AIQ (Alpine IQ)
AIQ is a B2B SaaS platform providing AI-driven marketing automation, loyalty, ecommerce, and analytics to retailers and brands in regulated industries. The platform serves 7,000+ retail locations across cannabis, firearms, political, and other verticals via 85+ POS integrations.
- Company typePrivate
- Founded2019
- HeadquartersBroomfield, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AIQ (Alpine IQ) does
AIQ (formerly Alpine IQ) is a B2B SaaS platform founded in 2019 that delivers AI-driven marketing automation, loyalty, ecommerce, and analytics for retailers and brands operating in regulated industries, with cannabis as its primary vertical. The platform unifies customer data, behavior-based messaging, loyalty program management, online ordering, and AI-powered recommendations — including a virtual budtender acquired through Terpli — into a single product accessible via web, branded mobile apps, documented REST APIs (with Python SDK), and native integrations with 85+ point-of-sale systems including Dutchie, Treez, Cova, Blaze, Jane, Flowhub, and Trident1. AIQ reports serving approximately 7,000 retail locations and reaching over 200 million consumers, with named enterprise customers including Jeeter, Cookies, Stiiizy, Ayr Wellness, Raw Garden, and The Cannabist Company.
The company monetizes via annual enterprise SaaS subscriptions with quote-based pricing that scales by store count and product modules (Marketing, Loyalty, Ecommerce, Analytics, Mobile Apps, Data Ops, AI Sales Agent, Inventory Optimization), distributed through direct enterprise field sales, an API-first self-serve motion, POS partner channels, and industry events. Beyond cannabis, AIQ has expanded its regulated-industries wedge into firearms retail, political campaigns, nonprofits, venues and events, and carwash. AIQ has pursued an aggressive inorganic growth strategy, completing three acquisitions in roughly 14 months: Dispense Software (ecommerce menuing, March 2024), Terpli (AI personalization and virtual budtender, June 2025), and Happy Marketers (marketing automation suite, June 2025). The platform is operated by a remote-first team of 51–100 employees led by co-founders Nicholas Paschal (CEO), Shahzil Abid (CTO), and West Paschal (Chief Experience Officer / Chief Revenue Officer). Cumulative disclosed funding is approximately $3.2M across rounds in 2020, 2021, and 2024 (SEC Form D), and in 2024 the company was ranked #2 fastest-growing software company and #10 fastest-growing company overall on the Inc 5000, with a reported three-year revenue growth rate of 16,469%.
AIQ (Alpine IQ) firmographics
Firmographics- Name
- AIQ (Alpine IQ)
- Legal name
- Alpine IQ, Inc.
- Website
- https://aiq.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AIQ is a B2B SaaS platform providing AI-driven marketing automation, loyalty, ecommerce, and analytics to retailers and brands in regulated industries. The platform serves 7,000+ retail locations across cannabis, firearms, political, and other verticals via 85+ POS integrations.
- Ownership category
- akta.pro rank
AIQ (Alpine IQ) industry classification
Industry- Product category
- Retail Marketing and Loyalty SaaS
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where AIQ (Alpine IQ) is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AIQ (Alpine IQ) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based platform fees for access to marketing, loyalty, ecommerce, and analytics modules
- Per-Location/Per-Store Fees: Pricing likely scales by number of retail locations or stores using the platform
- Enterprise Licensing: Platform serves enterprises from small family-owned businesses to large publicly listed corporations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with quote-based pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
AIQ (Alpine IQ) product offering
Product offeringCore offering
AIQ (Alpine IQ) sells a unified SaaS platform for retailers and brands in regulated industries—primarily cannabis—that combines multi-channel marketing (SMS, Email, Voice, Push, Direct Mail, Wallet Pass), customizable loyalty programs with tier rewards and gamification, ecommerce menuing and online ordering, operational analytics, branded mobile apps, and an AI Sales Agent with a virtual budtender. The platform integrates with 85+ POS systems (Dutchie, Treez, Cova, Blaze, Flowhub, Jane, Trident1) for real-time loyalty redemption, customer data sync, and abandoned cart recovery.
