Hobo Hotel Stockholm

What Hobo Hotel Stockholm does

Hobo Hotel Stockholm is a boutique hotel operating at Brunkebergstorg 4 in central Stockholm since 2017, offering 201 uniquely designed rooms across multiple room types. The property is part of Strawberry (formerly Nordic Choice Hotels), a major Scandinavian hospitality group, and operates as Hobo Hotel, Stockholm AB (org. nr. 556972-4817). The hotel is distinguished by interior design from Berlin-based Studio Aisslinger and holds Nordic Swan Ecolabel certification. Its technology stack consists of a standard property management system integrated with the Strawberry/Nordic Hotels & Resorts booking platform, supplemented by an in-house aquaponic indoor garden system for restaurant ingredients and a cleaning-on-request sustainability model.

The hotel generates revenue through four primary streams: nightly room bookings (201 rooms), food and beverage operations across Hobo Bar & Restaurant, TAK Rooftop (13th-floor Nordic-Japanese venue), and the Lobby Bar, event and meeting rentals (5emman event space at 115 sqm, lobby bar, 72 sqm outdoor patio), and gift cards valid at both Hobo and TAK. Pricing is per-unit in SEK, with the property operating as cash-free. Ancillary revenue includes ticketed events (comedy nights at 90-120 SEK, painting events at 350 SEK, set-menu dinners at 825 SEK).

The hotel targets three customer segments: urban travelers and city explorers seeking local cultural immersion (primary), business travelers and corporate groups needing meeting and event facilities, and families. Distribution is direct-to-consumer primarily through hobo.se, phone, and email ([email protected], [email protected]). Marketing emphasizes community engagement via Instagram (@hobosthlm), email newsletters, and a calendar of cultural events including live music, comedy, drag bingo, and the rotating Space By pop-up concept showcasing local artists and creators.

Name

Hobo Hotel Stockholm

Legal name

Hobo Hotel, Stockholm AB

Website

https://hobo.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hobo Hotel Stockholm is a 201-room boutique hotel in central Stockholm, part of Strawberry group, offering dining across multiple venues (Hobo Bar, TAK Rooftop, Lobby Bar), event spaces, and curated cultural programming for urban travelers, corporate groups, and families.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Boutique hotel accommodation
• Hotel room bookings
• Rooftop restaurant dining
• Event venue rentals
• Cultural event programming

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel room bookings: Core revenue from 201 unique hotel rooms available for booking. Revenue is generated through nightly stays with various room types and packages.
2. Food and beverage: Revenue from Hobo Bar and Restaurant, TAK Rooftop restaurant, and in-room dining. Includes breakfast service, lunch, dinner, and bar offerings featuring natural wines and local craft beers.
3. Events and meetings: Rental revenue from event spaces including 5emman (115 sqm), lobby bar, and outdoor patio. Services include conferences, private events, parties, and corporate bookings.
4. Gift cards: Hobo gift cards usable at both Hobo Hotel and TAK Rooftop restaurant for stays, dining, and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hobo Hotel Stockholm operates a 201-room boutique hotel in central Stockholm, offering accommodation alongside multiple on-site dining venues (Hobo Bar and Restaurant, TAK Rooftop, Lobby Bar), bookable event spaces (5emman, Outdoor Patio), and a cultural programming calendar including live music, comedy, markets, and pop-ups. The hotel sells stays, food and beverage service, event and meeting rentals, and gift cards, with revenue driven primarily by room bookings and F&B operations.

Product overview

Hobo Hotel Stockholm is a boutique hotel offering 201 uniquely designed rooms in central Stockholm. The property operates multiple dining and beverage venues including Hobo Bar and Restaurant, TAK Rooftop restaurant/bar, and the Lobby Bar. Event capabilities include the 115 sqm 5EMMAN event space, Lobby Bar, and Outdoor Patio. The hotel features SPACE BY, a rotating 9 sqm pop-up creative space, and hosts regular events including markets, live music, comedy shows, and collaborations with local artists. Additional offerings include meeting and event services, gift cards, and the Hobo Market.

Differentiator

Problem solved

Functional benefit

Brands

• TAK Rooftop: A rooftop restaurant and bar on the 13th floor offering Nordic-Japanese fusion cuisine with panoramic views of Stockholm. Also referred to as 'Taste The View: TAK & Hobo' in promotional materials.
• 5emman
• Lobby Bar
• Space By
• Hobo Market

