Hemel Hempstead Town Cricket Club

What Hemel Hempstead Town Cricket Club does

Hemel Hempstead Town Cricket Club (HHTCC) is a volunteer-run community cricket and social club established in 1850, operating from Heath Park in Hemel Hempstead, Hertfordshire, United Kingdom. It is governed by a General Committee under a non-profit structure, with no paid staff — all coaches, managers, and committee members are volunteers — and is affiliated with the England & Wales Cricket Board, Hertfordshire County Cricket Association, and the Club Cricket Conference. The club holds Sport England Clubmark accreditation and operates under the ECB Safe Hands safeguarding policy.

The club's core product is cricket participation across senior, junior, and disability pathways. It fields five to six Saturday sides and two Sunday sides in Hertfordshire and Chess Valley leagues, plus ten junior teams (boys and girls, U9–U17) including ECB All Stars (ages 5–8) and Dynamos (girls Years 4–6) programmes. In 2024 it launched Hertfordshire Comets, a visually impaired cricket programme in collaboration with Hertfordshire Cricket and Blind Cricket England and Wales. Training infrastructure comprises four outdoor astroturf nets and two bowling machines, used in weekly Wednesday evening senior sessions.

HHTCC generates revenue from five streams: tiered annual memberships (Senior £225, Student £112, Junior £100, Social £5–£40; Dacorum Card holders receive 50% discounts on social and junior tiers), pavilion hire of the Solomon Room (capacity 90–120) for weddings and events requiring Social Membership, Cyril's Cafe on-site food and drink sales, a tiered sponsorship portfolio of roughly 25 commercial partners (club, junior section, match ball, nursery, bar, scoreboard and others), and a 100 Club monthly lottery. Distribution is membership-led and community-based via the website (hhtcc.co.uk), Facebook, email, and ECB Clubspark booking. The club also operates the joint 'Grand Union' girls cricket programme with neighbouring Boxmoor CC.

Name

Hemel Hempstead Town Cricket Club

Legal name

Hemel Hempstead Town Cricket Club

Website

https://hhtcc.co.uk

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

1–10 employees

Short description

Hemel Hempstead Town Cricket Club is a volunteer-run community cricket club in Hertfordshire, UK, founded in 1850, offering senior, junior, and visually impaired cricket programmes alongside pavilion hire, on-site cafe, membership subscriptions, and a tiered sponsorship portfolio to local members, players, and event clients.

Ownership category

akta.pro rank

Product category

Amateur Cricket Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Cricket Leagues (MPAKAAAF)

Keywords

• Community cricket club
• Junior cricket programs
• Visually impaired cricket
• Cricket membership subscriptions
• Pavilion venue hire

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual subscriptions from playing and social members across multiple tiers including senior playing, student, intermediate, and family memberships.
2. Pavilion Hire: Venue hire for parties, events, weddings, christenings, birthday parties, anniversaries, Christmas parties, wakes, and meetings. Social membership (£20) required to hire.
3. 100 Club: Monthly cash prize draws with proceeds split 50% towards club fundraising and 50% prize money. Funds support training/coaching equipment.
4. Cyril's Cafe: On-site cafe serving food and refreshments to members and visitors during cricket activities.
5. Sponsorship: Multiple sponsorship tiers including club sponsor, junior section sponsor, match ball sponsor, nursery ground sponsor, and various other partner sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hemel Hempstead Town Cricket Club is a family-oriented community cricket and social club that field five to six Saturday league sides and two Sunday sides, plus ten junior teams from U9 to U17 and All Stars coaching for ages 5-8. It is the home of Hertfordshire Comets, the visually impaired cricket program in Hertfordshire, and operates training facilities with four outdoor astroturf nets and two bowling machines. The club also runs Cyril's Cafe, a 100 Club monthly lottery, and provides pavilion hire for events such as weddings, parties, and corporate functions.

Product overview

Hemel Hempstead Town Cricket Club (HHTCC) is a family-oriented cricket and social club established in 1850, offering a diverse portfolio of services centered around cricket participation and community engagement. The core cricket offerings include Senior Cricket (multiple Saturday and Sunday league teams), Junior Cricket (age-group teams from age 5 to U17 including All Stars and Dynamos programs), and Visually Impaired Cricket through the Hertfordshire Comets program. Supporting services include Pavilion Hire (event venue for weddings and parties with licensed bar), Membership (various tiers for players and social members), the 100 Club (monthly fundraising lottery), Cyril's Cafe (on-site refreshments), and easyfundraising online shopping support. The club operates from Heath Park with four outdoor astroturf nets and bowling machines for training.

