Finz Seafood & Grill

What Finz Seafood & Grill does

Finz Seafood & Grill is a privately-held full-service seafood restaurant founded in 1999 and located at 86 Wharf Street on Pickering Wharf in Salem, Massachusetts. The restaurant offers innovative, sustainably sourced seafood menus featuring a raw bar with local oysters and clams, a sushi bar with chef's special maki rolls, and creatively prepared seasonal entrees, complemented by a 40-seat bar, an open kitchen, and outdoor waterfront patio dining overlooking Salem Harbor. Beyond core dine-in service, Finz generates revenue from private events (Harbor Room at 1,400 sq ft accommodating 30-80 seated guests, plus Private Dining Room and Blue Fin Room), online ordering through Toast Tab, third-party delivery via DoorDash, Grubhub, and Uber Eats, gift cards redeemable across affiliated locations, and branded merchandise sold through the Finz & Sea Level Shop.

The company operates as part of a small restaurant group that includes affiliated Sea Level Oyster Bar locations in Salem and Newburyport, enabling cross-brand gift card redemption and shared merchandising. The business serves three primary customer segments: general public diners (locals and tourists seeking waterfront seafood), private event hosts (corporate events, weddings, showers), and takeout/delivery customers. Pricing is unit-based across menu tiers ranging from $15-$23 appetizers, $18-$25 sandwiches, $25-$40 entrees, and market-priced seafood items, with private event packages from $39-$52 per person. Distribution combines a single physical storefront, proprietary and third-party e-commerce ordering channels, and direct B2B sales through a dedicated events manager (Tracey Medeiros). The company employs 11-50 staff and has no disclosed external funding, parent company, or institutional ownership.

Name

Finz Seafood & Grill

Legal name

Finz Seafood & Grill

Website

https://hipfinz.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Finz Seafood & Grill is a privately-held full-service waterfront seafood restaurant in Salem, Massachusetts, founded in 1999, serving sustainably sourced seafood, raw bar, and sushi to local diners, tourists, and private event hosts, with affiliated Sea Level Oyster Bar locations and multi-channel delivery.

Ownership category

akta.pro rank

Product category

Full-Service Seafood Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Seafood restaurant
• Waterfront dining
• Raw bar sushi
• Private event catering
• Branded merchandise shop

Headquarters

HQ city

Dedham, Massachusetts

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Dining: Full-service dining featuring seafood, sushi, raw bar, and land-based options. Revenue generated from food and beverage sales during lunch and dinner service.
2. Private Events & Catering: Private event hosting including corporate events, weddings, showers, and business meetings. The restaurant offers dedicated function spaces (Harbor Room, Private Dining Room, Blue Fin Room) with customized menus and event planning services.
3. Online Ordering & Delivery: Direct online ordering through Toast Tab platform plus third-party delivery services (DoorDash, Grubhub, Uber Eats).
4. Gift Cards: Gift cards sold in various denominations, redeemable at Finz, Sea Level Newburyport, and Sea Level Salem locations.
5. Merchandise Shop: Branded merchandise including apparel (shirts, hats, sweatshirts), drinkware (wine glasses, beer can glasses), and accessories sold through the Finz & Sea Level Shop online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Finz Seafood & Grill operates a full-service waterfront seafood restaurant in Salem, Massachusetts, serving innovative sustainable seafood menus, an extensive raw bar, and a sushi bar for lunch and dinner daily. The restaurant also hosts private events (corporate functions, weddings, showers) across three dedicated function spaces, offers online ordering via Toast Tab with third-party delivery through DoorDash, Grubhub, and Uber Eats, and sells branded merchandise through a dedicated e-commerce shop.

Product overview

Finz Seafood & Grill is a single seafood restaurant offering with multiple branded sub-products: the core dining experience includes a raw bar, sushi bar, and creative seafood menu; a private events/functions module for hosting events; an online ordering system via Toast Tab with third-party delivery integrations; a branded merchandise shop (Finz & Sea Level Shop); and a full-service bar with cocktails, wines, and beers. The restaurant operates alongside affiliated Sea Level Oyster Bar locations in Salem and Newburyport, with shared gift card redemption across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• Sea Level Oyster Bar: An affiliated oyster bar and seafood restaurant brand operated by Finz, with locations in Salem and Newburyport, MA.
• Finz & Sea Level Shop

