Hi Pokee

What Hi Pokee does

Hi Pokee is a São Paulo-based Hawaiian poke bowl restaurant chain founded in 2016 by Ravi Leite alongside João Machuca, Gabriel Fernandes, and Miguel Meister. The company operates five to six dine-in locations across São Paulo neighborhoods (Vila Leopoldina, Augusta, Botafogo, Pinheiros, Vila Olímpia, and Jardins), and complements these with a proprietary delivery service, Hi Delivery, covering a ~7km radius around each restaurant, as well as presence on third-party aggregators such as Uber Eats. Its core product is customizable poke bowls built on a configurable platform allowing customers to choose up to two bases (white rice, rice with furikake, mixed greens, quinoa), up to two proteins from nine options (including tuna, salmon, shrimp, octopus, shimeji, plus seared variants), one sauce from seven choices, three toppings from thirteen options, and three finishes from twelve options; signature bowls include the original Poke Primeiro (on the menu since 2016), Poke Atum Apimentado, Poke Camarada, Poke Salmão Spicy, and Poke Salmão Trufado. The menu also extends to Japanese-style bentos (lunch boxes at R$64-75), dine-in-only appetizers (Guioza de Porco at R$30, Karaage de Frango at R$26), and a beverages range including proprietary canned refreshments (Refresco de Capim Santo and Refresco de Mate com Limão canned daily in-house), sparkling/still water in recyclable aluminum cans, Praya Lager beer, and soft drinks.

The go-to-market motion is direct-to-consumer with a horizontal segmentation approach targeting health-conscious urban consumers in São Paulo seeking fresh, customizable, and convenient meals. Revenue mechanics are straightforward unit-economics-driven: per-transaction dine-in sales at restaurant locations, per-transaction proprietary delivery orders (Hi Delivery with dedicated sustainable packaging), and per-transaction third-party delivery orders routed through aggregators, with average bowl pricing in the R$55-69 range. Distribution is omnichannel across physical storefronts, the company's own ordering site, and marketplace platforms. Marketing leverages Instagram, TikTok, the company blog, and PR/media coverage, with a celebrity-chef halo from co-founder Ravi Leite's 2017 MasterChef Profissionais participation and subsequent limited-edition collaborations with MasterChef judge Erick Jacquin and champion Elisa Fernandes in 2021.

In October 2023, Hi Pokee merged with Olga Ri, a Kaszek-invested salad startup, forming a unified company that operates both brands separately. The combined organization employs 250+ people, works with 200+ food suppliers and producers, and serves approximately 40,000 customers per month. Both brands continue to exist under unified operations, with Olga Ri contributing a complementary salad/bowl vertical to Hi Pokee's poke-focused identity. The legal entity is Hi Pokee Alimentos LTDA, a private Brazilian limited liability company headquartered in São Paulo, with no public equity listing or disclosed funding rounds beyond the Kaszek investment relationship transmitted through the Olga Ri merger.

Name

Hi Pokee

Legal name

Hi Pokee Alimentos LTDA

Website

https://hipokee.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hi Pokee is a São Paulo-based poke bowl restaurant chain founded in 2016 that operates five to six dine-in locations and a proprietary Hi Delivery service. Following its October 2023 merger with Kaszek-backed Olga Ri, the combined company serves 40,000 monthly customers with 250+ employees across both brands.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In Sales: Revenue from customers dining at one of five physical restaurant locations in São Paulo neighborhoods
2. Hi Delivery: Proprietary delivery service with dedicated packaging, serving customers within ~7km radius of each location
3. Third-party Delivery Aggregators: Orders placed through third-party delivery platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hi Pokee is a São Paulo-based Hawaiian poke restaurant chain that sells customizable and signature poke bowls, Japanese-style bentô lunch boxes, dine-in appetizers (Guioza, Karaage), beverages (including house-canned refrescos and Hi Balls cocktails), and desserts through five physical restaurants across São Paulo neighborhoods and its proprietary Hi Delivery service. Customers can order in-store, via the company's online ordering platform, or through third-party delivery aggregators like Uber Eats.

Product overview

Hi Pokee is a São Paulo-based Hawaiian poke restaurant chain and delivery operation founded in 2016, combining poke bowls, Japanese appetizers (entradas), bentō lunch boxes, and beverages under a single brand. The core product portfolio centers on customizable poke bowls (Pokes) — available as pre-designed signature bowls (Poke Primeiro, Poke Atum Apimentado, Poke Camarada, Poke Salmão Spicy, Poke Salmão Trufado) and a build-your-own option (Poke Do Seu Jeito) — alongside Japanese bentō boxes, dine-in appetizers (Guioza, Karaage), and a beverages range including proprietary canned drinks (Refresco de Capim Santo, Refresco de Mate com Limão). The company operates both dine-in restaurants and the Hi Delivery delivery service across six São Paulo locations (Vila Leopoldina, Augusta, Botafogo, Pinheiros, Vila Olímpia, Jardins), and merged with the Olga Ri salad-and-bowl brand in October 2023.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40,000 customers served monthly
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, minor and moderate.

• Olga RicoreStrategic or Co-development Partner · 1 October 2023Olga Ri (a Kaszek-invested salad startup) merged with Hi Pokee in October 2023 to form a unified company operating both brands. Combined entity has 250+ employees, 200+ suppliers, and 40,000 monthly customers. Olga Ri continues as a separate brand offering salads and bowls.
• Uber EatsminorChannel Partner/ Reseller/ DistributorHi Pokee was invited by Uber Eats to speak about sustainability at Fispal event. Uber Eats is a distribution channel partner for Hi Delivery orders.
• MasterChef (Ravi Leite)moderateStrategic or Co-development PartnerRavi Leite, ex-MasterChef Profissionais participant (2017), is co-founder of Hi Pokee and contributed to brand visibility. MasterChef connections led to collaboration dishes with judge Erick Jacquin and champion Elisa Fernandes.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sweetgreen: US-listed fast-casual chain built on customizable, healthy grain/bowl menus with strong digital and delivery integration. A clear strategic comparable on the build-your-own bowl QSR model that Hi Pokee is scaling in Brazil.
• CAVA: US Mediterranean-inspired customizable bowl QSR with rapid unit growth and strong delivery channel. Comparable in customizable-bowl template, tech-enabled ordering, and premium-but-scaling positioning.

Others

• iFood: Dominant Brazilian food delivery aggregator and marketplace. Not a competitor to Hi Pokee's restaurants but a key channel partner and ecosystem participant whose commission structure directly shapes Hi Pokee's delivery unit economics.

Direct peers

• Sushi Leblon: Established Brazilian Japanese-cuisine restaurant group with delivery operations in São Paulo. Comparable as a Japanese-cuisine dine-in + delivery operator competing for the same occasion and customer base as Hi Pokee's bentō and poke lines.
• Poke House: International poke-focused fast-casual chain originating in Italy with locations across Europe. Direct category peer (poke bowls as core product) with a comparable build-your-own template and unit-economics-led expansion playbook.
• Salad Days (Salad Days Brasil): Brazilian salad/healthy-bowl chain operating in São Paulo with a build-your-own template similar to Hi Pokee and Olga Ri. Direct competitor for the same health-conscious urban lunch occasion in the same geography.
• Olga Ri: São Paulo-based salad and bowl brand that merged with Hi Pokee in October 2023; both brands continue to operate separately under one company. Directly comparable concept (build-your-own healthy bowls), target customer (urban health-conscious), and São Paulo footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hipokee
• TikToktiktok.com/@hipokee
• LinkedInlinkedin.com/company/hipokee

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi Pokee