HITIO Gym Tavira
- Company typePrivate
- Founded1998
- HeadquartersTavira, Faro, Portugal
- Headcount1–10
- GTM typeB2C
- OfferingServices
HITIO Gym Tavira firmographics
Firmographics- Name
- HITIO Gym Tavira
- Legal name
- HITIO International AS
- Website
- https://hitiogym.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HITIO Gym Tavira industry classification
Industry- Product category
- Fitness and Martial Arts Gym Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)
- akta.pro secondary industries
- Strength & Conditioning / Athletic Performance Training (HSADAEAB), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Strength & Conditioning Personal Training (HSADAAAB)
Keywords
Where HITIO Gym Tavira is headquartered
LocationHeadquarters
- HQ city
- Tavira, Faro
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
HITIO Gym Tavira business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gym Membership Subscriptions: Monthly rolling memberships with various tiers (Gym only, Complete/Gym+Classes, Family). Membership fees are the primary revenue stream. Fees are paid by direct debit or credit/debit card. Prices vary by location and commitment period. One month calendar notice required for cancellation.
- Day/Weekly Passes: Visitors and tourists can purchase daily or weekly passes for short-term access. Particularly offered at tourist destinations like Tavira for visitors staying only a few days or weeks.
- Personal Training: Individual training sessions with certified personal trainers available at member cost. Professional PT team available at each location.
- Term/Semester Cards: For martial arts programs like Brazilian Jiu-Jitsu and Kickboxing, semester-length cards are available for purchase at specific locations (e.g., 2400 SEK per semester in Sweden).
- Additional Services: Revenue from additional offerings including massage services, sauna access, locker rental, and retail/shop sales at gym facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gym Only - Unlimited gym and sauna access |
| Subscription | Monthly | Full Access - Gym + All Group Classes |
| Subscription | Monthly | Tiger - Children's program ages 5-7 |
| Subscription | Monthly | Junior - Boxing Workout and Cross Kids ages 8-13 |
| Subscription | Monthly | Family - Unlimited access for family members |
| Subscription | Monthly | Student Gym Membership |
| Subscription | Monthly | Student Complete Membership |
| Subscription | Monthly | Senior Gym Membership |
| Subscription | Monthly | Senior Complete Membership |
| Subscription | Monthly | Kickstart Autumn Promo |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
HITIO Gym Tavira product offering
Product offeringCore offering
HITIO Gym Tavira operates a physical gym facility at Rua da Porta Nova 38, Tavira, offering cardio and strength equipment, group class studios, a boxing ring, sauna, massage services, and a relaxation lounge. Its core offering combines traditional gym memberships with martial arts classes and structured children's programs (Tiger ages 5-7, Junior ages 8-13), enabling parents and children to train simultaneously in the same family-friendly location.
Product overview
HITIO Gym is a franchise fitness chain combining traditional gym facilities with martial arts philosophy for the whole family. The core offering includes state-of-the-art gym equipment with cardio zones, free weights, functional training areas, and group class studios. The product portfolio spans martial arts programs (Taekwondo, Brazilian Jiu-Jitsu, Boxing, Kickboxing, Thai Boxing, Karate, Tiger for kids) and fitness classes (Fitness Boxing, Crosstraining, Yoga). HITIO Gym Tavira specifically offers gym access, full access memberships, Tiger classes for ages 5-7, Junior programs for ages 8-13, family memberships, and personal training services, with facilities including sauna, massage services, and a boxing ring. The concept enables parents and children to train simultaneously in the same facility.
Differentiator
Problem solved
Functional benefit
Products and services
- HITIO Gym Tavira Memberships Monthly rolling memberships to the HITIO Gym Tavira facility at Rua da Porta Nova 38 in Tavira, Portugal, offering cardio zones, free weights, functional training areas, group class studios, sauna, boxing ring, and massage services. Memberships are available in multiple tiers (Gym only from €39.99/month, Full Access from €49.99/month, Family from €130/month) with one month calendar notice for cancellation. Payments accepted via direct debit or credit/debit card.
- Tiger Program (Children's Martial Arts) Children's martial arts program for ages 5-7 focused on developing concentration, collaboration, control, balance, memory, discipline, physique, and coordination through weekly skill-specific training with a colored belt progression system awarded upon completion of 8 skill bands. Available at Tavira from €30/month.
- Junior Program (Boxing Workout and Cross Kids) Boxing Workout and Cross Kids classes for children aged 8-13, providing a fun and safe introduction to boxing with fundamental skills, basic techniques, and physical conditioning. Available at Tavira from €35/month.
- Personal Training One-on-one training sessions with certified personal trainers at the Tavira gym. The professional PT team is available at each HITIO location, providing individualized coaching for members seeking guided fitness instruction.
- Day and Weekly Tourist Passes Daily and weekly passes for visitors and tourists to Tavira who want short-term gym access without committing to a monthly membership. Designed for those staying only a few days or weeks at the Algarve tourist destination.
- Additional Services (Sauna, Massage, Retail)
- Martial Arts Group Classes (Taekwondo, Brazilian Jiu-Jitsu, Kickboxing, Boxing, Thai Boxing, Karate) Group martial arts classes for children and adults including Taekwondo, Brazilian Jiu-Jitsu, Kickboxing, Boxing, Thai Boxing, and Karate. Offered as part of the group class timetable at the Tavira gym, accessible via Full Access memberships.
