Home Base

What Home Base does

Home Base is a Tasmanian for-purpose nonprofit organization (legally Colony 47 Inc., ABN 50 935 329 686) that delivers integrated support services to young Tasmanians aged 5-25. The organization operates a portfolio of core programs spanning housing support (JumpStart rental subsidies offering up to $50/week, HASI mental health housing partnership with the Tasmanian Department of Health and Homes Tasmania), crisis accommodation (Mara House, a 24-hour supported residence for young women aged 13-20 who have experienced violence), family violence intervention (Step Up for young people aged 11-17, Reconnect early intervention), and community initiatives (annual Community Christmas Lunch). Since 1974 the organization has built nearly 50 years of service history in Tasmania, rebranding from Colony 47 to Home Base in November 2024 with the new name selected by young Tasmanians.

Revenue generation is diversified across individual donations, corporate partnerships (MyState Bank, St Lukes Health, Hydro Tasmania, Wilson Homes, NXT, RACV Hobart Hotel), bequests, merchandise sales through an online streetwear store ($20-$100 price band), and venue-based fundraising via the Dollars for Change partnership with Hospitality Tasmania ($75,000 raised as at 30 June 2025). Go-to-market is direct-to-consumer community engagement supported by content marketing, email newsletter, social media, documentary content, community events, and partner/earned-media outreach. Headquartered at 76 Goulburn Street, Hobart, the organization is a participating institution in the Australian Government's National Redress Scheme and operates exclusively within Tasmania.

Services are delivered at no direct cost to beneficiaries. Programmatic outcomes reported include 95% tenancy maintenance and 91% improved quality of life among HASI participants (delivering $1.4 million in annual avoided homelessness and hospital costs), 100% reduction in violent behaviors among Step Up participants, 87% improved safety at home, and more than 70% of youth-specific housing participants moving into stable housing. The JumpStart program has supported 24 young people since 2023, with 15 currently receiving subsidies.

Name

Home Base

Legal name

Colony 47 Inc.

Website

https://homebasetas.org.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Home Base is a Tasmanian nonprofit providing housing, wellbeing, family, and educational support services to young Tasmanians aged 5-25 through programs such as JumpStart, Mara House, HASI, and Step Up.

Ownership category

akta.pro rank

Product category

Youth Social Services

NAICS

Community Housing Services (62422), Child and Youth Services (62411), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industries

Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Youth homelessness support
• Crisis accommodation services
• Family violence intervention
• Rental subsidy programs
• Youth community services

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Individual Donations: Individual donations from the public to support young Tasmanians with housing, wellbeing, family connections, and everyday support.
2. Corporate Partnerships: Corporate partnerships where organizations align with programs supporting young people to maintain relationships, engage in school, and build brighter futures.
3. Merchandise Sales: Sale of streetwear merchandise including hoodies, t-shirts, hats, socks, drink bottles, and tote bags designed with young people. Prices range from $20 to $100.
4. Bequests: Bequests through wills where individuals leave part of their estate to Home Base.
5. Dollars for Change Program: Fundraising initiative in partnership with Hospitality Tasmania venues collecting donations, with $75,000 raised as at 30 June 2025.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Home Base is a not-for-profit organization that delivers wraparound support services to young Tasmanians aged 5-25 across housing, wellbeing, family connections, and education. Its funded programs include rental subsidies (JumpStart), supported crisis accommodation (Mara House), mental health housing support (HASI), family violence intervention (Step Up, Reconnect, PaKT), and community initiatives (Dollars for Change, Community Christmas Lunch). Complementary revenue comes from individual donations, corporate partnerships, bequests, and co-designed merchandise sales, with all services provided at no direct cost to beneficiaries.

Product overview

Home Base is a for-purpose organization offering a portfolio of integrated support services for young Tasmanians aged 5-25. The core offerings include housing programs (JumpStart rental subsidy, HASI mental health housing support), crisis accommodation (Mara House for young women), family violence intervention (Step Up, Reconnect), and community initiatives (Dollars for Change fundraising, Christmas Program). Supplementary revenue streams include merchandise sales and corporate partnerships. The organization transitioned from Colony 47 Inc. to Home Base in November 2024, maintaining over 50 years of service delivery across Tasmania.

Differentiator

Problem solved

Functional benefit

Products and services

• JumpStart Rental Subsidy Program Rental subsidy program bridging the gap between rent and affordable income for young people aged 18-25, providing up to $50 per week subsidy to support independent living while working, studying, or learning a trade.
• Mara House Supported Accommodation 24-hour supported crisis accommodation for young women aged 13-20 who have experienced physical and emotional violence, providing safety, stability, and trauma-informed support.
• Step Up Family Violence Intervention Evidence-based program for young people aged 11-17 who exhibit violent behavior towards family members or intimate partners, providing one-on-one case management focused on relationship building, communication, and conflict resolution.
• HASI (Housing and Accommodation Support Initiative) Partnership program with the Tasmanian Department of Health and Homes Tasmania that helps social housing tenants manage mental health challenges while maintaining stable housing through psychosocial support services.
• Reconnect Early Intervention Program Early intervention program supporting young people and families experiencing relationship difficulties or conflict.
• Children and Young People First Program Program focused on the rights, wellbeing, and engagement of children and young people accessing Home Base services.
• Dollars for Change Fundraising Program Statewide fundraising initiative collecting donations across participating Hospitality Tasmania venues, with all dollars staying in Tasmania to support young people.
• Community Christmas Lunch Program Annual Community Christmas Lunch event providing celebration and gifts for those who may be alone or facing hardship during the holiday season.
• Home Base Merchandise Store Co-designed merchandise range including hoodies, t-shirts, hats, socks, drink bottles, and tote bags, priced between $20 and $100, sold to raise funds for programs supporting young Tasmanians.
• Financial Wellbeing in Tasmania Report Biannual research report published jointly with MyState Bank providing insights into the economic and social wellbeing of Tasmanians, tracking financial perceptions, debt, income expectations, and resilience.
• Colville Place Supported Accommodation Supported accommodation program listed among Home Base's core service offerings.
• Supporting Adolescent Boys Trial (SABT) Trial program providing support services for adolescent boys as part of Home Base's portfolio of youth programs.
• Parents and Kids Together (PaKT) Family-focused program supporting parents and kids together through Home Base's integrated service model.
• Merge Youth Program Youth program within Home Base's portfolio of services for young Tasmanians.
• Education Support Pilot Pilot program supporting young Tasmanians to engage with education.

