Name

Houri Hearing

Legal name

Houri Hearing

Website

https://hourihearing.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Houri Hearing is a Lebanon-founded, founder-owned audiology clinic group operating four branches across Lebanon plus a UAE subsidiary, providing diagnostic hearing assessments, Phonak hearing aid distribution, custom 3D-printed hearing devices, tinnitus and pediatric rehabilitation, and hearing protection products to adults, children, and specialty segments.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing healthcare services
• Audiological evaluations
• Hearing aids
• Tinnitus therapy
• Custom earmolds

Headquarters

HQ city

Hamra, Beirut

HQ country

Lebanon

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of hearing aids from major brands including Phonak and Natus. Range includes invisible CIC, Receiver-in-Canal (RIC), Behind-the-Ear (BTE) devices, and rechargeable options with various technology levels.
2. Audiological Evaluation Services: Comprehensive hearing assessment services including Pure Tone Audiometry, Speech Audiometry, Speech In Noise testing (SPIN), Tympanometry, Otoacoustic Emission (OAE), Cochlear Implant Candidacy, and Visual Reinforcement Audiometry (VRA) for children.
3. Adult & Pediatric Rehabilitation: Hearing rehabilitation services for adults and children including treatment plans, testing, and follow-up care tailored to individual communication needs.
4. Tinnitus Therapy: Five-step tinnitus treatment program including assessment, therapy options (TRT and CBT), hearing aid fitting, and noise generator prescription.
5. Hearing Protection Products: Custom ear protection including Music/DJ filters, Industrial protection, Swim/Sleep plugs, Hunting/Shooting protection, and In-Ear-Monitors (IEM).
6. Custom Ear Molds and Lab Services: Premium hearing aid manufacturing and maintenance with 3D printing technology. Express lab service produces custom hearing aids, earmolds and plugs in one hour.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Houri Hearing is a clinical hearing healthcare provider that diagnoses hearing conditions and supplies fitted hearing aids, custom earmolds, and hearing protection products. The company operates four audiology clinics across Lebanon staffed by trained audiologists, sells Phonak hearing aids and Natus diagnostic-supported fittings, and provides rehabilitation, tinnitus therapy, Real Ear Measurements, and 3D-printed custom devices with one-hour express lab turnaround.

Product overview

Houri Hearing is a hearing healthcare provider offering a comprehensive portfolio of Phonak hearing solutions complemented by diagnostic equipment, hearing protection products, and clinical services. The core product portfolio centers on Phonak hearing aids available in multiple form factors: receiver-in-canal (Audeo series including Lumity, Life, Fit), custom in-the-ear (Virto series including Paradise and Infinio), behind-the-ear (Naida series, Sky series for children), and invisible extended-wear (Lyric). Specialty solutions include CROS systems for single-sided deafness and bimodal Naida Link M for cochlear implant compatibility. The company operates as an authorized Phonak distributor alongside complementary Natus diagnostic equipment. A full suite of clinical services includes audiological evaluations, adult and pediatric rehabilitation, tinnitus therapy, 3D printing for custom devices, Real Ear Measurements, and telehealth. Hearing protection products include custom ear protectors, music/DJ filters with variable attenuation, industrial protection, swim/sleep plugs, hunting protection, and 64 Audio in-ear monitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Phonak Audeo Hearing Aids Receiver-in-canal (RIC) hearing aids featuring SmartSpeech Technology, Bluetooth connectivity, and rechargeable options. Includes Audeo Lumity (premium speech understanding), Audeo Life (waterproof), and Audeo Fit (with health data tracking including heart rate, steps, and activity levels via myPhonak app). Designed for adults with mild to severe hearing loss.
• Phonak Virto Custom Hearing Aids Custom-made in-the-ear hearing aids crafted to fit the exact shape of the user's ear with universal Bluetooth connectivity. Includes Virto Paradise (custom sound quality), Virto R Infinio (rechargeable with AI technology), Virto I-10 NW O (premium custom fit), and Virto I-Titanium (discreet titanium shell). Designed for users preferring custom-fitted, less visible hearing solutions.
• Phonak Naida Hearing Aids Powerful behind-the-ear hearing aids for severe-to-profound hearing loss featuring Speech Enhancer, Dynamic Noise Cancellation, Motion Sensor Hearing, and connectivity to smartphones and TVs. Naida Link M is a bimodal solution designed to pair with Advanced Bionics cochlear implant sound processors. Designed for users with severe hearing loss requiring maximum amplification power.
• Phonak Sky Pediatric Hearing Aids Pediatric behind-the-ear hearing aids incorporating SmartSpeech Technology for prioritized speech understanding, water and dust resistance, and Roger microphone compatibility for school environments. Features tamperproof earhook and battery door, rechargeable options, and direct Bluetooth connectivity. Designed for children from infancy through teenage years.
• Phonak Lyric Invisible Hearing Aid 100% invisible hearing aid placed deep in the ear canal, designed for continuous 24/7 wear for months without removal. Uses natural ear anatomy for sound localization. Designed for adults seeking a completely invisible hearing solution.
• Phonak CROS Systems for Single-Sided Deafness Contralateral routing of signal (CROS) systems for single-sided deafness that transmit sound from the poorer hearing side to the better ear for improved speech understanding in all directions. Compatible with Phonak Audeo hearing aids. Designed for individuals with unilateral hearing loss.
• Phonak Infinio AI Platform Hearing Aids AI-powered hearing aids delivering automatic real-time AI adaptation to environments with up to 56 hours battery life. Features AutoSense OS 7.0, Spheric Speech Clarity 2.0 with DEEPSONIC DNN chip for unlimited conversations in noise, and dedicated AL chip. Designed for adults seeking cutting-edge AI-enhanced speech understanding.
• Audiological Evaluations Comprehensive diagnostic hearing assessment services including Pure Tone Audiometry, Speech Audiometry, Speech In Noise testing (SPIN), Tympanometry, Otoacoustic Emission (OAE), Cochlear Implant Candidacy assessment, and Visual Reinforcement Audiometry (VRA) for children. Conducted by trained audiologists at Houri Hearing clinic branches.
• Adult and Pediatric Hearing Rehabilitation Personalized hearing rehabilitation services for adults and children including hearing assessments, communication needs discussions, and tailored treatment plans addressing specific hearing requirements with ongoing aftercare and unlimited free follow-up appointments.
• Tinnitus Therapy Five-step tinnitus management program including comprehensive hearing and tinnitus evaluation, Tinnitus Retraining Therapy (TRT) and Cognitive Behavioral Therapy (CBT) options, hearing aid fitting, and noise generator instruments prescription.
• Real Ear Measurements (REM) Gold-standard hearing aid fitting procedure using machine measurements to verify sound output from hearing aids into the ear canal, ensuring patients have access to all speech sounds for optimal communication. Especially important for fitting children.
• 3D Printing Lab Services On-site 3D printing technology for manufacturing custom hearing aids, earmolds, and earplugs with precise fit and size, eliminating human error and ensuring proper sound delivery. Express lab service completes custom orders in one hour.
• Telehealth Audiology Consultations Remote audiology appointments with online scheduling through mobile app, enabling audiologists to connect to patients' hearing aids, share video screens, and provide consultations for remote or out-of-town patients.
• Custom Hearing Protection Products Custom-fitted hearing protection devices including Music/DJ filters (with -9dB, -15dB, -25dB attenuation options), Industrial protection for construction/manufacturing/mining/aviation workers, Swim/Sleep plugs, and Hunting & Shooting protection. Designed to last for years with superior comfort, longevity, and accuracy compared to disposable options.
• 64 Audio In-Ear Monitors Custom-fit in-ear monitors (IEMs) for musicians, audio engineers, and audiophiles featuring 3D-printed personalized ear molds, multiple balanced armature drivers, and interchangeable customization options for exceptional sound quality and comfort.

