Henry's Coffee
Henry's Coffee is an Amsterdam-based specialty coffee roaster and retailer founded in 2015. It sources and lightly roasts specialty-grade beans from named farms, selling direct-to-consumer across 23 European countries and supplying horeca and corporate clients via wholesale, barista training, and espresso machine advisory.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Henry's Coffee does
Henry's Coffee is an Amsterdam-based specialty coffee roaster and retailer founded in 2015 by Mitch, an independent coffee enthusiast who began roasting his own beans after failing to find specialty-grade coffee that met his standards. The company operates from a single headquarters at Bataviastraat 79-B in Amsterdam with a team of approximately five, including founder Mitch (who also functions as a barista trainer) and his partner Marlon (an interior stylist). Henry's Coffee sources green coffee from named farms in Colombia, Uganda, Brazil (Fazenda Fronteiras / Ellen Fontana), Ethiopia (Abebe Hilu, Yirgacheffe), Guatemala (Huehuetenango), and Indonesia (Sumatra Gayo), with all beans required to meet the Specialty Coffee Association's minimum 80/100 cupping score (Yirgacheffe scored 87.75, Ellen Fontana 86). Beans are roasted light to preserve broad flavor profiles, natural sweetness, and aroma, and are sold as whole beans or pre-ground to customer-specified settings for various brewing methods.
The company sells specialty coffee beans and a curated range of premium coffee accessories (Hario, Fellow, Chemex, AeroPress, Bialetti, Comandante, Brewista, Barista Space) through its own e-commerce storefront at henryscoffee.nl. Bean pricing starts at approximately €9.90 for 250g and scales to multi-kilogram packs; accessories range from €4.75 to €249+. Six revenue streams are identified: direct-to-consumer e-commerce bean sales, accessory and tool sales, wholesale B2B coffee supply (recurring arrangements), barista training (professional services), espresso machine advisory (professional services, leveraging manufacturer partnerships), and curated corporate gift packages. Wholesale customers in the horeca sector (restaurants and coffee shops) and corporate buyers receive tailored volume agreements, on-location training, and machine selection support.
The go-to-market is dual-motion: direct-to-consumer via the owned webshop with organic content, SEO, and social channels (Instagram, Facebook, Pinterest, newsletter) as primary acquisition levers, and sales-led B2B for horeca and corporate accounts, with personal outreach, onboarding, and free bicycle delivery by the founders within defined Amsterdam postal codes (1018, 1019, 1091-1098). Free shipping applies to Dutch orders above €45; international shipping extends to 23 European countries via PostNL. The company is privately held, bootstrapped, and operates without external funding, retail locations, patents, or disclosed AI capabilities.
Henry's Coffee firmographics
Firmographics- Name
- Henry's Coffee
- Legal name
- Henry's Coffee
- Website
- https://henryscoffee.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Henry's Coffee is an Amsterdam-based specialty coffee roaster and retailer founded in 2015. It sources and lightly roasts specialty-grade beans from named farms, selling direct-to-consumer across 23 European countries and supplying horeca and corporate clients via wholesale, barista training, and espresso machine advisory.
- Ownership category
- akta.pro rank
Henry's Coffee industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (311920), All Other Specialty Food Retailers (445298)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Henry's Coffee is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Henry's Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Coffee Bean Sales: Direct e-commerce sales of specialty coffee beans in 250g, 500g, 1kg, and 3x1kg packs. Beans are available as whole beans or pre-ground to customer-specified grind size for various brewing methods. Free shipping in the Netherlands for orders above €45; 1–3 working day delivery.
- Coffee Accessories and Tools: Sale of branded and third-party coffee tools and accessories including V60 drippers, Chemex, AeroPress, Fellow, Hario, Comandante, and more. Price range from €4.75 to €249.00.
- Wholesale / B2B Coffee Supply: Supply of coffee beans to horeca businesses and companies. Includes tailored volume and intake arrangements, free delivery for Amsterdam-area customers, and personal account management.
- Barista Training: On-location barista training sessions for horeca staff and team-building activities for companies.
- Espresso Machine Advisory: Advisory services on espresso machine selection and procurement, leveraging partnerships with machine manufacturers. The company provides proposals and quotes.
- Corporate Gift / Relatiegeschenken: Curated coffee gift packages combining beans, brewing equipment, and grinders for corporate gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | The Blend (espresso) - Colombia & Uganda |
| Unit Pricing | Pay-as-you-go | Brazil | Ellen Fontana (espresso) - Specialty Coffee |
| Unit Pricing | Pay-as-you-go | Ethiopia | Yirgacheffe (filter/espresso) - Specialty Coffee |
| Unit Pricing | Pay-as-you-go | Henry's Coffee Proefpakket (sampler pack) |
| Unit Pricing | Pay-as-you-go | Coffee accessories and tools - price range |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Henry's Coffee product offering
Product offeringCore offering
Henry's Coffee is an Amsterdam-based specialty coffee roaster that sources beans directly from named farms in Colombia, Uganda, Brazil (Fazenda Fronteiras / Ellen Fontana), Ethiopia (Abebe Hilu, Yirgacheffe), Guatemala, and Indonesia (Sumatra Gayo), all certified at a minimum 80/100 cupping score. The company roasts beans light to preserve natural flavors and retails them whole-bean or pre-ground via its own e-commerce webshop, alongside curated coffee accessories (V60, Chemex, AeroPress, Fellow, Hario, Comandante) and B2B wholesale services (barista training, espresso machine advisory, corporate gift packages) for horeca and corporate customers.
