Horizon Yacht Australia

What Horizon Yacht Australia does

Horizon Yacht Australia is the exclusive Australian representative of the Horizon Yacht Group, a privately held luxury yacht builder founded in 1987 by CEO John Lu and headquartered in Kaohsiung, Taiwan. Operating from Sanctuary Cove, Queensland, the Australian entity (6 employees) functions as a sales, service, and customer-engagement arm connecting Asia-Pacific buyers to the parent's eight specialized yacht series spanning 52 to 150 feet, including FD (Fast Displacement), E, RP, V, PC (Power Catamaran), EP (Expedition), P, and fully custom CC series, totaling 25+ models.

The parent group operates four ISO 9001-certified manufacturing facilities across 25 acres in Kaohsiung, employing approximately 900 staff, with two on-site Design Centers, a five-axis router, CNC milling, and an advanced composites R&D facility. Core construction technology centers on Vacuum Assisted Resin Transfer Molding (VARTM) with one-shot 6D hull infusion and aerospace-grade non-destructive testing. Selected models integrate a Victron phosphate Silent Living battery system enabling up to 20 hours of generator-free operation, with optional Starlink connectivity, VEEM propellers, and multi-class certification (DNV, BV, RINA, MCA, CE, NK, ABYC, plus BV Ice Class on the EP150).

The business model is one-time, quote-based semi-custom and fully custom yacht sales with multi-year build contracts, delivered through a global dealer and service network across five continents. The Australian entity runs localized sales, owner events (e.g., 2025 Horizon Owners Rendezvous in Perth co-hosted with Bentley Perth and The Ritz-Carlton), and participation in major boat shows (SCIBS, Sanctuary Cove, Palm Beach, Fort Lauderdale). Cumulative deliveries exceed 940 yachts since 1987, ranking Horizon as the #1 luxury yacht builder in Asia and among the global Top Ten.

Name

Horizon Yacht Australia

Legal name

Horizon Yachts

Website

https://horizonyachtaus.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Horizon Yacht Australia is the exclusive Australian dealer for Horizon Yacht Group, a top-10 global custom luxury yacht builder (#1 in Asia) producing 52-150ft composite motor yachts from four ISO 9001-certified Taiwan shipyards serving affluent private owners, charter operators, and expedition cruisers across five continents.

Ownership category

akta.pro rank

Product category

Luxury Motor Yachts

NAICS

Ship and Boat Building (3366), Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Explorer Yacht Manufacturing (IMAJAMAE)

Keywords

• Luxury yacht sales
• Custom motor yachts
• Power catamarans
• Expedition yachts
• Yacht dealership

Headquarters

HQ city

Kaohsiung

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Custom Luxury Yacht Sales: Horizon builds semi-custom composite motor yachts from 52 to 150 feet in length. Each yacht is designed, engineered and constructed based on client specifications with collaboration between experienced owners and Horizon's in-house design teams. Build times vary based on customization requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Horizon Yacht Australia is the exclusive Australian representative and sales agent for the Horizon Yacht Group, selling semi-custom and custom composite luxury motor yachts ranging from 52 to 150 feet across eight specialized series (FD, E, RP, V, PC, EP, P, CC). The company connects Australian and Asia-Pacific buyers with the parent group's Taiwan-based manufacturing facilities, providing local sales, marketing, owner events, factory tour coordination, and after-sales support for delivered vessels.

Product overview

Horizon Yacht Australia serves as the exclusive Australian representative for the Horizon Yacht Group, a leading luxury yacht builder ranked fifth largest globally and #1 in Asia. The company builds semi-custom composite motor yachts from 52 to 150 feet in length across eight specialized series: FD (Fast Displacement), E, RP, V, PC (Power Catamaran), EP (Expedition), P, and CC (Custom/Cruiser) series. Within these proven platforms, Horizon offers 25 distinct models of planning, semi-planning, full-displacement, and catamaran vessels. The portfolio ranges from the compact PC52 and E75 entry models to superyacht-class vessels like the P140 tri-deck and EP150 expedition yacht. Each series targets distinct cruising lifestyles from leisurely coastal cruising to long-range expedition and fully custom builds, with extensive owner collaboration on design and specification.

