Heritage Hardwood Floors, LLC

Name

Heritage Hardwood Floors, LLC

Legal name

Heritage Hardwood Floors, LLC

Website

https://heritagehardwoodfloors.ws

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hardwood Flooring Services

NAICS

Flooring Contractors (23833), Floor Covering Retailers (449121)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

akta.pro secondary industries

Hardwood Floor Refinishing & Restoration (HSAPAGAB), Hardwood Refinishing/Sanding & Stain + Finish Application (HSAEAOAG), Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI), Hardwood Flooring Retail (CRAIAGAB)

Keywords

• Hardwood flooring installation
• Floor refinishing services
• Athletic gymnasium flooring
• Residential flooring contractor
• Commercial flooring installer

Headquarters

HQ city

Winston-Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardwood flooring products and installation: Sale and professional installation of hardwood flooring products including solid hardwood, engineered hardwood, luxury vinyl plank, waterproof laminate, and carpet.
2. Floor refinishing services: Expert hardwood floor refinishing services including deep sanding and refinishing, or buffing and recoating. Includes refinishing athletic floors with game lines and custom logos.
3. Designer services: Consultation services for designers and architects, including private showroom appointments and free client home/site visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heritage Hardwood Floors sells and professionally installs hardwood flooring products (solid hardwood, engineered hardwood, luxury vinyl plank, waterproof laminate, and carpet) and provides expert refinishing services including deep sanding/refinishing and buffing/recoating. The company also serves athletic and educational facilities with game lines and custom logos, and offers designer consultation services including private showroom appointments and free client home/site visits. Operations are anchored at a Winston-Salem, NC showroom with field service across Forsyth County and surrounding North Carolina counties.

Product overview

Heritage Hardwood Floors offers a diversified flooring product portfolio centered on hardwood flooring installation and refinishing, supplemented by complementary flooring types. The core offering consists of Traditional Hardwood Floors (Solid) and Engineered Hardwood Floors, which can be purchased unfinished or prefinished with customization options. These are complemented by three additional product lines: Waterproof Laminate, Luxury Vinyl Plank (LVP), and Carpet. The company also provides associated services including residential, athletic/educational, commercial/institutional flooring installation, and refinishing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Hardwood Floors (Solid) Solid hardwood flooring available in plank widths from 2¼ to 7 inches with standard ¾-inch thickness, offered in unfinished and prefinished options. Installed over a subfloor using nails; sandable and refinishable multiple times. Targeted at homeowners and commercial clients seeking a long-life natural hardwood floor.
• Engineered Hardwood Floors Engineered hardwood with a hardwood veneer on a softwood or plywood backing, available in plank widths from 2¼ to 8+ inches and thicknesses from ⅜ to ¾ inches. Installable over subfloors and on concrete slabs, with less seasonal movement than solid hardwood. Targeted at homeowners and commercial clients needing dimensional stability and concrete-slab compatibility.
• Waterproof Laminate Flooring Waterproof laminate flooring offering hardwood visuals, noise reduction, fade resistance, and high scratch resistance at a lower cost than hardwood and LVP. Typically manufactured in the USA (most in Thomasville, NC). Targeted at budget-conscious residential and light-commercial buyers wanting hardwood aesthetics with waterproof and scratch-resistant performance.
• Luxury Vinyl Plank (LVP) Luxury vinyl plank flooring suitable for any room, particularly basements; offers easy cleaning, waterproofing, noise reduction, and scratch resistance at a lower cost than many hardwood options. Targeted at homeowners needing waterproof performance in below-grade or high-moisture areas.
• Carpet Carpet flooring providing noise reduction and advanced stain protection; positioned as an inexpensive flooring option. Targeted at residential customers seeking soft-surface flooring in bedrooms or other designated areas despite harder maintenance and potential allergy considerations.
• Hardwood Floor Refinishing Services Expert hardwood floor refinishing services including deep sanding and refinishing, or buffing and recoating. Uses an industry-leading dust containment system and environmentally-friendly waterborne finish options to minimize mess and indoor-air-quality impact. Includes refinishing of athletic floors with game lines and custom logos. Targeted at residential homeowners with existing hardwood floors and at schools, YMCAs, and athletic facilities needing periodic gym floor refinishing.
• Designer Consultation Services Consultation services for interior designers and architects, including private showroom appointments and free client home/site visits. Targeted at design professionals specifying flooring solutions for their downstream residential or commercial clients.

