Stepwork

What Stepwork does

Stepwork (legally Loot Discount Inc., d.b.a. Stepwork) is a San Francisco-based, privately held software company founded in 2021 that provides a vision-based interface automation platform for executing UI-driven workflows across web and desktop applications without requiring APIs. The product captures human screen actions through native desktop agents on macOS and Windows, then replays them as repeatable automations, addressing use cases such as user provisioning and deprovisioning, user access reviews, helpdesk tickets, incident playbooks, shadow IT remediation, and compliance evidence collection. Core platform components include Flows (visual workflow builder), Streams (event-driven routing), Procedures (reusable parameterized sequences), Variables (data passing between steps), Capture (screen recording), and a Slack Bot for in-channel trigger and monitoring; an AI Access Tool provides ML-based identity verification within end-user computing environments.

The technology differentiates through native MFA completion across the major identity providers (Okta, Microsoft Entra ID, Google Workspace, Ping Identity, OneLogin, 1Password) without requiring separate credentials or service accounts, and through a Provisioning Directory that catalogs 100+ SaaS applications segmented by identity provider and SCIM support. Stepwork holds SOC 2 Type 2 and GDPR compliance, hosts customer data on AWS in US-East-1, and operates under Standard Contractual Clauses for European data transfers.

Stepwork monetizes through a hybrid model combining prepaid Credits applied against usage and annual subscriptions, both negotiated quote-by-quote. Its go-to-market blends enterprise field sales (Calendly-driven demos) with product-led growth (free desktop downloads). It targets three primary segments: IT Operations, GRC (Governance, Risk, Compliance), and InfoSec teams at mid-to-large enterprises. Visible customer logos include Affirm, Dropbox, Ramp, Snowflake, Airtable, and Savvy, the last of which is the only customer with a named testimonial and quantified outcome.

Name

Stepwork

Legal name

Loot Discount Inc.

Website

https://stepwork.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Stepwork provides vision-based interface automation for IT, GRC, and InfoSec teams to execute UI-driven workflows across SaaS and legacy applications without APIs. The platform targets mid-to-large enterprises through direct sales and self-serve desktop downloads on macOS and Windows.

Ownership category

akta.pro rank

Product category

Robotic Process Automation (Interface Automation)

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Workflow Automation for IT & Ops (Runbooks, Job Scheduling) (HDAEAHAH)

akta.pro secondary industries

IT Workflow Automation & Orchestration Platforms (HDAEALAF), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Workflow Automation & No-Code Collaboration (BPAMAMAK)

Keywords

• Interface automation
• Workflow automation
• UI-driven RPA
• Screen recording automation
• API-free automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Credits (Prepaid Usage): Customers purchase Credits in advance which are applied against Usage at rates specified in the Order. Credits are deducted automatically as services are consumed. All Credits are non-refundable once paid and may not be resold or transferred.
2. Subscription: Subscription-based pricing where customers pay subscription fees set forth in the Order. Billed in advance, with automatic renewal for successive one-year terms unless 15 days notice is provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Stepwork provides a vision-based interface automation platform that records and replays UI-driven workflows across web and desktop applications without requiring API access. The platform is delivered via native desktop apps for macOS and Windows and supports enterprise use cases including user provisioning, deprovisioning, User Access Reviews, helpdesk ticket automation, and compliance evidence collection. It authenticates through existing identity providers (Okta, Microsoft Entra ID, Google Workspace, Ping Identity, OneLogin) and completes MFA natively, enabling automation of legacy and non-SCIM SaaS applications.

Product overview

Stepwork is an interface automation platform that automates any flow a human can do through screen recording without requiring APIs. The core platform consists of Flows (visual workflow builder), Streams (real-time event routing), Procedures (reusable sequences), Variables (data transformation), Capture (screen recording), and Streams for event-driven automation. Add-on capabilities include the Slack Bot for in-Slack workflow execution and the AI Access Tool for device-level user verification. The Provisioning Directory catalogs 100+ SaaS applications across identity providers (Okta, Microsoft Entra ID, Google Workspace, 1Password, OneLogin, Ping Identity) with varying SCIM support. Delivered via native desktop apps for macOS and Windows, or as background/ITSM-triggered execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Stepwork Platform Vision-based interface automation platform that records and replays UI-driven workflows across web and desktop applications without requiring API access. Targets enterprise IT, GRC, and InfoSec teams for provisioning, User Access Reviews, helpdesk ticket automation, and compliance evidence collection.
• Stepwork Desktop App Native desktop application for macOS and Windows that enables local automation execution, screen capture, and self-serve product adoption.
• AI Access Tool AI-enabled device access capability that temporarily interacts with End User computing environments for verifying the identity of authorized users across software services. Operates in single-use or session-limited manner without persistent device control.
• Stepwork Provisioning Directory Directory catalog of 100+ SaaS applications supported for provisioning automation, organized by identity provider (Okta, Microsoft Entra ID, Google Workspace, Ping Identity, OneLogin) and SCIM support status.