Differentiator

Problem solved

Functional benefit

Products and services

• FD Series (Fast Displacement)

Quantifiable outcome

• Over 940 luxury yachts delivered since 1987
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Bentley PerthflagshipGTM or Marketing Partner · 1 December 2025Luxury automotive partner for the 2025 Horizon Owners Rendezvous in Perth. Bentley Perth provided an extraordinary showcase of luxury vehicles, with five helicopters lifting off from Langley Park while 37 Bentley vehicles formed a rolling convoy, symbolizing convergence of luxury mobility across air, land, and lifestyle.
• The Ritz-Carlton, PerthflagshipGTM or Marketing Partner · 1 December 2025Five-star hospitality partner hosting the welcome reception for the 2025 Horizon Owners Rendezvous. Against the stunning backdrop of the Swan River and Perth's illuminated skyline, Horizon owners gathered for premium champagne, bespoke canapés, and live entertainment.
• Sandalford EstatecoreGTM or Marketing Partner · 1 December 2025Premium wine country partner hosting 125 Horizon owners and Bentley guests for a curated Western Australia-inspired gourmet lunch. Guests enjoyed fine wines from one of Australia's oldest wine producers in a culinary experience showcasing regional produce.
• Club MarineminorOthers · 1 December 2025Marine insurance partner sponsoring the 2025 Horizon Owners Rendezvous event.
• The Boat WorksminorChannel Partner/ Reseller/ Distributor · 1 December 2025Marine service facility partner for the event.
• Sanctuary Cove MarinaminorChannel Partner/ Reseller/ Distributor · 1 December 2025Australian marina partner for the event.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Azimut Yachts: Italian luxury motor yacht builder, part of Azimut-Benetti Group, with a comparable range of semi-custom flybridge and motor yacht models. Direct overlap with Horizon's E, RP, and V series, particularly in Mediterranean and U.S. markets.
• Sunseeker International: UK-based luxury motor yacht builder producing a comparable semi-custom lineup in similar 50-150ft size range with global dealer network. Direct competitor across Horizon's FD, E, and P series, including for HNWI customers and international boat shows.
• Ferretti Group: Italian luxury motor yacht group producing Ferretti, Riva, Pershing, and Custom Line brands across semi-custom and full-custom sizes. Comparable to Horizon across multiple size segments, especially in Mediterranean and Asian HNWI markets.
• Sanlorenzo: Italian semi-custom and full-custom motor yacht builder with a comparable superyacht product range (24m-70m+). Overlaps with Horizon's P, CC, and RP series, particularly in European and Asian markets and the full-custom segment.
• Princess Yachts: UK luxury motor yacht builder with a comparable semi-custom product range from ~50ft to superyacht class. Closely overlaps Horizon on FD-series fast displacement and motor yacht segments, sharing customer profile and international boat show presence.
• Heesen Yachts: Dutch semi-custom and full-custom motor yacht builder, comparable to Horizon's FD and P series in size, build philosophy, and customer profile. Strong overlap in long-range displacement and superyacht-class builds.
• Westport Yachts: U.S.-based luxury motor yacht builder producing semi-custom yachts from ~80ft to 130ft, comparable to Horizon's FD and RP series in size, customer base, and product philosophy. Particularly relevant in the North American market.
• Majesty Yachts: UAE-based luxury motor yacht builder producing semi-custom yachts up to ~45m, comparable to Horizon's P and FD series. Strong overlap in Middle East and Asian HNWI markets, similar build philosophy.
• Benetti: Italian semi-custom and full-custom motor yacht builder in the Azimut-Benetti Group, producing yachts from ~30m to 100m+. Direct competitor with Horizon's P, CC, and EP series in the custom and expedition segments.
• Ocean Alexander: Taiwan-built luxury motor yacht brand with U.S. headquarters, producing semi-custom motor yachts from ~70ft to 120ft. Closely comparable to Horizon on build origin, size range, and target customer, particularly in the U.S. market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oceanxxx
• LinkedInlinkedin.com/company/horizon-motor-yachts-australia-and-new-zealand

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Yacht Australia