Quantifiable outcome

• Hardwood floors can last for generations with proper maintenance
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Bona (Stains and Finishes)coreTechnology or IntegrationHeritage Hardwood Floors is a Certified Bona Craftsman and uses Bona stains and finishes for their hardwood floor refinishing projects. Bona provides the professional-grade finishing products used in their services.
• AxisCorminorOthersManufacturer of flooring products that Heritage Hardwood Floors installs as part of their product offerings.
• Chesapeake Hardwoods & Waterproof LaminateminorOthersFlooring manufacturer whose products are sold and installed by Heritage Hardwood Floors.
• Cochran's LumberminorOthersLumber supplier providing materials for Heritage Hardwood Floors' hardwood flooring products.
• DurasealcoreTechnology or IntegrationStain and finish manufacturer whose products are used in Heritage Hardwood Floors' refinishing services.
• Hallmark HardwoodminorOthersHardwood flooring manufacturer whose products are offered and installed by Heritage Hardwood Floors.
• Happy Feet InternationalminorOthersFlooring manufacturer whose products are sold and installed by Heritage Hardwood Floors.
• Impressions Hardwood CollectionminorOthersHardwood flooring manufacturer including Breckenridge and Stockbridge product lines, whose products are installed by Heritage.
• Mohawk (RevWood, Pergo, Carpet, LVP, and Hardwoods)minorOthersMajor flooring manufacturer whose RevWood, Pergo, carpet, LVP, and hardwood products are sold and installed.
• Mullican HardwoodsminorOthersHardwood flooring manufacturer whose products are offered and installed by Heritage Hardwood Floors.
• Quick Step Waterproof LaminateminorOthersWaterproof laminate flooring manufacturer whose products are sold and installed by Heritage Hardwood Floors.
• Nova FloorminorOthersFlooring manufacturer whose products are sold and installed by Heritage Hardwood Floors.
• Cromwell HardwoodsminorOthersHardwood flooring manufacturer whose products are installed by Heritage Hardwood Floors.
• FlexcominorOthersFlooring manufacturer whose products are offered by Heritage Hardwood Floors.
• ProlexminorOthersFlooring manufacturer whose products are sold and installed by Heritage Hardwood Floors.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Floor & Decor: National hard-surface flooring superstore retailer with installation services and PRO contractor program. Larger incumbent that competes for both DIY and installed-sales customers across hardwood, LVP, tile, and laminate.
• Lowe's Home Improvement: National home-improvement retailer selling hardwood, LVP, laminate, and carpet under multiple brands (Mohawk, Pergo, etc.) with installed-sales services. Overlaps with Heritage on product lines and competes for installed-sales jobs.
• Home Depot: Largest U.S. home-improvement retailer carrying a broad flooring assortment (hardwood, LVP, laminate, carpet) with professional installation services. Sets baseline pricing and convenience expectations that Heritage must compete against.
• LL Flooring (formerly Lumber Liquidators): National specialty flooring retailer selling hardwood, LVP, laminate, and tile with optional professional installation. Comparable product mix to Heritage but distributed through company-owned stores rather than in-home consultation.

Direct peers

• Empire Today: National direct-to-consumer flooring retailer and installer offering hardwood, LVP, laminate, and carpet with in-home consultations. Highly comparable to Heritage's direct-sales, quote-based model but at much larger scale and with a national marketing footprint.
• Floor Coverings International: Franchise-based mobile showroom flooring retailer and installer serving residential customers in territories across the U.S. Comparable in offering in-home consultations and a similar product mix, but with a franchise structure that provides scaled marketing.
• 50 Floor: Direct-to-consumer in-home flooring retailer and installer covering hardwood, LVP, carpet, and tile across multiple U.S. states. Closest direct competitor to Heritage's showroom-plus-in-home-consultation model and product breadth.

Regional players

• Carolina Hardwood Floors: Regional Carolinas hardwood flooring contractor (one of Jesse Carr's prior employers). Directly comparable on service offering, geography, and customer mix; competes for the same Piedmont Triad residential and commercial work.
• Edwards Hardwood Floors: Earlier employer of Heritage's founder and a long-standing Carolinas hardwood floor specialist. Direct regional peer in installation, refinishing, and custom staining with overlapping customer segments.
• Mr. Hardwood: Southeast U.S. hardwood flooring installation, refinishing, and dustless sanding specialist. Comparable specialty service focus and technique set, with a broader multi-state regional footprint than Heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heritagehardwoodfloors
• Instagraminstagram.com/heritagehardwoodfloorsnc
• LinkedInlinkedin.com/company/heritage-hardwood-floors-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Hardwood Floors, LLC