HERBORISTERIE DU PALAIS ROYAL MICHEL PIERRE - Paris

What HERBORISTERIE DU PALAIS ROYAL MICHEL PIERRE - Paris does

Herboristerie du Palais Royal Michel Pierre is a historic Parisian herbalist retailer with origins dating to 1739, when it was established inside the Palais Royal to commercialize remedies from the royal medicinal garden. The current business took shape in 1972 when Michel Pierre, a pharmacy-trained preparer selected and trained by the prior herbalist, took over the operation and expanded it across multiple product formats (tisanes, powders, capsules, liquid extracts), dietary supplements, cosmetics, and a specialized bookstore. The flagship retail store operates at 11 Rue des Petits Champs in Paris's 1st arrondissement, complemented by a PrestaShop-based e-commerce site and a dedicated B2B wholesale channel for pharmacies and specialized stores.

The product portfolio centers on the proprietary Michel Pierre brand spanning bulk medicinal plants, single and complex capsule supplements, liquid plant extracts, pre-formulated tisanes (Tisane CONFORT, Tisane PLAISIR), essential and vegetable oils, natural cosmetics, specialty grocery items, and a curated bookstore. The assortment is augmented by 40+ third-party natural product brands including Vitall+, Dr Valnet, Solaray, Dr. Theiss, Dermaclay, Comme Avant, Astérale, Saint Hilaire, and TOTEM nature. Distribution combines physical retail (flagship plus a temporary Saint-Maur-des-Fossés pop-up boutique in summer 2025), DTC e-commerce shipping to France, DOM-TOM, and eight European countries (Belgium, UK, Spain, Italy, Portugal, Netherlands, Switzerland), and B2B professional accounts for wholesale buyers. Unit pricing ranges from approximately €2.75 to over €50, with free shipping in France above €70.

The go-to-market targets three segments: health-conscious consumers seeking natural alternatives for allergies, digestion, sleep, stress, skin, and immune support (primary); pharmacies and specialized stores buying at wholesale for resale; and natural beauty enthusiasts purchasing organic cosmetics and personal care. Marketing runs through the company's blog and wellness content site herboristerie.paris, Facebook, Instagram, YouTube, an email newsletter, and in-store Ateliers Phyto educational workshops. The business is founder-owned (SAS structure, RCS Paris 514 194 653), has 14 employees, no disclosed external funding, and no parent company; customer satisfaction stands at 4.5/5 across 774 Google reviews.

Name

HERBORISTERIE DU PALAIS ROYAL MICHEL PIERRE - Paris

Legal name

Herboristerie du Palais Royal

Website

https://herboristerie.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Herboristerie du Palais Royal Michel Pierre is a historic Parisian herbalist shop (heritage dating to 1739, under current ownership since 1972) selling medicinal plants, tisanes, capsules, essential oils, cosmetics, and natural remedies via a central Paris flagship store and PrestaShop e-commerce site, serving health-conscious consumers, B2B pharmacy clients, and natural beauty buyers.

Ownership category

akta.pro rank

Product category

Herbal Medicine & Natural Health Retail

NAICS

Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Natural & Clean Fragrance (CRABADAG)

Keywords

• Herbal remedies
• Medicinal plants
• Natural cosmetics
• Essential oils
• Dietary supplements

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Store: In-store sales of herbal remedies, medicinal plants, teas, capsules, liquid extracts, cosmetics, and related natural health products at the Paris flagship location.
2. E-commerce Online Sales: Direct-to-consumer online sales through herboristerie.com website, shipping across France and internationally to DOM-TOM and European countries.
3. B2B Professional Sales: Sales to pharmacies and specialized stores through dedicated pro accounts, offering wholesale distribution of Michel Pierre brand products and third-party natural product brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Herboristerie du Palais Royal is a historic Parisian herbalist that sells medicinal plants, tisanes, capsules, liquid plant extracts, essential and vegetable oils, natural cosmetics, and dietary supplements under the Michel Pierre brand alongside curated third-party natural-health brands. The business serves individual consumers through a Paris flagship boutique and the herboristerie.com e-commerce site, and serves pharmacies and specialized stores through dedicated B2B professional accounts, while also offering custom tisane preparation and in-store Phytotherapy workshops.

