Holistic Nutrition

What Holistic Nutrition does

Holistic Nutrition, operating as Holistic Nutrition LLC, is a private direct-to-consumer e-commerce brand headquartered in Atlanta, Georgia, that sells dietary supplements and branded lifestyle merchandise through its own Shopify storefront at holisticnutrition.us. Its core catalog comprises three supplements: Focase, a multi-ingredient nootropic formulated with Alpha-GPC, Lion's Mane, Bacopa Monnieri, L-Theanine, and Caffeine in Piña Colada and Watermelon flavors; Micronized Creatine Monohydrate, which the company positions on a proprietary vaporization-based micronization process that yields smaller particle surface area than conventional micronization for faster absorption; and Vitamin D3 + K2, delivering 5,000 IU of D3 paired with K2, calcium, and BioPerine for bone, cardiovascular, and immune health. The company complements supplements with a small lifestyle line of BPA-free shaker and daily water bottles and cotton apparel. Products are manufactured at an FDA-registered (F-01), cGMP-compliant facility with publicly available third-party certificates of analysis across each SKU.

The company's revenue model combines one-time DTC purchases with a Subscribe & Save recurring program (10-15% discounts, monthly or bi-monthly cadences) and a 30-day, no-return-required satisfaction guarantee. Holistic Nutrition targets four buyer personas defined horizontally rather than by vertical: students seeking study focus, working professionals combating afternoon fatigue and brain fog, longevity-focused adults supporting long-term brain and muscle health, and athletes (including marathon runners and gym-goers) pursuing mind-muscle connection and recovery. Its go-to-market is purely product-led with no sales team; distribution is restricted to domestic United States shipping via USPS and UPS Ground, and acquisition channels are limited to an Instagram presence at @holisticnutritionllc, an email newsletter with a 10% subscriber incentive, and a Research Library content hub intended to drive organic search and authority. The company discloses no funding rounds, parent entities, partnerships, or named management team in the available source material.

Name

Holistic Nutrition

Legal name

Holistic Nutrition LLC

Website

https://holisticnutrition.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holistic Nutrition is a private direct-to-consumer e-commerce brand selling brain performance, creatine, and Vitamin D3+K2 supplements alongside lifestyle apparel, targeting students, professionals, longevity-focused adults, and athletes in the United States through its own Shopify storefront.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

Keywords

• Dietary supplements
• Nootropic supplements
• Creatine monohydrate
• Vitamin supplements
• Direct-to-consumer ecommerce

Headquarters

HQ city

Atlanta, Georgia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for supplements and apparel. Customers buy individual products at listed prices through the e-commerce store.
2. Subscribe & Save Subscriptions: Recurring subscription model offering 10-15% discounts on regular prices. Products include Focase (monthly or bi-monthly delivery), Creatine Monohydrate (monthly or bi-monthly), and Vitamin D3+K2 (bi-monthly). Creates predictable recurring revenue and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Holistic Nutrition is a direct-to-consumer e-commerce brand that formulates, manufactures, and sells its own line of dietary supplements—Focase (nootropic cognition/focus formula), Micronized Creatine Monohydrate, and Vitamin D3 + K2—alongside branded hydration accessories (Daily Bottle, Shaker Bottle) and apparel (Original Tee, Fleece Sweatshirt). All supplement manufacturing takes place at an FDA-registered, cGMP-compliant facility with third-party lab testing and publicly available certificates of analysis. Sales occur exclusively through the company's own Shopify storefront, supported by one-time purchase and Subscribe & Save subscription options.

