, and personalized care plans to keep seniors safe, comfortable, and confident in their own homes.
• Live-In Care Dedicated around-the-clock support from a caregiver who resides in the senior's home, providing compassionate care, daily meals, home maintenance, personal care assistance, and companionship while helping seniors remain safely in familiar surroundings.
• Lifestyle Enrichment Support for seniors to stay active, engaged, and connected through meaningful companionship, favorite hobbies, reading, games, and enjoyable daily activities all in the comfort of home, including mental and social engagement.
• Wellness Companions One-on-one companionship service providing friendly interaction, games, conversation, storytelling, reading assistance, light walks, mood tracking, emotional check-ins, and personal hygiene and grooming support for seniors.
• Respite Care Temporary or short-term in-home care providing relief for family caregivers, allowing them to take breaks while ensuring seniors continue to receive compassionate, professional care.

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Bayada Home Health Care: Large multi-state home health provider offering both skilled nursing/clinical home health and non-medical personal care, including pediatric, adult, and senior segments. Broader and more clinically focused than Heart to Heart but operates in adjacent non-medical personal care space.
• BrightStar Care: Franchise combining non-medical companion/personal care with skilled home health and medical staffing. Broader than Heart to Heart because of its clinical/medical offering, but directly competes in the same non-medical private-duty segment.

Direct peers

• Senior Helpers: Franchise network offering in-home senior care including personal care, companionship, Alzheimer's/dementia care, and respite across the US. Overlaps with Heart to Heart in nearly all service lines and target customer base.
• Visiting Angels: National franchise providing non-medical in-home senior care including personal care, companionship, and memory support via locally owned agencies. Direct franchise-format peer with similar service portfolio and consumer GTM.
• Home Instead: Large global franchise network offering personal care, companionship, memory care, and respite services to seniors in their homes. Closest direct competitor given service breadth and franchise-style multi-territory model.
• Right at Home: International in-home senior care franchise providing companionship, personal care, and specialized support including dementia and hospice-adjacent care. Comparable in service model, target segment, and franchised geographic footprint.
• Always Best Care Senior Services: Franchise offering in-home care, personal care, and respite alongside senior living placement. Comparable in non-medical private-duty services and family-facing consultation model.
• Synergy HomeCare: Franchise delivering non-medical in-home care — personal care, companionship, and memory support — for seniors, with strong overlap in service mix and direct-to-consumer acquisition.
• Comfort Keepers: National franchise providing in-home companion, personal, and specialized dementia care for seniors, delivered by employed caregivers. Directly comparable to Heart to Heart across service mix, target customer, and delivery model.

Regional players

• Caregivers America: Regional home-care agency operating in Pennsylvania/Mid-Atlantic with a similar mix of companion, personal, and dementia home-care services. Comparable as a regional, non-franchised competitor in the Mid-Atlantic geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hearttoheartseniors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart to Heart Senior Care Services