House of Cannabis

What House of Cannabis does

House of Cannabis is a privately held, veteran-owned retail cannabis dispensary network operating exclusively in Washington State. The company runs four physical storefronts in Tacoma, Tonasket, Twisp, and Greenbank (Whidbey Island), each serving both medical patients with valid authorization and recreational adults aged 21 and older — including out-of-state visitors with valid government-issued photo ID. The network has been operational since 2017, with the Tacoma flagship as the anchor and three additional locations added by 2019 covering rural Okanogan Country, the Methow Valley, and Whidbey Island.

The company's technology layer is built primarily on third-party SaaS rather than proprietary systems. Online ordering is delivered through iHeartJane's e-commerce platform, with separate medical and recreational menus per location all routed through the central hoc420.com hub. The Alpine IQ loyalty platform powers a network-wide rewards program allowing single-enrollment points earning and redemption across all four stores. The product portfolio spans flower, pre-rolls, vapes, edibles, extracts, tinctures, topicals, and accessories, augmented by the House Weed private-label brand sold exclusively within the network.

House of Cannabis generates revenue through direct-to-consumer retail sales at its four Washington locations, with online ordering enabling in-store pickup. Pricing is unit-based and varies widely by product category, weight, and brand — flower ranges from $3.25/3.5g to $81.41/28g; vapes from $2.80/1g to $49/1000mg; and the company runs promotional pricing including up to 50% off deals and a Friday High Day promotion. Medical patients receive a roughly 30% discount versus recreational pricing on comparable SKUs such as the House Weed Silver tier ($56.99/28g medical vs. $84/28g recreational). Marketing is community-led, centered on a blog covering cannabis reviews, local guides, and event sponsorship (notably Tacoma Porchfest), supplemented by SEO-optimized location subsites and in-store budtender reviews.

Name

House of Cannabis

Legal name

House of Cannabis

Website

https://hoc420.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Cannabis is a privately held, veteran-owned retail cannabis dispensary network operating four storefronts across Washington State (Tacoma, Tonasket, Twisp, Whidbey Island), serving medical patients and recreational adults via iHeartJane-powered online ordering with in-store pickup and an Alpine IQ loyalty program.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Cannabis retail
• Dispensary network
• Medical marijuana
• Recreational cannabis
• Cannabis products

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cannabis Retail Sales: Retail sales of cannabis products including flower, pre-rolls, vapes, edibles, extracts, tinctures, topicals, and accessories. Operates both medical and recreational menus with separate online ordering for each. Revenue generated through in-person purchases at four Washington locations and online orders with in-store pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

House of Cannabis operates four retail cannabis dispensary locations across Washington State (Tacoma, Tonasket, Twisp, and Whidbey Island/Greenbank) selling cannabis flower, pre-rolls, vapes, edibles, extracts, tinctures, topicals, and accessories. Each location serves both medical patients with valid authorization and adult recreational customers (21+) through separate online menus, with orders fulfilled via in-store pickup at the same physical address. The company also sells its private-label House Weed brand and operates an Alpine IQ-powered network-wide rewards program.

Product overview

House of Cannabis is a four-location cannabis dispensary network across Washington State (Tacoma, Tonasket, Twisp, and Whidbey Island) operating under a unified brand with local store customization. The company offers dual medical and recreational menus at each location with online ordering for in-store pickup. Product portfolio includes the House Weed private label brand along with third-party cannabis products across categories: flower, pre-rolls, vapes, edibles, extracts, tinctures, topicals, and accessories. The network operates through iHeartJane's e-commerce platform with Alpine IQ-powered rewards enabling cross-location point earning and redemption.