Product overview
Henry's Coffee is an Amsterdam-based specialty coffee roaster and retailer offering freshly roasted specialty coffee beans and professional coffee brewing equipment. The core product portfolio consists of single-origin and blended specialty coffee beans sourced from origins including Colombia, Uganda, Brazil, and Ethiopia, all meeting the SCA quality standard of 80+ points. The company also sells complementary coffee brewing tools and accessories from brands like Hario, Fellow, Chemex, AeroPress, and Bialetti. Additionally, the company offers wholesale services for hospitality businesses and companies, including barista training, espresso machine consultation, and corporate coffee gift packages. Brew guides are provided as free educational content for customers learning various brewing methods.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- All beans meet specialty coffee standard of minimum 80/100 cupping score (Yirgacheffe scored 87.75; Ellen Fontana Brazil scored 86).
Companies that use Henry's Coffee
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Henry's Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Henry's Coffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Espresso machine manufacturersminorHenry's Coffee has partnerships with various espresso machine manufacturers for advisory and procurement services. The company leverages these relationships to advise wholesale customers on machine selection based on their specific business needs, and provides proposals and quotes for equipment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Henry's Coffee competitors and assessment
Company assessmentDirect peers
- Lot Sixty One Coffee Roasters: Amsterdam-based specialty coffee roaster with a similar single-origin, light-roast philosophy and DTC + wholesale model. Most directly comparable peer given shared city, sourcing approach, and customer base.
- Bocca Coffee Roasters: Dutch specialty roaster focused on high-quality single-origin beans for horeca and home customers. Comparable on sourcing standards, education-led positioning, and Amsterdam/Rotterdam footprint.
- White Label Coffee: Rotterdam specialty roaster with broad single-origin lineup, brew guides, and both DTC and wholesale channels. Comparable on content-driven brand and specialty quality standard.
- MOMA Coffee Roasters: Netherlands-based specialty roaster supplying beans to horeca, offices, and home brewers. Comparable on B2B/horeca go-to-market, training services, and specialty-grade positioning.
- Manhattan Coffee Roasters: Rotterdam-based specialty roaster serving both consumer and wholesale customers with single-origin and blend lines. Direct Dutch peer with similar specialty positioning and B2B training services.
- Back to Black Coffee: Amsterdam specialty roaster offering freshly roasted single-origin beans for home and wholesale customers. Comparable on product, channel mix (DTC + B2B), and customer segment.
Emerging players
- Bonanza Coffee Roasters: Berlin-based specialty roaster operating a roastery-cafe plus DTC and B2B channels, with strong education/training positioning. Comparable on craft-light-roast philosophy and multi-channel model, though with a flagship cafe Henry's lacks.
- Pact Coffee: UK-based specialty coffee DTC brand with subscription model and direct-trade sourcing. Comparable on DTC-first go-to-market, content-led acquisition, and specialty quality positioning, though geographically focused on the UK.
- Square Mile Coffee Roasters: London specialty roaster selling single-origin and blend coffees to consumers and wholesale accounts with associated training. Comparable on specialty quality, B2B supply, and barista training services, though at larger scale.
Broad incumbents
- Lavazza: Italian multinational coffee manufacturer with broad retail, foodservice, and DTC presence across Europe. Relevant as a broad incumbent competing in the same coffee category and overlapping in the horeca/B2B channel where Henry's competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Henry's Coffee social profiles
Digital presenceHenry's Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henry's Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Henry's Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henry's Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henry's Coffee
What does Henry's Coffee do?
Henry's Coffee is an Amsterdam-based specialty coffee roaster that sources beans directly from named farms in Colombia, Uganda, Brazil (Fazenda Fronteiras / Ellen Fontana), Ethiopia (Abebe Hilu, Yirgacheffe), Guatemala, and Indonesia (Sumatra Gayo), all certified at a minimum 80/100 cupping score. The company roasts beans light to preserve natural flavors and retails them whole-bean or pre-ground via its own e-commerce webshop, alongside curated coffee accessories (V60, Chemex, AeroPress, Fellow, Hario, Comandante) and B2B wholesale services (barista training, espresso machine advisory, corporate gift packages) for horeca and corporate customers.
Is Henry's Coffee a public or private company?
Henry's Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Henry's Coffee founded?
Henry's Coffee was founded in 2015. It employs 1 to 10 people.
Where is Henry's Coffee based?
Henry's Coffee is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Henry's Coffee make money?
Six revenue lines are on record. Coffee Bean Sales are the primary driver. The others are coffee Accessories and Tools, wholesale / B2B Coffee Supply, barista Training, espresso Machine Advisory and corporate Gift / Relatiegeschenken.
Who are Henry's Coffee's main competitors?
Direct peers on record are Lot Sixty One Coffee Roasters, Bocca Coffee Roasters, White Label Coffee, MOMA Coffee Roasters, Manhattan Coffee Roasters and Back to Black Coffee. Emerging players are Bonanza Coffee Roasters, Pact Coffee and Square Mile Coffee Roasters. Lavazza is listed as a broad incumbent.
Does Henry's Coffee have an API?
No public API is recorded for Henry's Coffee.
What industry is Henry's Coffee in?
Henry's Coffee's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2080.