Hoping Hearts Home Care

What Hoping Hearts Home Care does

Hoping Hearts Home Care is a privately held, non-medical home care provider headquartered in Austin, Texas. The company delivers in-home personal care, homemaker, companion, discharge, maternal, and pet care services to seniors, individuals recovering from illness, and private-pay families across two states: Texas (Travis, Bastrop, Hays, Williamson, and Bell counties) and South Dakota (Pennington, Custer, Lawrence, Meade, Jackson, Haakon, and Minnehaha counties). Service offerings include 24/7 multi-shift care, hourly care, and weekend/holiday coverage, with each client receiving a custom care plan developed during an in-home consultation.

The company operates a lightweight technology stack built around a telephone and application-based caregiver clock-in/clock-out attendance system that provides real-time no-show notifications, paired with a proprietary caregiver matching system used to align caregivers to client needs and preferences. Revenue is generated on an hourly usage-based billing model with rates set per service type and hours per week, requiring a 30-day notice for any rate change. Payer mix includes private pay, long-term care insurance reimbursement, and VA patients served through a partnership with TriWest Healthcare Alliance. The company does not require long-term contracts, allowing clients to change caregivers or discontinue services at will.

Marketing and customer acquisition rely on direct-to-consumer channels, primarily the company website, a Google Business profile with five-star reviews, phone outreach, and online contact forms. No paid advertising, institutional referral partnerships, or technology integrations are disclosed. The company maintains active caregiver hiring across both states and has no disclosed parent company, institutional investors, funding rounds, management team, patents, certifications, or revenue figures, indicating an early-stage independent operator scaling through geographic and payer-mix expansion.

Name

Hoping Hearts Home Care

Legal name

Hoping Hearts Home Care

Website

https://hopingheartshomecare.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoping Hearts Home Care is a privately held non-medical home care provider headquartered in Austin, Texas, delivering in-home personal, homemaker, companion, and discharge services to seniors and families across Texas and South Dakota on an hourly, custom care plan basis.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Non-medical home care
• Personal care services
• Homemaker services
• Companion care
• Senior in-home care

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hourly Home Care Services: Services billed on an hourly basis for homemaker services, personal care services, companion services, and discharge services. Custom Care Plans created based on individual needs and budget. Rates determined by number of hours of care per week and type of services received.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hoping Hearts Home Care is a non-medical home care provider based in Austin, Texas, delivering in-home care services to individuals and families. Core offerings include Personal Care Services (bathing, grooming, dressing, toileting, transportation, range-of-motion assistance, transferring), Homemaker Services (meal preparation, laundry, light housekeeping, grocery shopping), Companion Services (friendly conversations, errand running, safety monitoring), and Discharge Services (medication pickup, transportation to and from doctor visits, post-operative care). Care is delivered through certified nursing professionals, home health aides, and personal care assistants with flexible scheduling including 24/7, hourly, and weekend/holiday coverage.

Product overview

Hoping Hearts Home Care offers a unified non-medical home care service platform consisting of multiple interconnected care modules. The core offerings include Personal Care Services (bathing, grooming, dressing, toileting, transportation, and mobility assistance), Homemaker Services (meal preparation, housekeeping, laundry, and grocery shopping), Companion Services (social interaction, errand running, and safety monitoring), and Discharge Services (post-hospitalization transition support including medication pickup and medical appointment transportation). Additional specialized offerings include maternal care and pet care. All services are delivered through trained caregivers including certified nursing professionals, home health aides, and personal care assistants, with flexible scheduling options including 24/7 care, hourly care, and weekend/holiday coverage.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TriWest Healthcare AlliancecoreOthersAccepts TriWest insurance for VA patients. Services do not require physician pre-authorization, pre-qualification, certification, or prescription (though this does not apply to TriWest clients who may have specific authorization requirements).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrightStar Care: Franchise network providing both skilled medical and non-medical home care including personal care and companion services to seniors and disabled adults — overlapping Hoping Hearts' non-medical segment while offering broader clinical capabilities.
• Comfort Keepers: National franchise providing non-medical in-home care including personal care, companion care, and homemaker services to seniors and adults needing assistance — directly overlapping Hoping Hearts' service menu and customer segment.
• Senior Helpers: National provider of in-home senior care services including personal care, companion care, and housekeeping — closely comparable to Hoping Hearts' non-medical service portfolio for the elderly aging-in-place market.
• Right at Home: International in-home care franchise offering companionship, personal care, homemaker, and respite services to seniors and disabled adults — directly comparable service model and customer base to Hoping Hearts.
• Amada Senior Care: Franchise providing non-medical in-home care including personal care, companionship, and homemaker services for seniors, with similar focus on long-term care insurance coordination.
• Visiting Angels: One of the largest U.S. non-medical home care franchise networks offering companion, personal care, and homemaker services directly comparable to Hoping Hearts' core offerings to seniors aging at home.
• Synergy HomeCare: National franchise network delivering non-medical home care — personal care, companion, and homemaker services — to seniors and disabled adults seeking to remain at home, mirroring Hoping Hearts' core offering.
• Home Instead: Global leader in non-medical home care for seniors offering personal care, companionship, and household support services with a similar franchise/local-operator model serving aging-in-place clients.

Broad incumbents

• Bayada Home Health Care: Large multi-state home health provider offering both skilled nursing/therapy and personal care services; broader clinical footprint but overlapping the non-medical personal care segment Hoping Hearts serves.
• Amedisys: Public home health and hospice operator providing skilled nursing and therapy across many states; overlaps with Hoping Hearts' discharge services and post-acute personal care, though primarily clinical in orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hoping-hearts-home-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoping Hearts Home Care