Quantifiable outcome

• 40 hours saved across 120 apps every other month on User Access Reviews
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• Amazon Web ServicescoreTechnology or IntegrationAWS serves as the primary hosting and cloud infrastructure provider. Customer data is stored on AWS with backups in US-East-1. AWS bedrock ensures zero data retention policy for AI model training.
• Google WorkspacecoreTechnology or IntegrationCommunication tool for all employees. Stepwork authenticates through Google Workspace and supports Google MFA methods natively (Google Prompts, OTP, passkeys).
• SlackcoreTechnology or IntegrationCommunication tool for all employees. Stepwork provides Slack Bot integration enabling trigger and monitor workflows directly from Slack.
• Ping IdentitycoreTechnology or IntegrationIdentity provider integration supporting SAML 2.0 and OIDC protocols. Stepwork completes Ping MFA natively including PingID push, OTP, and FIDO2. Supports 71+ apps in directory.
• OneLogincoreTechnology or IntegrationIdentity provider integration supporting SAML and OIDC. Stepwork completes OneLogin MFA natively including OneLogin Protect push, OTP, and security questions. Supports 82+ apps in directory.
• 1PasswordcoreTechnology or IntegrationCredential management integration. Stepwork retrieves credentials from 1Password vault during automation and never stores them independently. Supports 1Password TOTP and Passkeys.
• Google WorkspacecoreTechnology or IntegrationIdentity provider integration supporting SAML and OIDC. Stepwork completes Google MFA natively including Google Prompts, OTP, passkeys, and security keys. Supports 199+ apps in directory.
• Microsoft Entra IDcoreTechnology or IntegrationIdentity provider integration (formerly Azure AD) supporting SAML 2.0, OIDC, and WS-Federation. Stepwork completes Entra MFA natively including Microsoft Authenticator push, OTP, passkeys, and FIDO2. Supports 64+ apps in directory.
• OktacoreTechnology or IntegrationPrimary identity provider integration. Stepwork authenticates through Okta and completes MFA natively. Featured integration partner on homepage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scribe: Process documentation and automation tool that captures screen activity to produce step-by-step guides and automations. Stepwork explicitly compares itself to Scribe, with both using screen recording as the foundation for repeatable workflows.
• UiPath: Leading enterprise RPA platform offering UI-based and API-based automation. Stepwork publishes a direct comparison page against UiPath, making it the most directly comparable competitor in workflow automation for IT and operations teams.
• Workato: Enterprise integration and workflow automation platform focused on IT, HR, and finance use cases. Comparable to Stepwork's enterprise positioning and visual workflow builder, though Workato is API-first rather than vision-based.
• Zapier: Widely adopted no-code workflow automation platform connecting SaaS apps. Stepwork explicitly compares itself to Zapier, with both targeting non-technical users building cross-application automations, though Zapier focuses on API-native triggers.
• Automation Anywhere: Enterprise RPA vendor offering UI-based and AI-augmented automation across IT, finance, and operations. Closely comparable to Stepwork in technology approach (UI-driven automation) and target enterprise buyer, but with substantially greater scale.

Broad incumbents

• ServiceNow: Enterprise ITSM and workflow platform with deep penetration in IT, GRC, and InfoSec buyer budgets. Stepwork compares directly to ServiceNow, but ServiceNow operates a much broader platform with native integration capabilities that Stepwork must complement or displace.
• Microsoft Power Automate: Microsoft's workflow automation suite bundled with the Microsoft 365 and Azure ecosystem, including UI flows (RPA) capabilities. Competes with Stepwork for IT and operations automations, particularly at organizations standardized on Microsoft Entra ID.

Emerging players

• Tonkean: Process automation and orchestration platform targeting operations, IT, and GRC teams. Comparable to Stepwork in buyer profile and visual workflow builder approach, but with API- and integration-first design philosophy.
• Tray.io: Enterprise iPaaS platform for general-API and low-code workflow automation. Comparable in target buyer (IT and operations teams) and visual workflow approach, though focused on API integrations rather than UI-driven automation.
• Moveworks: AI platform for IT service automation, including ticket automation, provisioning, and identity workflows. Comparable to Stepwork in the IT automation use case, though Moveworks centers on conversational AI rather than UI recording.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stepwork

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stepwork