The AirGun Centre

What The AirGun Centre does

The AirGun Centre Ltd is a UK-based specialist retailer of air rifles, air pistols, and shooting accessories, headquartered in Rayleigh, Essex. Founded in 1980 and operating for over 45 years, the company runs a hybrid direct-to-consumer model combining an e-commerce storefront, a physical retail showroom, and a regulated distribution network. Product coverage spans PCP, spring-powered, and CO2 rifles and pistols across calibres .177 to .30 from manufacturers including Air Arms, Weihrauch, Brocock, Daystate, BSA, Gamo, Walther, Kral, Crosman, and Umarex Legends, supplemented by Hawke scopes, optics, night vision, filling equipment, and accessories. The firm differentiates through pre-configured combination packages that bundle rifles with scopes, mounts, cases, and accessories at discount versus component pricing, and through a lifetime guarantee plus free-for-life servicing policy on original purchases.

Revenue is generated primarily through one-time product sales (rifles, pistols, accessories) and ancillary services including credit broking (FCA FRN 685318) for Buyline, Payl8r, and PayPal Pay in 3 finance, plus a £25 home delivery fee (waived on combination packages). Distribution leverages an RFD (Registered Firearm Dealer) collection network across England, Scotland, and Wales, an in-house weekly delivery service covering mainland England and Wales, and the Rayleigh showroom for in-person purchases and order collection. The customer base is horizontal across four primary use cases — pest control, hobbyist target shooting, hunting, and competitive field target — with named testimonials indicating strong retention among enthusiast buyers. The business is privately held with no disclosed funding rounds, no parent company, and an estimated 1-10 employees.

Name

The AirGun Centre

Legal name

The AirGun Centre Ltd

Website

https://theairguncentre.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

The AirGun Centre is a UK specialist retailer of air rifles, air pistols, scopes, and shooting accessories, headquartered in Rayleigh, Essex, serving hobbyist shooters, hunters, and pest controllers across England, Scotland, and Wales via e-commerce, a physical showroom, and an RFD delivery network.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Air rifle retail
• Air gun sales
• Shooting sports equipment
• Hunting accessories
• Firearms delivery

Headquarters

HQ city

Rayleigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sale of air rifles, pistols, scopes, optics, accessories, and filling equipment. Sales occur through e-commerce website, physical store, and RFD delivery network.
2. Credit Broking: The AirGun Centre Ltd acts as a credit broker introducing customers to finance providers (Buyline, Payl8r, PayPal Pay in 3). They are authorised and regulated by the Financial Conduct Authority (FRN 685318).
3. Home Delivery Service: Delivery service to customers' homes via their own delivery team and RFD network, with a delivery charge of £25 (free on combination packages).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The AirGun Centre is a UK specialist retailer selling air rifles, air pistols, scopes, optics, night vision, filling equipment and shooting accessories directly to consumers and trade customers. Offerings are sold individually and as curated "Combination Packages" that bundle rifles with scopes, mounts, silencers, lamps and other accessories. The company supports sales with a lifetime guarantee programme, free servicing, expert advice, finance options and insured RFD-compliant home delivery across the UK mainland.

Product overview

The AirGun Centre is a UK-based specialist air gun retailer offering a comprehensive portfolio of air rifles, air pistols, and related accessories. The product lineup centres on premium PCP (pre-charged pneumatic) air rifles from brands including Air Arms, Brocock, Daystate, Weihrauch, and BSA, alongside spring-powered and CO2 options. The company differentiates through bundled package offerings combining rifles with scopes, cases, and accessories at discounted prices (Combination, Pro Combination, and Value Packages), and maintains a strong service proposition including lifetime guarantees, free servicing, and flexible finance options. Accessory categories span rifle scopes, optics, night vision, filling equipment, and maintenance items. Second-hand and part-exchange rifles are also available.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Air ArmsflagshipChannel Partner/ Reseller/ DistributorUK-based air rifle manufacturer whose products are prominently featured and sold through The AirGun Centre. Featured brand with dedicated product pages and combination packages.
• WeihrauchflagshipChannel Partner/ Reseller/ DistributorGerman precision air rifle manufacturer. Products prominently stocked and sold through The AirGun Centre with dedicated brand pages and combination packages.
• Brocock (BRK)flagshipChannel Partner/ Reseller/ DistributorUK air rifle manufacturer producing the Ghost series and other PCP rifles. Multiple product variants sold including Ghost Plus, Silver Edition, and Blaze Edition with combination packages.
• DaystateflagshipChannel Partner/ Reseller/ DistributorUK air rifle manufacturer producing premium PCP rifles. Products prominently featured including Red Wolf, Huntsman Revere, and Alpha Wolf models.
• BSA (Birmingham Small Arms)coreChannel Partner/ Reseller/ DistributorHistoric UK firearms manufacturer producing air rifles including Meteor CLX and R12 CLX Pro. Products featured with dedicated brand pages.
• HawkecoreChannel Partner/ Reseller/ DistributorOptics and scope manufacturer whose products are bundled into combination packages as free scope upgrades. Includes Eclipse, Vantage, Airmax, and Sidewinder scope lines.
• RFD Network (Registered Firearm Dealers)coreChannel Partner/ Reseller/ DistributorNetwork of Registered Firearm Dealers throughout England, Scotland, and Wales enabling legal delivery and collection of air rifles. Provides last-mile delivery service to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brownells: Long-established US firearms parts, accessories, and gunsmithing retailer — overlaps in shooting accessories, optics, and service culture but operates much more broadly than an air gun specialist.
• Midway USA: Large US firearms, ammunition, and shooting accessories retailer; overlaps with AirGun Centre on scopes, optics, and shooting accessories but with a much broader catalogue spanning firearms.
• Sports Direct: UK sporting goods mass retailer with broad sports and outdoor categories; not a direct air gun specialist but a comparable UK sporting goods retail competitor for related categories.
• Bass Pro Shops: Major US outdoor retailer with hunting, fishing, and shooting sports categories including air guns as part of a much wider assortment — comparable customer base but vastly broader scope.
• Sportsman's Warehouse: Large US outdoor sporting goods retailer with broad hunting, shooting, and outdoor product assortment including air guns — a broader incumbent that overlaps in category but does not specialize in air guns.

Direct peers

• Airgun Depot: US-based specialist online retailer of air rifles, air pistols, scopes, and accessories — directly comparable as a multi-brand air gun e-commerce specialist serving hobbyist, hunter, and pest-control segments.
• Airguns of Arizona: Long-established US air gun specialist retailer stocking premium brands (Air Arms, Weihrauch, Daystate, FX) with technical expertise and service offerings — comparable niche specialist position to AirGun Centre.
• Pyramyd Air: US specialist air gun retailer carrying PCP, spring, and CO2 rifles from major brands, with deep content (airgun blog, video reviews) and wide inventory — directly comparable business model and customer base to AirGun Centre.
• The Airgun Store: UK-based online air gun retailer offering rifles, pistols, scopes, and accessories from major brands, with delivery and finance options — directly comparable UK specialist competitor.

Others

• HuxWRX (formerly SilencerCo): Manufacturer of suppressors and related shooting accessories; complementary supplier/ecosystem participant rather than direct competitor — relevant given AirGun Centre's inclusion of silencers in Pro Combination Packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AirGunCentre
• YouTubeyoutube.com/user/theairguncentre
• Facebookfacebook.com/pages/The-Airgun-Centre/161593373888932
• Instagraminstagram.com/the_airgun_centre
• LinkedInlinkedin.com/company/the-airgun-centre-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The AirGun Centre