Quantifiable outcome

• 100% of Step Up program participants reported reduction in violent and abusive behaviors at home
• +7 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Salters HireminorGTM or Marketing Partner · 10 November 2025Charity partner assisting with stage setup for The Mind Games event sponsorship.
• XanderwareminorGTM or Marketing Partner · 10 November 2025Partner supporting Home Base stage setup at The Mind Games event.
• Fiona Bell Design StudiominorGTM or Marketing Partner · 10 November 2025Partner supporting Home Base stage setup at The Mind Games event.
• MyState BankcoreStrategic or Co-development Partner · 14 November 2024Partnership with MyState Bank includes the JumpStart Share House Program providing rental subsidies for young Tasmanians aged 18-25. MyState invested $56,800 for the first year including subsidized rent across two share houses and $10,000 for furniture, white goods, and linen. Also jointly produces the annual Financial Wellbeing in Tasmania Report.
• In The Hanging GardenminorGTM or Marketing Partner · 1 July 2023Hobart venue hosting Community Christmas Lunch free of charge.
• Hospitality TasmaniacoreStrategic or Co-development PartnerStatewide fundraising initiative powered by Home Base and Hospitality Tasmania. The Dollars for Change program collects donations across participating hospitality venues with every dollar staying in Tasmania. $75,000 raised as at 30 June 2025.
• St Lukes HealthcoreStrategic or Co-development PartnerCorporate partner supporting young people. St Lukes has a bold vision to make Tasmania the healthiest island on the planet with a dedicated focus on positive generational behaviour change. Partnership supports Step Up program for young people exhibiting violent behaviour.
• Hydro TasmaniaminorStrategic or Co-development PartnerCorporate partner supporting young Tasmanians.
• NXTminorStrategic or Co-development PartnerCorporate partner supporting young Tasmanians.
• Wilson HomesminorStrategic or Co-development PartnerCorporate partner supporting young Tasmanians.
• RACV Hobart HotelminorStrategic or Co-development PartnerCorporate partner supporting young Tasmanians.
• Tasmanian Department of HealthcoreStrategic or Co-development PartnerPartner in Housing and Accommodation Support Initiative (HASI) - a program demonstrating outstanding results in helping social housing tenants in southern Tasmania maintain stable housing while managing mental health challenges.
• Homes TasmaniacoreStrategic or Co-development PartnerPartner in Housing and Accommodation Support Initiative (HASI) - helping social housing tenants in southern Tasmania maintain stable housing while managing mental health challenges.
• Mental Health Council of TasmaniacoreStrategic or Co-development PartnerCo-authored opinion piece on psychosocial supports and youth homelessness with Home Base CEO Dianne Underwood. Working together to advocate for $200 million annual investment to close the psychosocial service gap.
• Glenorchy City CouncilminorStrategic or Co-development PartnerPartner in Youth Homelessness Matters Day event at Tolosa Street Skate Park.
• Flint KitchenminorGTM or Marketing PartnerCaterer helping plan and execute Community Christmas Lunch.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Smith Family: National children's education and support charity operating learning and family support programs. Comparable through wraparound support for disadvantaged young people and partnerships with corporate donors and government.
• Anglicare Tasmania: Tasmania-based community services organization delivering housing, family support, and youth services. Direct peer given shared Tasmanian geography and overlapping service lines including family and youth support.
• Launch Housing: Melbourne-based nonprofit providing housing and homelessness support services to young people and adults. Directly comparable as a specialist youth and family homelessness provider with housing programs and wraparound support.
• YWCA Australia: National nonprofit focused on women and young people, including housing and accommodation services. Comparable through supported accommodation for vulnerable young women, similar to Mara House.
• Berry Street: Victorian nonprofit delivering child, youth, and family services including family violence intervention and youth accommodation. Closely comparable given shared focus on family violence response (Step Up-like) and youth residential care.
• MacKillop Family Services: Catholic agency providing out-of-home care, family services, and youth support across Australia. Comparable through supported accommodation models and family preservation programs similar to Reconnect.
• Kids Under Cover: Australian nonprofit providing housing solutions (studio dwellings and subsidies) for young people at risk of homelessness. Directly comparable through housing subsidy mechanisms targeting youth independence.

Broad incumbents

• Mission Australia: National nonprofit providing housing, homelessness, youth, and family services across Australia. Overlaps with Home Base on youth homelessness and supported accommodation; comparable as a government-contracted service provider.
• Salvation Army Australia (Salvos): Large national nonprofit operating housing, family support, and youth homelessness programs across Australia, including Tasmania. Comparable in service breadth and donor-dependent model, though much larger and more diversified.

Regional players

• Youth Focus (Western Australia): WA-based youth mental health and wellbeing nonprofit. Comparable through youth-focused service delivery and government/funder-supported model, though geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/homebasetas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Base