Hot Yoga Copenhagen

What Hot Yoga Copenhagen does

Hot Yoga Copenhagen is a privately held (ApS) boutique fitness operator founded in 2014 and headquartered in Copenhagen, Denmark, running a single-location premium infrared hot yoga studio at Christianshavn near the metro. The company operates two studio concepts out of the same facility — Hot Yoga Copenhagen and a sub-brand called Vibro Yoga — and serves a mixed customer base of local Copenhagen residents, tourists, and corporate clients with seven-day coverage from 06:30 to 21:00.

The core product is instructor-led infrared hot yoga classes, supplemented by a teacher training program (formerly Triangle Yoga Academy, now operating as Yoga Bible) and a digital platform called Namaste Online. The technology stack is built on standard SaaS infrastructure — Mindbody for class booking, Zettle for point-of-sale, e-conomic for accounting, Squarespace for the public website, Google Workspace for internal collaboration, and GMass for email — with no proprietary technology or AI/ML components.

Revenue is generated through a multi-format pricing model: monthly subscriptions ranging from DKK 799 to DKK 1,499, multi-class cards, tourist drop-in passes, teacher training tuition, and private/corporate event bookings. The company employs approximately 5 staff and maintains a 4.9/5 rating across 500+ Google reviews, indicating strong unit-level customer satisfaction. Capital structure is undisclosed and no external funding rounds have been reported.

Name

Hot Yoga Copenhagen

Legal name

Hot Yoga Copenhagen ApS

Website

https://hotyogacph.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Hot Yoga Copenhagen is a privately held boutique infrared hot yoga studio in Copenhagen, Denmark, offering memberships, classes, teacher training, corporate events, and a digital platform to local residents and tourists.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Aerial Yoga & Specialty Yoga Modalities (HSADACAH)

Keywords

• Hot yoga classes
• Yoga studio services
• Yoga teacher training
• Corporate wellness events
• Infrared yoga practice

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Membership subscriptions: Monthly recurring memberships (10 Classes, Unlimited, and All-Inclusive Premium tiers) providing access to all class types. Enrollment fee charged once. Members can pause for 14 days to 3 months. First month free for new members.
2. Class-based punch cards and prepaid passes: One-time purchase of class bundles (5 to 200 classes) with expiry periods, plus prepaid unlimited passes (14 days to 12 months). No enrollment fee on punch cards.
3. Intro and tourist passes: Short-term entry products — 10-in-3-Weeks Intro (475 DKK, Copenhagen residents only) and 7-day tourist pass (750 DKK) for visitors.
4. Gift cards: Gift vouchers sold at variable amounts or as fixed 1-class or 10-class KickStarter bundles. Redeemable against memberships, punch cards, and passes.
5. Yoga teacher training and workshops: 200-hour yoga teacher training programs (18-week flexible and 4-week intensive formats) delivered via the affiliated Yoga Bible school. Additional workshops on inversions, splits, and backbends. Yoga Alliance certified.
6. Private sessions and corporate events: Bookable private hot yoga, Vibro Yoga, breathwork, and meditation sessions for individuals, groups, and companies. Fully customized format with studio setup, mats, towels, and ginger shots included. Studio accommodates up to 20 participants in the Hot Room and up to 10 in the Vibro studio.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hot Yoga Copenhagen operates a premium infrared hot yoga studio in the Christianshavn neighborhood of Copenhagen, offering daily drop-in and scheduled hot yoga, non-heated yoga, Vibro Yoga (whole-body vibration training), private sessions, corporate and group events, and a Yoga Alliance certified 200-hour teacher training program. The studio combines infrared-heated rooms (40°C) with vibration platforms, full wellness amenities (Sonic Shavasana sound relaxation, ginger shots, herbal tea), and bilingual instruction (Danish/English).

Product overview

Hot Yoga Copenhagen is a premium yoga studio offering a portfolio of complementary practice formats centered on infrared heated hot yoga and meditation. Core offerings include Infrarød Hot Yoga (heated at 30–38 °C with ~65% humidity), Non-Heated Yoga, and Vibro Yoga (conducted on vibration platforms in a dedicated warm studio). The studio operates two dedicated rooms at Torvegade 66, Christianshavn, with daily classes for all levels. Supporting offerings include Private Classes and Corporate Events (hot, Vibro, breathwork or meditation), Yoga Bible Teacher Training (200-hour programs and specialized workshops), and introductory/specialty passes (10-in-3-Weeks Intro, class cards, unlimited prepaid passes, tourist passes and gift cards). Membership tiers range from the 10 Classes/Month plan through the premium All-Inclusive tier, all providing access to the full class portfolio including Sonic Shavasana and wellness amenities (herbal tea, ginger shots, towels and showers).