Differentiator

Problem solved

Functional benefit

Brands

• Hertfordshire Comets: Visually impaired cricket program operated in collaboration with Hertfordshire Cricket and Blind Cricket England and Wales.
• Grand Union
• Cyril's Cafe
• The Solomon Room

Products and services

• Senior Cricket League cricket participation for adult players across up to five Saturday sides and two Sunday sides, competing in the Hertfordshire League, Chess Valley Sunday Cricket League, Heath Park Cup, and various knockout competitions. Senior teams train weekly on Wednesdays from 6:15pm with qualified coaches and former county/minor counties players, with access to four outdoor astroturf nets and two bowling machines.
• Junior Cricket Youth cricket programs for boys and girls from age 5 through U17, including ECB All Stars (ages 5-8), Dynamos (girls in Years 4-6), and ten age-group teams from U9 to U17. Run by qualified coaches and others with extensive cricket experience, following ECB best practice guidelines and Safe Hands safeguarding.
• Visually Impaired Cricket (Hertfordshire Comets) Disability cricket program launched in 2024 in collaboration with Hertfordshire Cricket, Blind Cricket England and Wales, and British Blind Sport. Provides cricket for all ages from 10 up, including players ranging from complete beginners to England internationals. Supported by The Primary Club as the largest funder, with additional funding from UK Shared Prosperity Fund and Foresters Friendly Society.
• Pavilion Hire Event venue hire at Heath Park featuring the Solomon Room with capacity for 120 (summer) or 90 (winter) guests, including a fully licensed bar, kitchen facilities, tables, and chairs. Available for weddings, parties, christenings, birthday parties, anniversaries, Christmas parties, wakes, and meetings; social membership is required to hire.
• Membership Subscriptions Annual membership tiers including Senior Playing (£225), Intermediate Senior Playing (£66), Student Playing (£112), Intermediate Student Playing (£33), Junior (£100 basic, £25 subsequent siblings), and Social memberships (Individual £20, Couple £30, Family £40, Senior Citizen £5). Dacorum Card holders receive half-rate Social and discounted Junior subscriptions. Social membership is required for pavilion hire.
• 100 Club Monthly cash prize draw subscription with prizes of £25, £15, and £8 in monthly draws, and a Christmas bumper draw with prizes of £100, £75, £50, £25, and £15. Proceeds split evenly between club fundraising (training and coaching equipment) and prize money.
• Cyril's Cafe On-site cafe offering food and refreshments to members and visitors during cricket activities, with pre-order functionality available through online forms.

Named customers1 record

Segments4 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

30 partnerships are on record, tiered primary, secondary, core and minor.