Quantifiable outcome
- 40% member increase post-reopening
- +2 more outcomes
Companies that use HITIO Gym Tavira
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
HITIO Gym Tavira technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HITIO Gym Tavira partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- LAKAS SKminorMartial arts sports club associated with HITIO Gym for competitive opportunities. Members training Brazilian Jiu-Jitsu or Kickboxing are connected to LAKAS SK for optional competition participation.
- EpassiminorSwedish fitness benefit provider. HITIO Gym Tyresö is connected to Epassi allowing members to use their fitness benefit payments for gym memberships.
- WellnetminorSwedish fitness benefit provider. HITIO Gym Tyresö accepts Wellnet payments, allowing members to use their friskvårdsbidrag (healthcare contribution) for gym memberships.
- DigistarcoreHITIO Gym's in-house marketing agency providing marketing and social media strategy. Growing and expanding the team to give gyms the best marketing support. Stian Gregersen joined as Content Marketing Specialist.
- PerfectGymcoreMember management software provider used for member portals, contract management, and booking systems across HITIO Gym locations.
- GlofoxcoreApp-based member login and class scheduling platform used by HITIO Gym for member engagement and class bookings.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
HITIO Gym Tavira competitors and assessment
Company assessmentBroad incumbents
- The Gym Group: UK-listed low-cost gym operator with 200+ clubs across the UK. Competes with HITIO's UK locations (Hoxton, Orpington) on price for adult gym access, though without HITIO's martial arts and family programming layer.
- SATS: Leading Nordic fitness chain operating across Norway, Sweden, Finland, and Denmark. Competes with HITIO in the same Norwegian and Swedish geographies, offering broad fitness and group classes, and represents the dominant incumbent HITIO must displace in its home and growth markets.
- Basic-Fit: Largest low-cost fitness chain in Europe with 1,000+ clubs across the Netherlands, Belgium, France, Spain, Portugal, Germany, and Luxembourg. Direct competitor for membership share in the Algarve, including Portugal, but does not offer HITIO's integrated martial arts + family programming.
- David Lloyd Clubs: Premium family-focused health and racquets club operator across the UK and Europe. Strongly comparable to HITIO's family + activity breadth proposition (kids programs, group classes, full-service gym), targeting similar household segments at a higher price point.
Direct peers
- Fitness Hut: Portugal-headquartered low-cost gym operator with dense presence in the Algarve region including Tavira. Competes directly with HITIO Gym Tavira on price and convenience for adult fitness seekers, though it lacks HITIO's martial arts and family programming.
- Gracie Barra: World's largest Brazilian Jiu-Jitsu franchise network, teaching the same grappling discipline that HITIO offers. Overlaps with HITIO specifically on the BJJ product line, though Gracie Barra centers on martial arts rather than a combined family gym offering.
- UFC Gym: Global martial arts-themed gym franchise combining fitness with combat sports instruction. Most comparable to HITIO in product mix (martial arts + general fitness) and franchise model, though it does not target the family co-training use case as explicitly.
- Anytime Fitness: Global 24/7 franchise gym chain with 5,000+ locations. Comparable to HITIO on the franchise-driven multi-country expansion model and recurring membership economics, though focused on access rather than martial arts programming.
- Snap Fitness: Global 24/7 franchise fitness chain present across the UK, Europe, and beyond. Comparable to HITIO on the franchise rollout mechanics and recurring membership model, though without the martial arts curriculum.
Emerging players
- Gymboree Play & Music: Global children's enrichment franchise offering structured physical and developmental programs for young kids. Partial overlap with HITIO's Tiger (ages 5-7) children's curriculum and the broader parent-child co-activity use case, though focused on younger children and play rather than martial arts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HITIO Gym Tavira social profiles
Digital presenceHITIO Gym Tavira financial estimates
Financial estimateRevenue estimate
Valuation estimate
HITIO Gym Tavira leadership team
Management profileNumber of profiles
Profiles1 record
HITIO Gym Tavira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HITIO Gym Tavira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HITIO Gym Tavira
What does HITIO Gym Tavira do?
HITIO Gym Tavira operates a physical gym facility at Rua da Porta Nova 38, Tavira, offering cardio and strength equipment, group class studios, a boxing ring, sauna, massage services, and a relaxation lounge. Its core offering combines traditional gym memberships with martial arts classes and structured children's programs (Tiger ages 5-7, Junior ages 8-13), enabling parents and children to train simultaneously in the same family-friendly location.
Is HITIO Gym Tavira a public or private company?
HITIO Gym Tavira is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HITIO Gym Tavira founded?
HITIO Gym Tavira was founded in 1998. It employs 1 to 10 people.
Where is HITIO Gym Tavira based?
HITIO Gym Tavira is headquartered in Tavira, Faro, Portugal, in the Europe region.
How does HITIO Gym Tavira make money?
Five revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are day/Weekly Passes, personal Training, term/Semester Cards and additional Services.
Who are HITIO Gym Tavira's main competitors?
Broad incumbents on record are The Gym Group, SATS, Basic-Fit and David Lloyd Clubs. Direct peers are Fitness Hut, Gracie Barra, UFC Gym, Anytime Fitness and Snap Fitness. Gymboree Play & Music is listed as an emerging player.
Does HITIO Gym Tavira have an API?
No public API is recorded for HITIO Gym Tavira.
What industry is HITIO Gym Tavira in?
HITIO Gym Tavira's product category is Fitness and Martial Arts Gym Services. Its primary akta.pro industry code is MPAKAJAG, Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts), with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 71394 and its SIC code is 7997.