Bo

What Bo does

Bo, legally registered as Hello Bo 2025 SL and headquartered in Barcelona, Catalonia, Spain, operates an interactive map-based discovery and booking platform connecting travelers and food enthusiasts with small-scale local producers across Europe. Founded in 2025, the company serves a three-sided market: food travellers seeking authentic culinary experiences, small-scale local producers seeking digital visibility and direct bookings, and Geographical Indication organizations seeking promotion of EU food quality schemes (PDO, PGI, TSG).

The product is built as a two-sided marketplace combining searchable producer profiles, region-based browsing across European geographies (Italy, France, Greece, the Balkans, Spain, Andalusia, the Alps, and Crete), and an integrated booking-transaction flow with multilingual support in Spanish, English, Catalan, French, and Italian. The product surface spans a responsive web application plus native mobile applications on Google Play and the Apple App Store, with content layers for producer storytelling, food heritage context, and impact reporting functionality that may support institutional buyers such as GI bodies.

Bo monetizes exclusively via a transaction-based commission model, charging 5% on confirmed bookings after each producer's first 10 free bookings, with no subscription or listing fees. The company operates with approximately 5 people across 4 co-founders (CEO Victor Solé, CCO Sergi Duarte, Head of Product & Tech Meritxell Vicheto, and Charlotte Berends), has not disclosed any external funding, and holds an EUIPO trademark registration. No patents have been disclosed.

Name

Bo

Legal name

Hello Bo 2025 SL

Website

https://hellobo.eu

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Bo (Hello Bo 2025 SL) is a Barcelona-based two-sided marketplace that connects European food travellers with small-scale local producers and Geographical Indication organizations, monetizing via a 5% commission on bookings across web and mobile platforms in five languages.

Ownership category

akta.pro rank

Product category

Food Tourism Marketplace

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Local food discovery
• Food tourism marketplace
• Geographical indications platform
• Producer booking platform
• Rural experience marketplace

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commission on Bookings: Platform charges 5% commission on confirmed bookings and sales generated through Bo. First 10 bookings per producer are commission-free to reduce adoption friction. Producers manage their own pricing, availability, and fulfillment (sales completed via producer's own shop or marketplace links).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bo is a marketplace platform connecting visitors with small-scale local food producers across Europe. It provides an interactive map, discovery guide, and booking system that allows travelers to find, learn about, and book visits, tastings, and workshops at farms and artisan producers specializing in PDO, PGI, and TSG-labeled products.

Product overview

Bo is a unified platform combining a mobile app and web application that serves as an interactive map, discovery guide, and booking system for local food and rural experiences across Europe. The platform connects three audiences: visitors seeking authentic food experiences, local producers (hosts) looking to showcase their products and receive bookings, and Geographical Indications (GIs) seeking digital promotion. Available as native iOS and Android applications, plus a web app at app.hellobo.eu, the platform features an interactive map of European food producers, PDO/PGI/TSG product listings, and booking capabilities for tastings, workshops, and farm visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Bo Platform Online marketplace platform that lets travelers discover small-scale local food producers across Europe through an interactive map and discovery guide, and book visits, tastings, and workshops at farms and artisan producers specializing in PDO, PGI, and TSG-labeled products.
• Bo iOS App Native iOS application that provides travelers with mobile access to discover and book local food experiences, tastings, workshops, and farm visits with small-scale producers across Europe.
• Bo Android App Native Android application that provides travelers with mobile access to discover and book local food experiences, tastings, workshops, and farm visits with small-scale producers across Europe.

Quantifiable outcome

• First 10 bookings commission-free for producers, reducing adoption risk
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Peek.com: Peek is an experiences-booking platform with a focus on quality curation, including food and wine experiences. While US-centric, its model of operator-friendly inventory management and direct booking overlaps with Bo's producer-self-service marketplace approach.

Broad incumbents

• Airbnb Experiences: Airbnb's Experiences product offers food tours, tastings, farm visits, and cooking classes hosted by locals across Europe, sitting within a much larger travel marketplace with massive consumer demand and built-in payments. Directly comparable to Bo on the visitor-supply marketplace layer but with vastly greater scale and a broader (non-food) focus.
• GetYourGuide: GetYourGuide is a large European-headquartered marketplace for tours, activities, and experiences including food and wine tastings across Italy, France, Spain, and Greece. It overlaps with Bo on the experience-booking model and geography but operates as a horizontal marketplace rather than a food-vertical specialist.
• Viator (Tripadvisor Experiences): Viator, owned by Tripadvisor, is a large global marketplace for tours, attractions, and experiences including food tours, cooking classes, and winery visits across Europe. It is a horizontal incumbent competing with Bo on the experience-discovery surface, with dominant SEO and consumer traffic advantages.
• OpenTable: OpenTable is the dominant restaurant reservation platform globally and offers curated food experiences in many European markets. While focused on restaurant dining rather than producer/farm experiences, it competes for the same food-traveler consumer attention and booking intent.

Direct peers

• Eatwith: Eatwith is a marketplace connecting travelers with local hosts for in-home dining experiences, cooking classes, and food tours across Europe. It is the closest direct peer to Bo on food-vertical hosted experiences, though Eatwith emphasizes sit-down dining more than Bo's farm-visit and GI focus.
• TasteTour / Secret Food Tours: Secret Food Tours operates guided food walking tours in major European cities including Paris, Rome, Barcelona, and Athens. It targets the same food-curious traveler Bo serves and competes directly for tastings and food-discovery spend across Bo's primary markets.
• Withlocals: Withlocals is a European platform offering host-led local experiences including food tours, tastings, and cultural walks. It directly competes with Bo on the hosted-experiences model in European cities and shares a similar traveler audience seeking authentic local connection.
• VizEat (by Eatwith): VizEat was a food-experience marketplace connecting travelers with home cooks and hosts; it has merged with Eatwith. It represents the same vertical-host model Bo is building, validating the addressable market but also showing consolidation pressure in this category.

Regional players

• Local Food Heroes: Local Food Heroes is a community-supported platform promoting small-scale local producers and traditional food products in specific European regions. It overlaps with Bo's producer-discovery mission and GI focus but operates at a sub-national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hellobo-official
• Instagraminstagram.com/hellobo.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bo