Product overview
AIQ is a unified platform for retailers and brands in regulated industries, combining Marketing, Loyalty, Ecommerce, Analytics, Mobile Apps, Data Ops, and AI Sales Agent. The platform integrates with major POS systems (Dutchie, Treez, Cova, Blaze, Flowhub) and enables multi-channel messaging (SMS, Email, Loops, Voice, Push, Direct Mail) with AI-powered automation via Flows. Loyalty programs support reward tiers, gamification, and omni-channel engagement. Recent acquisitions include Dispense Software (ecommerce menuing), Happy Marketers (marketing suite), and Terpli (AI personalization with virtual budtender). The platform serves 7,000+ retail locations across cannabis, nonprofits, political, venues/events, firearms, and carwash industries.
Differentiator
Problem solved
Functional benefit
Brands
- Dispense: Ecommerce menuing solutions for regulated markets - acquired brand retained by Alpine IQ
- Happy Marketers
- Terpli
Products and services
- Marketing Multi-channel marketing platform enabling behavior-based, AI-powered messaging across SMS, Email, Loops, Voice, Push notifications, and Direct Mail, with campaign automation including abandoned cart, winback, and birthday triggers for retail and brand customers in regulated industries.
- Loyalty Customizable loyalty program with reward tiers, gamification, omni-channel signup, and digital wallet functionality designed to drive repeat purchases for retailers across regulated markets.
- Ecommerce Online ordering platform for retailers with customizable menus, fulfillment management, curbside/in-store/drive-through order types, and synchronization with AIQ loyalty and marketing features.
- Analytics Operational analytics platform for predicting customer behavior, tracking campaign results, and automated reporting with transparent insights for retail operators.
- Mobile Apps Branded cross-device mobile apps with loyalty, ordering, and deals functionality available on iOS App Store and Google Play, designed to boost retention, conversions, and customer loyalty.
- AI Sales Agent AI-powered sales agent for cannabis retailers providing virtual budtender and product recommendation capabilities, automating customer engagement and personalized shopping assistance.
- Data Ops Customer data management platform for syncing profiles, enriching insights, and retaining history across every tool as businesses grow, including bulk data ingestion endpoints.
- Inventory Optimization Inventory management feature to track stock levels, prevent overselling, and optimize product availability for retail customers.
- Brands Brand-focused solutions within the AIQ platform for managing brand-specific campaigns, retailer distribution, consumer targeting, and analytics.
Quantifiable outcome
- 119% increase in customer lifetime value with Terpli's AI integration
- +2 more outcomes
Companies that use AIQ (Alpine IQ)
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
AIQ (Alpine IQ) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature10 records
AIQ (Alpine IQ) partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Happy Cabbage (Happy Marketers)coreAcquired Happy Marketers marketing suite to expand value for retail clients. Integration aimed to expand marketing and loyalty solutions while Happy Cabbage focused on inventory management.
- TerplicoreAcquired to enhance loyalty, e-commerce, and app shopping solutions. Added AI-driven personalization, virtual budtender, and recommendation engine for cannabis retailers. Case study showed 119% increase in customer lifetime value.
- Dispense SoftwarecoreAcquired to enhance retail marketing platform. Dispense Software provided ecommerce menuing solutions for regulated markets, improving consumer engagement, revenue growth, and online shopping features.
- DutchiecoreMajor cannabis POS integration partner. AIQ integrates with Dutchie POS and Dutchie Ecommerce for loyalty redemption, customer data sync, abandoned cart recovery, and points accrual. Deep API-level integration enabling real-time loyalty validation.
- TreezcoreFull POS and Ecommerce integration with Treez. Enables loyalty redemption, inventory sync, customer data flow, and order management. Supports multiple integration tiers from Core to Premium.
- BlazecoreIntegration with Blaze POS enabling marketing and loyalty features for retailers. Supports discount redemption and customer sync.
- CovacoreIntegration with Cova POS ($15/month per location). Supports loyalty discounts, real-time points deduction, customer sync, and queue-based opt-in features.
- Jane POScoreIntegration with Jane POS for marketing and loyalty features. Supports discount redemption and customer data synchronization.
- Trident1coreIntegration with Trident1 POS enabling loyalty redemption, customer sync, and discount management for retailers.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
AIQ (Alpine IQ) competitors and assessment
Company assessmentEmerging players
- Spendgo: Loyalty and customer engagement platform for multi-location retail. Smaller and more narrowly focused than AIQ, but overlaps in loyalty wallet, mobile pass, and per-location subscription pricing.
Direct peers
- SpringBig: Direct cannabis-focused marketing automation and loyalty platform serving dispensaries with SMS, email, and rewards. Most head-to-head competitor to AIQ in cannabis retail engagement.
