THE REAL ESTATE AGENTS LTD

What THE REAL ESTATE AGENTS LTD does

Homes Estate Agents Ltd (trading as Homes Estate Agents) is an independent UK estate agency incorporated in England and Wales in 2011 (company number 7516923), operating exclusively in the Hampshire market through three branches in Alton, Liphook and Petersfield, with the registered headquarters at Antrobus House, 18 College Street, Petersfield. The firm delivers a full-stack residential property service: sales and purchasing support, landlord and tenant lettings (Propertymark accredited), property valuations, land and new homes advisory, and a Prime sub-brand for the premium segment. Revenue is generated primarily through transaction commissions on sales, supplemented by professional fees for valuations and recurring management fees from lettings; pricing is not publicly disclosed and is quote-based.

The business model is owner-led and sales-led, with differentiation grounded in local market knowledge, premium presentation, senior-led progression and a multi-channel marketing approach spanning the company website (homesea.co.uk), social media, email alerts, area guides and Rightmove-sourced market intelligence. The underlying technology stack is standard for the sector: Reapit and Jupix property software underpin CRM, listings and rental workflows, and Google Analytics supports site analytics; the company offers no proprietary platform, app, API or SDK. Operational credibility is supported by a Rightmove Intel ranking as the top-selling agent in Alton (22% market share by value) and Petersfield (20%) across GU30, GU31, GU32 and GU34 postcodes, alongside 285 customer reviews.

Strategically, the firm has expanded its service surface with dedicated Prime and Land & New Homes offerings, layered in digital self-serve tools (mortgage calculator, stamp duty calculator, online viewing booking, property alerts), and partnered with Just Move In to provide tenant home-setup services. No external investment, M&A activity, subsidiaries, leadership changes, regulatory actions or disclosed financials are recorded in the available sources.

Name

THE REAL ESTATE AGENTS LTD

Legal name

Homes Estate Agents Ltd

Website

https://homesathomes.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Homes Estate Agents Ltd is an independent UK estate agency founded in 2011, operating three Hampshire branches (Alton, Liphook, Petersfield) and offering residential sales, lettings, valuations, land and new homes, and prime property services to local buyers, sellers, landlords and developers.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential property sales
• Estate agency services
• Property lettings
• Property valuation
• Land and new homes

Headquarters

HQ city

Petersfield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees on residential property sales, with accurate pricing based on real local evidence
2. Property Valuations: Property valuation services offered to potential sellers
3. Lettings Services: Letting agent services for landlords including tenant placement and property management

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Homes Estate Agents is a traditional estate agency offering residential property sales, buying assistance, landlord and tenant lettings, property valuations, and land & new homes services across Hampshire. A premium sub-brand called Prime Homes serves the high-value property segment. Services are delivered through three local offices in Alton, Liphook, and Petersfield, supported by premium marketing presentation, accurate local pricing, and senior involvement from valuation to completion.

Product overview

Homes Estate Agents operates as a traditional estate agency offering a unified service for residential property transactions. The core offering consists of selling services (including valuation, marketing, negotiation, and progression), buying services, landlord/tenant rental services, and property valuation. Additional branded services include Prime for premium properties and Land & New Homes for new build transactions. The company also provides digital tools including property alerts registration, online viewing booking, mortgage calculators, and stamp duty calculators embedded within property listings. All services are delivered through three local branches in Alton, Liphook, and Petersfield, Hampshire, with operations dating back to 2011.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Homes: Premium property service for prime homes and developments in Hampshire

Products and services

• Selling Services Full-service residential property selling for homeowners in Hampshire, including accurate valuation based on local evidence, premium presentation with high-quality photography and marketing materials, tailored marketing plans, confident negotiation, proactive progression through to completion, and clear communication throughout the sale process.
• Buying Services Property purchasing assistance for prospective buyers in Hampshire, with clear communication, accurate property details, local area guidance, professional viewing experience, and support through to exchange and completion.
• Landlords Services Letting agent services for property landlords in Hampshire, providing tenant placement and ongoing property management. Operated under Propertymark accreditation.
• Tenants / Rent Services Rental property search and tenancy services for prospective tenants in Hampshire, supporting tenant placement and tenancy administration.
• Property Valuation Property valuation service providing accurate pricing advice to prospective sellers, based on real local evidence and market data. Bookable online through the company website.
• Land & New Homes Early-stage input and premium marketing services for land and new-build homes, targeting developers and buyers of new-build properties in Hampshire.
• Prime Homes Premium property services for high-value homes in Hampshire, providing dedicated expertise in selling prime homes and developments as a sub-brand of Homes Estate Agents.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Reapit Property Software / JupixcoreTechnology or IntegrationProperty sales and rental software provider. Customer personal data including name, address, contact details and preferences is shared with Reapit Property Software and/or Jupix who provide Homes Estate Agents with property sales and rental software.
• Just Move In (Ethical Introductions Ltd)minorStrategic or Co-development PartnerHome Setup and Utility Management Services partner. For tenants receiving Home Setup Services, Homes shares move-to and move-from addresses, moving dates, tenancy details, council tax status, and other data required for provision of services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Purplebricks: Hybrid online estate agency offering lower fixed-fee alternatives to traditional commission models. Competes with Homes on price-conscious seller segment and represents the disruptive technology-driven alternative to traditional high-street agency.
• Yopa: Hybrid online estate agency in the UK offering fixed-fee alternatives to traditional high-street agents. Comparable disruptive force to Homes' traditional full-service model, appealing to cost-conscious sellers in Hampshire and beyond.

Broad incumbents

• Countrywide: Major UK estate agency group with extensive branch network and full-service residential offering. Directly comparable on the sales, lettings and mortgage services side, though serving a national rather than regional footprint.
• Savills: Global real estate services firm with significant UK prime residential brokerage. Comparable to Homes' Prime Homes sub-brand and premium property expertise, though Savills operates globally with institutional-scale services.
• Connells Group: One of the UK's largest estate agency networks with hundreds of branches and comprehensive sales/lettings services across the country. Highly comparable to Homes in offering residential sales, lettings, and mortgage services, though at far greater national scale.
• Knight Frank: International real estate consultancy active in UK prime residential sales. Comparable in the high-value property segment where Homes' Prime Homes sub-brand competes, though at global rather than regional scale.

Direct peers

• Hunters: UK franchised estate agency group with national branch coverage offering sales, lettings and mortgage services. Comparable multi-branch independent-franchise structure with similar full-service residential offering.
• Winkworth: UK franchised estate agency network specializing in sales and lettings across London and the home counties. Closely comparable to Homes in business model, branch-led service, and residential/lettings mix in southern England geographies.
• Chestertons: London-centric estate agency with international reach, known for premium residential sales and lettings. Comparable to Homes in premium positioning and owner-led service culture, though focused on London/prime markets rather than Hampshire towns.
• Foxtons: London-focused estate agency known for premium service and strong local market dominance. Comparable to Homes' Premium/Prime Homes positioning and owner-led service ethos, although concentrated in London rather than Hampshire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homesestateagents
• LinkedInlinkedin.com/company/the-real-estate-agents-ltd
• Instagraminstagram.com/homesestateagents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE REAL ESTATE AGENTS LTD