Her Term
Her Term is a Georgia-based 527 political nonprofit founded in 2017 that recruits progressive women to run for state-level office through data-driven seat targeting, partner referrals, and campaign support resources.
- Company typePrivate
- Founded2017
- HeadquartersClarkston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Her Term does
Her Term is a Georgia-based 527 political organization founded in 2017 by Jina Sanone and Renitta Shannon. The organization identifies flippable state-level seats in Georgia, recruits qualified progressive women to run in those seats, and connects them with campaign resources, training, and partner networks. Her Term explicitly does not fundraise for candidates, provide training directly, or issue endorsements; instead it functions as a recruitment and referral hub. Its candidate pipeline is supported by an in-depth exploration process, a startup checklist, and curated partnerships with Georgia-specific training organizations (EmergeGA, GA WIN List Academy, RepGA Ready to Run) and national training centers (EMILY's List Training Center, Vote Run Lead), as well as campaign service providers for branding, web, mail, and communications.
The organization's revenue model is donation-based, typical of a 527 political nonprofit, with contributions not deductible for federal income tax purposes. Her Term does not charge candidates for its services. Its go-to-market is community-led: the organization works through local and state partners, community leaders, and activists to identify women already leading in their communities and recruit them through direct engagement. Marketing channels include the herterm.org website, blog content, email newsletters, events such as the 2026 Annual Fundraiser, and community outreach.
The organization operates with a small team of approximately 5 employees and is led by Executive Director Han Pham, with Founder and President Jina Sanone active in strategic operations. Co-founder Renitta Shannon formally separated from the organization in summer 2021. Per the Represent Women Gender Parity Index 2024, Georgia moved from 48th to 40th out of 50 states in women's political representation since Her Term's founding, with women now comprising 34.7% of the Georgia state house. The organization is headquartered in Clarkston, Georgia, holds a registered trademark on the Her Term name, and publishes white papers and election cycle reports as part of its research outputs.
Her Term firmographics
Firmographics- Name
- Her Term
- Legal name
- Her Term
- Website
- https://herterm.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Her Term is a Georgia-based 527 political nonprofit founded in 2017 that recruits progressive women to run for state-level office through data-driven seat targeting, partner referrals, and campaign support resources.
- Ownership category
- akta.pro rank
Her Term industry classification
Industry- Product category
- Political Candidate Recruitment and Campaign Support
- NAICS
- Political Organizations (813940), Human Rights Organizations (813311)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Gender Equality & Women’s Rights (BPADAGAF)
- akta.pro secondary industries
- Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)
Keywords
Where Her Term is headquartered
LocationHeadquarters
- HQ city
- Clarkston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Her Term business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Political Donations and Fundraising: As a 527 political organization, Her Term raises funds through donations to support their mission of electing progressive women. The organization is a not-for-profit 527 political organization where contributions are not deductible for federal income tax purposes.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Her Term product offering
Product offeringCore offering
Her Term is a Georgia-based not-for-profit 527 political organization that recruits progressive women to run for state-level public office. The organization targets winnable seats through a data-driven approach, identifies qualified women already leading in their communities, and supports them through an in-depth exploration process, connecting candidates with training networks, resources, and counsel needed to launch effective campaigns.
Product overview
Her Term is a Georgia-based 527 political organization focused on recruiting progressive women to run for public office. The organization operates as a non-profit political organization that provides candidate identification, recruitment support, and campaign resources rather than a traditional product platform. Their core offerings include a candidate startup checklist, research publications, and access to campaign support networks. The organization does not offer a software product or SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Publications (White Papers and Election Cycle Reports) Research publications including white papers on political representation and election cycle reports documenting candidate outcomes and the organization's impact on women's representation in Georgia.
Quantifiable outcome
- Georgia moved from 48th to 40th ranking in women's political representation since 2017
- +1 more outcomes
Companies that use Her Term
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Her Term technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Her Term partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- EmergeGAcoreTraining partner providing signature program for Her Term candidates. Her Term recommends candidates attend EmergeGA's live trainings as part of campaign preparation.
- GA WIN List AcademycoreCampaign school and Win Leadership Academy partner. Her Term directs candidates to GA WIN List Academy's training programs for campaign management skills.
- RepGA Ready to RuncoreReady to Run Orientation program partner providing campaign training resources for Her Term candidates.
- Vote Run LeadminorOn-demand training partner providing campaign training resources that Her Term recommends to candidates.
- EMILY's List Training CentercoreOn-demand training center partner providing campaign training resources for progressive women candidates.
- Kim Nguyen DesignminorDesign firm providing full branding packages including logos, websites, walk cards, postcards, mailers, yard signs, stickers, buttons, email banners, and business cards for campaigns.
- kirpopminorFull-service marketing and communications agency specializing in purpose-driven work for nonprofits. Provides marketing strategy, website development, collateral design, and social media ad campaigns.
- ShiftWebminorWeb development firm that created the Her Term campaign website template. Offers WordPress implementation for campaign websites at $750 plus hosting fees.
- WinnableminorWebsite builder for progressive campaigns targeting marginalized folk running for local elections, particularly women and BIPOC candidates. Plans start at $50/month.
- Resonance CampaignsminorMail firm helping with campaign flyers, mailers, and walk cards. Engages early in the campaign process to help with strategy and communications.
- Berlin RosenminorStrategic communications firm providing campaign mail services and overall communications strategy support.
- CCS Marketing & TechnologyminorPolitical marketing and technology firm providing campaign mail and marketing services.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Her Term competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Her Term social profiles
Digital presenceHer Term financial estimates
Financial estimateRevenue estimate
Valuation estimate
Her Term leadership team
Management profileNumber of profiles
Profiles11 records
Her Term funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Her Term M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Her Term
What does Her Term do?
Her Term is a Georgia-based not-for-profit 527 political organization that recruits progressive women to run for state-level public office. The organization targets winnable seats through a data-driven approach, identifies qualified women already leading in their communities, and supports them through an in-depth exploration process, connecting candidates with training networks, resources, and counsel needed to launch effective campaigns.
Is Her Term a public or private company?
Her Term is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Her Term founded?
Her Term was founded in 2017. It employs 1 to 10 people.
Where is Her Term based?
Her Term is headquartered in Clarkston, United States, in the North America region.
How does Her Term make money?
One revenue line is on record: political Donations and Fundraising.
Does Her Term have an API?
No public API is recorded for Her Term.
What industry is Her Term in?
Her Term's product category is Political Candidate Recruitment and Campaign Support. Its primary akta.pro industry code is BPADAGAF, Gender Equality & Women’s Rights, with a secondary code of BPAGAFAD, Gender Equality & Women’s Rights Advocacy. Its NAICS code is 813940 and its SIC code is 8300.