- jointly (formerly Baker Technologies): Cannabis marketing and CRM platform built for dispensaries, with a heavy focus on customer engagement and retention. Direct overlap with AIQ's cannabis retail CRM/loyalty proposition.
- Tymber: Cannabis sales and marketing platform offering e-commerce, CRM, and loyalty for dispensaries. Closely comparable product surface to AIQ's combined ecommerce plus loyalty plus marketing stack.
- Punchh (PAR Retail): Loyalty and digital engagement platform purpose-built for multi-location retail and restaurant chains. Closely matches AIQ's loyalty, mobile wallet, and per-location pricing model.
Broad incumbents
- Klaviyo: Leading retail and ecommerce marketing automation platform. Horizontal incumbent whose behavior-based messaging, segmentation, and integration ecosystem are a direct alternative to AIQ's marketing module.
- Yotpo: Loyalty, reviews, and SMS marketing platform for retail and ecommerce brands. Comparable in loyalty program mechanics and multi-channel messaging, though with a horizontal retail focus rather than regulated verticals.
- HubSpot: Broad CRM and marketing automation incumbent. Represents the suite alternative that mid-market and enterprise retailers may choose instead of a vertical specialist like AIQ.
- Salesforce Marketing Cloud: Enterprise marketing and customer engagement suite from Salesforce. The most likely competitor in enterprise-tier cannabis and multi-state operator deals.
- Iterable: Cross-channel customer engagement platform used by retail and consumer brands. Competes on multi-channel messaging, segmentation, and AI-driven journey orchestration similar to AIQ's Flows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AIQ (Alpine IQ) social profiles
Digital presenceAIQ (Alpine IQ) compliance and trust
Trust signalCompliance2 records
AIQ (Alpine IQ) financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIQ (Alpine IQ) leadership team
Management profileNumber of profiles
Profiles3 records
AIQ (Alpine IQ) subsidiaries and ownership
Company hierarchySubsidiaries3 records
AIQ (Alpine IQ) funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIQ (Alpine IQ) M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIQ (Alpine IQ)
What does AIQ (Alpine IQ) do?
AIQ (Alpine IQ) sells a unified SaaS platform for retailers and brands in regulated industries—primarily cannabis—that combines multi-channel marketing (SMS, Email, Voice, Push, Direct Mail, Wallet Pass), customizable loyalty programs with tier rewards and gamification, ecommerce menuing and online ordering, operational analytics, branded mobile apps, and an AI Sales Agent with a virtual budtender. The platform integrates with 85+ POS systems (Dutchie, Treez, Cova, Blaze, Flowhub, Jane, Trident1) for real-time loyalty redemption, customer data sync, and abandoned cart recovery.
Is AIQ (Alpine IQ) a public or private company?
AIQ (Alpine IQ) is a private company. It is classified as venture growth investor backed and is currently operating.
When was AIQ (Alpine IQ) founded?
AIQ (Alpine IQ) was founded in 2019. It employs 51 to 100 people.
Where is AIQ (Alpine IQ) based?
AIQ (Alpine IQ) is headquartered in Broomfield, United States, in the North America region.
How does AIQ (Alpine IQ) make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are per-Location/Per-Store Fees and enterprise Licensing.
Who are AIQ (Alpine IQ)'s main competitors?
Spendgo is listed as an emerging player. Direct peers are SpringBig, jointly (formerly Baker Technologies), Tymber and Punchh (PAR Retail). Broad incumbents are Klaviyo, Yotpo, HubSpot, Salesforce Marketing Cloud and Iterable.
Does AIQ (Alpine IQ) have an API?
Yes. AIQ provides a REST API for third-party native app integration, enabling sales and marketing features. Key endpoints include: customer add/update (/post_api_v2_loyalty), sales data submission (/post_api_v1_1_createUpdateSale__uid), and push notification opt-ins (/post_api_v1_1_contact_addPushID__uid__contactID). The API uses API Key and Secret Key authentication. The platform also supports bulk endpoints for high-volume data ingestion: POST /api/v1.1/createUpdateMembers/:uid for bulk persona creation/updates, and POST /api/v1.1/createUpdateSales/:uid for bulk transaction submissions. Developer documentation is at lab.alpineiq.com/swagger.
What industry is AIQ (Alpine IQ) in?
AIQ (Alpine IQ)'s product category is Retail Marketing and Loyalty SaaS. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights). Its NAICS code is 513210 and its SIC code is 7372.