Differentiator

Problem solved

Functional benefit

Brands

• Vibro Yoga: Yoga practice using vibration platforms, offered in a separate warm studio with velvet curtains and neon accents.
• Namaste Studios
• Namaste Online
• Yoga Bible

Products and services

• Infrared Hot Yoga Classes
• Non-Heated Yoga Classes
• Vibro Yoga Classes
• Private Classes and Corporate Events
• Yoga Teacher Training (200-hour Yoga Alliance Certification)
• 10-Class Punch Card
• Unlimited Monthly Subscription
• All-Inclusive Premium Subscription
• 10-in-3-Weeks Intro Offer
• Tourist Drop-In Pass
• Gift Cards
• Retail Apparel and Yoga Equipment

Quantifiable outcome

• 500+ Google reviews with an average rating of 4.9/5
• +1 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Six partnerships are on record, tiered core.

• MindbodycoreTechnology or IntegrationMindbody is the booking, membership management, and class attendance platform used by Hot Yoga Copenhagen to handle reservations, membership subscriptions, and studio operations.
• e-conomiccoreTechnology or Integratione-conomic handles invoicing and accounting for Hot Yoga Copenhagen's financial operations, including membership billing, one-time purchases, and rate payment tracking.
• ZettlecoreTechnology or IntegrationZettle (by PayPal) processes physical point-of-sale payments and transaction administration at the studio, covering in-studio purchases and class payments.
• SquarespacecoreTechnology or IntegrationSquarespace powers the Hot Yoga Copenhagen website (hotyogacph.dk), providing CMS, website hosting, page functions, email campaign tools, and analytics tracking.
• Google Workspace / GmailcoreTechnology or IntegrationGoogle Workspace (including Gmail) is used for business communication, customer service, and internal operations at Hot Yoga Copenhagen.
• Yoga Bible (formerly Triangle Yoga Academy)coreStrategic or Co-development PartnerYoga Bible is the rebranded, dedicated yoga school operated by the same founding team behind Hot Yoga Copenhagen. It delivers Yoga Alliance-certified 200-hour teacher training, advanced programs, and workshops. All training was previously conducted under Triangle Yoga Academy at the Hot Yoga Copenhagen studio. Yoga Bible is a natural evolution — same team, same instructors, same values — now with its own dedicated platform.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Y7 Studio: Boutique infrared hot yoga chain in the US offering heated flow classes in mood-lit studios with tiered class-pack and unlimited memberships. Direct analogue of Hot Yoga Copenhagen's infrared positioning and urban premium pricing.
• Bikram Yoga: The original hot yoga franchise with globally affiliated studios running standardized 26-pose heated classes. The conceptual ancestor of Hot Yoga Copenhagen's hot-yoga positioning and franchise-style branding model.
• The Pad Studios: European boutique heated yoga and fitness studio brand with premium memberships and corporate offerings. Comparable concept and brand-led positioning to Hot Yoga Copenhagen's premium infrared model.
• Yoga Shala Copenhagen: Local Copenhagen yoga school offering teacher training, workshops, and multi-style classes. Direct local competitor for both daily practice and the higher-margin teacher-training revenue that Hot Yoga Copenhagen also targets.

Broad incumbents

• Pure Yoga: Premium yoga studio operator across Asia and New York with tiered memberships, teacher training, and corporate wellness offerings. Comparable premium positioning and multi-product model to Hot Yoga Copenhagen.
• YogaWorks: Multi-format yoga studio chain offering heated and non-heated classes, teacher training, and workshops across the US. Comparable breadth of products (memberships, drop-ins, training) to Hot Yoga Copenhagen's portfolio.
• CorePower Yoga: Large US-based hot yoga chain with heated and heated-power yoga formats across hundreds of studios. Closest large-scale analogue to Hot Yoga Copenhagen's premium infrared-heated class concept and subscription model.

Others

• Mindbody: SaaS booking and studio-management platform already used by Hot Yoga Copenhagen. Indirect ecosystem peer — other Mindbody-powered boutique studios are the closest direct comp-set in operational terms.
• Yoga Alliance: Accrediting body that certifies Hot Yoga Copenhagen's 200-hour Yoga Bible teacher training. Not a competitor but a key ecosystem anchor; comparable studios' accreditation status affects competitive positioning.

Regional players

• Hot8 Yoga: UK-based hot yoga studio chain with multiple locations and tiered membership pricing. Closest European peer operating a comparable hot-yoga subscription model, useful benchmark for cross-Atlantic unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotyogacph

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hot Yoga Copenhagen