Homes & Co

Name

Homes & Co

Legal name

Homes & Co

Website

https://homesandco.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Woodford Green

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Lettings Commission: Revenue generated from facilitating residential property rentals, charging commission to landlords for finding tenants and managing rental transactions.
2. Property Sales Commission: Revenue from facilitating property sales transactions, earning commission on successful property sales to vendors and purchasers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Homes & Co is a residential property agency facilitating property sales and lettings (rentals) for landlords, tenants, vendors, and purchasers in East London, primarily across South Woodford (E18), Walthamstow (E17), and Ilford/Hainault (IG6) postcodes. The company earns commission by connecting landlords with tenants and vendors with purchasers, supported by a website, customer portal, and mobile apps for property search and inquiry management.

Product overview

Homes & Co is a property specialist company offering residential sales and lettings services. The company operates a web-based property platform with a customer portal for account management, mobile applications for iOS and Android, and online tools for property valuation requests. The core offering consists of property sales facilitation and rental management services, with featured property listings across East London postcodes (E17, E18, IG6). The platform supports property search with filters for price, type, bedrooms, and various property features.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services Residential property sales services facilitating vendors and purchasers in buying and selling residential properties, primarily across East London postcodes (E17, E18, IG6), with properties listed from £200,000 to £5,000,000.
• Lettings Services Rental property management services connecting landlords with tenants, handling property listings, viewings, and tenancy agreements for residential rental properties priced from approximately £750 to £8,000 per calendar month.
• Homes & Co Mobile Application Native mobile applications available on iOS and Android platforms enabling property search, listings browsing, and agency communication on the move.
• Customer Portal Online self-service portal providing account access for tenants, landlords, vendors, and purchasers to manage their property dealings and communications with Homes & Co.
• Free Property Valuation Request Service Online tool enabling property owners to request free market valuations for their properties as a precursor to selling or letting through Homes & Co.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Chestertons: London-headquartered estate agency offering residential sales, lettings, and management across the capital. Comparable on dual sales/lettings model and central-and-east London trading areas.
• Knight Frank: Global residential and commercial property agency with a strong London office. Comparable on residential sales and lettings model, though operating at the premium end of the market versus Homes & Co's mid-market positioning.
• Dexters: Independent London estate agency covering sales, lettings, and property management across multiple boroughs. Closely comparable to Homes & Co on local-residential agency model and East/West London operating geography.
• Purplebricks: Hybrid/online UK estate agency offering residential sales and lettings with a flat-fee model. Comparable on UK residential sales and lettings service, though competing via a lower-cost digital proposition rather than high-touch local service.
• Haart: Large UK estate agency group with extensive London and South East branch coverage including East London postcodes. Directly comparable on residential sales and lettings services competing for the same landlord and vendor customers.
• Foxtons: London-focused residential sales and lettings agency with branch networks across the capital. Directly comparable to Homes & Co on service mix (sales + lettings), target customer (landlords, vendors, tenants, purchasers), and East London footprint overlap.
• Savills: Global real estate services firm with substantial UK residential sales, lettings, and property management operations. Comparable on full-service residential agency offering, though operating across more geographies and price tiers.
• Winkworth: UK franchise-based residential sales and lettings agency with a strong London presence. Comparable on independent-agency feel, residential sales/lettings mix, and landlord-focused service offering.

Broad incumbents

• Connells Group: One of the UK's largest estate agency and property services groups with residential sales, lettings, and mortgage operations. Comparable as a broader incumbent in the same residential agency space, though operating at far greater scale than Homes & Co.

Others

• Rightmove: UK's largest property portal listing homes for sale and to let. Not a direct competitor but a key enabling platform that Homes & Co and every UK estate agency depends on for listing visibility and lead generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/homes-&-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes & Co