Product overview

Herboristerie du Palais Royal is a historic Parisian herbalist shop (est. 1739) operating an e-commerce platform built on PrestaShop. The product portfolio centers on medicinal herbs and natural wellness products organized into several core categories: bulk herbs and plants (vrac), capsule supplements (single and complex gélules), liquid plant extracts, artisanal tisanes and teas (Michel et Pauline Pierre brand), essential and vegetable oils, natural cosmetics, a specialized bookstore, incenses and home fragrances, and custom preparation services. The company also offers educational Phytotherapy Workshops where customers create personalized herbal blends. The business operates primarily as a retailer of its own Michel Pierre branded products alongside curated third-party brands including Vitall+, Dr Valnet, Solaray, Dr. Theiss, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Michel Pierre Plantes en vrac (Bulk medicinal plants) Bulk dried herbs and medicinal plants sold by weight, including single herbs and custom blends for tisanes, decoctions, and infusions, under the Michel Pierre brand.
• Michel Pierre Gélules de plantes seules (Single-plant capsules) Single-plant capsule supplements containing powdered herbs in capsule form for convenient consumption, under the Michel Pierre brand.
• Michel Pierre Gélules en complexes (Multi-plant complex capsules) Multi-plant complex capsules combining several herbs in targeted formulations for specific health needs, under the Michel Pierre brand.
• Michel Pierre Extraits végétaux liquides (Liquid plant extracts) Liquid plant extracts including bud concentrates (gemmotherapy) and other liquid herbal preparations, under the Michel Pierre brand.
• Michel Pierre Tisanes préparées (Pre-formulated herbal tea blends) Pre-formulated herbal tea blends under the Michel Pierre brand including CONFORT (comfort/sleep), PLAISIR (pleasure), and specialty blends such as Anti-Sucre (blood sugar balance) and Digestif Anti-acide (digestive).
• Tisanes et thés Michel et Pauline Pierre Artisanal teas and tisanes created by Michel and Pauline Pierre, including tisanes, infusions, and infusettes.
• Huiles essentielles (Essential oils) Pure essential oils for aromatherapy, including single oils and blends from brands like Saint Hilaire and OSHADHI.
• Huiles végétales (Vegetable / carrier oils) Carrier and vegetable oils for diluting essential oils and for skincare applications.
• Cosmétiques Michel Pierre Natural and organic skincare and cosmetic products under the Michel Pierre brand.
• Beauté au naturel - Cosmétique Wide range of natural beauty products including creams, balms, makeup, haircare, body care, and sun products, drawn from curated third-party natural brands.
• Compléments alimentaires (Dietary supplements by health need) Dietary supplements organized by health need including allergies, anti-aging, articulations, cardiovascular, cholesterol, circulation, immunity, detoxification, digestion, energy, feminine and masculine balance, memory, slimming, skin, sleep and stress, and vision.
• Préparations sur mesure de tisanes (Custom tisane preparation service) Custom herbal blend preparation service allowing customers to create personalized tisane formulations based on individual health needs.
• Les Ateliers Phyto (Phytotherapy workshops) Educational workshops on phytotherapy held in-store where participants learn about herbs and create their own custom tisane blends on-site.
• Épicerie du Palais Royal (Specialty grocery) Specialty food items and groceries featuring natural and organic products.
• Savons liquides (Liquid soaps) Liquid soaps including vegetable-based olive oil soaps and specialty formulations.
• Librairie spécialisée (Specialized bookstore) and home fragrances Specialized bookstore featuring books on herbalism and natural health by Michel Pierre, Caroline Gayet, Jean Valnet, Danièle Festy, Maria Treben and other authors, combined with incense, candles, indoor fragrances, and burnable plants such as Papier d'Arménie, Palo Santo, and Sauge blanche.