Differentiator

Problem solved

Functional benefit

Products and services

• House of Cannabis Dispensary Network Retail cannabis dispensary service operated at four Washington State locations (Tacoma, Tonasket, Twisp, Whidbey Island/Greenbank) selling cannabis products to adult recreational customers (21+) and authorized medical patients, with online ordering and in-store pickup.
• Medical Cannabis Menu Separate medical cannabis product menu and ordering flow for Washington State patients with valid authorization, available at each of the four House of Cannabis locations with its own medical pickup address and patient pricing tiers.
• Recreational Cannabis Menu Adult-use recreational cannabis menu available to customers 21+ (including out-of-state visitors with valid ID) at each of the four House of Cannabis locations, with separate online ordering and in-store pickup.
• Online Ordering System E-commerce platform enabling customers to browse menus and order cannabis products online for pickup at their chosen House of Cannabis location.
• House Weed Brand Private-label House of Cannabis cannabis brand sold exclusively at House of Cannabis locations, featuring house strains across Silver, Gold, and other tiers in flower, pre-rolls, and related formats.
• Flower Products Cannabis flower in hybrid, indica, and sativa strains offered in multiple weights (3.5g to 28g) across all four House of Cannabis locations.
• Pre-roll Products Pre-rolled cannabis joints sold as single pre-rolls and multi-packs (2-pack, 5-pack, etc.) in various strains and weights across all four dispensary locations.
• Vape Products Cannabis vape cartridges (510-threaded) and all-in-one disposable vape devices in multiple strains and THC/CBD ratios sold across all four locations.
• Edible Products Cannabis-infused edible products including gummies, beverages, capsules, and pretzels with various THC/CBD ratios sold across all four dispensary locations.
• Extract Products Cannabis concentrates and extracts including RSO (Rick Simpson Oil), distillates, and live resin products sold across all four dispensary locations, including Skagit Organics RSO at $17.50/1g and various multi-packs.
• Tincture Products Cannabis tinctures for sublingual application with various cannabinoid ratios including CBD-dominant formulations (e.g., 1:1, 5:1, 6:1, 9:1, 10:1, 11:1, 20:1) sold across the dispensary network.
• Topical Products Cannabis-infused topical products for external application sold across all four House of Cannabis locations.
• Cannabis Accessories Cannabis consumption accessories including vape batteries, rolling papers, and related gear sold across all four dispensary locations.
• Alpine IQ Rewards Program Network-wide cannabis retail rewards and loyalty program powered by Alpine IQ. Customers enroll once at wallet.alpineiq.com/x/3467/w/ and earn/redeem points across all four House of Cannabis locations in Washington.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Alpine IQcoreTechnology or IntegrationAlpine IQ powers the network-wide rewards program enabling customers to earn and redeem points at any of the four House of Cannabis locations across Washington State. Single enrollment provides access to rewards at all locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Have a Heart: Multi-location Washington State cannabis dispensary chain operating several retail stores across the state with both medical and recreational menus. Directly comparable as another Washington-focused multi-store independent dispensary competing for similar adult-use and medical customers.
• Uncle Ike's: Seattle-area independent cannabis dispensary chain with multiple retail locations serving medical and recreational customers in Washington State. Comparable as a Washington multi-store independent dispensary operator with omnichannel retail and a strong local brand identity.
• The Novel Tree: Washington State cannabis retailer operating multiple retail locations with online ordering and a curated product selection. Comparable as another Washington multi-store independent dispensary chain with omnichannel capabilities and similar SKU breadth.
• Cannabis & Glass: Multi-location Washington State cannabis dispensary chain serving both recreational and medical customers. Comparable as another Washington-based independent chain with multiple storefronts and omnichannel ordering.
• Green Theory Naturals: Washington State cannabis dispensary chain with multiple retail locations in the greater Puget Sound area. Comparable as a Washington independent multi-store dispensary serving both medical and recreational customers.
• Mainstreet Marijuana: Washington State cannabis dispensary chain operating multiple retail locations serving recreational and medical customers. Directly comparable as a Washington-focused independent retail chain competing on selection, location, and community presence.
• Lux Pot Shop: Washington State cannabis dispensary chain operating several retail locations with recreational and medical menus. Comparable as a Washington-focused independent multi-store dispensary competing in similar Pacific Northwest markets.

Others

• iHeartJane: E-commerce platform that powers online cannabis menus and pickup/ordering for dispensaries, including House of Cannabis's online ordering infrastructure. Comparable as an ecosystem enabler whose tooling underpins House of Cannabis's omnichannel capabilities.

Broad incumbents

• The Joint Cannabis: Multi-state cannabis retail brand operating dispensaries across multiple U.S. markets. Comparable as a broader retail cannabis incumbent whose standardized store format competes with independent regional chains for adult-use customers.
• Curaleaf: One of the largest U.S. multi-state cannabis operators with retail, cultivation, and processing operations across multiple states including Pacific Northwest markets. Comparable as a broad incumbent cannabis retailer whose footprint and scale could overlap with House of Cannabis's Washington retail base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-cannabis-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Cannabis