Products and services

• Hotel Rooms 201 uniquely designed boutique hotel rooms in central Stockholm offering accommodation with sustainable cleaning-on-request service and key card access, available for individual, family, and group bookings.
• TAK Rooftop Rooftop restaurant and bar on the 13th floor offering Nordic and Japanese-inspired breakfast, lunch, and dinner with panoramic views of Stockholm.
• Hobo Bar and Restaurant Ground-floor bar and restaurant serving rotating menus with locally sourced ingredients, natural wines, and local craft beers, hosting live music, art, and events.
• Lobby Bar Open-all-day ground-floor venue with rotating food and beverage offerings, curated natural wines and local craft beers, modular furniture, and PA system for private event takeovers.
• 5EMMAN Event Space 115 sqm fifth-floor event venue with flexible furniture, floor-to-ceiling windows, fully stocked bar, DJ/karaoke equipment, shuffleboard, and capacity for up to 100 guests, available for conferences, kick-offs, art exhibitions, and live performances.
• Outdoor Patio 72 sqm green urban oasis at Brunkebergstorg with capacity for 70 guests, available for private bookings from early May to mid-September.
• Meetings & Events Services Comprehensive event planning service covering room design, custom food and cocktail menus, DJ/sound/lighting setup, and dedicated events team support across the hotel's event spaces.
• Hobo Gift Cards Gift cards redeemable at both Hobo Hotel and TAK Rooftop for stays, dining, and experiences.
• Space By Pop-Up Residency 9 sqm rotating pop-up residency space in the lobby providing niche artists and small businesses a free monthly opportunity to showcase their work, integrated with the hotel's broader event programming.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StrawberrycoreOthersParent hospitality company that owns and operates Hobo Hotel among other Nordic properties. Provides data protection oversight through their Data Protection Officer ([email protected]) and shared platform services including booking engine and accessibility infrastructure.
• Nordic Hotels & ResortscoreOthersShared booking platform and booking engine provider. Jointly owns accessibility compliance responsibilities for website and booking engine with Nordic Hotels & Resorts and platform providers.
• OmnipollominorStrategic or Co-development PartnerLocal craft brewery partnership featuring their beers at Hobo bar. Part of commitment to working with local creators and producers.
• Nya CarnegiebryggerietminorStrategic or Co-development PartnerLocal craft brewery partnership providing beers for the bar. Supports the hotel's philosophy of collaborating with local creators.
• Stockholm Brewing CominorStrategic or Co-development PartnerLocal craft brewery partnership featured at the hotel bar. Aligns with Hobo's go local philosophy.
• Studio AisslingercoreStrategic or Co-development PartnerBerlin-based design studio led by Werner Aisslinger responsible for Hobo's distinctive interior design. Design team previously worked on Hotel Michelberger and 25h Bikini Hotel in Berlin. First Swedish project for the studio.
• Hosoi FestivalminorStrategic or Co-development PartnerAnnual multi-genre music festival partnership for fourth consecutive year. Hobo participates in dining experience at the festival in Slakthusområdet.
• Nobel Week LightsminorStrategic or Co-development PartnerSecond year partnership with festival transforming Stockholm streets with light installations. Hobo serves as venue during festival period.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hotel Diplomat Stockholm: Historic boutique hotel on Strandvägen offering 130+ rooms, signature restaurant T/Vé, and event facilities. Comparable lifestyle and design-led positioning in Stockholm's high-end boutique segment.
• Nobis Hotel Stockholm: Luxury boutique hotel on Norrmalmstorg in central Stockholm, part of Nobis Hospitality Group, with multiple dining venues and event spaces. Direct competitor in the upscale Stockholm boutique segment.
• Lydmar Hotel Stockholm: Independent boutique hotel on Blasieholmshamnen known for its art collection, restaurant, and relaxed luxury. Comparable in property size, curated cultural positioning, and appeal to design-conscious travelers in Stockholm.
• 25hours Hotels: European boutique hotel chain known for distinctive design, storytelling, and F&B-led concepts (including 25hours Bikini Berlin, designed by Studio Aisslinger like Hobo). Highly comparable brand-driven lifestyle positioning across multiple cities.
• Miss Clara Hotel Stockholm: Boutique hotel in a former girls' school building on Sveavägen, part of the Nobis Hospitality Group. Similar upscale boutique positioning with strong design identity and central Stockholm location.
• citizenM: Tech-forward boutique hotel chain with multiple European properties targeting modern urban travelers. Comparable in its design-led, F&B-centric, tech-integrated boutique concept and multi-city expansion strategy.
• At Six Hotel Stockholm: Design-led boutique hotel in central Stockholm (Brunkebergstorg area) targeting experience-driven urban travelers with meeting/event spaces and notable F&B. Closest comparable to Hobo on positioning, location, and curated-design value proposition.
• Story Hotel Riddargatan: Independent boutique hotel on Riddargatan in central Stockholm with a strong design focus and lifestyle positioning. Targets the same urban, design-conscious traveler as Hobo.

Regional players

• Hotel & Ryads Barrière Le Naoura: Mid-sized boutique hotel concept operating under a major hospitality group. Comparable as a non-Stockholm boutique hotel illustration of the group-affiliated boutique format, though geographically separate.

Broad incumbents

• Scandic Hotels: Largest Nordic hotel operator with 280+ properties across the region. While predominantly mid-scale, Scandic shares the same Nordic travel market, distribution channels, and corporate clients as Hobo and represents the broader incumbent competitor set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hobosthlm
• LinkedInlinkedin.com/company/hobohotelsthlm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobo Hotel Stockholm