Products and services

• Finz Restaurant Dining Full-service seafood restaurant offering innovative, sustainable seafood menus with raw bar, sushi bar, and creatively prepared seasonal dishes for lunch and dinner daily. Features waterfront dining overlooking Salem Harbor, a 40-seat bar, open kitchen concept, and outdoor patio seating in warmer months.
• Raw Bar & Sushi Fresh raw bar offerings including local oysters, littleneck clams, jumbo shrimp cocktail, chilled lobster, and colossal crab, plus an extensive sushi and maki menu with specialty rolls, nigiri, and sashimi. Vegetarian/vegan sushi plate (12 pcs) available at $39.
• Private Events & Functions Event hosting services for corporate events, weddings, rehearsal dinners, showers, and business meetings across The Harbor Room (1,400 sq ft, exposed brick arches, harbor views, 30–80 seated / up to 100 cocktail), Private Dining Room (up to 16 guests), Blue Fin Room (up to 24 guests), and lounge spaces. Customizable plated or buffet menus available.
• Gift Cards Gift cards available in multiple denominations, redeemable at Finz Seafood & Grill, Sea Level Newburyport, and Sea Level Salem locations.
• Online Ordering Customer-facing direct online ordering through the Toast Tab platform, with delivery available via third-party partnerships with DoorDash, Grubhub, and Uber Eats.
• Finz & Sea Level Shop Merchandise e-commerce shop selling branded apparel (t-shirts $25–$29, long sleeve shirts $30–$45, sweatshirts $55–$59, hats $25–$28, beanies $28, pom pom hats $32) and drinkware (wine glasses $15, beer can glasses $13) for Finz and Sea Level brands.
• Libations / Full Bar Service Full bar service featuring craft cocktails ($14–$15), wine by the glass ($10–$14), beer (powered by BeerMenus widget showing local selections), wine flights ($18), and mocktails ($9).

Quantifiable outcome

• Recognized as Best Seafood restaurant by Restaurant Guru 2025
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Finz menu items for delivery through the DoorDash platform.
• GrubhubminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership enabling delivery orders from Finz Salem location.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership for convenient delivery of Finz menu items.
• Toast TabcoreTechnology or IntegrationPrimary online ordering platform used by Finz for direct customer orders. Manages online ordering system integrated with restaurant operations.
• Sea Level Oyster Bar SalemcoreStrategic or Co-development PartnerAffiliated restaurant under the same ownership/group. Gift cards valid at this location. Shares branding and potentially operational synergies.
• Sea Level NewburyportcoreStrategic or Co-development PartnerAffiliated restaurant under the same ownership/group. Gift cards valid at this location. Shares branding and potentially operational synergies.
• Pickering Wharf Dock MasterminorOthersManages dock slips at Pickering Wharf. Customers can inquire about boat docking at the marina adjacent to the restaurant.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Yankee Lobster: Boston seafood market and casual restaurant serving fresh New England seafood. Comparable as a regional New England seafood operator with overlapping customer base, though operating in a more casual/market format.
• Boston Sword & Tuna: Boston-based premium seafood retailer and sushi restaurant serving the New England market. Comparable regional seafood operator with similar sourcing network and customer demographic, though oriented toward retail/wholesale rather than full-service dining.

Broad incumbents

• The Capital Grille: National upscale steakhouse chain with strong seafood offerings and robust private dining/event business. Comparable on premium positioning, event revenue model, and waterfront/flagship dining experience.
• Eddie Merlot's: Upscale steakhouse chain with seafood-forward menu and event/private dining focus. Comparable as a multi-location full-service operator serving affluent diners with premium proteins.
• Smith & Wollensky: Iconic steakhouse brand with significant seafood menu and waterfront locations. Comparable as an established full-service upscale restaurant with event space and destination dining positioning.

Direct peers

• Island Creek Oyster Bar: Boston-area upscale seafood restaurant and raw bar known for sustainability sourcing. Highly comparable concept: coastal New England, raw bar focus, sustainably sourced seafood, full-service dining.
• McCormick & Schmick's: Multi-unit seafood-focused restaurant chain with raw bar, private dining, and market-priced fresh seafood. Comparable in scale and concept as a multi-location full-service seafood operator.
• Atlantic Fish Company: Long-established Boston Back Bay seafood restaurant offering raw bar, sushi, and grill preparations in a comparable upscale-casual format with similar menu breadth and event capabilities.
• Legal Sea Foods: Massachusetts-based seafood restaurant chain with strong regional brand. Most directly comparable peer given shared geography, full-service seafood model, raw bar emphasis, and event/private dining offerings.
• The Oceanaire Seafood Room: National upscale seafood restaurant chain featuring fresh fish, raw bar, and premium pricing format. Comparable full-service seafood dining concept and event/private dining model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finz-seafood-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finz Seafood & Grill