Quantifiable outcome

• Customer satisfaction rating of 4.5/5 from 774 Google reviews

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Vitall+minorChannel Partner/ Reseller/ DistributorThird-party brand distributed through Herboristerie du Palais Royal, offering complementary natural health products.
• Dr ValnetminorChannel Partner/ Reseller/ DistributorRenowned French aromatic medicine and essential oils brand sold through the herbalist shop.
• SolarayminorChannel Partner/ Reseller/ DistributorAmerican dietary supplement brand distributed through the store, known for high-quality herbal extracts.
• Dr. TheissminorChannel Partner/ Reseller/ DistributorGerman natural remedies brand offering herbal teas and health products distributed in the shop.
• DermaclayminorChannel Partner/ Reseller/ DistributorOrganic cosmetics and skincare brand specializing in clay-based natural beauty products.
• Comme AvantminorChannel Partner/ Reseller/ DistributorFrench eco-friendly cosmetics brand offering solid shampoos, lipsticks, deodorants, and dental care products made near Marseille.
• AstéraleminorChannel Partner/ Reseller/ DistributorFamily-owned artisan company from Kelly and Simon Lemesle producing and distilling floral waters and hydrosols in Madagascar since 2002.
• Saint HilaireminorChannel Partner/ Reseller/ DistributorFrench brand specializing in organic essential oils, offering products like Ylang-Ylang essential oil sourced from Madagascar partnerships.
• TOTEM natureminorChannel Partner/ Reseller/ DistributorFrench brand creating handcrafted incense products using French-origin plants and wild-harvested botanicals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aroma-Zone: France's leading direct-to-consumer essential oils, vegetable oils, cosmetic ingredients and herbal product retailer with a flagship Paris store, large e-commerce platform and own-brand manufacturing — directly overlapping with Herboristerie on essential oils, hydrosols, carrier oils and DIY natural cosmetics.
• La Compagnie des Sens: French online herbalist and aromatherapy specialist selling essential oils, herbal capsules, tisanes and natural cosmetics — competing for the same health-conscious French consumer seeking expert-led natural remedies and supplements.
• Phytosun Arôms: French aromatherapy and phytotherapy brand distributed primarily through pharmacies with a broad essential oils and natural health range — directly comparable on product categories, B2B pharmacy distribution and herbal expertise positioning.
• Melvita: French organic beauty and herbal wellness brand (owned by L'Occitane group) selling natural cosmetics, tisanes and aromatherapy products — overlapping on botanical skincare, herbal teas and the natural-pharmacy retail proposition.
• Pranarôm: French essential oils and aromatherapy specialist brand with pharmacy distribution in France and internationally — comparable product range (essential oils, hydrosols, aromatherapy accessories) and similar B2B pharmacy channel strategy.
• Puressentiel: French essential oils and aromatherapy brand with retail pharmacy and DTC distribution across Europe — comparable to Herboristerie on aromatherapy product range, B2B pharmacy channel exposure and natural wellness positioning.
• La Vie Naturelle: French online herbalist and natural products retailer selling plants in bulk, capsules, essential oils and tisanes — closely comparable e-commerce-driven herbalist proposition with overlapping SKUs.

Emerging players

• Doctissimo: Major French health and wellness digital platform covering natural remedies, phytotherapy and supplements content — competing for the same educated French consumer researching herbal treatments, though without physical retail.

Broad incumbents

• L'Occitane en Provence: Global French botanical beauty group with extensive natural skincare, wellness and herbal product lines — broader incumbent competing on natural beauty and herbal positioning, particularly in flagship Paris retail locations.
• Yves Rocher: Large established French botanical beauty retailer with extensive own-brand portfolio of plant-based cosmetics and wellness products — broader incumbent whose category overlaps with Herboristerie's natural cosmetics and supplement range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkAGCSO3lDYh-GsTR1opVFw
• Facebookfacebook.com/herboPalaisRoyalMP
• Instagraminstagram.com/herboristerie_du_palais_royal
• LinkedInlinkedin.com/company/herboristerie-du-palais-royal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERBORISTERIE DU PALAIS ROYAL MICHEL PIERRE - Paris