• GRS Roadstone LtdprimaryGTM or Marketing PartnerClub Sponsor - UK's independent supplier of construction materials providing financial sponsorship and logo placement on club materials.
• Carrob ControlsprimaryGTM or Marketing PartnerJunior Section Sponsor - Specialists in Building Energy, Environmental, Management and Automatic Control Systems.
• Vertex AgilitysecondaryGTM or Marketing PartnerSenior and Junior Match Ball Sponsor - Global digital consultancy specialising in Software Engineering, Cloud Consultancy, Data Strategy, Cybersecurity, and Applied AI. Offers referral program where introductions can benefit HHTCC.
• SoilexsecondaryGTM or Marketing PartnerJunior Coaches Sponsor - Experts in construction waste management offering expertise in waste classification, compliance, and legislation.
• The Steel TeamsecondaryGTM or Marketing PartnerNursery Ground Sponsor - Steel fabricators in the South East providing sponsorship for nursery ground facilities.
• Sanper ResidentialsecondaryGTM or Marketing PartnerGrand Union Girls Cricket Sponsor - Specialists in home extensions, major renovations, and structural alterations serving Dacorum area.
• Hertfordshire CricketcoreStrategic or Co-development PartnerCollaboration with Hertfordshire Cricket for visually impaired cricket program. VI cricket launched at HHTCC in 2024 as 'Hertfordshire Comets' in collaboration with Hertfordshire Cricket and supported as a Disability Champion Club.
• Blind Cricket England and Wales (BCEW)coreStrategic or Co-development PartnerNational governing body for blind cricket providing specialist equipment, guidance on game format, and program support for Hertfordshire Comets VI cricket.
• British Blind SportcoreStrategic or Co-development PartnerOrganization listing Hertfordshire Comets summer training sessions on their activity finder. Supports participation in visually impaired cricket.
• England & Wales Cricket Board (ECB)coreStrategic or Co-development PartnerECB provides All Stars (ages 5-8) and Dynamos (girls in Years 4-6) programs nationally. HHTCC is ECB affiliated and follows ECB directives including Safe Hands safeguarding policy.
• NiftyliftminorGTM or Marketing PartnerScoreboard Sponsor - Supplier of compact articulating boom lifts and work platforms providing sponsorship and logo placement.
• SkyjackminorGTM or Marketing PartnerBar Sponsor - Global provider of engineered access and material handling equipment sponsoring bar facilities.
• Dingli Machinery UKminorGTM or Marketing PartnerSupplier of aerial work platforms including scissor lifts, boom lifts, and vertical mast lifts providing sponsorship.
• PACAIRminorGTM or Marketing PartnerBuilding insulation and HVAC specialist providing sponsorship and energy-conscious systems support.
• PictonsminorGTM or Marketing PartnerRegional law firm with offices in Milton Keynes, Tring, Caddington and Luton providing legal services sponsorship.
• Star PlatformsminorGTM or Marketing PartnerIndependent powered access company offering IPAF training and equipment hire sponsorship with friends and family discounts for club members.
• Britton RoofingminorGTM or Marketing PartnerComplete roofing solutions company offering discounts to anyone connected to the club as part of sponsorship.
• Bedford Plant Hire / SDCminorGTM or Marketing PartnerEquipment hire company across East Anglia, Midlands and South-East providing sponsorship.
• Hicks Chartered AccountantsminorGTM or Marketing PartnerAccounting, taxation and consultancy services provider for Hertfordshire area offering sponsorship.
• CRK WindowsminorGTM or Marketing PartnerFamily-run home improvement company since 1977 offering windows, doors, and conservatories with extra discounts for club members.
• Raja TandooriminorGTM or Marketing PartnerIndian restaurant in Hemel Hempstead providing sponsorship and dining discounts for club members.
• Adex InteriorsminorGTM or Marketing PartnerEstablished supplier of partitions, ceilings and mezzanine floors since 1978 providing sponsorship.
• Hillier Hopkins LLPminorGTM or Marketing PartnerChartered accountants established 1933 serving South East region offering sponsorship.
• Hemel TrophiesminorGTM or Marketing PartnerTrophy suppliers and engravers serving Hemel Hempstead area for over 23 years providing sponsorship.
• Indigo TreesecondaryTechnology or IntegrationWebsite development partner providing digital services and email marketing to design agencies, small businesses, schools and charities across UK.
• Cricket But DifferentminorGTM or Marketing PartnerHandmade cricket-related gifts created in Hemel Hempstead offering unique merchandise for club.
• Boxmoor CCsecondaryStrategic or Co-development PartnerJoint girls cricket program 'Grand Union' operating collaboratively for U11, U13, and U15 Girls teams with joint management.
• Box Moor TrustminorGTM or Marketing PartnerDonates Ton cricket bats made from willow grown on Trust land for annual award recognising junior contributions to senior cricket.
• EasyfundraisingminorGTM or Marketing PartnerOnline shopping donation platform where HHTCC is a registered good cause, generating free donations from over 6,200 retailers.
• Romida SportsminorGTM or Marketing PartnerCricket equipment supplier with club webshop providing HHTCC branded kit and offering discounts to club members.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harpenden Cricket Club: Established Hertfordshire amateur club with comparable Saturday/Sunday league structure, junior pathways, and pavilion/event-hire operations targeting similar family membership segments.
• Chorleywood Cricket Club: Local amateur cricket club in southwest Hertfordshire with comparable size, junior development programmes, and family membership structure to HHTCC.
• Radlett Cricket Club: Hertfordshire amateur cricket club with multiple senior teams, junior sections, and event-hire operations, drawing from similar Dacorum/outer-London commuter belt demographics.
• Bishop's Stortford Cricket Club: Larger Hertfordshire amateur cricket club operating across multiple league tiers with significant junior sections and pavilion facilities, providing a comparable but bigger scale benchmark.
• St Albans Cricket Club: Hertfordshire amateur cricket club running Saturday and Sunday league sides plus junior sections, operating under similar Hertfordshire County Cricket Association governance.
• Letchworth Garden City Cricket Club: Hertfordshire amateur cricket club with multi-team Saturday/Sunday operations and junior development programmes in the same county cricket association as HHTCC.
• Berkhamsted Cricket Club: Neighbouring amateur cricket club in Hertfordshire operating multiple senior and junior teams with similar volunteer-run, community-membership model and competing in overlapping leagues.
• Hitchin Cricket Club: Hertfordshire-based amateur cricket club with senior and junior teams competing in similar leagues, offering an analogous community-club operating model.
• Boxmoor Cricket Club: Local Hertfordshire amateur cricket club that operates a joint girls' cricket programme ('Grand Union') with HHTCC for U11, U13 and U15 girls teams, demonstrating identical community-club structure, geography, and member profile.
• Tring Park Cricket Club: Local amateur cricket club in Tring, Hertfordshire, with community-membership structure, multiple senior teams, and junior pathways directly comparable to HHTCC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HertsComets
• Facebookfacebook.com/hhtcc
• LinkedInlinkedin.com/company/hemel-hempstead-town-cricket-club

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemel Hempstead Town Cricket Club