Quantifiable outcome

• 30% reduction in listening fatigue at end of day with Virto R Infinio technology
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PhonakcoreTechnology or IntegrationOfficial supplier and primary hearing aid brand partner. Houri Hearing offers Phonak products including Audeo, Virto, Naida, Sky, and Lyric hearing aids. Phonak is internationally recognized and at the forefront of hearing loss research and development.
• NatuscoreTechnology or IntegrationProvider of hearing assessment equipment and diagnostic technology. Natus is used for hearing assessment services at Houri Hearing facilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Costco Hearing Aid Centers: Retail-clinic hearing aid centers operated inside Costco warehouses offering discounted hearing aids and basic audiology services. Adjacent comparable in service format and hearing aid retail, but not a direct competitor in Lebanon.

Emerging players

• Hear.com: Online-focused hearing aid retailer and telehealth-enabled audiology provider combining remote assessments with in-clinic fittings. Comparable to Houri Hearing in combining telehealth lead generation with clinical delivery, but with a heavier direct-to-consumer orientation.
• Widex: Global hearing aid manufacturer with a partner-network distribution model that competes with Phonak and Starkey for clinic shelf space. Comparable as a hearing-aid vendor competing for the same authorized-clinic relationships Houri Hearing relies on.

Broad incumbents

• Miracle-Ear: Large U.S. and Canada-based hearing aid retailer with a franchised clinic network offering hearing assessments, hearing aid fittings, and ongoing service. Closely comparable in-store audiology service model to Houri Hearing, but operates at national scale.
• GN Hearing (ReSound): Global hearing aid manufacturer (ReSound, Beltone, Jabra Enhance) with a worldwide audiology clinic partner network. Comparable to Houri Hearing in offering audiology services through authorized provider networks and competing for the same end patient.
• Amplifon: Global hearing care retail chain operating thousands of clinics across dozens of countries with audiology services, hearing aid fittings, and aftercare. Directly comparable business model to Houri Hearing as a multi-clinic audiology retailer, though at vastly greater scale and geographic breadth.
• Starkey Hearing Technologies: Major U.S. hearing aid manufacturer with a global network of authorized providers offering audiology and fitting services. Comparable as a vertically integrated device-plus-clinic operator that competing clinics (like Houri Hearing) partner with or compete against.

Regional players

• Hidden Hearing: Pan-European hearing care clinic chain offering hearing assessments, hearing aids, and aftercare. Comparable private-clinic audiology model to Houri Hearing, though concentrated in European markets rather than MENA.
• Specsavers Hearing: Optical and hearing care retail chain dominant in the UK, Ireland, and Australasia with audiology services embedded in optical stores. Comparable retail audiology model to Houri Hearing, though operating in different geographies and tied to a broader optical retail brand.

Direct peers

• Beltone: Manufacturer and franchised retailer of hearing aids with a global clinic network offering audiology assessments, fittings, and aftercare. Directly comparable to Houri Hearing as a hearing aid brand plus clinic service provider, especially in the way it couples proprietary devices with clinical care.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hourihearing
• Instagraminstagram.com/houri_hearinglb
• LinkedInlinkedin.com/company/houri-hearing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houri Hearing