Hierhebikpijn.nl

What Hierhebikpijn.nl does

Hierhebikpijn.nl is a Dutch online physiotherapy platform founded in 2012 and headquartered in Chaam, Netherlands, operating with a small team of 7 employees. The platform serves Dutch consumers experiencing musculoskeletal complaints through four core products: (1) an interactive "Fysiotherapie Check" self-assessment tool that walks users through 5-10 minutes of questions and tests to provide a preliminary indication of likely physiotherapy conditions, (2) a library of 80+ evidence-based online exercise programs delivered via mobile app with video instructions, (3) a directory of 250+ partner physiotherapy practices across all Dutch provinces for in-person referrals, and (4) an annual subscription ("Onbeperkt Online Fysiotherapie") providing unlimited access to exercise programs with daily guidance and online physiotherapist support. The company aggregates traffic at scale (7M+ annual visitors, 2,500+ daily checks) and reports that 14,547+ users have been helped with 93% becoming complaint-free within 12 weeks.

The underlying technology is a content-led digital health platform: a web-based self-check questionnaire backed by a condition database built from recent scientific literature, paired with exercise program delivery via Physitrack as a third-party integration. The business model is primarily product-led growth with a freemium funnel — the free self-check drives top-of-funnel acquisition, a €1.98 7-day trial converts users, and an annual subscription captures recurring revenue. Distribution is organic content marketing, SEO-optimized condition pages, and a blog cadence, supplemented by a partner referral network into the 250+ physiotherapy practices. The company is privately held, bootstrapped with no disclosed institutional funding, and operates exclusively in the Netherlands with no publicly stated international expansion plans.

Name

Hierhebikpijn.nl

Legal name

Hierhebikpijn.nl

Website

https://hierhebikpijn.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hierhebikpijn.nl is a Dutch online physiotherapy platform offering interactive self-check tools, 80+ evidence-based exercise programs, and a nationwide physiotherapy practice directory to Dutch consumers with musculoskeletal complaints, monetized via annual subscription.

Ownership category

akta.pro rank

Product category

Digital Physiotherapy Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)

akta.pro secondary industry

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

Keywords

• Online physiotherapy
• Musculoskeletal self-check
• Exercise programs
• Physiotherapy directory
• Digital health platform

Headquarters

HQ city

Chaam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Unlimited Online Physiotherapy: Annual subscription providing unlimited access to exercise programs, self-checks, and online physiotherapist support. Users can switch between programs when needed.
2. Trial Period: 7-day trial period offered at €1.98 to convert free users to paying subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hierhebikpijn.nl operates a Dutch online physiotherapy platform that combines a free interactive self-check tool for 50+ musculoskeletal complaints with a subscription-based library of 80+ evidence-based exercise programs. It also provides a nationwide directory of physiotherapists to route users who need in-clinic care, monetizing through an annual subscription with a 7-day trial.

Product overview

Hierhebikpijn.nl is a Dutch online physiotherapy platform offering a suite of digital health services. The core offering consists of an interactive physiotherapy self-check tool that provides preliminary condition indications based on user symptoms, complemented by over 80 personalized online exercise programs developed by experienced physiotherapists. Users can also locate and book appointments with physiotherapists in their area. The platform operates on a subscription model (Onbeperkt Online Fysiotherapie) providing unlimited access to all exercise programs with daily guidance and online physiotherapist support. The service is available in Dutch and covers a comprehensive library of conditions with detailed information.

Differentiator

Problem solved

Functional benefit

Products and services

• Fysiotherapie Check Free interactive online self-check tool that guides Dutch consumers through symptoms for 50+ musculoskeletal complaints and recommends an appropriate care pathway (self-care, online program, or in-clinic referral).
• Online Oefenprogramma's Library of 80+ evidence-based physiotherapy exercise programs for specific musculoskeletal complaints, delivered digitally to subscribers for self-guided home exercise.
• Vind een Fysiotherapeut National directory of registered physiotherapists across the Netherlands, allowing users to search for in-clinic care when self-help is insufficient.
• Onbeperkt Online Fysiotherapie Annual subscription product priced at €37.50/year (after a 7-day free trial) that provides unlimited access to the full library of online exercise programs and online physiotherapy support.

Quantifiable outcome

• 93% of participants are complaint-free within 12 weeks
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• PhysitrackcoreTechnology or IntegrationPhysitrack is used as the platform for delivering exercise programs to users who sign up. This integration enables the delivery of exercise videos and program management functionality.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• FysioPerfekt / FysioCloud-type PT platforms: Dutch physiotherapy practice management and patient-engagement software providers (e.g., FysioCloud) serve the same physiotherapy practices that are in Hierhebikpijn.nl's directory. They overlap indirectly as platforms that interact with both physiotherapists and patients in the Dutch MSK market.
• Thuisarts.nl: Thuisarts.nl is the Dutch reference website for evidence-based patient health information, run in collaboration with the Dutch College of GPs. It is a content-driven, Dutch-language health information peer that competes with Hierhebikpijn.nl for organic search traffic on health conditions in the Netherlands.

Direct peers

• Sword Health: Sword Health offers AI-driven digital MSK and pelvic health therapy programs with a virtual care delivery model. It competes in the same digital MSK self-care category as Hierhebikpijn.nl, with a more tech-forward, AI-led proposition and global ambition.
• Kaia Health: Kaia Health delivers app-based digital therapy programs for MSK pain and chronic conditions, including personalized exercise and education content. It directly overlaps with Hierhebikpijn.nl's exercise-program / education model, though at a global and employer-focused scale.
• Curable: Curable is a digital pain management platform using education, exercises, and behavioral techniques to help users reduce chronic pain. It competes in the same online, self-directed MSK and chronic pain category as Hierhebikpijn.nl, though with more emphasis on chronic pain psychology.
• Hinge Health: Hinge Health is a large, venture-backed digital musculoskeletal (MSK) care platform that combines exercise therapy, coaching, and (in some markets) clinician oversight. It is the most direct global comp to Hierhebikpijn.nl, with Hierhebikpijn.nl representing a self-serve / D2C variant of the digital MSK category that Hinge Health sells into employers and payers.

Others

• Physitrack: Physitrack is the technology partner whose platform Hierhebikpijn.nl uses to deliver exercise programs to subscribers. As the underlying exercise prescription engine, it is both a critical enabler and an adjacent competitor (practitioners can deploy Physitrack directly).

Broad incumbents

• Doctolib: Doctolib is the leading European healthcare booking and telehealth platform, dominant in France and expanding into other European markets including Germany. It overlaps with Hierhebikpijn.nl in online booking of physiotherapy appointments and broader telehealth services, but on a much wider and more general scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hierhebikpijn-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hierhebikpijn.nl