Product overview

Holistic Nutrition offers a portfolio of health supplements and branded merchandise. The supplement line includes three core products: Focase (cognition and focus support), Micronized Creatine Monohydrate (strength, recovery, and brain health), and Vitamin D3 + K2 (bone, heart, and immune health). The merchandise offerings include the Daily Bottle (1L hydration bottle with tracking marks), Shaker Bottle (BPA-free mixing bottle), Original Tee (100% cotton t-shirt), and Fleece Sweatshirt (cotton-polyester blend). The company operates as an e-commerce-first brand powered by Shopify, with products manufactured in FDA-registered facilities with third-party lab testing and GMP compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Focase Advanced cognition and focus support supplement designed to promote enhanced focus and mental clarity while supporting long-term brain health. Combines multiple research-backed nootropic ingredients (Alpha-GPC, Lion's Mane, Bacopa Monnieri, L-Theanine, Caffeine) at science-backed doses. Available in Piña Colada and Watermelon flavors. Available as one-time purchase or via Subscribe & Save (monthly or bi-monthly). Targeted at students, professionals, and athletes seeking mental clarity, memory support, and sustained focus.
• Micronized Creatine Monohydrate 100% pure micronized creatine monohydrate produced via a proprietary vaporization-based micronization process that creates a smaller particle surface area than conventional micronization for more efficient absorption. No unnecessary additives, tasteless, blends easily into drinks. Supports strength, recovery, brain health, and longevity. Sold as a 2-month supply at 2 scoops/day. Available as one-time purchase or via Subscribe & Save (monthly or bi-monthly). Targeted at athletes, professionals, and longevity-focused adults.
• Vitamin D3 + K2 Vitamin D3 and K2 combination supplement delivering 5,000 IU of Vitamin D3 paired with Vitamin K2, calcium, and BioPerine to support bone strength, cardiovascular function, immune resilience, and proper calcium utilization. 60 capsules per bottle (2-month supply at 1 capsule/day). Available as one-time purchase or via Subscribe & Save (bi-monthly). Targeted at health-conscious adults and longevity-focused consumers.
• Daily Bottle 1L water bottle made from BPA-free materials with leak-proof design, hourly hydration tracking marks, free-flow spout, and removable fruit strainer for infused hydration. Available in Original and Sleek designs. Sold as a one-time purchase. Targeted at supplement users and health-conscious consumers seeking hydration tracking.
• Shaker Bottle BPA-free shaker bottle with leak-proof design, convenient carrying loop, and mixing ball for effortless blending of supplement powders on the go. Sold as a one-time purchase ($9.99). Targeted at supplement users and athletes mixing creatine, pre-workout, or nootropic powders.
• Original Tee 100% cotton standard fit t-shirt with a relaxed, easy feel. Available in White, Black, and Gray colors in sizes S through XL. Sold as a one-time purchase ($19.99). Targeted at brand supporters and lifestyle customers.
• Fleece Sweatshirt Standard fit fleece sweatshirt made from a 60% cotton and 40% polyester blend, runs slightly large. Available in Gray, Black, and White in sizes XS through XXL. Sold as a one-time purchase ($24.99). Targeted at brand supporters and lifestyle customers.

Quantifiable outcome

• Effects typically onset within 10-20 minutes; compounding benefits with consistent daily use
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Onnit: Onnit is a broad wellness supplements and nootropics brand best known for Alpha BRAIN, a flagship cognition/focus supplement. Comparable in product category (nootropics), ingredient philosophy, and target persona (athletes, professionals seeking mental performance).
• Mind Lab Pro: Mind Lab Pro is a universal nootropic supplement formulated for focus, memory, and clarity. Closely comparable to Focase in ingredient stack philosophy (Bacopa, Lion's Mane, L-Theanine-class ingredients) and target persona.
• Thesis: Thesis is a direct-to-consumer nootropic brand offering personalized cognitive support supplements. Directly comparable to Focase in the cognition/focus category with a similar premium DTC positioning, science-backed messaging, and subscription model.
• Neurohacker Collective (Qualia): Neurohacker Collective offers Qualia Mind and Qualia Life premium nootropic and longevity supplements. Directly comparable in the cognition/longevity positioning, science-backed formulation philosophy, and premium DTC subscription model.
• Momentous: Momentous is a premium sports nutrition and cognitive performance supplement brand offering creatine, nootropic, and recovery products with third-party testing. Highly comparable to Holistic Nutrition in targeting athletes, professionals, and longevity-focused consumers with science-backed formulations.

Broad incumbents

• Life Extension: Life Extension is a long-established supplements brand offering vitamins, cognitive support, and longevity products. Comparable as a broad incumbent in the healthy aging and cognitive supplement category with similar target demographics.
• Pure Encapsulations: Pure Encapsulations is a practitioner-grade supplements brand offering pure, hypoallergenic formulations including cognitive support, vitamins, and sports nutrition. Comparable in science-backed formulation and practitioner-quality positioning across Holistic Nutrition's supplement categories.
• AG1 (Athletic Greens): AG1 is a venture-backed daily nutrition greens supplement with a strong subscription DTC model. Comparable as a category leader in the science-backed daily-supplement subscription space that Holistic Nutrition's D3+K2 and overall trust signaling competes against.
• Thorne: Thorne is a science-led supplements brand offering NSF-certified, third-party tested products across cognition, sports nutrition, vitamins, and longevity. Comparable in quality positioning, third-party testing transparency, and target personas (athletes, professionals, longevity-focused adults).

Emerging players

• Seed Health: Seed Health is a science-forward DTC supplements brand best known for its microbiome product but expanding into broader wellness categories. Comparable in DTC subscription model, third-party testing transparency, science-led brand storytelling, and premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/holisticnutritionllc?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr
• LinkedInlinkedin.com/company/holistic-nutrition-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Nutrition